班級(jí)班級(jí)學(xué)號(hào)姓名本科．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．密．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．封．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．線(xiàn)．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．試卷說(shuō)明：1、試卷滿(mǎn)分100分，120分鐘完成試卷；2、鋼筆或圓珠筆直接答在試題中（除題目有特殊規(guī)定外）；3、答卷前將密封線(xiàn)內(nèi)的項(xiàng)目填寫(xiě)清楚。題號(hào)一二三四五總分合分人復(fù)核人滿(mǎn)分100得分一、商務(wù)英語(yǔ)詞匯與短語(yǔ)選擇題，(本大題總共15小題，每題2分，共30分）1.Whichofthefollowingwordsmeans"apersonororganizationthatbuysgoodsorservices"?A.sellerB.customerC.supplierD.manufacturer2.WhatistheEnglishfor"促銷(xiāo)活動(dòng)"?A.promotionactivityB.salespromotionC.marketingcampaignD.advertisingevent3.Theword"negotiation"means_.A.談判B.合作C.競(jìng)爭(zhēng)D.交易4.Whichphraseisusedtodescribeasituationwhereacompanyreducesitspricestoattractmorecustomers?A.cutcostsB.raisepricesC.offerdiscountsD.increaseprofits5.Whatdoes"brandawareness"referto?A.品牌形象B.品牌價(jià)值C.品牌知名度D.品牌忠誠(chéng)度6.Theterm"marketshare"means_.A.市場(chǎng)需求B.市場(chǎng)供給C.市場(chǎng)份額D.市場(chǎng)規(guī)模7.Whichwordcanbeusedtodescribeaproductthatisverypopularandinhighdemand?A.trendyB.obsoleteC.unpopularD.cheap8.WhatistheEnglishfor"售后服務(wù)"?A.pre-salesserviceB.after-salesserviceC.customerserviceD.technicalservice9.Theword"contract"means_.A.合同B.協(xié)議C.條款D.規(guī)定10.Whichphraseisusedtotalkabouttheamountofmoneyacompanyearnsafterpayingallitsexpenses?A.netincomeB.grossincomeC.totalrevenueD.operatingcosts11.Whatdoes"export"mean?A.進(jìn)口B.出口C.運(yùn)輸D.銷(xiāo)售12.Theterm"import"refersto_.A.國(guó)內(nèi)生產(chǎn)B.國(guó)外生產(chǎn)C.進(jìn)口商品D.出口商品13.Whichwordcanbeusedtodescribeabusinessthatissuccessfulandmakesalotofmoney?A.profitableB.unprofitableC.bankruptD.struggling14.WhatistheEnglishfor"市場(chǎng)調(diào)研"?A.marketresearchB.marketanalysisC.marketsegmentationD.markettargeting15.Theword"strategy"means_.A.策略B.計(jì)劃C.方法D.目標(biāo)二、商務(wù)英語(yǔ)語(yǔ)法填空題，(本大題總共5題，每題4分，共20分)1.IfI_(have)moretime,Iwouldstudyasecondforeignlanguage.2.Thereport_(submit)lastweekwasverycomprehensive.3.Weareconsidering_(expand)ourbusinessoverseas.4.Bytheendofthisyear,we_(complete)thenewproject.5.Thecompany_(found)in1990hasbecomealeaderintheindustry.三、商務(wù)英語(yǔ)閱讀理解題，(本大題總共6題，每題4分，共24分)Passage1:Intoday'sglobalmarketplace,effectivecommunicationiscrucialforbusinesses.Englishhasemergedasthedominantlanguageininternationalbusiness,enablingcompaniestoconnectwithpartners,customers,andsuppliersaroundtheworld.Clearandconcisecommunicationhelpstobuildstrongrelationships,avoidmisunderstandings,andensuresmoothbusinessoperations.1.Whatiscrucialforbusinessesintheglobalmarketplaceaccordingtothepassage?A.EffectivecommunicationB.EnglishlanguageskillsC.StrongrelationshipsD.Smoothbusinessoperations2.WhyhasEnglishbecomethedominantlanguageininternationalbusiness?A.ItiseasytolearnB.ItisspokenbymostpeopleC.ItenablesglobalconnectionsD.ItistheofficiallanguageofmostcountriesPassage2:Amarketingcampaignisaseriesofactivitiesdesignedtopromoteaproductorservice.Ittypicallyincludesadvertising,publicrelations,socialmediamarketing,andsalespromotions.Thegoalofamarketingcampaignistoincreasebrandawareness,generateleads,anddrivesales.Awell-plannedcampaigncanhaveasignificantimpactonacompany'sbottomline.3.Whatdoesamarketingcampaigntypicallyinclude?A.AdvertisingandpublicrelationsB.SocialmediamarketingandsalespromotionsC.BothAandBD.Noneoftheabove4.Whatisthegoalofamarketingcampaign?A.ToincreasebrandawarenessB.TogenerateleadsC.TodrivesalesD.AlloftheabovePassage3:Negotiationisanimportantskillinbusiness.Itinvolvestwoormorepartiescomingtogethertoreachanagreementonaparticularissue.Effectivenegotiationrequiresgoodcommunicationskills,patience,andtheabilitytounderstandtheotherparty'sperspective.Byfindingcommongroundandworkingtowardsawin-winsolution,businessescanachievesuccessfuloutcomesinnegotiations.5.Whatisanimportantskillinbusinessaccordingtothepassage?A.NegotiationB.CommunicationC.PatienceD.Alloftheabove6.Whatdoeseffectivenegotiationrequire?A.GoodcommunicationskillsB.PatienceC.Theabilitytounderstandtheotherparty'sperspectiveD.Alloftheabove四、商務(wù)英語(yǔ)寫(xiě)作題，(本大題總共2題，每題6分，共12分)1.Writeanemailtoapotentialcustomerintroducinganewproduct.Includetheproductfeatures,benefits,andhowitcanmeetthecustomer'sneeds.2.Writeashortparagraphabouttheimportanceofteamworkinabusinessenvironment.五、商務(wù)英語(yǔ)情景對(duì)