第1題Whenbackedbybuyingpower,wantsbecomedemands.第2題Marketerscancreateneedsormarketersgetpeopletobuythingstheydonotwant.第3題Whenwedonateblood,itisnotanexchangeprocess.第4題Marketiskindofageographicareawhichpeoplecanbuythings.第5題Customersatisfactionisasubjectivefeelingwhichisdependentonthecomparisonbetweenhis/herexpectationsoftheproductandactualperformanceoftheproduct.第6題Itismostaccuratetosaythatwhencustomerspurchaseproductstheyacton________astheyjudgevaluesandcosts.AobjectivevalueBperceivedvalueCcustomerlifetimevalueDcompanyimage第1題Broadlydefined,marketingisdefinedasasocialandmanagerialprocessbywhichindividualsandoriginationsobtainwhattheyneedandwantthrough:AresearchanddevelopmentBinnovationandcreativityCmanufacturingefficiencyDvaluecreationandexchange.第2題

Whatbenefitsdoyouusuallygetfrombuyingsomething?AMaterialownership,BPsychologicalcompanionship,CSociallyhierarchy.DMorallycorrectness.正確答案：ABCDFunnyQuiz第1題Accordingtothefivestepofmodelofmarketingprocess,whichofthefollowingisthethirdstepincreatingvalueforcustomers?Adesigningacustomer-drivenstrategyBunderstandingthemarketplaceCconstructinganintegratedmarketingprogramthatdeliverssuperiorvalueD

buildingprofitablerelationshipsandcreatecustomerdelight第2題Thefirststepofmarketingis“Understandthemarketplaceandcustomerneedsandwants”.Itisalwaysastartingpointofanymarketactivities.FunnyQuiz第1題Afirmthatsatisfiestheimmediateneedsandwantsofcustomersalwaysdoingwhat'sbestfortheminthelongrun?第2題The________conceptholdsthatconsumerswillfavorgoodsandservicesthatofferthemostinquality,performance,andinnovativefeatures.AMarketingBProductionCSellingDProductFunnyQuiz第1題Whichofthefollowingorganizationsarenon-profitorganizations:AHospitalsBCollegesCMuseumsDFoundations正確答案：ABCD第2題SustainableMarketingemphasizethefuturewelfareofcustomersandshortneedsofcompanies.Chaptertest第1題Marketerscancreateneedsormarketersgetpeopletobuythingstheydonotwant.第2題Marketiskindofageographicareawhichpeoplecanbuythings.第3題Customersatisfactionisasubjectivefeelingwhichisdependentonthecomparisonbetweenhis/herexpectationsoftheproductandactualperformanceoftheproduct.第4題Itisaccuratetosaythatwhencustomerspurchaseproductstheyacton________astheyjudgevaluesandcosts.AobjectivevalueBperceivedvalueCcustomerlifetimevalueDcompanyimage第5題The________conceptholdsthatconsumerswillfavorgoodsandservicesthatofferthemostinquality,performance,andinnovativefeatures.AmarketingB

sellingCproductionDproduct第6題HenryFord'sphilosophywastoperfecttheModel-Tsothatitscostcouldbereducedfurtherforincreasedconsumeraffordability.Thismostlikelyreflectsthe________.Acustomer-drivingmarketingconceptBproductionconceptCsocietalmarketingconceptDmarketingconcept第7題Whichofthefollowingconceptsisbasedonacustomer-centeredphilosophy?AtheproductconceptBthemarketingconceptCtheproductionconceptDthesellingconcept第8題Thesocietalmarketingconceptholdsthat________.Aconsumerswillnotbuyenoughofafirm'sproductsunlessthefirmundertakesalarge-scalesellingandpromotioneffortBacompany'smarketingdecisionsshouldfocusoncreatingeconomicvalueinawaythatalsocreatesvalueforthesurroundingenvironmentCthesocietywillonlyfavorproductsthatareavailableandhighlyaffordableDachievingorganizationalgoalsdependsonknowingtheneedsandwantsoftargetmarketsanddeliveringthedesiredsatisfactionsbetterthancompetitorsdo第9題

