第1題CompaniesarebeginningtoalignbusinessobjectiveswithCSRsoastoreducecostandenterlessfavorablemarket.第2題Values-basedregulationmustbeplacedaheadoflegalcompliancewhencompaniesintegrateCSRintocorebusinessstrategy.第3題Thestatement“Inthepast,businesswasonlyresponsibletoshareholders”meanscompaniesaresetuptofulfillinvestors’businessandsocietalplans.第4題Thisoverseaspostrequiresconstant

amongSoutheastAsiancountries.Areyouwillingtotakeit?AdispatchingBsendingCdisperseDredeployment第5題______istheprocessofdesigning,launchingandrunninganewbusiness,whichisofteninitiallyasmallbusiness.AEntrepreneurshipBStarting-upCBusinessrenovationDEntrepreneurspirit第6題TrustisthefoundationoftheBBC______;weareindependent,impartialandhonest.AbusinessvalueBcorporatevaluesCcorporateethicDbusinessethics第7題OntheaccomplishmentofCSCassignment,employeeshonetheirculturaland______literacy.AeducationalBtechnologicalClegalDmarketplace第8題Corporatesocialresponsibilityisnolongerviewedas______,butaninvestmentthatbringsfinancialreturns.AlegalcomplianceBregulatorycostCoperationforareputationDbusinesspriority第9題OneexampleofcompaniesbuildingagrowthplatformthroughthepracticeofCSRis______.AdisasterrecoveryBdonatingmoneyCdevelopingproduct/serviceinnovationsthatgeneraterevenueDhelpingpreventviolenceinunderservedareas第10題ProbonoisaLatinphrasefor______undertakenvoluntarilyandwithoutpayment.AqualitycontrolBgrowthstrategyCprofessionalworkDentrepreneurialwork第11題Thepotentialdrawbackofthisinvestment______isthatitisexclusiveintheU.S.whenmanybelieveinternationaldiversificationishelpful.AreturnBportfolioCclassificationDcollection第12題Idon’tthinkIwilltakea(n)

