BFT(閱讀)模擬試卷37

一、第一部分(本題共8題，每題1.0分，共8分。)

Readthearticlebelow.Choosethebestsentencefromthelistonthenextpagetofilleach

ofthegaps.Foreachgap(l-8)markoneletter(A-H)onyourAnswerSheet.Donotmark

anylettertwice.Coca-ColaClassicInMay1985,Coca-ColachairmanRobertGoizueta

announcedoneoftheboldestgamblesinmarketinghistory:Coca-Colawouldmakea

significantflavorchangeinCoke,theworld'sbest-sellingsoftdrink.[RI]The

idea,accordingtooneofCoke'sleadingstrategists,"wastotakeallthepositivequalities

associatedwiththecurrentproduct,itsheritageandsoon,andtransferthattoan

improvedtastingproduct."[R2]SupermarketsalesofCokehadslippedbehind

Pepsibyalmosttwopercentagepoints,andPepsiwasconsistentlywinningblindtaste

tests.TheadvertisingcampaignforNewCokeemphasizedimprovedflavor.Coca-Cola

spentnearly$4milliontotaste-testitsnewproducton200,000consumers.[R3]

Whenthebrandswerenotidentified,thetastetestsof40,000peopledonein30

communitiesshowedthat55percentchosethenewCokeovertheold,and52percent

choseitoverPepsi.Subjectswerenottoldduringanyoftheteststhattheproductbeing

testedwouldtaketheplaceofthetraditionalCoke.DuringthefirstmonthofNewCoke's

introduction,shipmentstoCokebottlerssetarecord,andmorepeopletriedthenew

productthanhaseversampledanynewproduct.[R4]Consumersbeganto

demandtheoldCoke.Salesweredroppingrapidly.Therewaseventalkofaclass-action

suitbyaSeattle-basedorganization,OldCokeDrinkersofAmerica.Coca-Cola

headquartersreceivedthousandsofprotestletterssuchas,"DearChiefDodo:what

ignoramusdecidedtochangetheformulaofCoke?"Coca-ColabottlersmeetinginDallas

signedapetitiondemandingthatthecompanyrestorethetraditionalformula.[R5]

OnJuly10,Coca-Colaannouncedthatitwouldreintroducetheoriginalformula

underthenameCoca-ColaClassic.Withinhoursoftheannouncement,anationalphone

surveyindicatedthat68percentofthepeoplewereawareofthatmoveand66percent

approvedofit.TheCoca-ColaClassicpackagewasdesignedonlytwodaysbeforethe

announcement.[R6]ABCNewscoveredthestoryonits"WorldNews

Tonight,'report,againon"Nightline",andon"20/20".ABC-TValsointerruptedits

"GeneralHospital"soapoperatotellthepublicthattheoldCokewascomingback.

[R7]Pepsi'sfirstadvertisingcampaigninresponsetoitscompetitor'smove

statedthatPepsi'sownbettertastehadforcedCoca-Cola'smove.Thesecondcampaign

talkedabouttheconfusionofCokeproducts,emphasizingthesplitbetweennewCoke

andoldCoke.[R8]BySeptember,Coca-Coladecidedtochangeitsapproach

oncemorebybringingbackthekindoftraditionalsoft-drinkadvertisingthatithadbeen

tryinghardtogetawayfrom.Thenewadsdidnotaddressthedifferencesbetweenthe

newCokeandCoca-ColaClassicbutrather,focusedonareturntotraditionalvalues.A.

Coca-Colaintroduced"NewCoke"tothemarketinanattempttowinbackmarketshare

fromPepsi.B.Coke's99-year-oldformulawouldbemodifiedtomakeitslightlysweeter

andlessfilling.C.Themediahadgivenalotofcoveragetowhathadbeenlabeledthe

"newCokefailure".D.PepsiCo,bottlersofPepsi-Cola,couldn'tresistthetemptationto

pokefunatCoca-Cola'smisfortuneinitsadvertising.E.Theconfusionandcontroversy

betweenthetwocolamarketleadersgrew.F.OnJuly5,Coca-Colaannouncedthatit

wouldbringbacktheoldformula.G.Someofthetastetestswereblind,andothershad

brandnamesassociatedwiththem.H.However,theentirepicturechangedsuddenly.

