1、聯(lián)邦快遞,小組成員：雷鴻偉 楊斌 葉薈 馬超 楊淼淼,FedEx Express,Content： pany background 2.entry strategies 3.entry barriers 4.sugestions,pany background,Fedex is the worlds largest express transportation company, providing for the global than 235 countries and areas, providing fast and reliable delivery service. Fedex ha

2、s global aviation and land network, usually only one or two days, can rapid delivery time, but also the urgent delivery to ensure on time delivery.,Headquarters: Global：In Memphis, Tennessee, US Asia：Hong Kong, China Canada：Toronto, Ontario Europe：Brussels, Belgium Latin America：Miami, Florida，US,2.

3、entry strategies,(1) Direct entry Fedex in 1971 by former us Marine Frederick w. Smith in little rock, Arkansas. In 1973, the Fedex relocating Tennessee for 25 city after service. acquisition Acquisition of older tigers aerospace shipping company,Localization strategy,Target markets,Staff Localizati

4、on,Product Localization,Operation Localization,Staff Localization Choose the local employees, each into the company to conduct pre-job training employees, even send member, also should have at least 40 hours of training.,Product Localization,Delivery of products mainly are life cycle short high-tech

5、 electronic products. Operation Localization Fedex locally management, people-oriented, especially in the aspect of employing. Large investment group, ground transport aircraft and parcel treatment facilities.,(2) Direct exportValue chain Internet,Value chain,Internet The information system construc

6、tion of continuous ahead, with the advanced information technology, in order to improve the market competitiveness. (3) Direct foreign investment China Choose domestic resources and network complementary partner joint ventures or cooperative development in the Chinese market DTW(大田物流),3entry barrier

7、s,1、political barriers (1)Express business by government control, management department, including air, railways, highways and waterways of government agencies. (2The local government to protect local express company policy, the policy to protect greatly limits the foreign competitors. (3)Domestic a

8、nd foreign political relationship to other countries,2、cultural aspects of barriers The countrys social culture and the management idea of our company is potential conflict. 3、Customer complaint service attitude In China, according to the reporter in random surveys of 10 customers, about half of the

9、 people of fedex is not satisfied with the service.,4、Competitors：DHL、UPS etc.,DHL,1986 2000 DHL in China business performance,UPS,In 2004, the business income: 3.66 billion,in 2007, the business income: 497 million dollars In 2008, the business income: 515 billion dollars Daily international delive

10、ry: 200 million parcels and documents Service area: more than 200 countries and regions,4.sugestions,Give full play to its own advantages, has the individuality competition According to the diversity、 Labor，establish mutual trust, and be good at communication and harmonious relationship between the organizational culture. Specialized training organization staff of public relation and etiquette，to improve customer service attitude. Competitors attention According to t