2025年八年級(jí)英語英文危機(jī)公關(guān)聲明寫作考卷2025年八年級(jí)英語英文危機(jī)公關(guān)聲明寫作考卷

姓名：______班級(jí)：______學(xué)號(hào)：______得分：______

（考試時(shí)間：90分鐘，滿分：100分）

一、選擇題（每小題2分，共20分）

1.2.3.4.5.6.7.8.9.10.

二、填空題（每空1分，共15分）

11.12.13.14.15.16.17.18.19.20.21.22.23.24.25.

三、閱讀理解（每小題2分，共20分）

26.27.28.29.30.31.32.33.34.35.

四、書面表達(dá)（共25分）

36.

五、翻譯題（共20分）

37.38.

六、簡(jiǎn)答題（每小題5分，共10分）

39.40.

七、情景模擬題（共10分）

41.

一、選擇題（每小題2分，共20分）

1.Whatistheprimarypurposeofacrisiscommunicationstatement?

A.Toapologize

B.Tojustify

C.Toinform

D.Toentertain

2.WhichofthefollowingisNOTakeyelementinacrisiscommunicationstatement?

A.Acknowledgmentoftheissue

B.Immediateactiontaken

C.Personalopinions

D.Futurecommitments

3.Howshouldacompanyrespondwhenacrisisoccurs?

A.Ignorethesituation

B.Delaytheresponse

C.Betransparentandhonest

D.Blameothers

4.Whatshouldbethetoneofacrisiscommunicationstatement?

A.Indifferent

B.Aggressive

C.Empathetic

D.Sarcastic

5.Whyisitimportanttoaddressstakeholdersinacrisis?

A.Toavoidlegalissues

B.Tomaintaintrust

C.Toincreaseprofits

D.Toreducecosts

6.Whatisthefirststepincrisiscommunicationplanning?

A.HiringaPRagency

B.Developingacommunicationstrategy

C.Conductingastakeholderanalysis

D.Announcingthecrisispublicly

7.Howshouldacompanymonitortheeffectivenessofitscrisiscommunication?

A.Byignoringpublicfeedback

B.Byconductingregularsurveys

C.Byfocusingonsocialmediatrends

D.Byavoidingmediaappearances

8.Whatshouldbeincludedinapost-crisisevaluation?

A.Personalbiases

B.Detailedfindings

C.Unrelateddata

D.Irrelevantopinions

9.Howcanacompanyimproveitscrisiscommunicationskills?

A.Byreducingcommunicationefforts

B.Byavoidingdifficultconversations

C.Byconductingtrainingsessions

D.Byhiringmorestaff

10.Whatistheroleofemotionsincrisiscommunication?

A.Toconfusetheaudience

B.Tocalmthesituation

C.Toignoretheissue

D.Todelaytheresponse

二、填空題（每空1分，共15分）

11.Acrisiscommunicationstatementshouldalwaysincludean_______.

12.Thegoalofacrisisresponseisto_______.

13.Stakeholdersinclude_______and_______.

14.Transparencyisakeyfactorin_______.

15.Agoodcrisiscommunicationplanshouldbe_______.

16.Thetoneofthestatementshouldbe_______.

17.Mediaoutletsplayacrucialrolein_______.

18.Feedbackshouldbegatheredthrough_______and_______.

19.Apost-crisisevaluationhelpsto_______.

20.Trainingsessionscanimprove_______.

21.Thefirststepincrisiscommunicationis_______.

22.Asuccessfulcrisisresponserequires_______.

23.Emotionsshouldbe_______inthestatement.

24.Aclearactionplanisessentialfor_______.

25.Thegoalofacrisiscommunicationstatementisto_______.

三、閱讀理解（每小題2分，共20分）

Passage1:

Acompanyfacedacrisiswhenoneofitsproductswasfoundtobedefective.Thecompanyimmediatelyissuedacrisiscommunicationstatement,acknowledgingtheissueandpromisingtoreplacethedefectiveproducts.Theyalsoofferedadiscounttocustomerswhohadpurchasedtheproduct.Thecompany'sresponsewaspraisedforitstransparencyandquickaction.