role,butratherbecomeaconsultantonmerchandiseandmarketing.AexecuteBexemptingCexecutiveDcutting-edge第13題OutperformingcompaniesthatgraspthebenefitsofaCSRstrategyaremorelikelyto______and______.AcollaborateBconfrontchallengesCinnovateDintegrate正確答案：DA第14題Thealignmentofcharitablegivingwithbusinessstrategy,companyskillsandmarketneedsiscalled______.AshareholderresponsibilityBCSRvaluecurveCperformanceassessmentDstrategicphilanthropy第15題ParticipantsinIBM’sCSCassignmentaresmallteamsofexcellentemployeestohelpcommunitiesworldwideaddresschallenges.第1題ThedeclineinsalesgrowthofsuperpremiumicecreamintheU.S.sincetheearly1990sisduetocompetitionamongicecreamproducers.第2題Americansnowadayspreferlow-faticecreamsratherthanrichtasteicecream.第3題Frozenyogurtsaleshasdeclinedrapidlyforalongtimebecausemanypeopledidn’tlikethetarttaste.第4題CFOsusuallytakecustomersatisfactionaspriority.第5題Aspeoplenoticeconsistentqualitydifferences,customers’attitudesimproveordeterioratequitequickly.第6題Manyconsumersbelievethatlowfatmeanslowcalorie.第7題Changesincompanies’customersatisfactionscoresarereflectedinthecomplexvaluechainsthatultimatelyaffectquarterlyprofitsandstockprices.第8題Inthecivilaircraftbusiness,thestakesarehigh.Whatdoestheunderlinedword“stakes”probablymean?AstocksBsteaksCsharesDrisks第9題Itisbelievedthatincreasedsatisfactionhasa(n)____impactonconsumerspending,cashflow,andbusinessperformance.ApositiveBnegativeCneutralDunknown第10題Astudyof200companiesshowsaclearcorrelationbetweenhigherlevelsofcustomersatisfactionand____.AstakerisksBstockoptionsCsharedividendsDstockprices第11題Notonlyhavetheyproducedhigherstockreturns,buttheirstockvaluesandcashflowshavebeenlessvolatile.Whatdoestheunderlineword“volatile”probablymean?AstableBsolidCfluctuatingDunalterable第12題Onepossibilitysheisseriouslyconsideringistointroducealineofsorbetsbasedonexoticfruitslikekiwiandmangoandthatuselow-caloriesweeteners.Whatdoestheunderlinedword“exotic”probablymean?AnativeBforeignCtoxicDtasty第13題Customerarefedupwithlousyserviceandthatincreasedsatisfactionhasapositiveimpactonconsumerspending,cashflow,andbusinessperformance.Whatdoestheunderlineword“l(fā)ousy”probablymean?AdisgustingBuncomfortableCunsatisfactoryDunpredictable第14題Ifyou’relookingtoboostcustomersatisfaction,oneofthemostpromisingplacestostartis____.AcustomermanagementBfinancialgoalsCcustomerserviceDstakeholderinterest第15題Problemswithservicehadamuch____thanproblemswiththeproductsthemselvesoncustomers’likelihoodtorecommendabrand.AlesseffectBlargereffectCequaleffectDnoeffectUnit3Quiz第1題Accordingtothereading“Exportsaregivingtheeconomyasurpriselift”,thestronggrowthineconomiesoverseasisnotdrivenbytheirexportstoAmericabutbytheirowndomesticdemand.第2題ThedipinoilpriceswilllowerproductioncostsfortheAmericancompaniesbecausetheU.Sisanenergy-importingeconomy.第3題“Tradesurplus”isasituationinwhichthevalueofgoodsacountryimportsisworthmorethanitexports.第4題Fewnationsoftheworldhavetherawmaterials,climate,technology,andskilledlaborneededtoproduceallthegoodsandservicestheymaydesire.第5題DevaluationoftheUSdollarmakesthepricesofforeigncurrenciesandproductslessexpensivetoAmericans.第6題ThethreepillarsofU.S.economicgrowththisyearhavebeenhousingconstruction,businessoutlaysfornewbuildingsandequipment,andexports.第7題Theterm“______exportsofgoods”meansthetradevalueofexportswhich“havebeenadjustedforpricechanges”.ArealBgenuineCtrueDnominal第8題Theyear1978___/___thereformingandopening-upinChina.AoccurredBtookplaceCwitnessedDsaw正確答案：DC第9題Ifacountryhasanegativebalanceoftrade,______.AitisanetimporterBitisanetexporterCitsvalueofexportsexceedsthevalueofimportsDitsvalueofimportsequalstothevalueofexports第10題Allofthefollowingsarecapitalgoodsexcept.AfactorygoodsBmachineryCshoesDmoney第11題Generallyspeaking,theinvestorsprefertobuygovernmentbondsbecausethe

ongovernmentbondsis/arehigherthanthoseoncorporatebonds.AdifferencesByieldsCspreadsDbalance第12題Normally,atypical______followsthepatternofprosperity,recession,depression,andrecovery.AeconomicdownturnBbusinesscycleCeconomicsurgeDbusinessdecline第13題Thepriceinanexportsalescontractshouldbequotedin______.AUSD120/ctnFOBBUSD110/bagShanghaiCUSD140CFRShanghaiDUSD100/unitCIFNewYork第14題AndthetimingisespeciallyfavorablewhentheU.S.exporterscanusetheextrasupportofglobalization.第15題EuropeancountriestogetherwithJapanaccountforabouthalfofallU.S.exports.Unit4Quiz第1題Monopolymeansamonopolisticactivityorrightthatisconcentratedinacertainsphere.第2題Whentheseparatelytakencompanyproposesanewuniquecommodityonasale,itcanlowerthepricesincertainlimitsforsometime.第3題Themonopoliesinareaofenergyarebenign,soit’sunnecessaryforthegovernmenttoeliminatethem.第4題Themostobvioussolutiontomonopolywouldbethedismemberment.第5題ThemistakeofIBM,acompetitorofMicrosoft,wasthatitlicensedat“Microsoft”theprimitiveoperatingsystemanddidnotstipulateforownexclusiverights.