________aretheformhumanneedstakeastheyareshapedbycultureandindividualpersonality.AWantsBNecessitiesCServicesDBenefits第10題Abelnowhasthebuyingpowertopurchasethecomputerthathewantedtobuysixmonthsago.Abel'swanthasmostlikelybecomea________.AneedBvalueCdemandDdesire第11題Thefirststepofmarketingis“Understandthemarketplaceandcustomerneedsandwants”.Itisalwaysastartingpointofanymarketactivities.第12題Product,price,place,andpromotionmakeuptheelementsofafirm'smarketingmix.Funnyquiz第1題Amissionstatementshouldbeproductoriented第2題Objectivecanbenon-financialindicators.Funnyquiz第1題BCGMatrixisusedtoanalyzethebusiness/productportfolioofacompanyandBCGanalysisresultcanbeusedasguidancetoallocateresource.第2題Whatkindofbusinessshouldbeconsideredtoexit:AStarBCashCowCQuestionMarkDDogsFunnyquiz第1題Pricepenetrationisworkableforeveryproduct.第2題WhataretheAdvantagesofmarketpenetration?

AIncreasesales

fortheorganizationsbygrowingthecustomerbase.BIncreaseuserbasewhichassuresgrowthinfuturefortheorganization.CNewcompaniesgettoestablishtheirproductsandmakethemselvesheardinthemarket.DIftheproductisofgoodquality,thenthestrategyofpricepresentationdefinitelyhelpscustomerstouseabetterproductatareasonableprice.正確答案：ABCDFunnyquiz第1題Positionisnotwhatyoudotoaproduct.Positioningiswhatyoudoto:AthedistributionBthecustomermindCthecommunicationDtheprice第2題Fromthebuyer’sviewpoint,inthisageofcustomerrelationships,the4Psmightbebetterdescribedas4Cs:cost,convenience,communicationand：AcustomersatisfactionBcustomersolutionCcustomerinterestDcustomerperceptionChaptertest第1題Missionstatementshouldbeproductoriented.第2題Objectivescanbenon-financialindicators.

第3題BCGMatrixisusedtoanalyzethebusiness/productportfolioofacompanyandBCGanalysisresultcanbeusedasguidancetoallocateresource.第4題Whatkindofbusinessshouldbeconsideredtoexit:ADogsBStarsCCashcowsDQuestions第5題Businessportfolioanalysisisdefinedastheprocessinwhichmanagement________.AStudiestheproductsandstrategiesofcompetitorstoimprovethecompany'sownproductsBAnalyzesconsumerfeedbackinordertobetterpositionthecompany'sbrandimageCAssessestheattractivenessofanSBU'smarketandthestrengthofitspositioninthemarketDSegmentsthecompany'smarketstoreachtargetconsumerseffectively第6題AccordingtotheBCGmatrix,productsorbusinesseswithahighmarketshareinahigh-growthmarketareclassifiedas________.AStarBDogsCQuestionsDCows第7題

Whenacompanychoosestodivest

aparticularstrategicbusinessunit,it________.AincreasestheadvertisingbudgetforthatstrategicbusinessunitBincreasestheadvertisingbudgetforthatstrategicbusinessunitCsellsofforphasesoutthestrategicbusinessunitDinvestsjustenoughinthestrategicbusinessunittokeepitsmarketshareatthecurrentlevel第8題________referstoreducingthebusinessportfoliobyabandoningproductsthatnolongerfitthecompany'soverallstrategy.AMarketsegmentationBVerticalintegrationCProductlineextensionDDownsizing第9題AnSBUcanbeacompanydivisionoraproductlinewithinadivision,butnotasingleproductorbrand.第10題ThemarketingmanagerofRefreshInc.aleadingproducerofsoftdrinks,isconsideringadifferentiatedmarketingstrategy.Animportantconsiderationisweighingincreasedsalesagainst________beforeselectingthisstrategy.AdecreasedproductionBincreaseddemandCincreasedcostsDdecreasedprices第11題WhichofthefollowingproductswouldtheelectronicscompanyCypressSoundclassifyasacashcowinitsBCGmatrix?ACyan—acellphonethatisdesignedformusicloversandhasaverylowmarketshareinamarketthatisgrowingsteadilyBBoosh—ahomeentertainmentsystemthathasastrongmarketshareinamarketthatisprobablytoexpandinthefutureCXpress—anMP3playerthathasahighmarketshareinamarketthatisnotexpectedtogrowsignificantlyDUnipress—aCDplayerthathasaverylowmarketshareinamarketthatisshrinkingrapidly第12題