26.Whatwasthecrisisabout?

A.Aproductrecall

B.Alegallawsuit

C.Afinancialloss

D.Adatabreach

27.Howdidthecompanyrespondtothecrisis?

A.Theyignoredtheissue

B.Theyjustifiedtheiractions

C.Theytookimmediateaction

D.Theyblamedthecustomers

28.Whatwastheoutcomeofthecompany'sresponse?

A.Thecompanywentbankrupt

B.Thecompanyfacedlegalaction

C.Thecompanywaspraised

D.Thecompanylostcustomers

29.Whywasthecompany'sresponseeffective?

A.Becausetheywereslow

B.Becausetheyweretransparent

C.Becausetheywereaggressive

D.Becausetheyweresarcastic

30.Whatshouldothercompanieslearnfromthisexample?

A.Toignorecrises

B.Todelayresponses

C.Tobetransparentandhonest

D.Toblameothers

Passage2:

Arestaurantfacedacrisiswhenacustomercomplainedaboutpoorhygiene.Therestaurant'sresponsewasslowandinadequate.Theydidnotaddresstheissuedirectlyanddidnotofferanycompensation.Asaresult,therestaurant'sreputationwasdamaged,andmanycustomersstoppedvisiting.

31.Whatwasthecrisisabout?

A.Afoodborneillness

B.Poorhygiene

C.Afireincident

D.Arobbery

32.Howdidtherestaurantrespondtothecrisis?

A.Theywerequickandtransparent

B.Theywereslowandinadequate

C.Theywereaggressiveanddefensive

D.Theywereempatheticandunderstanding

33.Whatwastheoutcomeoftherestaurant'sresponse?

A.Therestaurantwaspraised

B.Therestaurantfacedlegalaction

C.Therestaurantimproveditshygiene

D.Therestaurantgainednewcustomers

34.Whywastherestaurant'sresponseineffective?

A.Becausetheywerequick

B.Becausetheyweretransparent

C.Becausetheywereempathetic

D.Becausetheywereslowandinadequate

35.Whatshouldotherrestaurantslearnfromthisexample?

A.Tobeslowinresponse

B.Toignorecustomercomplaints

C.Tobetransparentandhonest

D.Toblamethecustomers

四、書面表達(dá)（共25分）

36.Writeacrisiscommunicationstatementforacompanythathasbeenaccusedofdatabreach.Thestatementshouldincludethefollowingelements:

-Acknowledgmentoftheissue

-Immediateactiontaken

-Futurecommitments

-Apologytoaffectedcustomers

-Contactinformationforfurtherassistance

五、翻譯題（共20分）

37.TranslatethefollowingsentenceintoEnglish:"公司在危機(jī)中應(yīng)該保持透明和誠實(shí)，以維護(hù)客戶的信任。"

38.TranslatethefollowingsentenceintoChinese:"Agoodcrisiscommunicationplancanhelpacompanymanagethesituationeffectively."

六、簡(jiǎn)答題（每小題5分，共10分）

39.Whatarethekeyelementsofacrisiscommunicationstatement?

40.Howcanacompanyimproveitscrisiscommunicationskills?

七、情景模擬題（共10分）

41.ImagineyouareaPRmanagerforacompanythathasjustannouncedanewproductlaunch.However,theproductfailsshortlyafteritsrelease,causingacrisis.Writeabriefstatementaddressingtheissueandoutliningthestepsthecompanywilltaketoresolvethesituation.

八、匹配題（每小題2分，共10分）

42.43.44.45.46.

九、判斷題（每小題1分，共10分）

47.48.49.50.51.52.53.54.55.56.

十、改錯(cuò)題（每小題2分，共10分）

57.58.59.60.

十一、排序題（每小題3分，共6分）

61.62.

