班級(jí)班級(jí)學(xué)號(hào)姓名本科．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．密．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．封．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．線．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．試卷說(shuō)明：1、試卷滿分100分，120分鐘完成試卷；2、鋼筆或圓珠筆直接答在試題中（除題目有特殊規(guī)定外）；3、答卷前將密封線內(nèi)的項(xiàng)目填寫清楚。題號(hào)一二三四五總分合分人復(fù)核人滿分100得分一、商務(wù)英語(yǔ)詞匯與短語(yǔ)選擇題(本大題總共15小題，每題2分，共30分）1.Whichofthefollowingwordsmeans"apersonororganizationthatbuysgoodsorservicesfromaseller"?A.supplierB.customerC.competitorD.partner2.WhatistheEnglishtermfor"商業(yè)機(jī)會(huì)"?A.businessopportunityB.commercialchanceC.tradeopportunityD.alloftheabove3.Theword"negotiation"isclosestinmeaningto______.A.cooperationB.discussionC.agreementD.competition4.Whichphrasemeans"建立良好關(guān)系"?A.buildagoodrelationshipB.establishafineconnectionC.createanicerapportD.alloftheabove5.Whatdoes"export"mean?A.進(jìn)口B.出口C.運(yùn)輸D.銷售6.Theterm"contract"refersto______.A.anagreementbetweentwoormorepartiesB.apromisetodosomethingC.alegaldocumentD.alloftheabove7.Whichwordcanbeusedtodescribea"高效的團(tuán)隊(duì)"?A.efficientteamB.effectiveteamC.productiveteamD.alloftheabove8.WhatistheEnglishfor"售后服務(wù)"?A.after-salesserviceB.post-saleserviceC.following-saleserviceD.alloftheabove9.Thephrase"marketshare"means______.A.市場(chǎng)份額B.市場(chǎng)價(jià)值C.市場(chǎng)需求D.市場(chǎng)供應(yīng)10.Whichwordmeans"優(yōu)勢(shì)，長(zhǎng)處"?A.advantageB.disadvantageC.strengthD.weakness11.WhatistheEnglishtermfor"營(yíng)銷策略"?A.marketingstrategyB.salesstrategyC.promotionstrategyD.alloftheabove12.Theword"brand"refersto______.A.aname,term,design,symbol,orotherfeaturethatidentifiesoneseller'sgoodsorservicesB.aproductC.acompanyD.alloftheabove13.Whichphrasemeans"拓展業(yè)務(wù)"?A.expandthebusinessB.developthebusinessC.growthebusinessD.alloftheabove14.Whatdoes"importduty"mean?A.進(jìn)口關(guān)稅B.出口關(guān)稅C.增值稅D.消費(fèi)稅15.Theterm"qualitycontrol"isabout______.A.ensuringthatproductsorservicesmeetcertainstandardsB.checkingthequantityofproductsC.controllingthepriceofproductsD.alloftheabove二、商務(wù)英語(yǔ)情景對(duì)話填空題(本大題總共5題，每題4分，共20分)1.A:Goodmorning.I'minterestedinyourcompany'sproducts.Canyougivemeabriefintroduction?B:Sure.Ourcompanyspecializesinmanufacturinghigh-qualityelectronicdevices.Wehaveawiderangeofproducts,includingsmartphones,tablets,andlaptops.Ourproductsareknownfortheirinnovativedesignsandadvancedfeatures.A:Thatsoundsgreat.Canyoutellmemoreaboutyourproductionprocess?B:Well,weusestate-of-the-arttechnologyandstrictqualitycontrolmeasurestoensurethequalityofourproducts.Wehaveateamofexperiencedengineersandtechnicianswhoareresponsibleforthedesign,development,andproductionofourproducts.A:Isee.Howaboutyourafter-salesservice?B:Weofferexcellentafter-salesservice.Wehaveadedicatedcustomersupportteamthatisavailable24/7tohandleanycustomerinquiriesorcomplaints.Wealsoprovideregularsoftwareupdatesandtechnicalsupporttoensurethatourproductsarealwaysup-to-dateandperformingattheirbest.Inthisconversation,thecustomerisinterestedinthecompany's1______,2______,and3______.2.A:Hello.I'minterestedinyourcompany'sservices.Canyoutellmewhatkindofservicesyouoffer?B:Weofferavarietyofservices,includingconsulting,training,andoutsourcing.Wehaveateamofexpertswhocanprovidecustomizedsolutionstomeetthespecificneedsofourclients.A:Thatsoundsinteresting.Canyougivemeanexampleofaprojectyou'veworkedon?B:Sure.Werecentlyworkedwithaclientintheeducationsectortodevelopanewe-learningplatform.Weprovidedconsultingservicestohelptheclientdefinetheirrequirements,designtheplatform,anddevelopthecontent.Wealsoprovidedtrainingservicestotheclient'sstafftoensurethattheywereabletousetheplatformeffectively.A:Isee.Howaboutyourpricing?B:Ourpricingisbasedonthescopeandcomplexityoftheproject.Weoffercompetitivepricingandarecommittedtoprovidinghigh-qualityservicesatareasonablecost.Inthisconversation,thecustomerisinterestedinthecompany's1______,2______,and3______.3.A:Goodafternoon.I'minterestedinyourcompany'sproducts.Canyoutellmeaboutyourlatestproductlaunch?B:Sure.Werecentlylaunchedanewlineofsmarthomedevices.Ourproductsincludesmartspeakers,smartcameras,andsmartthermostats.Thesedevicesaredesignedtomakeyourlifeeasierandmoreconvenientbyallowingyoutocontrolthemwithyourvoiceorthroughyoursmartphone.A:Thatsoundsinteresting.Whatmakesyourproductsdifferentfromyourcompetitors'?B:Ourproductsareknownfortheiruser-friendlyinterfaces,advancedfeatures,andreliableperformance.Wealsoofferexcellentcustomersupportandawiderangeofaccessoriestoenhancethefunctionalityofourproducts.A:Isee.Howaboutyourmarketingstrategyfortheseproducts?B:Weareusingacombinationofonlineandofflinemarketingchannelstopromoteourproducts.Wearealsopartneringwithinfluencersandbloggerstoincreasebrandawarenessandreachawideraudience.Inthisconversation,thecustomerisinterestedinthecompany's1______,2______,and3______.4.A:Hello.I'minterestedinyourcompany'sservices.Canyoutellmeaboutyourexperienceintheeducationsector?B:Wehaveextensiveexperienceintheeducationsector.Wehaveworkedwithschools,universities,andtraininginstitutionstoprovideavarietyofservices,includingcurriculumdevelopment,teachertraining,andeducationaltechnologysolutions.A:Thatsoundsgreat.Canyougivemeanexampleofasuccessfulprojectyou'vecompletedinthissector?B:Sure.Werecentlyworkedwithauniversitytodevelopanewonlinelearningplatform.Weprovidedconsultingservicestohelptheuniversitydefinetheirrequirements,designtheplatform,anddevelopthecontent.Wealsoprovidedtrainingservicestotheuniversity'sfacultytoensurethattheywereabletousetheplatformeffectively.A:Isee.Howaboutyourpricingfortheseservices?B:Ourpricingisbasedonthescopeandcomplexityoftheproject.Weoffercompetitivepricingandarecommittedtoprovidinghigh-qualityservicesatareasonablecost.Inthisconversation,thecustomerisinterestedinthecompany's1______,2______,and3______.5.A:Goodmorning.I'minterestedinyourcompany'sproducts.Canyoutellmeaboutyourcompany'shistoryandbackground?B:Ourcompanywasfoundedin[year]andhasbeeninbusinessfor[numberofyears].Westartedasasmalllocalcompanyandhavegrownintoagloballeaderintheindustry.Wearecommittedtoprovidinghigh-qualityproductsandservicestoourcustomers.A:Thatsoundsinteresting.Whatareyourfutureplansandgoals?B:Weareplanningtoexpandourproductlineandenternewmarketsinthecomingyears.Wearealsoinvestinginresearchanddevelopmenttoimproveourproductsandservicesandtostayaheadofthecompetition.A:Isee.Howaboutyourcompanyculture?B:Wehaveacultureofinnovation,teamwork,andcustomerfocus.Weencourageouremployeestothinkoutsidetheboxandtocomeupwithnewideasandsolutions.Wealsovalueteamworkandcollaborationandbelievethatouremployeesareourmostimportantasset.Inthisconversation,thecustomerisinterestedinthecompany's1______,2______,and3______.