第1題TheK-We-commerceframeworkisco-designedbyKalakotaandWhinston.第2題E-commerceisdefinedbytheEuropeanParliamentasbusinessactivitiesconductedthroughtheinternet.第3題E-commerceenablesbusinessestoadvertiseandpromotetheircorporateimageandproductinformationonline.第4題Theessenceofe-commerceistechnology.第5題E-commercecanprovideend-to-endservicesforonlinetransactionsandmanagement.第6題Publicpolicyandlegalframeworksensurethesystematicsecurityandorderlinessofe-commerceactivities.第7題WhichofthefollowingisNOTafunctionofe-commerce?AA.AdvertisingandpromotionBB.OnlineorderingCC.PhysicalproductstorageDD.Onlinepayment第8題The"fourlayers"intheK-We-commerceframeworkincludewhichofthefollowing?AA.NetworkLayerBB.ProductLayerCC.ConsumerLayerDD.ApplicationLayer第9題Whichofthefollowingisanadvantageofe-commercecomparedtotraditionalcommerce?AA.LimitedmarketcoverageBB.SignificantcostreductionCC.ReducedbusinessopportunitiesDD.Slowertransactionspeed第10題Whichlayerofthee-commercebasicframeworkisresponsiblefortheinformationtransmissionsystem?AA.NetworkLayerBB.ApplicationLayerCC.BusinessServicesLayerDD.LegalFrameworkLayer第11題Thee-commercebasicframeworkaccordingtotheK-Wmodelincludeswhichlayers?AA.NetworkLayerBB.InformationDisseminationLayerCC.BusinessServicesLayerDD.ApplicationLayer正確答案：ABCD第12題Whichofthefollowingareconsideredasgeneralbusinessservicesine-commerce?AA.E-commerceplatformservicesBB.InformationtechnologyservicesCC.LogisticsservicesDD.Securityandauthenticationservices正確答案：ABCD第1題WhataretherevenuesourcesforC2Ce-commerceplatformslikeeBay?ATransactionfeesBAdvertisingfeesCValue-addedservicesDListingfees正確答案：ABCD第2題WhichoperationalmodelofeBay?AFixedPrice+AuctionBAuctionModelCFixedPriceModelDNoneoftheabove第3題WhatisthemainincomesourceforeBay?ATransactionfeesBAdvertisingfeesCValue-addedservicesDListingfees第4題TheFixedPriceModelallowsforflexiblepricingstrategies.第5題Whatisthemainfunctionofcommunityserviceproviders?AProvidingadigitalonlineenvironmentBOfferingproductsalesCCharginginformationsubscriptionfeesDEarningrevenuefromtransactionfees第6題WhichofthefollowingisNOTatypeofonlineretailer?ARetailersoperatingofflinestoresBVirtualretailerswithoutofflinestoresCManufacturersofgoodsoperatingonlineDTransactionbrokersprovidingonlineservices第7題B2Ce-commerceisabusiness-to-consumermodel.第8題WhatarethecharacteristicsandadvantagesofB2Be-commercemodels?AA.LargeTransactionAmounts.BB.Focusoncross-borderexports.CC.BroadRangeofTradingPartners.DD.StandardizedTransactionProcesses.正確答案：ACD第9題Whatistheprimaryadvantageofelectronicmarketplacesforbuyers?AA.Toreducesalescosts.BB.Togatherinformationandassesssuppliers.CC.Toprovideproductsandservicesdirectly.DD.Tocollectconsumerinformationandsellit.第10題B2Be-commercereferstoelectroniccommercebetweenbusinesses.第11題PierreOmidyaristhecreatoroftheC2Ce-commercemodel.Unit3Test第1題Fromthethreeperspectivescompared,whatarethedifferencesbetweencommoditiesandproducts?(Selectallthatapply)ADifferenttargetsBDifferentmotivationsCSamebusinessmodelsDDifferentrevenuecycles正確答案：ABD第2題Whatdoesthebusinessmodelforcommoditiestypicallyinvolve?AStraightforwardexchangeofmoneyforgoodsBFreeofferingsCLong-termuserengagementDCumulativetrapezoidalrevenuecycle第3題Whatistheprimarymotivationbehindproducts?ASalesBValueCTransactionsDProfits第4題Xichafocusesontheuser'ssensoryexperience,treatingboththefoodandthestoreasproducts.