十二、選擇題（每小題2分，共10分）

63.64.65.66.67.

十三、填空題（每空1分，共10分）

68.69.70.71.72.73.74.75.76.77.

十四、簡(jiǎn)答題（每小題5分，共10分）

78.79.

十五、寫作題（共10分）

80.

八、匹配題（每小題2分，共10分）

42.Matchthefollowingcrisiscommunicationtermswiththeirdefinitions.

A.Stakeholderanalysis

B.Crisiscommunicationplan

C.Post-crisisevaluation

D.Mediatraining

E.Emotionalintelligence

1.Theprocessofidentifyingandanalyzingindividualsorgroupswhohaveaninterestintheorganization.

2.Adetailedstrategyoutlininghowtocommunicateduringacrisis.

3.Anassessmentconductedafteracrisistodeterminetheeffectivenessoftheresponse.

4.Trainingprovidedtoemployeestoenhancetheircommunicationskillsduringacrisis.

5.Theabilitytounderstandandmanageone'sownemotionsandtheemotionsofothers.

43.Matchthefollowingcrisisscenarioswiththeappropriateresponsestrategies.

A.Productrecall

B.Databreach

C.Negativesocialmediafeedback

D.Employeemisconduct

E.Naturaldisaster

1.Offeringcompensationandreplacementstoaffectedcustomers.

2.Announcingathoroughinvestigationandprovidingregularupdates.

3.Addressingthefeedbackpubliclyandtakingstepstoimprovetheproductorservice.

4.Investigatingtheincident,discipliningtheemployee,andcommunicatingtheactionstaken.

5.Providingsupporttoaffectedindividualsandoutliningrecoveryefforts.

44.Matchthefollowingcommunicationchannelswiththeirappropriateuseincrisiscommunication.

A.Socialmedia

B.Pressrelease

C.Email

D.Newsconference

E.Directmail

1.Forimmediatedisseminationofinformationtoawideaudience.

2.Fordetailedandformalcommunicationtostakeholders.

3.Forpersonalizedcommunicationtoaffectedindividuals.

4.Foraddressingthemediaandthepublicinacontrolledenvironment.

5.Forreachingspecificstakeholderswithimportantinformation.

45.Matchthefollowingcrisiscommunicationprincipleswiththeirdescriptions.

A.Transparency

B.Speed

C.Empathy

D.Consistency

E.Accountability

1.Respondingquicklytothecrisistoaddresspublicconcerns.

2.Beinghonestandopenaboutthesituationandtheorganization'sactions.

3.Showingunderstandingandcompassiontowardsthoseaffected.

4.Ensuringthatallcommunicationisconsistentacrossallchannels.

5.Takingresponsibilityforthecrisisanditsconsequences.

46.Matchthefollowingcrisiscommunicationchallengeswiththeirpotentialsolutions.

A.Lackofpreparation

B.Inconsistentmessaging

C.Negativemediacoverage

D.Emotionalbacklash

E.Poorstakeholderengagement

1.Developingacomprehensivecrisiscommunicationplan.

2.Ensuringthatallcommunicationisalignedandconsistent.

3.Addressingmediaconcernswithfactualinformationandempathy.

4.Managingemotionsandmaintainingacalmandprofessionaltone.

5.Identifyingandengagingwithkeystakeholderstounderstandtheirconcerns.

九、判斷題（每小題1分，共10分）

47.TrueorFalse:Acrisiscommunicationstatementshouldalwaysincludealegaldisclaimer.

48.TrueorFalse:Thetoneofacrisiscommunicationstatementshouldbeaggressivetoconveyauthority.

49.TrueorFalse:Stakeholdersareonlyinterestedinfinancialcompensationduringacrisis.

50.TrueorFalse:Apost-crisisevaluationisunnecessaryifthecrisiswashandledsuccessfully.

51.TrueorFalse:Socialmediaisnotaneffectivechannelforcrisiscommunication.

52.TrueorFalse:Empathyisnotimportantincrisiscommunication.

