1、6. . . . X e r o xAT & T16.1 6.2 1) 2) 3) 236 - 136-1 Adapted from Jay R.Galbrain,Competing With Flexble Lateral Org a n i z a t i o n,2 nd ed.( R e a d i n g , M a s s . : A d d i s o n - Weskey Publishing,1994), ch.1; and Jay R.Galbraith, O rganization Design(Reading, Mass: Addison-We s l e y, 197

2、7), ch.1.6 - 1()42 08 0A p p l eM a c i n t o s h52 08 0John SculleyA p p l e6 - 26 - 21. 2. 3. 112236-2 9766 - 376-3 Based on Richard L.Daft and Robert H.Lengel,O rganizition Requirements,MediaRichness and Structural Design,Management Science 32 (1986): 554-71; and David Nadler and MichaelTu s h m

3、a n ,Strategic Organization Design ( G l e n v i e w, III: Scott Foresman, 1988).6.3.1 81. 6 - 22. 4. M i c r o s o f tBill GatesX e r o x40 0006 - 46.3.2 Lee IacoccaC h r y s l e r6-4 C h r y s l e r3. 5.C h r y s l e r9C h r y s l e rC h r y s l e r99C h r y s l e r1. 0111. B o wValley Energ y2 .

4、6 41 22. Simplicity Pattern Louis Morris 1 33. 1 4Xerox 2 0Malcolm Baldrige 4. Planters Peanuts G i l l e t t eTrac II1 5General Motors1. 56 - 5A100ABC6-5 1. 65. (C h r y s l e rN e o n)B o e i n g7 7 72. 5 0United AirlinesBritish AirwayB o e i n g1 7Rodney Hunt 6 - 66 - 71016-7 6.4.1 1 5M a n v i l

5、 l e6.4.2 Standard Oil6.4.3 6 - 81 8Albany Ladder 1. 2. P e p s iTaco BellFrito LayPepsi Cola3. 4. 121236-8 Adapted from David Nadler and Michael Tushman, Strategic Orgazition Design(Glenview , III.: Scott Foresman, 1988), 68.6.5 6.5.1 6 - 21 96-1 1. 2. 3. 4. 5. 1. 2. 3. 4. 5. Adapted from Robert Du

6、ncan ,What Is the Right Organization Structure? Decision Tr e eAnalysis Provides the Answer.O rganization Dynamics ( Winter 1979):429.6.5.2 105(6 - 5)(6 - 6)S t o c k h o l mK o r a l i n s k aK o r a l i n s k aK o r a l i n s k aXK o r a l i n s k a1. 533 0002 5 %832 0K o r a l i n s k a6.5.3 6 - 9Info-TechInfo-Tech6-9 Info-Te c h1066 - 22. 16-2 1. 2. 3.