1、23,:. ?. ?. ?. ,?. ?1P C1. 9 9 6C o m p a qWa l - M a r t2.1 2.2 22. - 1. . . . . . 2-1 Adapted from Arie Y.Lewin and Carroll U. Stephens,Individual Properties of the CEO asDeterminants of Organization Designunpublished manuscript,Duke University 1990Arie Y.Lewin andCarroll U.StephensCEO Attributes

2、as Determinants of Organization Design:An Integrated ModelO rganization Studies 1 5 . N O . 2 ( 1 9 9 4 ) 8 32 1 2 .32132 - 13. - 12 - 1Willam BrattonB r a t t o nB r a t t o nB r a t t o nB r a t t o n4. 9 %1. 5 %42.3 2.3.1 52. - 1H a l l m a r k22Kansas City: Patricia Jones and Larry Kahaner,Say i

3、t and live it50 Corporate Mission StatementsThat Hit the Mark(New York:Currency Doubleday, 1 9 9 5 ) .2.3.2 .1. 672. Pier 1 Import5 %P i e r 1N a s h v i l l ePaula HankinsEva Goldyn3 6 %83. 4. P e p s i C osFrito Lay9Ta c o m aWa s h i n g t o nFranciscan Health System1 06. 5. M6. 0 %117. R u b b e

4、 r m a i d1. 9 5 23 0 01 9 8 05 0 01 9 8 87 5 05 0 %R u b b e r m a i d1 22.3.3 2. - 12-1 1. ()1 33 7Mirage Resorts4 3 %M i r a g e1 2 %M i r a g e1. 42. 3 M3 0 %3. 1. 5O w e n s -I l l i n o i sO w e n s - I l l i n o i s( M a rginal Plant)4. 1. 0 %8 %1 0 %O w e n s - I l l i n o i s3 0 %6 1 %2 6 %

5、1. 62.3.4 D a t a p o i n t1. 72.4 1. 5 %P o r t e r2.4.1 PorterMichael E.Porter1. 82 - 2PorterP o r t e rBased on Michael E.Porter, Company Strategy: Techniques for Analyzing Industries andC o m p e t i t o r s(New York:The Free Press,1980);Michael Treacy and Fred Wi e r s e m a ,How Market Leaders

6、Keep Their Edge,F o rt u n e,6 February 1995,88-98;and Michael A.Hitt,R.Duane Ireland,and RobertE . H o s k i s s i o n ,Strategic Management(St Paul,Minn.:West Publishing,1995),100-11 3 .1. C o m p a qP CC o m p a q1. 92. M e r c e d e s - B e n zM a y t a gTy l e n o e3. P o r t e rH e r t zAv i s

7、R e n t - a - C a rR e n t - a - C a r2 02.4.2 1B u i l tto Last:Successful Habits of Visionary Companies4. 1Reengineering the Corporation( G E )Jack We l c hControl Your Destiny or Someone Else Wi l l5. 26. - 3. . . . . . . . . . . . 2-2 1. 2. 3PepsiCola 3. 43 M1 5 %4. 5G e r b e r.Eastma Kodak5. 6G e o rg eF i s h e rK o d a kH e w l e t t - P a c k a r dDavid Packard6. 7P e p s i C o2 8Johnson &Johnson