Afirm'sdecisiontoidentifyanddevelopnewmarketsforexistingproductsisa________strategy.AmarketdevelopmentBmarketdifferentiationCmarketpenetrationDproductdevelopmentFunnyquiz第1題Consumerorganizations,environmentalgroups,minoritygroupshavechallengedafirm’sstandonlocalissue.Thisisanexampleof:

AgeneralpublicBlocalpublicCgovernmentpublicDcitizen-actionpublicFunnyquiz第1題DemographicfactorsinMacroenvironmentinclude:

AAgestructureBGenderandoccupationCGeographicshiftsDEducationalcharacteristics.正確答案：ABCD第2題Asociety’sinstitutionsandotherforcesthatshapeitsbasicvalues,perceptions,preferenceandbehaviorsareits_____environment

ASocialBCulturalCTechnologicalDNaturalChaptertest第1題Asociety'sinstitutionsandotherforcesthatshapeitsbasicvalues,perceptions,preferenceandbehaviorsareits_______environmentASocialBCulturalCTechnologicalDNatural第2題Whichofthefollowingispartofthemicroenvironmentofafirm'smarketingenvironment?AthepoliticalstateofthecountryinwhichthefirmexistsBtheculturalforcesthatexistinasocietyCthesupplierswhoworkwiththecompanyDthetechnologicalresourcesavailabletothecompany第3題Demographic,economic,natural,technological,political,andculturalforcesformthe________ofanorganization.AsupplychainBmacroenvironmentCmarketingintermediarynetworkDmicroenvironment第4題Whichofthefollowingispartofthemicroenvironmentofacompany'smarketingenvironment?Aajust-in-timeinventorysystemusedbythecompanywhenmakingpurchasedecisionsBasetofgovernmentlawsthatrequirethecompanytoscaledownitstelemarketingcallstocustomersCachangingdemographicpicturethatrequiresthefirmtomakeproductadaptationsDanewtechnologybreakthroughthatwouldensuresignificantcost-cuttingifimplementedinthefirm第5題Walmart'smicroenvironmentincludesitssuppliers.第6題Whichofthefollowingrepresentsachangeinthetechnologicalenvironmentofamarketingfirm?Aincreaseduseofcause-relatedmarketingBincreaseduseofRFIDsystemstotrackproductsCincreasedneedtocomplywithenvironmentalregulationsDincreasedneedtoengageinmassmarketingovermarketsegmentation第7題Inamarketer'smacroenvironment,the________environmentconsistsoflaws,governmentagencies,andpressuregroupsthatinfluenceorlimitvariousorganizationsandindividualsinagivensociety.ApoliticalBculturalCtechnologicalDnatural第8題Whichofthefollowingisanexampleofamediapublic?AcommunityorganizationBminoritygroupCtelevisionstationDfederalgovernment第9題

________marketsconsistofindividualsandhouseholdsthatbuygoodsandservicesforpersonaluse.AConsumerBBusinessCGovernmentDWholesaler第10題Whichofthefollowingismostlikelytrueaboutpeople'sbeliefsandvalues?ASecondarybeliefsandvaluescannotbechanged.BMarketershaveahighchanceofchangingcorebeliefsandvalues.CAllbeliefscanbechangedeasily.DCorebeliefsandvalueshaveahighdegreeofpersistence.第11題Changesinvariables,suchasincome,costofliving,interestrates,andsavingsandborrowingpatternsmostlikelyreflectchangesinthe________environmentofacompany.Apolitical