1、[RI]

標(biāo)準(zhǔn)答案：B

知識(shí)點(diǎn)解析：空格前一句說Coca-Cola將會(huì)在口感上做出重大改變。B句緊接前一

句說明將從哪方面進(jìn)行改變。注意空格前一句里的“change”和B句里的“modified”

屬于近義詞。

2、[R2]

標(biāo)準(zhǔn)答案：A

知識(shí)點(diǎn)解析：空格后一句指出Coca-Cola比Pepsi在超市的銷售額落后了近2個(gè)

點(diǎn)，并且Pepsi在口感盲試比賽中不斷獲勝。A句意思是“Coca-Cola試圖通過向市

場投入新的Coke來贏回Pepsi（奪取的）市場份額”，符合此處邏輯。前后句里的

“slippedbehind”和“winback”呼應(yīng)，Pepsi在兩句都出現(xiàn)，也把兩句緊密聯(lián)系在一

起。

3、[R3]

標(biāo)準(zhǔn)答案：G

知識(shí)點(diǎn)解析：空格前一句說Coca-Cola花費(fèi)巨資讓20萬消費(fèi)者品嘗新可樂。G句

說明這些品嘗有的是盲品，有的是產(chǎn)品本身有相關(guān)的品牌名。G句里的“thetaste

tests”指的就是上句里的"taste-test”。

4、[R4]

標(biāo)準(zhǔn)答案：H

知識(shí)點(diǎn)解析：空格前一句說在最初階段，新可樂很受歡迎，H句一轉(zhuǎn)折，表明新可

樂的前景不是一直光明的。

5、[R5]

標(biāo)準(zhǔn)答案：F

知識(shí)點(diǎn)解析：空格后一句里的"announcedthatitwouldreintroduced”和F句里的

"announcedthatitwouldbringback”意思相近。

6、[R6]

標(biāo)準(zhǔn)答案：C

知識(shí)點(diǎn)解析：C句意思是“媒體對所謂的新可樂失敗大肆報(bào)道?！笨崭窈蟮木渥咏o出

幾家媒體的報(bào)道作為例子說明C句。

7、[R7]

標(biāo)準(zhǔn)答案：D

知識(shí)點(diǎn)解析：D句說PepsiCo忍不住對Coca-Cola的不幸在它的廣告里進(jìn)行嘲

諷。后面的句子列出兩個(gè)廣告作為例子證明。

8、[R8]

標(biāo)準(zhǔn)答案：E

知識(shí)點(diǎn)解析：空格后的兩句話指出Coca-Cola一改往日的“避舊推新”廣告策略，轉(zhuǎn)

而回歸到傳統(tǒng)廣告宣傳上來，并且在新廣告里不再強(qiáng)調(diào)新舊兩款可樂的差異。反推

回去，E句合乎邏輯。

二、第二部分(本題共10題，每題1.0分，共70分。)

Readthefollowingpassageandanswerquestions9-18.1.Ifsustainablecompetitive

advantagedependsonwork-forceskills,Americanfirmshaveaproblem.Human-

resourcemanagementisnottraditionallyseenasacentraltothecompetitivesurvivalof

thefirmoftheUnitedStates.Skillacquisitionisconsideredanindividualresponsibility.