第5題BroadLink'stransitiontoSaaSrepresentsashiftfromacommoditytoaproduct.第6題Ojiahua'sflagshipmassagechairisconsideredaproduct,notacommodity.第7題Whatarethe"ThreeHighsandOneLow"ine-commerceproductselectionforagriculturalproducts?(Selectallthatapply)AHighgrossprofitmarginsBHighrelevanceCHighcontentvalueDLowexposure正確答案：ABCD第8題WhichofthefollowingisNOTatechniquesharedforselectingagriculturalproductsinthee-commerceindustry?ACateringtothehiddendesiresofthetargetaudience.BChoosingproductsbasedonthe"ThreeHighsandOneLow"principle.CFocusingonproductswithlowgrossprofitmargins.DEmphasizingtheaestheticsoftheproduct.第9題Whatdimensionhasthehighestweightintheagriculturalproductevaluationmodel?APriceBFunctionalityCAestheticsDMarketsubstitutability第10題The"ThreeGuaranteesandOneLabel"certificationsarenotrelatedtothequalityreliabilityofagriculturalproducts.第11題Whatisaprimarymethodforcross-bordere-commerceproductselection?AIndustrytrendanalysisBProductportfolioanalysisCMarketresearchdataanalysisDRandomselectionUnit4Test第1題WhichofthefollowingareadvantagesoftheAmazonplatform?AHigh-endcustomerbaseBFBAlogisticssystemCHighplatformtrafficDLowoperationalcosts正確答案：ABC第2題Dfocusedonfacilitatingonlinetransactionsbetweenbuyersandsellers,primarilyinvolvingB2Ctrade.第3題1688isaB2Bplatformthatfocusesontheretailmarket.第4題MeituanisanO2Oplatformthatfocusesontheautomotiveaftermarket.第5題TheO2Omodelinvolvesuserspurchasingonlineandenjoyingservicesoffline.第6題WhichofthefollowingaretrueaboutJD.com?AFullcategorycoverageBFocusesonlower-tiermarketsCOwnlogisticssystemDMorestraightforwardshoppingmethodlikeTaobao正確答案：AC第7題HowdoesPinduoduo'sfuturestrategicpositioningdifferfromthatofTmallorJD.com?AItfocusesonfirst-tiercitiesBItactsasacontrolleroftheproductsupplychainCItemphasizesonhigh-endproductsDItreliesongovernmentprocurement第8題WhatisoneofthekeyreasonsforPinduoduo'ssuccess?AHighoperationalcostsBRobustself-builtlogisticsCSociale-commerceandusergrowththroughfissionmechanismsDFocusonfirst-tiercities第9題WhatdoesTaobao'sstrategicdevelopmentfocusonafterachievingsuccessinthee-commerceretailsector?ATechnologyBInternationalexpansionCCommunity,content,andlocallifestyleDProductdiversification第10題Taobaoprimarilyservesbrand-namebusinesses.第11題WhichofthefollowingarekeyfeaturesofXianyu?AOne-ClickResellBInspectGuardCHuiwancommunitiesDHighannualgrowthrate正確答案：ABCUnit5Test1第1題Whattypeofmediadoesinternetmarketingutilize?AOnlytextBOnlyaudioCOnlyimagesDMultimedia第2題Internetmarketingishighlytechnicalandrequiresspecializedskills.第3題Internetmarketingislimitedtocreatingcompanywebsites.第4題Whatisthemainpurposeofprogrammaticbuyinginonlineadvertising?AA.ToincreasethenumberofadclicksBB.ToreducethereturnonadvertisingbudgetsCC.TodeliverirrelevantadstoconsumersDD.Todelivertherightadtotherightconsumer第5題Accordingtothelesson,whichtypeofadvertisingisconsideredaformofonlineadvertising?AA.NewspaperadsBB.SearchenginekeywordadsCC.RadiospotsDD.Televisioncommercials第6題Whatisoneoftheadvantagesofonlineadvertisingmentionedinthelesson?AA.ItisrestrictedbytimeBB.IthasanarrowreachCC.It'sflexibleandinteractiveDD.Itallowsfortargetedadvertising第7題Programmaticbuyinginvolvesmanualexecutionofmediabuyingprocesses.第8題Nativeadvertisingischaracterizedbyalgorithmicrecommendationsandanativeuserexperience.第9題Onlineadvertisingusesonlineadvertisingplatformstodisplayadsonwebsites.第10題Keyissuestopayattentiontowhenutilizingpermission-basedemailmarketingincludeAA.CategorizingandorganizingemaildataBB.ObtaininguseremailaddressesCC.Managingpermission-basedemaillistsDD.Engaginginmeaningfulcommunicationwithusers正確答案：ABCD第11題Whatisanecessaryrequirementfortheeffectivenessofemailmarketing?AThetechnicalfoundationBTheavailabilityofuseremailaddressesCThecontentofemailmarketingmessagesDThecompany'srevenue第12題Whatistheprimaryprotocolusedtotransmitemailsfromthesourcetothedestinationaddress?ASMTPBPOP3CIMAP4DHTTPUnit5Test2第1題WhatisthemostfundamentalvalueofWeChatmarketing?ABuildingpersonalbrands.BMaintainingcustomerrelationships.CStimulatingproductsales.DCreatingaword-of-moutheffect.第2題WhatisacharacteristicofWeChatMini-Programs?ATheyrequiredownloadingandinstalling.BTheyfulfilltheaimofeasilyaccessibleapplications.CTheyarelimitedtoofficialaccounts.DTheycanonlybeusedonacomputer.第3題WhatisoneofthemaincategoriesoftheWeChatecosystem?ASocialecosystemBContentecosystemCTransactionecosystemDOpenecosystem第4題WeChatmarketinginvolvesonlytheuseofWeChatOfficialAccounts.第5題WhichaspectsofWeibomarketingwerementionedinthetext?AMultidimensionalityBConvenienceCHighVelocityDWidespreadReach正確答案：ABCD第6題Whatdoesthe"celebrities’effect"onWeibocontributeto?AWidespreadReachBLegalregulationsCAdministrativeapprovalsDElectronictechnology第7題WeibopostscanreacheverycorneroftheWeiboworldshortlyaftertriggeringthetippingpoint.第8題Weibomarketingislimitedtotextpostsonly.第9題Accordingtothetext,whatareeffectivetechniquesforsearchenginemarketing?ABediscoverableandvisible.BBeappealingandinformative.CBeaccessibleandreadable.DBefindableandapproachable.正確答案：ABCD第10題Whatisthepurposeofsearchengineregistration?ATodisplayadsonsearchengines.BTomakesearchenginesfindyourbusinesswebsite.CTochargeusersforclicksonads.DTomanagecampaignsthroughprofessionalserviceproviders.第11題SearchEngineOptimization(SEO)isapaidmethodofsearchenginemarketing.Unit5Test3第1題Whichofthefollowingareconsideredformsoflivestreamingmarketing?AA.LiveStreaming+ContentMarketingBB.LiveStreaming+InteractiveMarketingCC.LiveStreaming+E-commerceDD.LiveStreaming+TraditionalAdvertising正確答案：ABC第2題WhatisthesignificanceoftheeventonAugust10,2021,forXiaomi?AA.AnewpartnershipannouncementBB.ThelaunchofanewproductlineCC.LeiJun'sAnnualSpeechandXiaomi'sproductlauncheventDD.Afinancialreportpresentation第3題Whichproductcategoryhasthehighestpenetrationrateinthelivestreaminge-commercesector?AA.ClothingBB.ElectronicsCC.HomeappliancesDD.Freshproduce第4題Whatistheprimarypurposeoflivestreamingmarketing?AA.EnhancesocialinteractionsBB.IncreasewebsitetrafficCC.Enhanceabrand'simageorincreasesalesDD.Reduceproductioncosts第5題Livestreamingsalescanbecategorizedintointernetcelebrities'andcelebrities'livestreaming,amateurlivestreaming,andcorporatebrandlivestreaming.第6題Livestreamingmarketingisonlyconductedontraditionalmediaplatforms.第7題Whenitcomestoenterprisemarketingandpromotion,shortvideomarketingprimarilyfallsintoACelebrityAdvertisingandEmbeddedMarketingBSceneImmersionExperientialMarketingCEmotionalResonanceCustomizedMarketingDMassExposureMarketing正確答案：ABC第8題Whichaspectsshowcasethemarketingvalueofshortvideos?