53.TrueorFalse:Acrisiscommunicationplanshouldberegularlyupdated.

54.TrueorFalse:Mediatrainingisonlynecessaryforhigh-levelexecutives.

55.TrueorFalse:Transparencycanleadtoincreasedlegalrisksfortheorganization.

56.TrueorFalse:Acrisiscommunicationstatementshouldbeaslongaspossibletoprovidedetailedinformation.

十、改錯(cuò)題（每小題2分，共10分）

57.Correcttheerrorsinthefollowingsentence:"Thecompanydidnotrespondtothecrisisquickly,andthismadethesituationworse."

58.Correcttheerrorsinthefollowingsentence:"Thecrisiscommunicationstatementwasnotclear,andthecustomerswereconfusedaboutthenextsteps."

59.Correcttheerrorsinthefollowingsentence:"Thecompanydidnotinvolvetheemployeesinthecrisiscommunicationprocess,andthisledtoalackofsupport."

60.Correcttheerrorsinthefollowingsentence:"Thecrisiscommunicationplanwasnotcomprehensive,andthecompanywasunpreparedforthesituation."

十一、排序題（每小題3分，共6分）

61.Arrangethefollowingstepsintheordertheyshouldbetakenduringacrisiscommunicationprocess.

A.Monitorthesituationandgatherinformation.

B.Developacommunicationstrategy.

C.Addressthecrisispublicly.

D.Conductapost-crisisevaluation.

E.Identifyandanalyzestakeholders.

62.Arrangethefollowingelementsintheordertheyshouldbeincludedinacrisiscommunicationstatement.

A.Apologytoaffectedcustomers.

B.Immediateactiontaken.

C.Acknowledgmentoftheissue.

D.Futurecommitments.

E.Contactinformationforfurtherassistance.

十二、選擇題（每小題2分，共10分）

63.Whichofthefollowingisakeyfactorindeterminingtheeffectivenessofacrisiscommunicationstatement?

A.Lengthofthestatement

B.Useoftechnicaljargon

C.Transparencyandhonesty

D.PersonalopinionsoftheCEO

64.Whatistheprimarygoalofstakeholderanalysisincrisiscommunication?

A.Toidentifypotentiallegalissues

B.Tounderstandtheinterestsandconcernsofstakeholders

C.Toincreasethecompany'sprofits

D.Toreducethenumberofstakeholders

65.Howcanacompanyimproveitsemotionalintelligenceduringacrisis?

A.Byignoringemotionalresponses

B.Byconductingregulartrainingsessions

C.Byhiringmorestaff

D.Byavoidingdifficultconversations

66.Whatshouldbethetoneofacrisiscommunicationstatementduringadatabreach?

A.Indifferent

B.Aggressive

C.Empathetic

D.Sarcastic

67.Whyisitimportanttoaddressthemediaduringacrisis?

A.Toavoidlegalissues

B.Tomaintaintrust

C.Toincreaseprofits

D.Toreducecosts

十三、填空題（每空1分，共10分）

68.Agoodcrisiscommunicationplanshouldbe_______and_______.

69.Thetoneofacrisiscommunicationstatementshouldbe_______and_______.

70.Feedbackshouldbegatheredthrough_______and_______.

71.Apost-crisisevaluationhelpsto_______and_______.

72.Trainingsessionscanimprove_______and_______.

73.Thefirststepincrisiscommunicationis_______.

74.Asuccessfulcrisisresponserequires_______and_______.

75.Emotionsshouldbe_______inthestatementtomaintainaprofessionaltone.

十四、簡(jiǎn)答題（每小題5分，共10分）

78.Whatarethekeyelementsofasuccessfulcrisiscommunicationplan?

79.Howcanacompanyusesocialmediaeffectivelyduringacrisis?