第6題AmediacompanyinWestVirginiasuedGoogleandFacebooklastmonth,arguingthatthetechcompanieshadworkedtogethertothedigitaladmarket.Aterminate

BmonopolizeCempower

Dengage第7題Whenparentsofmarginalized,poorstudentstryto______aroundtheharshrulesandrequirements,theyareofteninvestigated,tried,andpunishedwithstrictprejudice.AbeatBset

CnavigateDinvestigate第8題Themuseumisannually______byfundsfromseveralmajorcorporations.ApurchasedBacquiredCsubsidized

Dmerged第9題TheYen_____yesterday,fallingfrom114to115againstthedollar.AboomedBgainedCweakenedDloosened第10題Heistheonlypersonwhocan

inthismergingcasewithDisneylandbecausetheotherwitnesseswereabsentmysteriously.AtestifyBaccuseCchargeDrectify第11題Theproposaltoestablishajointventurewasacceptedwith______approval.Aaberrant

BautonomousCcomplete

Dunanimous第12題Theeconomyslumped.Thecandymanufacturerstruggledtofindwaystokeepatleastoneproduct________outofitsdiversifiedportfolio.AmarketableBinfamousCpleasantDdesirable第13題Theexporterdidn’treceivepaymentforhisgoodsbecausethebuyer____.Adeclined

BdeferredCdefaulted

Ddenied第14題Thegrowinginternational_____overtradeinservicehasnowledtogrowinginterestintheroleofservicesindomesticeconomicgrowth.AargumentBdebateCdisagreementDquarrel第15題Theactor_____theentireproductionofthefilmwithhisownmoney.AgamblesBbitsCstakesDrunsUnit5Quiz第1題Aholisticapproachtoemployeebenefitscontributestoemployeeengagementandsatisfaction.第2題Morethanhalftheemployeesthatofferwellnessprogramssaytheyareveryeffectiveatimprovingproductivity.第3題Smallerbusinesseswithjustoneortwolocationsandthoseinthemanufacturingindustrythatemployahighproportionofhourlyworkersaretwotypesofemployersthatfrequentlyfitthestandardprofile.第4題Thecoreofemployeebenefitsishealthinsuranceandretirementsplans.第5題Flexibleemployersmaybemoreapttosupportprogramsthattakealongertermview,suchasfinancialplanningandwellnessinitiatives.第6題Ifacompanycontinuestosupportfullyfundedpensionplans,whichcategorywillitlikelyfallinto?ATraditionalapproach.BStandardapproach.CFlexibleapproach.

DProgressiveapproach.第7題Softreturnsdeliveredbyaneffectivebenefitsprogramincludeasenseofmeetingobligationsandgoodwilland______?AemployeeattractionBemployeeretentionCcorporatereputationDcorporateproductivity第8題Whichoneofthefollowingstatementsbestdescribesthecompanythatspendsmoremoneytofunditsbenefitsprogramsthanitscompetitors?ABestintheindustry.BBetterthanmostofitscompetitors.CComparabletothecompetition.DWorsethanthecompetition.第9題Employeebenefitsrepresentaninvestmentfromwhichcompaniesderivevalue,anditshouldbemanagedinlinewithanoverallbusinessstrategyratherthanwrittenoffasan______.Aprofit

BexpenseCinsurance

Dreward第10題Tocreateabenefitspackagethatdeliverssoftandhardreturnstoemployees,acorporaterequiresaparadigmshiftinsuchareasas______.Acultivatingacultureofhealthandwell-beingBfosteringfinancialsecurityCpromotingwork/lifebalanceDcraftinganunparalleledexperience正確答案：DCBA第11題AccordingtoMetLiferesearch,companiestheirapproachtoemployeebenefitsintooneoffourprofiles.Adistinguished

