高三英語培優(yōu)外刊閱讀班級：____________學(xué)號(hào)：____________姓名：____________外刊精選｜拼多多出海2個(gè)月，已稱霸美國電商圈？最近，拼多多在美國推出跨境電商平臺(tái)Temu，以低價(jià)商品吸引了大批用戶，僅一個(gè)多月就成為蘋果應(yīng)用商店下載量最高的電商APP。而在11月2日，據(jù)媒體報(bào)道，Temu還即將上線“砍一刀”功能。拼多多在國內(nèi)的快速增長神話能否在美國續(xù)寫？它的前路又面臨著怎樣的挑戰(zhàn)？PinduoduoFindsEarlySuccessinU.S.E-Commerce.NowComestheHardPartByTrevorMoChineseinternetgiantshavebeenbusytryingtoexpandoverseaslately.WhilethegrouphasfoundsometractionindevelopingregionslikeSoutheastAsia,stiffcompetitionhaskeptmostoutofmorelucrativeU.S.andEuropeanmarkets.Butinnovativelow-coste-commerceexpertPinduoduoInc.istryingtobreakthatcyclewiththelaunchofitscross-bordere-commerceplatformTemuinearlySeptember,targetingtheU.S.beforepotentiallyexpandingtoothermarkets.Nowtheplatform–whichboastsawiderangeofitemslikekeychainsandstoragecontainerssellingforlessthan$1–appearstobegainingsomemomentum.TemuwastheNo.1U.S.shoppingappintheiPhoneappstoreonOct.17,andhasbeeninthetop10intheiPhoneandAndroidappstoresforoveraweek,accordingtoMarketplacePulse.Havingfoundsomeearlysuccess,nowcomesthehardpartasTemuwillneedtocarveoutitsownuniquepositioninaU.S.marketalreadycrowdedwithothersbringingcheapgoodsfromChina.Pinduoduowillneedtoinvestheavilyinoverseasuseracquisitionandretention,whichcouldbeitsbiggestchallenge.Whileitsgroup-buyinggimmickhasprovedhighlyeffectiveforattractingusersinChinesemarkets,themodelislessfamiliartoU.S.consumers.Pinduoduo'srapidriseinChinaalsobuiltonitsstrongrelationshipwithshareholderTencent,whoseubiquitousWeChatsocialmediaapppromotedPinduoduoacrossitsvastnetworkofmorethan1billionusers.Ithasnosuchpartnershiptodrawonintheoverseascampaign.【詞匯過關(guān)】請寫出下面文單詞在文章中的中文意思。1.traction[?tr?k?n]n.__________________________2.stiff[st?f]adj.__________________________3.lucrative[?lu?kr?t?v]adj.__________________________4.target[?tɑ?rɡ?t]v.__________________________5.boast[bo?st]v.__________________________6.momentum[m??ment?m]n.__________________________7.gimmick[?ɡ?m?k]n.__________________________8.ubiquitous[ju??b?kw?t?s]adj.__________________________【詞塊學(xué)習(xí)】請從文章中找到下面中文相對應(yīng)的文詞塊。1.__________________________困難的部分，真正的挑戰(zhàn)2.__________________________把……置于……之外3.__________________________打破（不良）循環(huán)，破除惡習(xí)4.__________________________跨境電商5.__________________________靠努力開創(chuàng)出……，努力謀得……6.__________________________在……方面投入大量資金7.__________________________用戶獲取與留存8.__________________________團(tuán)購，拼團(tuán)9.__________________________建立在……之上，以……為基礎(chǔ)，仰仗/依靠/基于……10.__________________________利用，動(dòng)用（信息，經(jīng)驗(yàn)，知識(shí)等）拓展練習(xí)閱讀理解Thee-commerce

companythatretailerstalkaboutmostthesedaysisneitherAmazon,theAmericangiant,norAlibaba,China’sbiggest.

