1、By 徐楚威、史江莉、付豪、婁佳穎,1,目錄,Company Background,零,FedEx Corporation,HistoryThe modern air/ground express industry was pioneered with the founding of Federal Express in 1971; the corporation was created in 1998 as FDX Corporation and became FedEx Corporation in January 2000. Headquarters Memphis, Tenn. Pri

2、ncipal Officers Frederick W. Smith, Chairman, President and CEO NYSE Listing FDX (since December 1978) FY12 Revenue$42.7 billion Recent Awards FORTUNE magazine: No. 6 among Worlds Most Admired Companies (2012) Wal-Mart: Small Parcel Carrier of the Year (2012) Black Enterprise magazine: Top 40 “Best

3、Companies for Diversity” (2012) FORTUNE magazine: “100 Best Places to Work For” (2010),Set UP,Remove,First profit,stock-market listing,聯(lián)邦快遞發(fā)展歷史,1971,1973,1975,1978,Into China,60 Cities,Federal Express-DTW Co Ltd,FedEx Asia Pacific operation center,1984,1996,1999,2008,Barcode & Scanner,Logistics Info

4、rmation Technology,III-Generation DIAD,The wireless communication network,1,2,3,Internal capability analysis,壹,Resources factor analysis,在聯(lián)邦的企業(yè)文化中，有一條寫著“員工至上”，聯(lián)邦會對每一位員工負(fù)責(zé)，用真誠對待客戶的態(tài)度對待自己的員工。不僅如此，聯(lián)邦快遞還擁有一套獨特的員工管理法則SFA。通過推行此法則，聯(lián)邦能最有效的管理員工，從而推進整個企業(yè)有效地運行。,Human Resources,Technical Resources,無線手持設(shè)備、GPS跟蹤系

5、統(tǒng)、掌上電腦、藍(lán)牙、區(qū)域無線網(wǎng)等,Resources factor analysis,Financial Resources,Stock Analysis,Ability factor analysis,Carry out diversified business services,Expand business scope Integrated logistics business E-commerce Service,Diversification of marketing mode,Innovation ability,Corporate Culture,貳,Internal Facto

6、rs Analysis,Strengths,Weakness,叁,External Factors Analysis,Opportunity,Threaten,由SWOT模型分析結(jié)果顯示，聯(lián)邦應(yīng)該主要進行SO戰(zhàn)略（集中戰(zhàn)略）和ST戰(zhàn)略（多元化、一體化戰(zhàn)略）。,Strategy,SO戰(zhàn)略,用優(yōu)質(zhì)服務(wù)滿足人們對高質(zhì)量生活的追求，同時量身訂制個性化服務(wù)。提高客戶的忠誠度。,加大技術(shù)創(chuàng)新和研發(fā)力度，建立適于市場需求的信息技術(shù)體系。,獨特的企業(yè)文化作為企業(yè)的精神力量，通過打造優(yōu)秀服務(wù)團隊，提高品牌知名度。,成本調(diào)整,ST戰(zhàn)略,快遞服務(wù)的基礎(chǔ)就是廣闊的網(wǎng)絡(luò)覆蓋面，將先進技術(shù)融入網(wǎng)絡(luò)覆蓋中，將有助于加快網(wǎng)絡(luò)

7、覆蓋速度。,通過與全球性的物流企業(yè)進行戰(zhàn)略聯(lián)盟提高國外郵件的收益性及服務(wù),為了確保企業(yè)顧客，樹立積極的市場戰(zhàn)略,為彌補本地人才短缺，必須加強培養(yǎng)優(yōu)秀的專業(yè)技術(shù)人才，以配合于聯(lián)邦的在華擴張計劃。,伍,FedEx & UPS,Comparison,Comparison,Comparison,Comparison,肆,UPS FedEx DHL TNT,FedEx 7%,Others 57%,DHL 18%,TNT 10%,UPS 8%,Market Share,UPS 10%,DHL 30%,Market Position,1,Business Features,2,Company Culture,3,Hardware Technology,4,Software Technology,5,The Price,6,伍,FedEx & SF,Comparison,1,M