1、.設(shè)計心理學(xué)在產(chǎn)品設(shè)計中的應(yīng)用產(chǎn)品為人服務(wù)，好的產(chǎn)品應(yīng)該把握用戶心理，從用戶的角度去設(shè)計。在日常情況下，人的行為是由頭腦中的知識、外部信息和限制因素共同決定的。人類習(xí)慣于利用這一事實，最大限度地減少必學(xué)知識的數(shù)量或是降低對這種知識的廣度、深度和準(zhǔn)確度的要求，以便于在最短的時間內(nèi)掌握其所需的行為方式，減少不必要的麻煩。人們之所以會在對某個事物的知識還了解得不夠精確的情況下，依然能夠做出精確的行為，主要有三個方面的原因，即所需信息存儲于外部世界、不需要高度精確的認(rèn)識以及限制因素的功用。 舉個例子，假如現(xiàn)在要設(shè)計一款水杯，我相信多數(shù)人會直接從水杯的外觀造型、色彩搭配及表面工藝等方面著手來設(shè)計。但是，

2、這樣的水杯并不一定能被大眾所完全接收，因為他們忽略了一個很重要的組成部分，即用戶體驗。假設(shè)一個情景，當(dāng)某個人想要使用水杯時，他并不是簡單地拿起水杯就使用，抽象地說應(yīng)該是從他的一個行為狀態(tài)過渡到另一個行為狀態(tài)的過程。如果他此時正在工作，突然覺得口渴，想要喝水，可以理解為他要從工作的狀態(tài)轉(zhuǎn)變?yōu)楹人臓顟B(tài)。而在這期間，他要尋找水杯在哪，找到后還要看杯子里是否有水，如果有的話夠不夠喝，如果沒有的話該去哪接水等等行為序列。從這些行為序列仔細分析，可以看出人們在使用水杯時會下意識地關(guān)注與所需行為有關(guān)的水杯的知識，即只要能保證行為的精確就可以，不需要過多地考慮如水杯的大小、外觀造型及具體材質(zhì)等其它不相關(guān)的因

3、素。所以與這些行為相關(guān)的水杯的設(shè)計才能在潛移默化中得到人們的認(rèn)可，被人們所接受，最后基于這些再考慮水杯的造型和色彩等其它因素來完善設(shè)計。因此，在進行產(chǎn)品設(shè)計時，除了考慮產(chǎn)品本身的外觀造型、色彩搭配及表面工藝等因素，還應(yīng)該更多地結(jié)合用戶體驗，將人與產(chǎn)品緊密地聯(lián)系到一起，這樣設(shè)計出來的產(chǎn)品才能更貼近人的心理，才能真正地被大眾所接受。Application of design psychology in product designProduct service for the people, a good product should grasp the user psychology, to d

4、esign from the users point of view. In everyday situations, peoples behavior is determined by the knowledge in mind, external information and constraints. Mankind is used to exploit this fact, minimizing the need to learn the amount of knowledge or is reduced to the knowledge of the breadth, depth a

5、nd accuracy requirements, in order to grasp the desired behavior in the most short time, reduce unnecessary trouble. The reason why people will be in for a knowledge of things is not enough is known about the precise circumstances, still can make accurate behavior, there are three main reasons, whic

6、h is the information stored in the external world, not understanding requires highly accurate and the function of limiting factors. For example, if you are designing a cup, I believe most people will work directly from the appearance, color glass and surface technology to design. However, does not n

7、ecessarily this cup is the public fully received, because they ignore an important part of it, that the user experience. Suppose a situation, when someone wants to use the glass, he does not simply pick up the cup to use, the abstract should be from one of his behavior state to another state. If he

8、is working at this time, suddenly feel thirsty, want to drink water, can be understood as he should change from the work of the state drinking water for the state. During this period, he want to find where to find water, to see whether there is water in the cup, if you have enough to drink, if not w

9、here water and so on behavior sequence. A careful analysis from the behavior sequence, we can see that people would cup consciously concerned with the desired behavior involved in using the cup of knowledge, as long as the guarantee behavior accurately can, need not too much to consider such as cup

10、size, shape and appearance of concrete material and other irrelevant factors. So the design can cup associated with these acts of recognition in the influence character by environment, accepted by the people, finally, based on these and other factors to consider the cup shape and color to improve design. Therefore, in product design, in addition to considering the appearance, color of the product itself collocation and surface technology and other factors, should also be more combined with the us