三、商務(wù)英語(yǔ)閱讀理解題(本大題總共6題，每題4分，共24分)Passage1Intheworldofbusiness,negotiationisanessentialskill.Itinvolvestheprocessoftwoormorepartiescomingtogethertoreachanagreementonaparticularissue.Negotiationcantakeplaceinvarioussettings,suchasbusinessdeals,contracts,andpartnerships.Thekeytosuccessfulnegotiationistounderstandtheneedsandinterestsofallpartiesinvolved.Thisrequiresactivelistening,effectivecommunication,andtheabilitytofindcommonground.Byunderstandingtheotherparty'sperspective,youcandevelopcreativesolutionsthatmeeteveryone'sneeds.Anotherimportantaspectofnegotiationispreparation.Beforeenteringintoanegotiation,itiscrucialtoresearchtheissue,understandtheotherparty'sposition,anddevelopastrategy.Thiswillhelpyoutobemoreconfidentandbetterabletohandlethenegotiationprocess.1.Whatisnegotiation?A.Theprocessoftwoormorepartiescomingtogethertoreachanagreementonaparticularissue.B.Theprocessofonepartypersuadinganotherpartytoagreetosomething.C.Theprocessoftwoormorepartiesarguingaboutaparticularissue.D.Theprocessofonepartydictatingtermstoanotherparty.2.Whatisthekeytosuccessfulnegotiation?A.Tounderstandtheneedsandinterestsofallpartiesinvolved.B.Tobeaggressiveandforcefulinthenegotiationprocess.C.Tofocusonlyonyourownneedsandinterests.D.Toignoretheotherparty'sperspective.3.Whyispreparationimportantinnegotiation?A.Ithelpsyoutobemoreconfidentandbetterabletohandlethenegotiationprocess.B.Itallowsyoutosurprisetheotherpartywithyourdemands.C.Itgivesyouanopportunitytoshowoffyourknowledge.D.Itmakesthenegotiationprocessmorecomplicated.Passage2Ininternationaltrade,therearemanyfactorsthatcanaffectthesuccessofabusiness.Oneofthemostimportantfactorsisculturaldifferences.Differentcultureshavedifferentvalues,beliefs,andcommunicationstyles,whichcanleadtomisunderstandingsandconflictsinbusinessdealings.Forexample,insomecultures,itisimportanttobuildapersonalrelationshipbeforeconductingbusiness.Inothercultures,businessisconductedmoreformallyandbasedoncontractsandagreements.Understandingtheseculturaldifferencesisessentialforsuccessfulinternationaltrade.Anotherfactorthatcanaffectinternationaltradeistradebarriers.Thesecanincludetariffs,quotas,andregulations.Tradebarrierscanmakeitmoredifficultandexpensivetodobusinessinothercountries,soitisimportantforbusinessestounderstandandnavigatethesebarriers.1.Whatisoneofthemostimportantfactorsaffectingthesuccessofinternationaltrade?A.Technologicaldifferences.B.Culturaldifferences.C.Economicdifferences.D.Politicaldifferences.2.Whyisitimportanttounderstandculturaldifferencesininternationaltrade?A.Ithelpstobuildpersonalrelationships.B.Itallowsbusinessestoavoidmisunderstandingsandconflicts.C..Itmakesiteasiertobreakcontracts.D.Itgivesbusinessesanexcusetoberude.3.Whataretradebarriers?A.Tariffs,quotas,andregulationsthatmakeitmoredifficultandexpensivetodobusinessinothercountries.B.Culturaldifferencesthatcanleadtomisunderstandingsandconflictsinbusinessdealings.C.Economicdifferencesthatcanaffectthesuccessofabusiness.D.Politicaldifferencesthatcanaffectthesuccessofabusiness.四、商務(wù)英語(yǔ)寫作題(本大題總共2題，每題6分，共12分)1.Writeashortemailtoapotentialcustomerintroducingyourcompany'snewproduct.Includethefollowinginfor