Laborissimplyanotherfactorofproductiontorentatthelowestpossiblecost—as

muchasonebuysrowmaterialsorequipment.2.Thelackoftheimportanceattachedto

human-resourcemanagementcanbeseeninthecooperationhierarchy.InanAmerican

firmthechieffinancialofficerisalmostalwayssecondincommand.Thepostofheadof

human-resourcemanagementisusuallyaspecializedjob,offatedgeofcorporate

hierarchy.Theexecutivewhoholdsitisneverconsultedonmajorstrategicdecisionsand

hasnochancetomoveuptoChiefExecutiveOfficer.Bywayofcontrast,inJapanthe

headofhuman-resourcemanagementiscentral-usuallythesecondmostimportant

executive,aftertheCEO,inthefirm'shierarchy.3.WhileAmericanfirmsoftentalk

aboutthevastamountsspentontrainingtheirworkforces,infacttheyinvestlessinthe

skillsoftheiremployeesthandoeitherJapaneseorGermanfirms.Themoneytheydois

alsomorehighlyconcentratedonprofessionalandmanagerialemployees.Andthe

limitedinvestmentsonmoderntrainingworkersaremuchmorenarrowlyfocusedonthe

specificskillsnecessarytodothenextjobratherthanonthebasicbackgroundskillsthat

makeitpossibletoabsorbnewtechnologies.4.Asaresult,problemsemergewhennew

breakthroughtechnologiesarrived.IfAmericanworkers,forexample,takemuchlonger

tolearnhowtooperatenewflexiblemanufacturingstationsthanworkersinGermany

do(astheydo),theeffectivecostofthosestationsislowerinGermanythanitisinUnited

States.Moretimesisrequiredbeforeequipmentisupandrunningatcapacity,andthe

needforextensiveretraininggeneratescostsandcreatesbottlenecksthatlimitthespeed,

withwhichnewequipmentcanbeemployed.5.Theresultisaslowerpaceof

technologicalchanges.Andintheendtheskillsofthebottomhalfofthepopulation

affectthewagesofthetophalf.Ifthebottomhalfcannoteffectivelystafftheprocesses

thathavetooperated,themanagementandprofessionaljobsthatgowiththeseprocesses

willdisappear.Questions9-13Forquestions9-13,choosethebesttitleforeach

paragraphfrombelow.Foreachnumberedparagraph(l-5),markoneletter(A-G)or)the

AnswerSheet.Donotmarkanylettertwice.A.Thebadeffectofpoormanagementon

newtechnologies.B.Thepositionofhuman-resourcemanagementincorporation

hierarchy.C.Theworkforce-traininginAmericanfirms.D.Human-resource

managementisnotimportantforAmericanfirms.E.HowtomakeAmericanfirms

becomemorccompletive.F.Theimportanceofworker'sskill.G.Problemsexitin

American'scompanies.

9、Paragraph1:

標(biāo)準(zhǔn)答案：D

知識(shí)點(diǎn)解析：文章第1段第1句說如果保持持續(xù)的競爭優(yōu)勢取決于工人的技術(shù)水平

的話，那么，公司面臨的問題就大了。接著解釋了原因。所以可以得出在美國公司

看來，人力資源的管理對公司并不重要。因此答案是D。

10、Paragraph2:

標(biāo)準(zhǔn)答案：B

知識(shí)點(diǎn)解析：由第2段第1句可知答案是B。

11、Paragraph3:

標(biāo)準(zhǔn)答案：C

知識(shí)點(diǎn)解析：第3段講美國公司在工人培訓(xùn)方面的資金的用量和去向，可知答案是

Co

12、Paragraph4:

標(biāo)準(zhǔn)答案：A

知識(shí)點(diǎn)解析：段意為美國對人力資源的不重視對公司的發(fā)展有不利的影響。

13、Paragraph5:

標(biāo)準(zhǔn)答案：F

知識(shí)點(diǎn)解析：本段講工人技術(shù)的影響。因此答案是F。

Usingtheinformationinthetext,completeeachsentence14-18,withawordorphrase

fromthelistbelow.Foreachsentence。4-18),markoneletter(A-G)ontheAnswerSheet.

Donotmarkanylettertwice.A.professionalandmanagerialemployeesB.workstaffC.

human-resourcemanagementD.workforceskillsE.importantpostF.theimprovement

ofworker'sbasicskillsG.moremoneyshouldbeinvested

14、Americanfirmsdon'tattachmuchimportanceto.

標(biāo)準(zhǔn)答案：C

知識(shí)點(diǎn)解析：參照第2段第1句美國公司的等級制度看出人力資源管理地位低下，

因此答案是C。

15、ThesustainablecompetitiveadvantageofAmericanfirmsdoesnotdependon

標(biāo)準(zhǔn)答案：D

知識(shí)點(diǎn)解析：由第1段第1句的條件句：“如果美國公司的競爭優(yōu)勢依賴于工人的

技術(shù)，問題就大了。推出：美國公司的競爭并不靠工人技術(shù)。因此答案是D。

16、Theheadofhumanresourcemanagementisa/an.

標(biāo)準(zhǔn)答案：E

知識(shí)點(diǎn)解析：參照文章第2段第2句，因此答案是E。

17、ThemoneytheAmericanfirmsputinwork-forcetraininggoesto______.

標(biāo)準(zhǔn)答案：A…

知識(shí)點(diǎn)解析：根據(jù)文章第3段第2句，因此答案是A。

18、Thedecisivefactorinmaintainingafirm'scompetitiveadvantageis______.