BnaturalCdemographicDEconomic

第12題Whichofthefollowingareexamplesofinternalpublicsofacompany?Anewspapers,magazines,televisionstations,blogs,andotherInternetmediaBgovernmentaldepartmentsandagenciesthatregulatebusinessesCneighborhoodresidentsandcommunityorganizationsDthemanagers,boardofdirectors,andworkersofthecompany第13題Advertisingagenciesthathelpacompanytargetacertainsectionofcustomersaremarketingintermediaries.第14題Aconsumeradvocacygroupchallengesafirm'sdecisiontobuildanewwarehouseinasmallcommunity.Theadvocacygroupisanexampleofa________public.AfinancialBgovernmentCmediaDcitizen-action第15題Governmentsmostlikelyenactbusinesslegislationto________.ApreventunfaircompetitioninthemarketBallowasinglelargemonopolyinthemarketCpreventalternativeproductsfromenteringthemarketDprotecttheinterestsofproducersratherthansocietyFunnyquiz第1題WhatarethesourcesofMarketingInformationSystem?

Ainternaldatabase

BmarketintelligenceCmarketresearchDAllabovethechoices第2題Whentheinformationgainedbymarketingresearchwillimprovethequalityofmarketingdecisions,wedonotconsidertheexpenditure.Funnyquiz第1題Whichofthefollowingisthefirststepofmarketingresearchprocess:

AdevelopinganapproachtotheproblemBdefiningtheproblemCdatacollectionDdataanalysis第2題Therecordingofbehavioralpatternsofpeople,objectsandeventsinasystematicmannertoobtaininformationaboutthephenomenonofinterestiscalled:AprojectionBobservationCDescriptionDSamplingFunnyquiz第1題Exploratoryresearchisaresearchconductedtogainpreliminaryideasoftheproblem.

Funnyquiz第1題A

restaurantwantedtoresearchwhotheirmaincustomerbasewas,howsatisfiedtheircustomerswereandwhattheirserviceshortcomingswere.Thisis:AExploratoryresearchBCasualresearchCDescriptiveresearchDQualitativeresearch第2題Themethodsofdescriptiveresearchdonotinclude:

ASurveyBCasestudyCBCasestudyObservationDExperimentFunnyquiz第1題Thestructuredquestionnaireisgiventoasampleofapopulationandisdesignedtoelicitspecificinformationfromrespondentswhenusingthesurveymethod.Chaptertest第1題WhatarethesourcesofMarketingInformationSystem________Ainternaldatabase

BmarketintelligenceCmarketresearchDAllabovethechoices第2題Whentheinformationgainedbymarketingresearchwillimprovethequalityofmarketingdecisions,wedonotconsidertheexpenditure.第3題Whichofthefollowingisthefirststepofmarketingresearchprocess:AdevelopinganapproachtotheproblemBdefiningtheproblemCdatacollectionDdataanalysis第4題Exploratoryresearchisaresearchconductedtogainpreliminaryideasoftheproblem.

第5題Whichofthefollowingdemonstratestherealvalueofacompany'smarketingresearchandinformationsystem?AtheamountofdataitgeneratesBthevarietyofcontactmethodsitusesCthetoolsitusestogatherinformationDthequalityofcustomerinsightsitprovides第6題________referstothedirectacquisitionthroughinterviews,inquiries,questionnaires,measurementandotherways,throughthecollectionthatcansolvetheproblemathand.APrimaryBSecondaryCDerivedDArchival第7題