十五、寫作題（共10分）

80.Writeacrisiscommunicationstatementforacompanythathasbeenaccusedofenvironmentalpollution.Thestatementshouldincludethefollowingelements:

-Acknowledgmentoftheissue

-Immediateactiontaken

-Futurecommitments

-Apologytoaffectedcommunities

-Contactinformationforfurtherassistance

一、選擇題（每小題2分，共20分）

1.C

2.C

3.C

4.C

5.B

6.C

7.B

8.B

9.C

10.B

二、填空題（每空1分，共15分）

11.acknowledgment

12.torestoretrust

13.customers,employees

14.crisisresponse

15.comprehensive

16.empathetic

17.shapingpublicperception

18.surveys,interviews

19.identifylessonslearned

20.communicationskills

21.identifyingthecrisis

22.transparency,honesty

23.managed

24.crisismanagement

25.toaddressthecrisiseffectively

三、閱讀理解（每小題2分，共20分）

26.A

27.C

28.C

29.B

30.C

31.B

32.B

33.A

34.D

35.C

四、書面表達(dá)（共25分）

36.

Acompanyfacedacrisiswhenoneofitsproductswasfoundtobedefective.Thecompanyimmediatelyissuedacrisiscommunicationstatement,acknowledgingtheissueandpromisingtoreplacethedefectiveproducts.Theyalsoofferedadiscounttocustomerswhohadpurchasedtheproduct.Thecompany'sresponsewaspraisedforitstransparencyandquickaction.

五、翻譯題（共20分）

37.Thecompanyshouldmaintaintransparencyandhonestyduringacrisistomaintaincustomertrust.

38.Agoodcrisiscommunicationplancanhelpacompanymanagethesituationeffectively.

六、簡(jiǎn)答題（每小題5分，共10分）

39.Thekeyelementsofacrisiscommunicationstatementincludeacknowledgmentoftheissue,immediateactiontaken,futurecommitments,apologytoaffectedcustomers,andcontactinformationforfurtherassistance.

40.Acompanycanimproveitscrisiscommunicationskillsbyconductingtrainingsessions,developingacomprehensivecrisiscommunicationplan,andregularlyupdatingtheplan.

七、情景模擬題（共10分）

41.

DearValuedCustomers,

Wearewritingtoaddressarecentissuethathascometoourattentionregardingournewlylaunchedproduct.Unfortunately,somecustomershaveexperiencedfailuresshortlyafteritsrelease.Wesincerelyapologizeforanyinconveniencethishascaused.

Ourteamhasimmediatelytakenactiontoinvestigatetheissueandhasidentifiedtherootcause.Wearecurrentlyrecallingallaffectedproductsandwillprovidefullreplacementstocustomerswhohaveexperiencedproblems.Additionally,weareofferingadiscountonfuturepurchasesasagestureofourcommitmenttocustomersatisfaction.

Weunderstandtheimportanceofourcustomers'trustandarecommittedtoresolvingthissituationpromptlyandeffectively.Ifyouhaveanyquestionsorconcerns,pleasecontactourcustomerserviceteamat[contactinformation].

Thankyouforyourunderstandingandsupport.

Sincerely,

[CompanyName]

八、匹配題（每小題2分，共10分）

42.

A-1

B-2

C-3

D-4

E-5

43.

A-1

B-2

C-3

D-4

E-5

44.

A-1

B-2

C-3

D-4

E-5

45.

A-2

B-1

C-3

D-4

E-5

46.

A-1

B-2

C-3

D-4

E-5

九、判斷題（每小題1分，共10分）

47.False

48.False

49.False

50.False

51.False

52.False

53.True

54.False

55.False

56.False

十、改錯(cuò)題（每小題2分，共10分）

57."Thecompanydidnotrespondquicklytothecrisis,andthismadethesituationworse."

58."Thecrisiscommunicationstatementwasnotclear,andthecustomerswereconfusedaboutthenextsteps."

59."Thecompanydidnotinvolvetheemployeesinthecrisiscommunicationprocess,andthisledtoalackofsupport."

60."Thecrisiscommunicationplanwasnotcomprehensive,andthecompanywasunpreparedforthesituation."

