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RetailFranceQ42025
Inafragileeconomicclimate,householdsareprioritisingspendingonservices,particularlyleisure
anddiningout,whilemaintainingahighlevelofsavingsThisisslowingdownretailsomewhat·Theaveragebasketsizeisshrinking,andexperiencesarenowtakingprecedenceOVErthepurchaseofgoods.
consequently,highstreetsarereinventingthemselvesbyembracinghybridconcepts,pop-upstores,anddistinctiveservicestoboostfootfallsupermarketsarEbecominglessappealing,promptingretailerstofavourmorecompact,localformats,particularlyinthefoodandDIysectors·
Investorsarefocusingonsafe,well-positionedanddiversifiedlocations·
Inthisreport,youwillfind:
Growthcoesbackthroughvolumes,notprices
primeisbecomingscarceandexpensive
-Theinvestmentmarketisstabilising
Goodreading!
RetailFranceFiguresQ42025|France
3CBRERESEARCH?2026CBRE,INC.
Footfall
shoppingcentres
+0.6%
December2025
shareofretailInvestment
20%
FrenchGDP
+0.5%
Q32025
Household
consumption
+0.1%
Q32025
Inflation(IPC)
+0.8%
Y-o-y,toDecember2025
Householdconfidence
90pts
December2025
Thearrowsindicateannualchanges/sources:CBREResearch,Immostat,INSEE,FACT
RetailFranceFiguresQ42025|France
5CBRERESEARCH?2026CBRE,INC.
Growthcomesbackthrough
volumes,notprices
Moderategrowth
TheFrencheconomygrewby+0.5%inQ32025,confirmingaslightreboundattheendoftheyear,whileinflationslowedto+0.8%inDecember·Despitethismorefavourablecontext,specialisedretailremainshamperedbydecliningfootfallandlowhouseholdmorale·
Thehouseholdconfidenceindexremainedataroundgopoints,reflectingpessimisticexpectationsandagreaterwillingnesstosave·
In2025,householdconsumptiondevelopedirregularly,withrecoveriesinJune,AugustandoctoberoffsettingdeclinesinJanuary,JulyandNovember·ThistrendrevealsacontinuedSEnsEOfcaution·
onlinesalesgrewby+7.9%inthe1sthalf,drivenbyservices(+10%)andthemoderaterecoveryinproducts(+4%).Theaveragebasketsizefellto67,whichsuggestsstrongpricesensitivity·
Atthesametime,theretailrentindex(ILC)wasstable,withaslightdecreaseof0.45%inQ3.
Thecombinationoflowinflationandtherecoveryinproductsopensawindowforvolumedrivenretailgrowth·Thus,thecautionofhouseholdsandthedeclineinfootfallareforcingplayerstostrengthentheiromnichannelstrategiestocapturedemand·
FIGURE1:consumerpriceindexandhouseholdconsumptioninFrance*
CPIConsumption
*yearon-yearchanges(in%)
source:INSEE,CBREResearch,January2026
RetailFranceFiguresQ42025|France
7CBRERESEARCH?2026CBRE,INC.
primeisbecomingscarceand
expensive
scarcitychangestherules
Inparisandinthemajorregionalcities,therotationofbrandsincertaindistrictshasclarifiedpositioningandmadeiteasierforretailerstonavigatethearEa.withnoavailableoffersandsufficientturnover,thepressureonprimeisintensifying·
Theamountsofkeymoneyareincreasinginawaythatreflectsthecautionofthetransferors·However,thelimitedvolumeoftransactionsconfirmsthenewvaluelevels·Nevertheless,thecombinationofhighrentsandleaserightsispushingupprices·ThefirstsignsofthistrendappearedontheBoulevardsdescapucinesandaroundLaMadeleine·Thetrendisexpectedtogrowinthecomingyears,drivenbytheappetiteofinternationalbrands·
Incontrasttoprimearteries,secondarylocationsandsmalltownsareexperiencingadropinfootfallandanimbalancebetweensupplyanddemand·Theavailablecellsareoftentoosmalltoeettheneedsofretailerswhoprefertowaitfortherightlocationratherthancompromise·Thisinertiafuelsvacancyandweakensnon-primerents,despitepublicrevitalisationschemes·
RetailFranceFiguresQ42025|France
8CBRERESEARCH?2026CBRE,INC.
