2026年全國碩士研究生招生考試英語試題及答案考試時長：120分鐘滿分：100分班級：__________姓名：__________學(xué)號：__________得分：__________試卷名稱：2026年全國碩士研究生招生考試英語試題考核對象：報考全國碩士研究生招生考試的考生題型分值分布-判斷題（總共10題，每題2分）總分20分-單選題（總共10題，每題2分）總分20分-多選題（總共10題，每題2分）總分20分-案例分析（總共3題，每題6分）總分18分-論述題（總共2題，每題11分）總分22分總分：100分---一、判斷題（每題2分，共20分）1.Thepassageprimarilydiscussestheimpactofsocialmediaontraditionalmarketingstrategies.2.Accordingtotheauthor,digitaladvertisinghascompletelyreplacedprintmediainrecentyears.3.Smallbusinessescanbenefitfromsocialmediamarketingwithoutsignificantfinancialinvestment.4.Theterm"influencer"referstoapersonwithalargenumberoffollowersonsocialmediaplatforms.5.Traditionalmarketingmethodsarenolongereffectiveintoday'sdigitalage.6.Thearticlesuggeststhatsocialmediaplatformsaremorereliableforbrandpromotionthantelevisionads.7.Companiesshouldfocussolelyonincreasingtheirsocialmediafollowerstoachievemarketingsuccess.8.Theauthorcriticizesthelackofregulationinthesocialmediaadvertisingindustry.9.Emailmarketingisconsideredlesseffectivethansocialmediamarketing.10.Thepassageimpliesthatsocialmediamarketingisonlysuitablefortech-savvycompanies.二、單選題（每題2分，共20分）1.Whatisthemainpurposeofthepassage?A.ToargueagainsttheuseofsocialmediainmarketingB.TohighlightthebenefitsofsocialmediamarketingC.TocomparetraditionalanddigitalmarketingstrategiesD.Tocriticizethelackofprofessionalisminsocialmediaadvertising2.Accordingtotheauthor,whichofthefollowingisNOTabenefitofsocialmediamarketing?A.Cost-effectivenessB.TargetedaudiencereachC.ImmediatefeedbackD.Limitedscalability3.Theword"influencer"inthepassageisclosestinmeaningto:A.ApersonwithexpertiseinaspecificfieldB.ApersonwithalargenumberoffollowersC.ApersonwhopromotesproductsforafeeD.Apersonwhocriticizesmarketingstrategies4.Whatdoesthepassagesuggestaboutsmallbusinesses?A.Theyshouldavoidsocialmediamarketingduetohighcosts.B.Theycanleveragesocialmediatogrowtheirbrand.C.Theyarenotcapableofbenefitingfromdigitalmarketing.D.Theyshouldfocusontraditionalmarketingmethods.5.Theauthor'stonetowardsocialmediamarketingis:A.SkepticalB.NeutralC.SupportiveD.Indifferent6.Whichofthefollowingismentionedasachallengeofsocialmediamarketing?A.LackofaudienceengagementB.HighcostofadvertisingC.LimitedreachD.Noimmediatefeedback7.Thepassageimpliesthat:A.Socialmediamarketingisonlyforlargecorporations.B.Traditionalmarketingwillneverbereplacedbydigitalmethods.C.Socialmediaplatformsaremorereliableforbrandpromotion.D.Smallbusinessesshouldnotinvestindigitalmarketing.8.Whatistheauthor'sopinionontheregulationofsocialmediaadvertising?A.Itisunnecessary.B.Itisneededbutnotimplemented.C.Itisalreadyeffective.D.Itisimpossibletoregulate.9.WhichofthefollowingisNOTmentionedasabenefitofsocialmediamarketing?A.Cost-effectivenessB.GlobalreachC.ImmediatefeedbackD.Limitedscalability10.Thepassagesuggeststhat:A.Socialmediamarketingisonlyfortech-savvycompanies.B.Smallbusinessescanbenefitfromitwithoutsignificantinvestment.C.Itismoreeffectivethantelevisionads.D.Itisnotsuitableforbrandpromotion.三、多選題（每題2分，共20分）1.Whichofthefollowingarebenefitsofsocialmediamarketing?A.Cost-effectivenessB.TargetedaudiencereachC.ImmediatefeedbackD.HighscalabilityE.Limitedengagement2.Accordingtothepassage,whichofthefollowingarechallengesofsocialmediamarketing?A.LackofaudienceengagementB.HighcostofadvertisingC.LimitedreachD.NoimmediatefeedbackE.DifficultyinmeasuringROI3.Thepassagementionswhichofthefollowingaseffectivesocialmediamarketingstrategies?A.CollaboratingwithinfluencersB.Postinghigh-qualitycontentC.IgnoringaudiencecommentsD.UsingpaidadvertisingE.Focusingsolelyonfollowercount4.Whichofthefollowingaretrueabouttraditionalmarketingmethods?A.Theyaremoreexpensivethandigitalmethods.B.Theyhaveawiderreach.C.Theyarelesstargeted.D.Theyaremoreeffectiveintoday'sdigitalage.E.Theyareonlysuitableforlargecorporations.5.Thepassagesuggeststhat:A.Socialmediamarketingisonlyfortech-savvycompanies.B.Smallbusinessescanbenefitfromitwithoutsignificantinvestment.C.Itismoreeffectivethantelevisionads.D.Itisnotsuitableforbrandpromotion.E.Traditionalmarketingwillneverbereplacedbydigitalmethods.6.Accordingtotheauthor,whichofthefollowingaretrueaboutsocialmediainfluencers?A.Theyhavealargenumberoffollowers.B.Theycanpromoteproductsforafee.C.Theyareexpertsintheirfield.D.Theyarenottrustedbyconsumers.E.Theyareonlyrelevantforlargebrands.7.Thepassageimpliesthat:A.Socialmediamarketingisonlyforlargecorporations.B.Traditionalmarketingwillneverbereplacedbydigitalmethods.C.Socialmediaplatformsaremorereliableforbrandpromotion.D.Smallbusinessesshouldnotinvestindigitalmarketing.E.Socialmediamarketingismoreeffectivethantelevisionads.8.Whichofthefollowingarementionedasbenefitsofdigitaladvertising?A.Cost-effectivenessB.TargetedaudiencereachC.ImmediatefeedbackD.HighscalabilityE.Limitedengagement9.Thepassagesuggeststhat:A.Socialmediamarketingisonlyfortech-savvycompanies.B.Smallbusinessescanbenefitfromitwithoutsignificantinvestment.C.Itismoreeffectivethantelevisionads.D.Itisnotsuitableforbrandpromotion.E.Traditionalmarketingwillneverbereplacedbydigitalmethods.10.Accordingtotheauthor,whichofthefollowingaretrueaboutsocialmediaadvertising?A.Itismorereliablethantelevisionads.B.Itisonlysuitablefortech-savvycompanies.C.Itiscost-effective.D.Ithasawiderreach.E.Itisnotsuitableforbrandpromotion.四、案例分析（每題6分，共18分）1.Asmalllocalbakerywantstopromoteitsproductsusingsocialmedia.Thebakeryhasalimitedbudgetbutwantstoreachpotentialcustomersinitsarea.Describethreeeffectivesocialmediamarketingstrategiesthebakerycanuse.2.Alargemultinationalcompanyisconsideringwhethertoinvestinsocialmediamarketingortraditionaladvertising.Thecompanyhasasignificantbudgetbutwantstoensureahighreturnoninvestment.Discusstheadvantagesanddisadvantagesofeachapproach.3.Atechcompanyhaslaunchedanewproductandwantstopromoteitonsocialmedia.Thecompanyhasalargebudgetandwantstoreachaglobalaudience.Describethreeeffectivesocialmediamarketingstrategiesthecompanycanusetopromoteitsproduct.五、論述題（每題11分，共22分）1.Discusstheimpactofsocialmediamarketingontraditionalmarketingstrategies.Provideexamplestosupportyourarguments.2.Analyzethebenefitsandchallengesofsocialmediamarketingforsmallbusinesses.Provideexamplestosupportyourarguments.---標(biāo)準(zhǔn)答案及解析一、判斷題1.√2.×3.√4.√5.×6.√7.×8.√9.×10.×解析1.Thepassageprimarilydiscussestheimpactofsocialmediaontraditionalmarketingstrategies.-Correct.Thepassagefocusesonhowsocialmediahaschangedmarketing.2.Accordingtotheauthor,digitaladvertisinghascompletelyreplacedprintmediainrecentyears.-Incorrect.Thepassagementionsashiftbutnotcompletereplacement.3.Smallbusinessescanbenefitfromsocialmediamarketingwithoutsignificantfinancialinvestment.-Correct.Thepassagehighlightscost-effectivenessforsmallbusinesses.4.Theterm"influencer"referstoapersonwithalargenumberoffollowersonsocialmediaplatforms.-Correct.Thepassagedefinesinfluencerinthisway.5.Traditionalmarketingmethodsarenolongereffectiveintoday'sdigitalage.-Incorrect.Thepassagesuggeststheyarestillrelevantbutneedadaptation.6.Thearticlesuggeststhatsocialmediaplatformsaremorereliableforbrandpromotionthantelevisionads.-Correct.Thepassageimpliessocialmediaismoreeffective.7.Companiesshouldfocussolelyonincreasingtheirsocialmediafollowerstoachievemarketingsuccess.-Incorrect.Thepassageemphasizesqualityoverquantity.8.Theauthorcriticizesthelackofregulationinthesocialmediaadvertisingindustry.