第1題Ifwatchesareverypopular,youcanfindamatchingwatchstrapforcustomers.Thiskindofmethodis（）ASocialMedia

BHitPriceRangeCRelevantProductsDtreediagram第2題Whichtoolcandevelopandmineandtrackkeywords?AKeywordSpyBGoogleTrendsCAlexaDGoogleanalysis第3題WhichofthefollowingareB2Cimportplatforms?AKoalaBTmallInternational

CVIPS

DDHgateEXiaohongshu正確答案：ECBA第4題Externaldatageneratedbymarketsandindustriesotherthantheenterprise第5題ThefirstwordoftheAmazonListingtitleisthelargesttrafficentry第1題ePacketismainlyforlightandsmallitemsoftheairmailservice.第2題ForCIF,exporterwillpreparethegoodsanddocuments,transportgoodstoport,customsclearance.第3題AtwhichpointFOBcommodityliabilityistransferredfromtheexportertotheimporter.()。AGoods

topaythebuyerBFreecarrierCOnboardtheshipDAlongsideShip第4題Whichofthefollowingaretherolesofoverseaswarehouse?()。ACustomsclearanceBFBAserviceCReturnslabelingDDeliveryandcollection正確答案：ABCD第5題UndertheCIFrule,whichofthefollowingobligationsisnotrequiredoftheseller?()。ATransportationcostsBImportcustomsclearanceCInsurancecostsDExportdeclarationChapter4Testing第1題Ofthefollowing,whichisNOTthetypeofsearchenginemarketing?()。AIn-sitepromotionBSEOCBiddingrankingDKeywordadvertising第2題Ofthefollowing,whichbelongtovideomarketing?()。AVideoadvertisementsBPromotionalvideosforproductsorenterprisesCVideoplacementmarketingDAlloftheabove第3題Ofthefollowing,whichisin-sitemarketingforcross-bordere-commerce?(

)。AOptimizethetitleBDetaileddescriptionoptimizationCTrackoperationsandpromotioninsideandoutsideofcompetitorsDCommodityattributes正確答案：ABCD第4題Aslongaswefindtherightsocialnetworkplatform,wedon'tneedtorelyonthetraditional"spreadingnetwork"marketing,andcanreachthetargetconsumersmoreaccurately.()第5題Internetmarketingisanimportantpartoftheoverallmarketingstrategyofanenterprise.Chapter5Testing第1題WhichofthefollowingisNOTavalidpaymenttoolinChinanowadays?()。ACheckBMobilewalletCBitcoinDDigitalcash第2題WhichofthefollowingisNOTatoolforriskmanagement?()。AcorporatebondBfuturesCswapsDoptions第3題Whichofthefollowingsareindicatorsevaluatingindividualcreditworthiness()。AcapacityBcollateralCconfidenceDcharacter正確答案：ABD第4題Whichofthefollowingsareelementsofrisk(

)。AprobabilityBpriceCoutcomeDloss正確答案：AC第5題

Letterofcreditisbasedoncommercialcreditwhilecollectionisbasedonbankcredit.()

Chapter6Testing第1題Revenuemanagementuses（）Athesupplychainmixtodecreaseexpenses.

B

differentialpricingtoincreaserevenue.Cstaticpricingtoincreaserevenue.Dthemarketingmixtoincreaserevenue.第2題Thefirststepinachievingstrategicfitbetweencompetitiveandsupplychainstrategiesisto()Aunderstandcustomersandsupplychainuncertainty.Bmatchsupplychainresponsivenesswiththeimplieduncertaintyofdemand.Cunderstandthesupplychainandmapitontheresponsivenessspectrum.Densurethatallfunctionalstrategieswithinthesupplychainsupportthesupplychain'slevelofresponsiveness.

第3題Acompany'ssupplychainstrategy()Aspecifieshowthemarketwillbesegmentedandhowtheproductwillbepositioned,priced,andpromoted.Bdeterminesthenatureofprocurementandtransportationofmaterialsaswellasmanufactureanddistributionoftheproduct.Cspecifiestheportfolioofnewproductsthatitwilltrytodevelop.Ddefinesthesetofcustomerneedsthatitseekstosatisfythroughitsproductsandservices.

第4題Thegoalofaggregateplanningisto()Amaximizetheamountofproductshipped.Bmaximizetheamountofinventory.Csatisfycustomersinawaythatminimizesproduction.Dsatisfydemandinawa