Drivingsectorsandchangingconcepts
Retailcontinuestobedrivenbyrestaurants,premiumcoffeeshopsandsingleproductconcepts,reflectingacultureofexperienceandtheinfluenceofsocialnetworks·sportswearandoutdoorbrandsarecontinuingtoexpand,withmanyprojectsunderwayinparisandtheregion·However,thedynamicsoffitnessremainmixed·Fitnessparkisacceleratingitsdevelopment,onAirisofferingnewconcepts,whiletheexpansionmomentumofBasic-Fitisslowingdown·
Alsointhesportssector,climbinggyymsarEnowenteringaphaseofstagnation,whichcouldleadtotrade-offsandpromoteconsolidationprocESSES·paddlerooms,incompetitionwithpickleball,areappealingbecauseoftheirsmallfootprint·Leisurecontinuestogrowintheretailhubs,drivenbyimmersiveformats(actiongames,indoorkarting,quizgames)andhybridconceptscombiningsportandentertainment.Atthesametime,omnichannelformatsarebecomingessential,integratingdigitalandcustomerexperiencetocaptureaclienteleinsearchofnoveltyandinteraction·
Themajorhigh-streetconcepts,particularlyintheDIYSector,arEStrugglingtofindtheirmarketandareexpectedtofreeupsignificantsurfaceareas,revealingthefragilityofheavyformatswhereflows,occupancycostsandlogisticsrequireafinerhybridisation.
Largesupermarketslocatedinprimelocationsarequicklyabsorbedbybrandswithstronginvestmentcapacities·whilesomenetworksaredisappearing,thetakeoversanddisposalsofcompaniesconfirmamarketthathasbecomeparticularlyselective·
In2026,thescarcityofprimelocationsincreasesthepressureonstrategiclocations,whilesecondaryareasmustreinventthemselvestocurbvacancy·
9CBRERESEARCH?2026CBRE,INC.
significantopenings-Q42025-paris
8rueL?onFrot,paris10th
407sqm
source:CBREResearch,Q42025
RetailFranceFiguresQ42025|France
10CBRERESEARCH?2026CBRE,INC.
significantopenings-Q42025-Regions
Balzac
14-18ruedeschatsBOSSUS,Lille
550sqm
source:CBREResearch,Q42025
RetailFranceFiguresQ42025|France
12CBRERESEARCH?2026CBRE,INC.
primey
01
05
High-streetLuxury
400%
supermarketurban
4.90%
High-streetparis
4.50%
High-street
Lyon,cannes,Nice
5.10%
primeFrance
shoppingcentres
5.50%
RetailBOX
6.75%
RetailparksparisRegion
5.75%
Regional
Retailparks
6,25%
Arrowsindicatequarterlychanges/source:CBREResearch,Q42025
13CBRERESEARCH?2026CBRE,INC.
Astabilisedmarket
Theretailmarketclosed2025with2.8billioninvested,markingamodestyear-on-yearincreaseof6%.However,thisimprovementshouldbeputintoperspective,asvolumesremain29%belowthefive-yearaverage,confirmingthattheinvestmentmarketisstilconstrained·
Ameasuredrecovcry
AsinthelastthreeyEars,theannualperformancewasbasedonakeyquartermarkedbylargetransactions.Q1accountedfor47%oftheyear'svolumes,drivenbythesaleof60%ofthekeringportfoliotoArdianandtheacquisitionofa15%stakebyCDCintheForumdesHalles·
TheyearendedwithaQ4at527million,abetter-than-expectedactivitycomparabletothatof2024·Thesefiguresconfirmtheimportantroleplayedbythelastfewmonthsinconsolidatingvolumes·
Retailretainsamarketshareof21%ofcommercialrealestateinvestments,astableandrespectablelevelintermsofvolumes·
Followingtwoyearsofstability,themarketisshowingsignsofprogrESSandofferingamorefavourableoutlook·Investorsfavoursecureassetswhileremainingopportunisticintheirarbitrages·Theirreturntothemarketispartofastrategyofreallocation,securityandselectivity,farfromamassivedeploymentofnewcapital·However,thisselectivityillustratesthesearchforvalueinacontextthatremainscautious·
Volume
Five-yearaverageofQ4
Five-yearaverage
Shareinoverallvolumes
14CBRERESEARCH?2026CBRE,INC.
keytransactions-Q42025
source:CBREResearch,Q42025
15CBRERESEARCH?2026CBRE,INC.