BcategorizedCclarified

Dput第12題isanarrangementthatallowsanemployeetoadjustthestartandendtimesatworkaroundthenormalschedule.AAnnualleaveBGoldenhandshakeCPaidvacationDFlextime第13題A(n)______isafixedorvariablesumofwhatacompanypaystoitssalesforce,inanattempttomotivatepersonnelandspurrevenues.AannualbonusBprofitingsharingCsalecommissionDovertimewage第14題Comparabletothecompetition---wespendanamountofmoneytofundourbenefitsprogramsthatis______toourcompetitors.ArelativeBrelatedCcompetitiveDcomparable第15題Employeebenefitsrepresentaninvestmentfromwhichcompaniesderivevalue,anditshouldbemanagedinlinewithanoverallbusinessstrategyratherthanwrittenoffasan______.AprofitBexpenseCinsuranceDrewardUnit6Quiz第1題Therearetencomponentsinthecommunicationprocessmodel,i.e.,sender,encoding,message,channel,decoding,receiver,response,feedback,noiseandcontext.第2題Filedofexperienceorframeofreferencereferstoaperson’seducationandlifeexperience.第3題Productlinesareusuallycreatedbyacompanyasamarketingstrategytoattractnewcustomerstobuyabrand.第4題Customerbasearethegroupofcustomerswhorepeatedlypurchasethegoodsorservicesofthebusiness.第5題TherearetwokindsofnoisesintheModelofSpeechCommunication:theexternalandinternalnoise.

第6題Manyappscanstreamlineyourtravelsandmakeiteasieraswellassaveyoumoneyonflightsandhotels.

Heretheunderlinedword“streamline”means______.AspeedupBmake…h(huán)ardCmake…easyDmake…wasted第7題Whatisthebenefitofspeakingslowly?AItincreasestheabilityoflistenerstocomprehendwhatyouaresaying.BYourarticulationimproves.CYouappeartobemoreconfidentandincontrol.DAlloftheabove第8題WhichoneisNOTacharacteristicofcommunicationaccordingtothedefinitionofcommunication?ADynamicandon-going.BOne-way.CSharedmeaning.

DMessageviacommonlyunderstoodcodes.第9題Employeesvaluesskillsthatyoucanlearnin.AthedisciplineofEnglishBthedisciplineofComputerCallacademicdisciplinesDnoacademicdisciplines第10題Bodymovementinapresentationshouldbe.AasmuchaspossibleBcomfortableandrelaxed

Cartistic

Dswayingyourbodyfromsidetoside第11題Whichofthefollowingstatementsis/aretrueofslides?ATheyshouldbeasmanyaspossible.BEachslideshouldcontainjustafewwords.CSlidesshouldbeusedtoreinforceyourspeech,nottorepeatyourspeech.DSlidesshouldbecolorful.正確答案：BC第12題Abusinesscommunicationoccurs.AinabusinesscontextBwhenatleastoneofthespeakersisabusinessmanCwhenthespeakersareataworkplaceDwhenspeakerscommunicateforthepurposeofwork正確答案：AD第13題Noiseinthecommunicationprocessmodelcanbebothexternalandinternal.Whichofthefollowingis/areexample(s)ofinternalnoise?AThespeakercannotbeheardbecausesomepeopleweretalkingloudly.BThereceiverisverytiredandbored.CTheaudiencearelisteningattentivelytothespeaker.DThereceiverisverysadbecausehisdogdiedyesterday.正確答案：BD第14題Thecompanyusedmassmediatoapologizetothepublicthattheyhavehurtwomen'sfeelingsintheirnewlyreleasedcommercialwhichisaccusedofgenderdiscrimination.Theunderlinephrase“massmedia”isintheprocessmodelofcommunication.Asender