ACapturesthenuancesoflifeBDisseminatesknowledgeandcultureCServesasameansofproductpromotionDAidsinbrandcommunicationandcrisisPR正確答案：ABCD第9題Theinvolvementofinfluentialindividualscanincreasethevalueofshortvideoadvertising.第10題Shortvideomarketingisonlysuitablefortraditionalbusinesses.第11題Shortvideoscatertousers'preferenceforfast-pacedcultureandself-expression.Unit6Test第1題Whichmethodsarementionedforextendingthelifespanofcustomerrelationships?AEnhancecustomerloyaltyBReducethelifespanofcustomerrelationshipsCWinbacklostcustomersDEstablishlonger-lastingrelationships正確答案：AD第2題HowdoesXiaomifocusonprovidinghighvalueformoney?AByofferinglowpricesBByprovidinghigh-qualityproductsatrelativelylowerpricesCByreducingproductfeaturesDBylimitingafter-salesservice第3題WhichofthefollowingisNOTamethodtoacquiremorehigh-qualitynewcustomers?ATargetnewcustomerswithinexistingnichemarketsBEnticecustomersfromcompetitorsCReducethequalityofproductsDIdentifynewnichemarkets第4題TheconceptofCRMincludestransactionrelationshipmanagement,informationmanagement,andvaluemanagement.第5題Xiaomi'scommunitywasnotaplatformforcommunicationbetweenXiaomianditsusers.第6題Whatshouldcustomerservicepersonneldowhenacustomerhasanobjection?AIgnoretheobjectionBRespondpromptlyandprofessionallyCIncreasethepriceoftheproductDChangetheproductdesign第7題WhichmeasureisNOTmentionedasawaytoestablishcustomerrelationships?AProvidingappropriateproductsandservicesBEnsuringproductqualityCEnhancingtheaddedvalueofproductsandservicesDReducingthenumberofdistributionchannels第8題Whatistheprimarypurposeofhighlightingtheuniquefeaturesofproductsandservices?AToattractcustomersBToincreaseproductcostCToreducecustomersatisfactionDTolimitbrandimage第9題Whichstrategiesarementionedforpreventingcustomerchurn?AImplementcomprehensivequalitymanagementBPrioritizecustomercomplaintmanagementCIncreaseemployeesatisfactionDEstablishacustomerrelationshipevaluationsystem正確答案：ABCD第10題Whatshouldbusinessesdotoenhancethecustomerexperience?AIgnoreproductqualityBProvideinefficientprocessesCExcelinproductqualityandserviceexcellenceDFocusonlyoncostreductionUnit7Test第1題InwhichareacanGISprovidethemostdetailedinformation?AA.TransportationroutesBB.SalesdataCC.PopulationdistributionDD.Streetmaps第2題Whichtechnologyisknownforitsfastdatainputandcost-effectiveness?AA.BarcodeTechnologyBB.EDITechnologyCC.RFIDTechnologyDD.GIS第3題Whatistheprimarypurposeoflogisticsactivities?AA.TocreatephysicalflowofgoodsBB.TomaximizelogisticsefficiencyCC.ToincreasecostsDD.Toreduceservicelevels第4題Transportationandstoragearethetwomajorpillarsoflogistics.第5題TheconceptoflogisticsoriginallyoriginatedinJapaninthe1930s.第6題Whiche-commercelogisticsmodelsaredesignedtooptimizesystem-wideefficiency?AA.Self-operatedlogisticsBB.LogisticsalliancesCC.Third-partylogisticsDD.Integratedlogistics正確答案：ABCD第7題WhatdoesCainiaoSmartLogisticsdotoenhancesupplychainefficiency?AA.IncreasinginventorylevelsBB.ExpandingwarehousesizesCC.IntegratingpartnerresourcesandreducinginventoryDD.Raisingdeliveryprices第8題Whatistheprimaryroleofthird-partylogistics(3PL)companies?AA.ProvidinglogisticsplanningandconsultingBB.UndertakinglogisticsfunctionsforothersCC.IntegratingsupplychainresourcesDD.Enhancingproductioncapabilities第9題Whichcharacteristicofe-commercelogisticsisbasedoninformatization?AA.NetworkingBB.AutomationCC.IntelligenceDD.Flexibility第10題Fourth-partylogistics(4PL)providersdirectlyhandlespecificlogisticsoperations.