AQ4withtargetedtransactions
Thecarrefourportfolio,whichwassoldtosupermarketIncomeREITfor131million,isthetransactionofthequarter·ThisechoesthefirsttransactionthatwasconcludedbetweenthesamepartiesinQ1.ThemomentumisaffirmedwithnotablesalesincludingEspacechanteraines,Naillouxvillage,theprismportfolio,HorizonprovenceandHaguenau·
Thenumberofoperationsfellby10%yearonyearto146in2025,comparedto163in2024·ThankstoanactiveQ4,whichsawthehighestnumberoftransactionsoftheyear,volumesincreased·Thiswasdrivenbythefinalisationofstrategicportfoliosandopportunisticarbitragesonshoppingcentresandretailparks·
Therecoveryofthecoremarketremainsgradualandvolumesremainunbalanced,dominatedbytransactions>500millionand<30million·Theyear2025marksthereturnofoperationsabove500million,whichwerecompletelyabsentin2024.BYContrast,the100-200millionsegmentisstillstrugglingtofinditsrhythm·Largetransactionsremaindifficulttoprocess·Thisconfigurationfavoursgroupingsviajointventuresandpartnerships,whereasFrenchinvestorspreferdealsworthlessthan30million·
Abiasedgeographicaldistribution
Transactionscarriedoutatthebeginningof2025propelledparistothetopwith55%ofvolumesinvestedinretailcomparedto17%in2024·However,thesevolumesrepresentonly23%oftransactionsinnumberandmustbeputintoperspective·Theregionscapture26%comparedto42%in2024andtheGreaterparisRegionexcludingparis6%comparedto17%.TheeffectsoftheparisoperationsinQ1areclearlyvisible·
16CBRERESEARCH?2026CBRE,INC.
Decompressiononthehigh-streetretail
primeyieldshavedecompressedonthehigh-streettypology.Inparis,theprimeyieldisnow4.50%.Inthemainregionalcities,suchasLyon,cannesandNice,itreaches5.25%,whileBordeauxandLilleareat5.45%.Theothercitiespostedayieldof5.75%,representinganincreaseof25basispointsacrossallmarketsOVErthepasyear·
2026:ayearofselectivityandadjustments
Retailremainsaresilientsector,anchoredinUSESanddrivenbyalong-termvision·whilethemarketremainsdeep,supplyisbecomingscarcErandthetransformationisacceleratingundertheeffectofregulatoryconstraints,inparticularzeroNetArtificialisation(ZAN).Inthiscontext,investorsaremovingcautiouslyinaveryselectiveenvironment·
Followingaperiodofconsolidationandpricecorrection,therearepositivesignsintheretailsector·shoppingcentresthatareperformingwellareholdingupwell,whileretailparksandsupermarketscontinuetoperformstronglyinboththeoperationalandinvestmentmarkets·
Theyear2026shouldseeastrengtheningofthematchbetweensellersandbuyers,promotingaclimatemorealignedwithmarketconditions·Despiteastillunstablepoliticalandeconomiccontext,leasingfundamentalsandconsumptionareshowingsignsofimprovement,openingapositiveoutlook·Despitethestilluncertainmarketlaunch,volumesareexpectedtograduallyfollow·NOWmorethanever,maximisingassetvaluerequiresaglobalapproachthatcombinesleasingleversandoptimisationstrategytosecureoperationsandvaluecreation·
FIGURE4:Evolutionofprimeyields
High-streetretail-parisRetailparks-parisRegion
10y.GVTBondshoppingcentres-parisRegion
*welllocatedassets,leasedonmarketconditions.Thisgridisestablishedpartlybyexperts(capitalMarkets,valuation,Research),knowingthattherearenotsystematicallyreferencesforeachtypology.
source:CBREResearch,Q42025
studies
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