十一、排序題（每小題3分，共6分）

61.

A-1

B-2

C-3

D-4

E-5

62.

C-1

B-2

D-3

E-4

A-5

十二、選擇題（每小題2分，共10分）

63.C

64.B

65.B

66.C

67.B

十三、填空題（每空1分，共10分）

68.clear,concise

69.empathetic,professional

70.surveys,interviews

71.identifythecrisis

72.transparency,honesty

73.identifyingthecrisis

74.preparation,communication

75.managed

十四、簡(jiǎn)答題（每小題5分，共10分）

78.Thekeyelementsofasuccessfulcrisiscommunicationplanincludestakeholderanalysis,adetailedcommunicationstrategy,identificationofpotentialcrises,developmentofresponseprotocols,andregulartrainingandsimulations.

79.Acompanycanusesocialmediaeffectivelyduringacrisisbyprovidingtimelyupdates,addressingconcernspublicly,engagingwithstakeholders,andmonitoringsocialmediatrendstounderstandpublicsentiment.

十五、寫作題（共10分）

80.

DearValuedCommunityMembers,

Wearewritingtoaddressarecentissueregardingenvironmentalpollutioncausedbyouroperations.Wesincerelyapologizeforanyharmthishascausedtothecommunityandtheenvironment.Ourteamhasimmediatelytakenactiontocontainthepollutionandisworkingcloselywithenvironmentalagenciestoensureathoroughcleanup.

Wearecommittedtoholdingourselvesaccountableandareimplementingstricterenvironmentalstandardstopreventfutureoccurrences.Wewillprovideregularupdatesonourprogressandareopentoanyquestionsorconcernsfromthecommunity.Pleasecontactourenvironmentalcomplianceteamat[contactinformation]forfurtherassistance.

Thankyouforyourunderstandingandsupportasweworktorectifythissituation.

Sincerely,

[CompanyName]

知識(shí)點(diǎn)分類和總結(jié)

危機(jī)溝通理論

危機(jī)溝通的基本原則：透明度、速度、同理心、一致性、責(zé)任感。

危機(jī)溝通的關(guān)鍵要素：危機(jī)識(shí)別、利益相關(guān)者分析、溝通策略制定、危機(jī)回應(yīng)、媒體管理、后期評(píng)估。

危機(jī)溝通的常見挑戰(zhàn)：信息不對(duì)稱、利益相關(guān)者期望、媒體壓力、情緒管理。

危機(jī)溝通的應(yīng)對(duì)策略：制定危機(jī)溝通計(jì)劃、進(jìn)行模擬演練、培訓(xùn)員工、選擇合適的溝通渠道、及時(shí)回應(yīng)利益相關(guān)者關(guān)切。

利益相關(guān)者分析

利益相關(guān)者的定義和分類：內(nèi)部利益相關(guān)者（員工、管理層）、外部利益相關(guān)者（客戶、供應(yīng)商、媒體、政府、社區(qū)）。

利益相關(guān)者分析的重要性：了解利益相關(guān)者的需求和期望、評(píng)估利益相關(guān)者的影響力、制定有針對(duì)性的溝通策略。

利益相關(guān)者分析的步驟：識(shí)別利益相關(guān)者、評(píng)估利益相關(guān)者的影響力、了解利益相關(guān)者的需求和期望、制定溝通策略。

危機(jī)溝通計(jì)劃

危機(jī)溝通計(jì)劃的目的：確保組織在危機(jī)發(fā)生時(shí)能夠迅速、有效地進(jìn)行溝通。

危機(jī)溝通計(jì)劃的關(guān)鍵要素：危機(jī)識(shí)別、溝通策略、溝通渠道、責(zé)任人、后期評(píng)估。

危機(jī)溝通計(jì)劃的制定步驟：識(shí)別潛在危機(jī)、分析利益相關(guān)者、制定溝通策略、選擇溝通渠道、培訓(xùn)員工、定期演練和評(píng)估。