-Correct.Thepassagementionstheneedforregulation.9.Emailmarketingisconsideredlesseffectivethansocialmediamarketing.-Incorrect.Thepassagedoesnotcompareemailmarketingdirectly.10.Thepassageimpliesthatsocialmediamarketingisonlysuitablefortech-savvycompanies.-Incorrect.Thepassagesuggestsitissuitableforallbusinesses.二、單選題1.B2.D3.B4.B5.C6.A7.C8.B9.E10.B解析1.Whatisthemainpurposeofthepassage?-B.Tohighlightthebenefitsofsocialmediamarketing.Thepassagefocusesonadvantages.2.Accordingtotheauthor,whichofthefollowingisNOTabenefitofsocialmediamarketing?-D.Limitedscalability.Thepassagementionshighscalabilityasabenefit.3.Theword"influencer"inthepassageisclosestinmeaningto:-B.Apersonwithalargenumberoffollowers.Thisisthestandarddefinition.4.Whatdoesthepassagesuggestaboutsmallbusinesses?-B.Theycanleveragesocialmediatogrowtheirbrand.Thepassagesupportsthis.5.Theauthor'stonetowardsocialmediamarketingis:-C.Supportive.Thepassageemphasizesbenefits.6.Whichofthefollowingismentionedasachallengeofsocialmediamarketing?-A.Lackofaudienceengagement.Thepassagementionsthischallenge.7.Thepassageimpliesthat:-C.Socialmediaplatformsaremorereliableforbrandpromotion.Thepassagesuggeststhis.8.Whatistheauthor'sopinionontheregulationofsocialmediaadvertising?-B.Itisneededbutnotimplemented.Thepassageimpliesthis.9.WhichofthefollowingisNOTmentionedasabenefitofsocialmediamarketing?-E.Limitedengagement.Thepassageemphasizesengagement.10.Thepassagesuggeststhat:-B.Smallbusinessescanbenefitfromitwithoutsignificantinvestment.Thepassagesupportsthis.三、多選題1.A,B,C,D2.A,B,E3.A,B,D4.A,B,C5.B,C6.A,B,C7.C,E8.A,B,C,D9.B,C10.A,C,D解析1.Whichofthefollowingarebenefitsofsocialmediamarketing?-A,B,C,D.Thepassagementionscost-effectiveness,targetedreach,immediatefeedback,andhighscalability.2.Accordingtothepassage,whichofthefollowingarechallengesofsocialmediamarketing?-A,B,E.Thepassagementionslackofengagement,highcosts,anddifficultyinmeasuringROI.3.Thepassagementionswhichofthefollowingaseffectivesocialmediamarketingstrategies?-A,B,D.Thepassagesuggestscollaboratingwithinfluencers,postinghigh-qualitycontent,andusingpaidadvertising.4.Whichofthefollowingaretrueabouttraditionalmarketingmethods?-A,B,C.Thepassagementionshighercosts,widerreach,andlesstargeting.5.Thepassagesuggeststhat:-B,C.Thepassagesupportssocialmediamarketingforsmallbusinessesanditseffectiveness.6.Accordingtotheauthor,whichofthefollowingaretrueaboutsocialmediainfluencers?-A,B,C.Thepassagedefinesinfluencersasthosewithmanyfollowers,whopromoteproductsforafee,andareexperts.7.Thepassageimpliesthat:-C,E.Thepassagesuggestssocialmediaplatformsaremorereliableandeffectivethantelevisionads.8.Whichofthefollowingarementionedasbenefitsofdigitaladvertising?-A,B,C,D.Thepassagementionscost-effectiveness,targetedreach,immediatefeedback,andhighscalability.9.Thepassagesuggeststhat:-B,C.Thepassagesupportssocialmediamarketingforsmallbusinessesanditseffectiveness.10.Accordingtotheauthor,whichofthefollowingaretrueaboutsocialmediaadvertising?-A,C,D.Thepassagesuggestsitismorereliable,cost-effective,andhasawiderreach.四、案例分析1.Asmalllocalbakerycanusethefollowingstrategies:-Posthigh-qualityphotosoftheirproductsonInstagramandFacebook.-Collaboratewithlocalinfluencerstopromotetheirproducts.-Offerdiscountstocustomerswhosharetheirpostsonsocialmedia.2.Alargemultinationalcompanycanusetraditionaladvertisingforbrandawarenessandsocialmediafortargetedmarketing.TraditionaladvertisingmayincludeTVcommercialsandprintads,whilesocialmediacanbeusedfortargetedadsandinfluencercollaborations.3.Atechcompanycanusethefollowingstrategies:-Launchaviralmarketingcampai