標(biāo)準(zhǔn)答案：F」「

知識(shí)點(diǎn)解析：由文章最后一段最后兩句，因此答案是F。

三、第三部分（本題共7題，每題1.0分，共7分。）

ReadthefollowingpassageandchoosethecorrectanswerfromA,B,CorD.Chris

Baildon,tallandlean,wasinhisearlythirties,andtheendproductofanolddecayed

islandfamily.Chrissharedthetoolargehousewithhisfather,anarthriticanddifficult

man,andawasp-tonguedaunt,whosecomplaintsendedwhensheslept.Thefatherand

hissister,Chris'sAuntAgatha,engagedinshrill-voicedargumentovernothing.The

continuousexchangefurtherconfusedtheirfoolishwits,andyetheldoffanendurable

loneliness.TheyheldacommongrievanceagainstChris,openlyholdinghimtoblame

fortheirmiserableexistence.Heshouldlongagoliftthemfrompoverty,torhadtheynot

sacrificedeverythingtosendhimtoEnglandandOxfordUniversity.Drivenbycreditors

orpressingdesires,earlierBaildonshadlongagocheaplydisposedofvaluable

properties.Brotherandsisterneverceasedtoremindeachotherofthedepressingfact

thattheirancestorshadwastedtheirinheritance.This,infact,wastheironlyotherpoint

ofagreement.AfewyearsearlierAgathahadannouncedthatsheintendeddoing

somethingaboutrepairingthefamilyfortunes.Themanyemptyroomscouldberentedto

selectedguests.Shewouldestablish,notaboardinghouse,buthomeforladiesand

gentlemen,andmakeatidyprofit.Withthisambitioninmind,shethrowsherselfintoa

venturewithnoisyfury.Oldfurniturewaspolished;rugsandcarpetswerebeaten,floors

painted,longstoredmattress,pillowsandbedlinenairedinthesun.Thehugeketchwas

attacked.Agatha,withafineairofdefiance,tookacopyofmodestadvertisementtothe

press.Twoguestswereluredbythepromiseofbeautifulgourmetmeals,home

atmosphereinahistoricmansion,andthecompanyofwe-brought-upladiesand

gentlemen.Thetwo,oneabank-clerkandtheotheramaidenemployedinthebookshop,

arrivedsimultaneously,whereuponAgathacondescendedtoshowtheirrooms,and

promptlyforgotaboutthem.Therewasnohotwater.DinnertimefoundBaildonand

Agathasharinghalfcoldchickenandafewboiledpotatoesinthediningroom'sgloomy

vastness.Whentheguestscametimidlytoinquireaboutthedininghours,andtopoint

outthattherewerenosheetsonthebeds,nowaterinthepitchersandnotowelsintheir

racks,AgatharemindedthemthattheBaildonwerenotinnkeepers,andtheytreated

themtoanaccountofthefamily'spastglories.

19、HisfatherandauntblamedChrisfor.

A、notrestoringtheirproperty

B、notsucceedingatOxfordUniversity

C、neglectingthefamilyproperty

D^takingnointerestinfamilyhistory

標(biāo)準(zhǔn)答案：A

知識(shí)點(diǎn)解析：本題是細(xì)節(jié)題。問Chris的父親和姑媽責(zé)備他的原因，對應(yīng)的原文是

第3段中的："…openlyholdinghimtoblamefbrtheirmiserableexistence.Heshould

longagoliftthemfrompoverty,forhadtheynotsacrificedeverythingtosendhimto

EnglandandOxfordUniversity.”由上下文可知，他們的家庭是不富裕的，Chris應(yīng)

該使他們擺脫貧困，過上富裕的生活。

20、WhatdowclearnabouttheBaildon'sancestors?

A、Theywerebadmanagers.

Theyhadbeentreatedunfairly.

C、Theyhadalwaysbeenpoor.

D、Theydidn'tmaintaintheirpropertyproperly.

標(biāo)準(zhǔn)答案：A

知識(shí)點(diǎn)解析：本題是推理理解題。要求讀者根據(jù)文章提示推斷出有關(guān)這家人先輩們

的事，關(guān)鍵信息為：t4Drivenbycreditorsorpressingdesires,earlierBaildonshad

longagocheaplydisposedofvolubleproperties.”由此可見,先輩們曾經(jīng)富有，但不

善理財(cái)，被債務(wù)所迫，變賣家產(chǎn)。

21、Agatha'sventurewasunlikelytosucceedbecause.

A、thehousewastooisolated

BNshehadwastedtheirinheritance

C、theguestsdidn'tlikethefood

D、shelackedexperienceofdomesticwork.

標(biāo)準(zhǔn)答案：D

知識(shí)點(diǎn)解析：本題是推理題。詢問為什么Aga【ha的計(jì)劃不可能成功。A是說房子

太偏僻：R是說因?yàn)樗速M(fèi)了所有的財(cái)產(chǎn)：C說客人不太喜歡那兒的食物：D是說

她缺乏理財(cái)做家務(wù)的經(jīng)驗(yàn)。真正的原因是房子條件太差，她不善理家。

22、Fromthesentence"...wasp-tonguedaunt,whosecomplaintsendedwhensheslept."

weknowthat.