媒體管理

媒體在危機(jī)溝通中的作用：傳播信息、引導(dǎo)輿論、影響公眾認(rèn)知。

媒體管理的策略：建立媒體關(guān)系、準(zhǔn)備媒體資料、進(jìn)行媒體培訓(xùn)、監(jiān)控媒體動(dòng)態(tài)、回應(yīng)媒體關(guān)切。

媒體管理的技巧：保持透明度、提供準(zhǔn)確信息、使用恰當(dāng)?shù)恼Z言和語氣、及時(shí)回應(yīng)媒體提問。

情緒管理

情緒在危機(jī)溝通中的影響：情緒可以影響利益相關(guān)者的反應(yīng)、情緒可以影響組織的聲譽(yù)、情緒可以影響溝通的效果。

情緒管理的策略：保持冷靜和專業(yè)、展現(xiàn)同理心、使用積極和建設(shè)性的語言、避免情緒化的表達(dá)。

情緒管理的技巧：傾聽利益相關(guān)者的關(guān)切、理解利益相關(guān)者的情緒、提供情感支持、引導(dǎo)利益相關(guān)者理性思考。

各題型所考察學(xué)生的知識(shí)點(diǎn)詳解及示例

一、選擇題

考察學(xué)生對(duì)危機(jī)溝通基本概念和原理的理解。

示例：Whatistheprimarypurposeofacrisiscommunicationstatement?

答案：C.Toinform

解析：危機(jī)溝通聲明的首要目的是告知利益相關(guān)者情況，而不是道歉、辯護(hù)或娛樂。

二、填空題

考察學(xué)生對(duì)危機(jī)溝通關(guān)鍵術(shù)語和概念的記憶。

示例：Acrisiscommunicationstatementshouldalwaysincludean_______.

答案：acknowledgment

解析：危機(jī)溝通聲明應(yīng)始終包含對(duì)問題的承認(rèn)。

三、閱讀理解

考察學(xué)生閱讀理解能力和對(duì)危機(jī)溝通案例的分析能力。

示例：Acompanyfacedacrisiswhenoneofitsproductswasfoundtobedefective.Thecompanyimmediatelyissuedacrisiscommunicationstatement,acknowledgingtheissueandpromisingtoreplacethedefectiveproducts.Theyalsoofferedadiscounttocustomerswhohadpurchasedtheproduct.Thecompany'sresponsewaspraisedforitstransparencyandquickaction.

問題：Whatwasthecrisisabout?

答案：A.Aproductrecall

解析：文章提到公司產(chǎn)品有缺陷，并進(jìn)行了召回，因此危機(jī)是產(chǎn)品召回。

四、書面表達(dá)

考察學(xué)生的寫作能力和實(shí)際應(yīng)用危機(jī)溝通理論的能力。

示例：Writeacrisiscommunicationstatementforacompanythathasbeenaccusedofdatabreach.

解析：學(xué)生需要根據(jù)要求撰寫一份危機(jī)溝通聲明，包括承認(rèn)問題、采取的行動(dòng)、未來的承諾、對(duì)受影響客戶的道歉和進(jìn)一步協(xié)助的聯(lián)系信息。

五、翻譯題

考察學(xué)生的中英文互譯能力。

示例：TranslatethefollowingsentenceintoEnglish:"公司在危機(jī)中應(yīng)該保持透明和誠實(shí)，以維護(hù)客戶的信任。"

答案：Thecompanyshouldmaintaintransparencyandhonestyduringacrisistomaintaincustomertrust.

解析：學(xué)生需要將中文句子準(zhǔn)確翻譯成英文，傳達(dá)原文的意思。

六、簡(jiǎn)答題

考察學(xué)生對(duì)危機(jī)溝通理論和實(shí)踐的理解和總結(jié)能力。

示例：Whatarethekeyelementsofasuccessfulcrisiscommunicationplan?

答案：Stakeholderanalysis,adetailedcommunicationst