ItisPinduoduo(PDD),aChinesefirmthatstartedin2015asanonlinefoodsupplier,butwhosesuccesshasdrivenitsmarketvalueabove$200bn.LastyearitwasChina’sfastest-growingInternetstock,risingby330%.PDDattractsattentionfortworeasons.Oneisitsbusinessmodel.DavidLiu,vice-presidentofstrategy,explainsthatithasdrawn

onthepopularityofsmartphoneinChinatocreateane-commerceexperienceinwhichpeopleclubtogethertobuyproductsfromrobotvacuum-cleanerstobananas.

Duringthepandemicthishasexpandedintoafast-growingbusinessacrossthousandsoftownsandvillages,inwhichPDD’susersgathertobuylocalfarmproduceatlowprices.

Somecallthis“communitygroup-buy”.Mr.Liucallsit“interactivecommerce”.ItisoneofthehottestpartsoftheChineseInternet.ThesecondisthewayPDDhasbrokentherecordofgiantsofonlineshopping.Untilafewyearsago,China’se-commercemarketseemedatwo-waycompetitionbetweenAlibabaandJD.com,acompetitorplatform.Nolonger.

ElinorLeungofCLSA,abrokerage,expectsPDD’sshareofonlineretailinChinatogobeyondthatofJDin2021.SheexpectsthenumberofusersoverAlibaba.AndalthoughPDDputahugeamountofmoneytolowerthepricesofgoods,ensuringthecustomersfrompoorerpartsofChinaeasyaccesstoitsapp,shethinksitmayturnprofitablethisyear.Remarkably,thekeytoitssuccessfocusedonpartsofthemarkettheyhavebeenunabletoreachinsteadofdefeatingitsbiggercompetitors.Althoughonlinesalesofgrocerieshaverocketedduringthepandemic,lessthanatenthofthe8.1trnyuan($1.25trn)farm-producemarketisboughtandsolddigitally.

“Wearecontinuingtogrowthepie,”saysMrLiu.Thatlessonapplieselsewheretoo.However,nomatterhowafuturemarketlooks,thereisopportunityfornewonlinebusinessesbecausee-commerceisatanearlystageofdevelopment.1.Whatdoestheunderlined“clubtogether”meaninParagraph2?A.Sharetheexpenses. B.Haveaclubtogether.C.Buysomethingingroups. D.Interactwitheachother.2.WhatmainlymakesPDDgooffwithabang?A.Ensuringeasyaccesstotheapp. B.Exploringnewmarkets.C.Loweringthepriceofgoods. D.Competingwithgiantsofonlineshopping.3.WhichofthefollowingmayElinorLeungagreewith?A.E-commercehasyettobedevelopedfully.B.PDDmayendupmakingprofitsthisyear.C.PDDisChina’sfastest-growinglargestInternetbusiness.D.PDD’sshareofonlineretailinChinahasgonebeyondthatofJDin2021.4.What’sMrLiu’sattitudetowardsthefuturee-commerce?A.Negative. B.Causal. C.Positive. D.Objective.外刊精選答案【詞匯過關(guān)】請寫出下面文單詞在文章中的中文意思。1.traction[?tr?k?n]n.支持，興趣，歡迎；（本義）牽引力，拉力2.stiff[st?f]adj.激烈的，嚴(yán)重的3.lucrative[?lu?kr?t?v]adj.利潤豐厚的，賺大錢的4.target[?tɑ?rɡ?t]v.把……當(dāng)作目標(biāo)，面向（某個(gè)群體）5.boast[bo?st]v.擁有（值得自豪的東西）6.momentum[m??ment?m]n.勢頭，動(dòng)力7.gimmick[?ɡ?m?k]n.花招，噱頭8.ubiquitous[ju??b?kw?t?s]adj.無處不在的，隨處可見的【詞塊學(xué)習(xí)】請從文章中找到下面中文相對應(yīng)的文詞塊。1.thehardpart困難的部分，真正的挑戰(zhàn)2.keepsomebody/somethingoutofsomething把……置于……之外3.breakthecycle打破（不良）循環(huán)，破除惡習(xí)4.cross-bordere-commerce跨境電商5.carvesomethingout靠努力開創(chuàng)出……，努力謀得……6.investheavilyinsomething在……方面投入大量資金7.useracquisitionandretention用戶獲取與留存8.group-buying團(tuán)購，拼團(tuán)9.b