班級學(xué)班級學(xué)號姓名本科．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．密．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．封．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．線．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．試卷說明：1、試卷滿分100分，120分鐘完成試卷；2、鋼筆或圓珠筆直接答在試題中（除題目有特殊規(guī)定外）；3、答卷前將密封線內(nèi)的項目填寫清楚。題號一二三四五總分合分人復(fù)核人滿分100得分一、單項選擇題（本大題總共15小題，每題2分，共30分）1.Thecompanyisplanninganewmarketingcampaigntopromoteitslatestproduct.A.推進B.促進C.提升D.推銷2.TheICTindustryisconstantlyevolvingwithnewtechnologiesemerging.A.發(fā)展B.演變C.旋轉(zhuǎn)D.進化3.Weneedtoimproveourcross-bordercommunicationskillstosucceedininternationalbusiness.A.跨越邊界的B.跨國的C.跨境的D.穿越邊境的4.Thee-commerceplatformoffersawiderangeofproductsfromdifferentsuppliers.A.電子商務(wù)B.電子商業(yè)C.電子貿(mào)易D.網(wǎng)絡(luò)商務(wù)5.Ourteamisresponsibleforhandlingcustomerinquiriespromptly.A.處理B.操控C.應(yīng)對D.解決6.Theinternationalmarketpresentsmanyopportunitiesandchallengesforbusinesses.A.禮物B.呈現(xiàn)C.提出D.贈送7.Weneedtoupdateoursoftwaretokeepupwiththelatestsecurityrequirements.A.更新B.升級C.修正D.使現(xiàn)代化8.Theglobaleconomyhasasignificantimpactonourbusinessdecisions.A.全球的B.全世界的C.環(huán)球的D.國際的9.Themarketingdepartmentisworkingonanewstrategytoincreasebrandawareness.A.策略B.計劃C.方法D.謀略10.TheICTinfrastructureinthisareaneedstobeenhancedforbetterconnectivity.A.基礎(chǔ)設(shè)施B.基礎(chǔ)建設(shè)C.基礎(chǔ)架構(gòu)D.基礎(chǔ)體系11.Ourcompanyaimstoexpanditsbusinessoverseasinthecomingyear.A.擴張B.擴大C.拓展D.發(fā)展12.Thenewregulationswillaffectthewayweconductourbusinessoperations.A.進行B.實施C.處理D.執(zhí)行13.Weneedtoanalyzethemarkettrendstomakeinformeddecisions.A.分析B.研究C.剖析D.分解14.Theonlinestoreprovidesaconvenientshoppingexperienceforcustomers.A.便利的B.方便的C.便捷的D.輕松的15.Thecompany'ssuccessisattributedtoitsinnovativeproductsandexcellentservice.A.歸功于B.歸因于C.由于D.因為二、詞匯與短語匹配題（本大題總共5題，每題4分，共20分）1.matchthefollowingwordswiththeircorrespondingmeanings.(1)collaborateA.apersonwhostartsabusinessandiswillingtorisklossinordertomakemoney(2)entrepreneurB.worktogetherwithsomeoneinordertoachieveagoal(3)revenueC.theamountofmoneythatacompanyreceivesfromitsbusinessactivities(4)strategyD.aplanofactiondesignedtoachievealong-termoroverallaim(5)innovationE.theintroductionofnewideas,methods,orproducts2.matchthephrasesbelowwiththeircorrectdefinitions.(1)cross-bordertradeA.theactivityofsellingproductsorservicestocustomersinothercountries(2)e-paymentsystemB.asystemthatallowspeopletomakepaymentselectronically(3)marketshareC.thepercentageofthetotalmarketthatacompanycontrols(4)customerloyaltyD.thedegreetowhichacustomeriscommittedtoaparticularbrandorcompany(5)digitalmarketingE.theuseofdigitalchannelssuchastheinternettopromoteproductsorservices3.matchthewordsontheleftwiththeappropriateexplanationsontheright.(1)optimizeA.tomakesomethingasgoodoreffectiveaspossible(2)integrateB.tocombinetwoormorethingssothattheyworktogether(3)facilitateC.tomakeiteasierforaprocessoractivitytohappen(4)streamlineD.tomakeaprocessmoreefficientbyremovingunnecessarysteps(5)enhanceE.toimprovethequality,amount,orstrengthofsomething4.matchthefollowingtermswiththeirmeanings.(1)globaleconomyA.theeconomyofaparticularcountryorregion(2)domesticmarketB.theeconomyofthewholeworldconsideredasasingleentity(3)internationaltradeC.theexchangeofgoodsandservicesbetweencountries(4)competitiveadvantageD.asituationinwhichacompanyismoresuccessfulthanitscompetitors(5)brandvalueE.thevaluethatabrandaddstoaproductorservice5.matchthewordswiththeirdefinitions.(1)proficientA.havingagoodknowledgeoforskillinsomething(2)proficientB.abletodosomethingwellandefficiently(3)proficientC.havingthenecessaryability,knowledge,orskilltodosomething(4)proficientD.beingskilledorexpertatsomething(5)proficientE.havingahighlevelofcompetenceinaparticulararea三、閱讀理解題（本大題總共6題，每題4分，共24分）Passage1Intheworldofcross-borderICTbusiness,communicationiskey.Effectivecommunicationhelpscompaniesbuildstrongrelationshipswiththeirinternationalpartners,customers,andsuppliers.Itenablesthesmoothflowofinformation,whichiscrucialformakingtimelydecisions.Forexample,inane-commercetransactionacrossborders,clearcommunicationbetweenthebuyer,seller,andpaymentgatewayensuresaseamlessshoppingexperience.Languagebarrierscanposechallenges,butwiththehelpoftranslationtoolsandlanguagetraining,businessescanovercometheseobstacles.Moreover,culturaldifferencesalsoneedtobeconsideredincommunication.Understandingtheculturalnormsandbusinessetiquetteofdifferentcountriescanpreventmisunderstandingsandenhancecooperation.1.Whatisthekeyincross-borderICTbusinessaccordingtothepassage?2.Whyiseffectivecommunicationimportantincross-borderICTbusiness?3.Howcanbusinessesovercomelanguagebarriersincross-bordercommunication?4.Whatelseneedstobeconsideredincross-bordercommunicationbesideslanguagebarriers?5.Whatdoesclearcommunicationensureinane-commercetransactionacrossborders?6.Whatcanunderstandingculturalnormsandbusinessetiquettedo?Passage2TheICTindustryisexperiencingrapidgrowthintheglobalmarket.Newtechnologiessuchasartificialintelligence,blockchain,andtheInternetofThingsaredrivingthisgrowth.Thesetechnologiesoffernewopportunitiesforbusinessestoimprovetheirefficiency,enhancecustomerexperiences,andgainacompetitiveadvantage.Forinstance,blockchaintechnologycanbeusedtoimprovethesecurityandtransparencyofcross-bordertransactions.Artificialintelligencecanhelpinanalyzingcustomerdatatoprovidepersonalizedservices.TheInternetofThingsenablestheconnectionofvariousdevices,whichcanleadtomoreintelligentbusinessprocesses.However,withthegrowthalsocomechallengessuchasdatasecurityandprivacyconcerns.Companiesneedtoinvestinrobustsecuritymeasurestoprotecttheirdataandcustomers'information.1.WhatisdrivingthegrowthoftheICTindustryintheglobalmarket?2.Howcannewtechn