BchannelCcontext

Dthemessage第15題Whichofthefollowingnon-verbalbehaviorsisthemostimportantinapresentationaccordingtoAndersonintheadditionalreading“Speakingup:5strategiestogiveaneffectivepresentation”?AgestureBeyecontactCpostureDnoneoftheaboveUnit7Quiz第1題Thereisawidevarietyofproductsavailabletobuyontheinternet.Therearelotsofbargainsinshopsintherunuptodifferentfestivalstoencouragepeopleofshoppingonlinetospendmoremoney.第2題Themorepopularinternetshoppingbecomes,themorepeopleworryaboutthesecurity.第3題E-commerceisgenerallydescribedasbusinesstransactionsthattakeplaceovertheInternet.Consumerscanreceiveincreasedchoiceofvendorandproductsaswellasenjoytheconveniencefromshoppingathomeoroffice.第4題Amazoniscriticizedforalienatingsuppliers,contentpartnersandpublisherswhileAlibabahaveadifferentfocus.Alibabahelpssmallbusinesses,whichmakesitstandinstarkcontrasttoAmazon.第5題Thesalesofaparticularcompanyinamarket,expressedasapercentageofthetotalsales,iscalled______.AmarketvalueBmarketshareCmarketpriceDmarketcap第6題Onlinechatisawayofcommunicatingbysendingtextmessagestopeopleinthesamechat-room______real-time.AinBofCbyDat第7題Theonlinestores______.AmusttrytoattractthosewhoneverusetheInternetBmustcollecteveryone’screditcardinformationCmustpreventcustomers’creditcardinformationfrombeingstolenDmusthavebranches第8題Aisanoutsidecompanywithwhomyourcompanyhasabusinessrelationship.AshareholderBvendor

ClenderDbender第9題Thegoalofe-commerceistoprovidecustomerswithhigh-qualityproductsataprice.Acompetent

BcompleteCstrategic

Dcompetitive第10題E-commercehaswitnesseda______growthallovertheworldtheseyears.AfixedBmoderateCsteady

Dgreat第11題Acomputer______issomeonewhotriestobreakintocomputersystems,especiallyinordertogetsecretinformation.Aworker

BtechnicianChackerDrepairman第12題Tosnagnewcustomersandkeeptheoldonesrememberingyouvividly,seriouslyplantolaunchanewsletter,andsendittoallprospectsandcustomersona(n)______basis.AregularBseldomCaccidentalDlong第13題Whichofthefollowingstatementsistrue?ATaobaodivisioniswhereAlibabamakethevastmajorityoftheirmoney,isresponsibleformorethan80%ofAlibaba’ssalesandconsistsoftwomainproperties:onemajorplatformisB2B,theotherisB2C.BThereisnocommongroundbetweenAlibabaandAmazonbecauseAlibaba’sprioritiesaretheiremployees,theircustomersandthentheshareholderswhileJeffBezosisnotoriousonWallStreetforcontinuallyinvestinginthefutureofhiscompanyattheexpenseofprovidingshorttermreturns/profitstoshareholders.CThereisonlyonecommongroundbetweenAlibabaandAmazonbecausebothrelegateshareholderintereststothebottomofthetotempole.DBothAlibabaandAmazonhaveacloudcomputingdivision(althoughAlibaba’sismuchbigger),bothareinvolvedwithmediacreationandAmazonevenownsastakeinaprofessionalChinesesoccerteam!第14題WhichoneisNOTthereasonthatsomepeoplethinkitconvenienttoshoponline?ATheycanstayhometobuythings.BTheycanbuythingsatanytimetheylike.CTheythinktheycangetlowerpricesontheInternet.DTheycanfindfreethingstheywant.第15題Alibabaisoftendubbed“theChineseAmazon”.Sothetwogiantsarethesameinthefieldofe-commerce.Unit8Quiz第1題Mostcompaniesnowadayscompetenotonlyoverproductpricesbutmoreimportantlyonthequalityofcustomerservice.第2題SouthwestAirlinesmailedgiftstopassengersaftertheflightdelayinordertosettlecustomercomplaints.

第3題Themodelofhomeshoringisoftenadoptedtoat