第11題Self-operatedlogisticsissuitableforsmall-scalee-commercecompanieswithlimitedfinancialresources.第12題E-commerceisaproductofmodernlogisticsandinternettechnology.Unit8Test第1題Accordingtothe2020"ChinaInclusiveFinanceIndicatorAnalysisReport,"whichdemographicshowedahigherincreaseinelectronicpaymentadoptionratethanthenationalaverage?AA.UrbanadultsBB.BankcustomersCC.RuraladultsDD.Internationalconsumers第2題WhichtypeofelectronicpaymenthasseencontinuousinnovationwiththeuseofQRcodesandmobilewallets?AA.OnlinePaymentsBB.MobilePaymentsCC.Point-of-SaleTerminalTransactionsDD.Cross-BorderPayments第3題Whatistheprimaryformofelectronicpayments?AA.OnlinePaymentsBB.PhonePaymentsCC.ATMTransactionsDD.Cross-BorderPayments第4題Theyear2005markedthebeginningofelectronicpaymentsinChinawithsignificantregulatoryimprovements.第5題Electronicpaymentsinvolvetheuseofsecureelectronicmethodsformonetarytransactions.第6題Whichofthefollowingareoperationalmodelsofthird-partypayments?AA.PaymentgatewaymodelBB.CreditintermediarymodelCC.DirectbanktransfermodelDD.Cashondeliverymodel正確答案：AB第7題Whatisoneoftheadvantagesofthird-partypayments?AA.HighercostsBB.MoresecurityCC.SlowertransactionspeedsDD.Lessconvenience第8題Whatisacharacteristicofthird-partypaymentsduringthethirdstageofdevelopment?AA.SlowdevelopmentBB.LimitedinfluenceCC.RevolutionarychangesDD.Decreasedcompetition第9題Whichisanexampleofaninternet-basedpaymentcompanyinChina?AA.AlipayBB.99BillCC.LAKALADD.UnionPayBusiness第10題Thecreditintermediarymodeldoesnotprovideguaranteefunctionsforthird-partypayments.第11題Thefirststageofthird-partypaymentsinChinawasmarkedbyrobustgrowthandwidespreadadoption.第12題Third-partypaymentsareafoundationalforcefortherapiddevelopmentofChina'sinterneteconomy.Unit9Test第1題Whichaspectsofsecurityarementionedasbasicrequirementsfore-commercetransactions?AAuthorizationlegitimacyBNon-repudiationCConfidentialityDIdentityauthenticity正確答案：ABC第2題Whichofthefollowingisnotapartofthee-commercesecuritysystem'stechnologicallayers?ADigitalcertificatesBCAauthenticationCDatamessagesDSecureElectronicTransaction(SET)第3題Whatisaprimarymethodtoensuretheconfidentialityofinformationine-commerce?ASymmetricencryptionBAsymmetricencryptionCDigitalsignaturesDSecuretransactionprotocols第4題Thetransitionfrompaper-basedtradetodigitale-commerceeliminatestheneedforsecuritymeasures.第5題Whatistheprimarypurposeofdigitalcertificatesine-commercesecurity?AA.ToencryptdataBB.TodecryptdataCC.ToverifyidentityDD.Tostoredata第6題Confidentialityine-commercereferstotheprotectionofpersonal,corporate,andnationaltradesecrets.第7題Thesecuritythreatstoe-commerceincludeinformationinterception,tampering,andphishingwebsites.第8題E-commercesecurityisonlyrelevantinthecontextofonlinetransactions.第9題Whatcanbesaidaboutelectronicsignaturesthatcapturetheoriginalhandwriting?AA.TheyarenotlegallyvalidBB.TheyarelegallyvalidandwidelyusedCC.TheycanonlybeusedinbankingDD.Theyarelesssecurethanhandwrittensignatures第10題AccordingtotheElectronicSignatureLaw,whichofthefollowingisNOTarequirementfortheorig