________isamethodofgatheringprimarydatathatinvolvesaskingpeoplequestionsabouttheirknowledge,attitudes,preferences,andbuyingbehavior.AObservationalresearchBArchivalresearchCSurveyresearchDExperimentalresearch第8題InformationcollectedfromcommercialonlinedatabasesorthroughInternetsearchenginesareexamplesof________data.AprimaryBsecondaryCfirst-handDexperimental第9題ThemarketingmanagerofAppealInc.hasnoticedasharpdecreaseinsalesoverthelasttwomonths.Themanagerdecidestoconductmarketingresearchtoidentifypotentialcausesforthedropinsales.Whichofthefollowingshouldthemanagerdofirst?AdeveloparesearchplanBdeterminearesearchapproachCdefinetheproblemandobjectivesDselectaresearchagencytocollectdata第10題Causalresearchisusedto________.Atesthypothesesaboutcause-and-effectrelationshipsBgatherpreliminarydatatodefineproblemsandtheirunderlyingcausesCcollectinformationonthedemographicsofcustomersDcollectinformationontheattitudesofconsumers第11題CoolersInc.hasdecidedtolaunchanewenergydrinkthatwillhavethefewestcaloriesamongitscompetitors.Tounderstandthemarketpotentialforthenewdrinkandthedemographicsandattitudesofconsumerswhoarelikelytobuytheproduct,Coolersshouldmostlikelyuse________.AexploratoryresearchBcausalresearchCexperimentalresearchDdescriptiveresearch第12題Samplesizeandlocationhavelittleimpactoncostsfor________.AfocusgroupinterviewsBpersonalinterviewsCmailsurveysDInternet-basedsurveys第13題Ideally,asampleshouldberepresentativesothataresearchercanmakeaccurateestimatesofthethoughtsandbehaviorsofthelargerpopulation.第14題Brooke'sBoutiqueplanstolaunchanewclothingline.Forthispurpose,thefirmfirstconductsasurveytounderstanditstargetaudienceandidentifythedemographicsofpotentialbuyers.Itthenconductsexperimentalresearchtotestwhethercustomersassociatediscountedpriceswithlowerproductquality.Whichtypesofresearchhastheboutiqueemployedinthiscase?AexploratoryfollowedbycausalBexploratoryfollowedbydescriptiveCdescriptivefollowedbyexploratoryDdescriptivefollowedbycausalFunnyquiz第1題Organizationsandcompaniesarealsoimportantpartsofconsumermarket.Funnyquiz第1題Aconsumer’sdecisionsareinfluencedby____suchasage,life-cyclestage,occupationetc.

ApersonalcharacteristicsBstereotypesCperceptionsDattitude第2題Incountrieswithahightendencytowardsindividualisticculture,consumersaremorelikelytomakeherd-basedpurchases第3題Withinsubcultures,memberssharecommonattitudes,valuesandbehaviorsthatdistinguishthemfromthebroaderculture.

Funnyquiz第1題WhichoneisNOTthefactorwhichleadtothecreationofindustrialclusters:AresourcesBtransportationCcompetitionDprice第2題ProducerMarketdemandisquiteelastic.第3題ReciprocalPurchasingreferstothemutualpurchaseofeachother'sproductsandgainmutualbenefits.Chaptertest第1題Incountrieswithahightendencytowardsindividualisticculture,consumersaremorelikelytomakeherd-basedpurchases.

第2題Withinsubcultures,memberssharecommonattitudes,valuesandbehaviorsthatdistinguishthemfromthebroaderculture.

第3題Youareacollegestudentandyouhopetobearapper

onedayinthefuture.Youalwaysbuyclothesthathip-hopartistswouldwear.Sothisistheinfluenceof:

AIntuitivereferencegroupBAspirationalreferencegroupCDissociativereferencegroupsDFamilygroup第4題Childrenarenotabletoinfluenceafamily'spurchasingdecisions.

第5題Personalityisformedthroughacomplexcombinationofgeneticsandexternalfactors.第6題Peopleneedtobesafe,protected,freefromfearandanxiety.Sotheywanttobuyinsurance.Thisistheneedof_____ASelf-esteemBSafetyCphysiologicalDSocial第7題Inmarketing,theword"belief"doesnotmeanfaith,butreferstoideas,thoughtandopinions第8題AchildinChinaisexposedtomanyvaluesincludingachievementandsuccess,freedom,individualism,hardwork,andmaterialcomfort.ThesearesymbolicofChinese________.AsubcultureBcultureCsocietyDperceptions第9題Ashoecompany'sadsfeaturethemembersofapopularcountrymusicband.Productsalesincreasesignificantlyamongtheband'sfans.Fromthefans'viewpoint,thebandisa________.AsocialgroupBreferencegroupClaggardDsubculture第10題