A、shecomplainedwhenhereyeswereopen

B>shecomplainedalldayonend

C^shecomplainedbeforeshewenttobed

D^shewouldn'tcomplainatnight

標(biāo)準(zhǔn)答案：B

知識(shí)點(diǎn)解析：本題是理解題。句子意思為：“只有當(dāng)他的姑媽在睡覺的時(shí)候才停止

抱怨?！庇纱丝芍鸢笧锽。

23、Agathawantedherrooms.

A^rented

B>tobegiventosomeladiesandgentlemen

C^clean

D^tomakefortunes

標(biāo)準(zhǔn)答案：A

知識(shí)點(diǎn)解析：本題是理解題。從文章第5段可以看出，Agatha是想把自己的房子

租出去掙錢。細(xì)節(jié)在文章第5段第3句：“Themanyemptyroomscouldberentedto

selectedguests.Shewouldestablish,notaboardinghouse,buthomeforladiesand

gentlemen,andmakeatidyprofit.“雖然是profit也不至于用它發(fā)財(cái)，所以D項(xiàng)不

合適。

24、Twoguestscametotheirhome,because.

A、theypromisedalotontheiradvertisement

B、theywantedtovisitAgatha'sfamily

C、theyforgotsomething

D、theyweremisguided

標(biāo)準(zhǔn)答案：A

知識(shí)點(diǎn)解析：本題是細(xì)節(jié)題。從第6段第2句：“Twoguestswereluredbythe

promiseofbeautifulgourmetmeals,andhomeatmosphereinanhistoricmansion.“可

知，那兩個(gè)客人是被他們所做出的承諾吸引來的。

25、Whentheguestscame,theyfound.

A、thingswerenotassameastheypromised

B、nowater

C、nomeal

D、theyhadnothingtoeatbuthalfcoldchicken

標(biāo)準(zhǔn)答案：A

知識(shí)點(diǎn)解析：本題是理解題。第6段第3句開始講客人來到Agalha家后，他們做

出的承諾都沒有兌現(xiàn)°B沒水：C沒飯.都片面：D錯(cuò)誤,所以只有A：”事情并

不是他們想象的那樣?！弊钋‘?dāng)。

四、第四部分（本題共20題，每題7.0分，共20分。）

Readthefollowingtextanddecidewhichanswerbestfitseachspace.Forquestions26-

45,markoneletterA,B,CorDonyourAnswerSheet.Lesseducation,incomelinkedto

obesityinwomen,notmenWomenwhoarebettereducatedandliveinhouseholdsthat

aremiddle-incomeorabovearelesslikelytobeobesethanwomenwhoarelesseducated

andliveinthelowestincomehouseholds,newgovernmentresearchshows.Amongmen,

thereisnotastatisticallysignificant[Cl]inobesitybasedonincomeandvery

[C2]differencebasedoneducation,thedatashow.[C3],aboutone

inthreeU.S.adults-almost73millionpeople-areobese,whichis[C4]30or

morepoundsovera[C5]weight.Extraweightraisesthe[C6]of

diabetes,heartdisease,sometypesofcancerandother[C7]."Thereisa

relationshipbetweenobesityandincome,butit'snota[C8]story,"saysCynthia

Ogden,anepidemiologistwiththeNationalCenterforHealthStatistics,partofthe

CentersforDiseaseControlandPrevention."Whenlookingatthesetwo[C9]

ofsocioeconomicstatus-incomeandeducation-their[CIO]isgreateron

womenthanmen,"shesays.JenniferLovejoy,presidentoftheObesitySociety,saysthat

[Cl1]-incomewomenmaybemorelikelytobecomeobesebecauseof

environmental[C12]suchaslackofaccesstosafeplacestodophysicalactivity

andeasyaccesstofastfood.Amongthefindings:29%ofwomenwholiveinhouseholds

withanannualincomeof$77,000ormoreforafamilyoffourareobeseinopposition

[C13]一_42%ofwomenwholiveinhouseholdswithanannualincomebelow

$29,000forafamilyoffour.23%ofwomenwithacollegedegreeareobese,

significantlylessthanthe42%ofwomenwith[C14]thanahighschool

education.33%ofmenwholiveinhouseholdswithanannualincomeof$77,000or

moreforafamilyoffourareobe