班級班級學(xué)號姓名本科．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．密．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．封．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．線．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．試卷說明：1、試卷滿分100分，120分鐘完成試卷；2、鋼筆或圓珠筆直接答在試題中（除題目有特殊規(guī)定外）；3、答卷前將密封線內(nèi)的項(xiàng)目填寫清楚。題號一二三四五總分合分人復(fù)核人滿分100得分一、詞匯與短語選擇題，(本大題總共15小題，每題2分，共30分）1.Thecompanyisplanninganewmarketingtopromoteitsproducts.A.campaignB.championC.championedD.campaigning2.Herperformanceintheinterviewimpressedtheinterviewerdeeply.A.exceptionB.exceptionalC.exceptionallyD.except3.Themanagerisveryaboutthequalityoftheproducts.A.concernB.concernedC.concerningD.concerns4.Theyreachedanafterhoursofnegotiation.A.agreeB.agreementC.agreeableD.disagree5.Thenewpolicywillhaveagreatonthecompany'sfuturedevelopment.A.affectB.effectC.effectiveD.effectively6.Weneedtotheproblembeforeitgetsworse.A.solveB.solutionC.solubleD.solved7.Theofthemeetingistodiscussthenewproject.A.purposeB.proposeC.proposalD.proposed8.Shehasawideofbusinessknowledge.A.knowB.knownC.knowledgeD.knowledgeable9.Thecompanyislookingforawhocanmanagethesalesdepartment.A.manageB.managerC.managementD.manageable10.Hisskillshelpedhimtosucceedinthebusinessworld.A.communicateB.communicationC.communicativeD.communicated11.Weshouldourgoalsclearlyandworkhardtoachievethem.A.setB.settingC.setsD.setup12.Theofthemarketisconstantlychanging.A.conditionB.conditionsC.conditionalD.conditioned13.Thecompany'shasincreasedthisyearcomparedtolastyear.A.profitB.profitableC.profitablyD.profited14.Theyaretoexpandtheirbusinessoverseas.A.intentionB.intendC.intendingD.intentional15.Thebetweenthetwocompaniesisveryclose.A.cooperateB.cooperationC.cooperativeD.cooperated二、語法填空題，(本大題總共5題，每題4分，共20分)1.Thereport(submit)lastweekwasverycomprehensive.2.Theyareconsidering(open)anewbranchinanothercity.3.I'mlookingforwardto(hear)fromyousoon.4.Theproject(complete)bytheendofthismonth.5.She(work)inthiscompanyforfiveyearsbynextyear.三、閱讀理解題，(本大題總共6題，每題4分，共24分)Passage1Inthebusinessworld,communicationiskey.Effectivecommunicationcanleadtobetterrelationshipswithcustomers,partners,andemployees.Itcanalsohelptoavoidmisunderstandingsandconflicts.Oneimportantaspectofcommunicationislistening.Bylisteningcarefullytoothers,wecanunderstandtheirneedsandperspectives.Anotherimportantaspectisclarity.Weshouldexpressourideasandopinionsclearlyandconcisely.Thiscanhelptoensurethatourmessageisunderstood.1.Whatiskeyinthebusinessworldaccordingtothepassage?A.MoneyB.CommunicationC.TechnologyD.Competition2.Whatcaneffectivecommunicationleadto?A.MoremisunderstandingsB.BetterrelationshipsC.FewercustomersD.Lessprofit3.Whatisanimportantaspectofcommunication?A.SpeakingloudlyB.WritingquicklyC.ListeningcarefullyD.Interruptingothers4.Whyshouldweexpressourideasclearly?A.TomakeotherslaughB.ToensureourmessageisunderstoodC.TowastetimeD.Toconfuseothers5.Whatcanhelptoavoidmisunderstandingsandconflicts?A.PoorcommunicationB.EffectivecommunicationC.IgnoringothersD.Arguingwithothers6.Whatisthemainideaofthepassage?A.TheimportanceofcommunicationinthebusinessworldB.HowtomakemoremoneyinbusinessC.ThehistoryofbusinesscommunicationD.ThedifferencesbetweenbusinessandotherfieldsPassage2Acompany'smarketingstrategyiscrucialforitssuccess.Itinvolvesidentifyingthetargetmarket,understandingthecustomers'needs,anddevelopingproductsorservicesthatmeetthoseneeds.Agoodmarketingstrategyalsoincludespromotingtheproductsorserviceseffectively.Thiscanbedonethroughvariouschannelssuchasadvertising,publicrelations,andsocialmedia.Anotherimportantaspectofamarketingstrategyispricing.Thepriceofaproductorserviceshouldbesetbasedonfactorssuchascost,competition,andcustomerdemand.1.Whatiscrucialforacompany'ssuccessaccordingtothepassage?A.ItslocationB.ItsmarketingstrategyC.Itsemployees'ageD.Itsofficesize2.Whatdoesamarketingstrategyinvolve?A.OnlysellingproductsB.IdentifyingthetargetmarketC.Ignoringcustomers'needsD.Developingproductsthatdon'tmeetcustomers'needs3.Howcanproductsorservicesbepromotedeffectively?A.ThroughsleepingB.ThroughvariouschannelsC.ByreducingqualityD.Byincreasingprice4.Whatshouldthepriceofaproductorservicebebasedon?A.OnlycostB.Cost,competition,andcustomerdemandC.OnlycompetitionD.Onlycustomerdemand5.Whatisanimportantaspectofamarketingstrategy?A.PricingB.ChangingproductsfrequentlyC.NotpromotingproductsD.Havingalotofemployees6.Whatisthemainideaofthepassage?A.Theimportanceofacompany'smarketingstrategyB.Howtomakeproductscheaper