________arepeoplewithinareferencegroupwho,becauseofspecialskills,knowledge,personality,orothercharacteristics,exertsocialinfluenceonothers.AOpinionleadersBLatemainstreamadoptersCStrangersDBarnacles第11題WhichofthefollowingismostlikelyNOTcategorizedasabusinessmarket?AgovernmentthatbuygoodsandservicestoproducepublicservicesBindividualswhobuygoodsandservicesforpersonalconsumptionCfirmsthatbuygoodsandservicesforfurtherprocessingDfirmsthatbuygoodsandservicestoresellforprofit第12題Whichofthefollowingisapsychographiccharacteristicofaconsumer?AgenderBageClifestyleDoccupation第13題ReciprocalPurchasingreferstothemutualpurchaseofeachother'sproductsandgainmutualbenefits.

第14題________isthestudyofhumanpopulationsintermsofsize,density,location,age,gender,race,occupation,andotherstatistics.ASociobiologyBDemographyCBehavioralecologyDEnvironmentalstudies第15題WhichofthefollowingneedsinMaslow'shierarchyisgenerallysatisfiedlast?AphysiologicalBsocialCesteemDself-actualizationFunnyquiz第1題TheideaofSegmentationwasraisedby:AWillianAdamsBPhilipKotlerCDavidAakerDWendellSmith第2題Manycompaniestodayarelocalizingtheirproducts,advertising,promotionandsaleseffortstofittheneedofindividualregions,cities.Thisisanexample:ABehavioralsegmentationBGeographicsegmentationCPsychographicsegmentationDDemographicsegmentation第3題Whenthesize,purchasepowerandprofilesofamarketsegmentcanbecalculated,themarketis:AmeasurableBprofitableCsubstantialDactionableFunnyquiz第1題A________consistsofasetofbuyerswhosharecommonneedsandcharacteristicsthatacompanydecidestoserve.AcitizengroupBsegmentmarketCtargetmarketDmarketchannels第2題Asegmentislessattractiveifit:

AisdifficultfornewentrantstoenterBissubstantialChasweaksuppliersDalreadyhasmanystrongcompetitors.Funnyquiz第1題A_______referstothewayaproductisdefinedbyconsumersonimportantattributes.Itistheplacetheproductoccupiesinconsumers'mindsrelativetocompetingproducts.AcorecompetencyBvaluestreamCproductpositionDcustomerproposition第2題Agrocerystoreinyourneighborhood,offerslessmerchandiseandfairlylowlevelsofservice.Despitethe1acklusterserviceandlimitedselectionofproducts,customersflocktoitbecauseitchargesrock-bottomprices.Thisstoreislikelyusesthe__positioning.AmoreforthesameBmoreforlessCsameforlessD

lessformuchlessChaptertest第1題TheideaofSegmentationwasraisedby:AWillianAdamsBPhilipKotlerCDavidAakerDWendellSmith第2題Manycompaniestodayarelocalizingtheirproducts,advertising,promotionandsaleseffortstofittheneedofindividualregions,cities.Thisisanexample_____ABehavioralsegmentationBGeographicsegmentationCPsychographicsegmentationDDemographicsegmentation第3題AMotorworksmarketitscarsbasedontheage,genderandincome.Whichofthefollowingtypesofmarketsegmentationisevidenthere?ABenefitsegmentationBGeographicsegmentationCPsychographicsegmentationDDemographicsegmentation第4題A________consistsofasetofbuyerswhosharecommonneedsandcharacteristicsthatacompanydecidestoserve.AcitizengroupBsegmentmarketCtargetmarketDmarketchannels第5題A_______referstothewayaproductisdefinedbyconsumersonimportantattributes.Itistheplacetheproductoccupiesinconsumers'mindsrelativetocompetingproducts.AcorecompetencyBvaluestreamCproductpositionDcustomerproposition第6題Whichofthefollowingistherightorderofthestepsthatcompaniesgenerallyfollowindesigningacustomer-drivenmarketingstrategy?Amarketsegmentation,differentiation,positioning,andmarkettargetingBpositioning,marketsegmentation,massmarketing,andmarkettargetingCmarketsegmentation,markettargeting,differentiation,andpositioningDmarketalignment,marketsegmentation,differentiation,andmarketpositioning第7題________segmentationfactorsdividebuyersintodifferentgroupsbasedonsocialclass,lifestyle,orpersonalitycharacteristics.AGeographicBDemographicCPsychographicDBehavioral第8題Whichtypeofmarketsegmentationisgenerallyusedbymarketerswhosellluxuryproductstargetedtotherichsegmentsofapopulation?AusagerateBoccasionCincomeDbenefitssought第9題Whichofthefollowingisanapproachwherefirmstargetawholemarketbasedoncommonconsumerneeds?AdemographicsegmentationBundifferentiatedmarketingCmicromarketing

Dconcentratedmarketing第10題Companiesarelikelytogain________throughspeedy,convenient,orcarefuldeliveryofproducts.ApricedifferentiationBproductdifferentiationCchanneldifferentiationDservicesdifferentiation第11題Harry'scaterstotheclothingneedsofmen,manufacturingtwodifferentlinesoffashionbasedonthepurchasingpowerofitscustomers.Oneproductlinecaterstotheneedsofaffluent,middle-agedmen,andtheotherlinetargetsyounger,up-and-comingprofessionals.Harry'smostlikelysegmentstheconsumermarketbasedon________variables.AgeographicBpsychographicCdemographicDbehavioral第12題Dividingbuyersintogroupsbasedontheirusehabit,userfrequencyorresponsestoaproductiscalled________segmentation.AbehavioralBpsychographicCageandlife-cycleDgeographic第13題ArgonautFoodStores,aretailgiant,hiresbetter-skilledemployeesthanitscompetitorsbyemployingstrategicrecruitmentpractices.Italsoconductshighlyspecializedtrainingprogramsforitsemployees.Inthiscase,Argonauthasfocusedongainingastrongcompetitiveadvantagethrough________differentiation.AimageBpeopleCservicesDproduct第14題Rad,amanufacturerofluxurywatches,chargesahigherpriceforitsproductsthanitscompetitors.Despitethehighprices,thebrandispopularamongcustomersforitsbetterqualityandbetterserviceincomparisontootheralternativesavailableinthemarket.Inthiscase,Radoffersa(n________valueproposition.Amore-for-moreBmore-for-the-sameCmore-for-lessDall-or-nothing第15題Lilly's,afurnitureretailer,sellslow-endfurnitureandaccentpiecesthataretargetedtowardlower-incomeconsumergroups.Lilly'smostlikelysegmentstheconsumermarketbasedon________variables.AdemographicBpsychographicCuniversalDgeographicFunnyquiz第1題Whichofthefollowingstatementsiscorrect?AProductdonotincludeexperience,organization,personsandideas.BProductsarenotmeantforsalesinthemarket.CProductsincludesservice,events,persons,places,originations,ideasoramixtureofthose.DProductsrefertoonlythoseactivitiesthatareessentiallyintangible第2題Whichofthefollowingexamplesapureservice?ACandyBlaptopCretailDshoesFunnyquiz第1題Thecorecustomervalue(coreproduct)ofaproductisthefundamentalbenefitacustomerwantfromaproduct.第2題Theproductcanbedividedintoservallevels.Whichofthefollowingarethecorrectnamesofthoselevels?ACoreproductB

TangibleproductCAugmentedproductDActualproduct正確答案：ADCFunnyquiz第1題WhichofthefollowingisNOTindustrialproduct?AFactoryBLumberCShampoosDOfficeandgenerators第2題____areconsumerproductsandservicesthatcustomersusuallybuyfrequently,immediatelyandwithminimumcomparisonandbuyefforts.AShoppingproductsBConvenienceproductsCUnsoughtproductsDSpecialtyproductsFunnyquiz第1題Whataretheimportantrolesofpackage:AThedistinctpackagehelpstodifferentiateitfromthecompetition.BPackagingcanprovidetheextrafunctionalitytoaproductCEffectivepackagecanprotectwhatitsells.DPackageplaysanimportantroleinpromotingproduct.正確答案：ABCD第2題Thelengthand