1、To be most valued by those whomost value brands.How To Use TheExternal Sources In Knowledge CenterPrepared by Knowledge Center28/07/2003How External Sources Value UsFor Engagements: Save time More information & ideas Update our knowledge Community can helpChallenge: Are you ready for deeper thinking

2、?Because your value will never be “I can find the information but I can understand and process the information”case: chinainfobankHow External Sources Value UsFor Personal Training Subscribe for everyday learning Community for discussion Keyword search for subject focused studyChallenge Do you think

3、 it worthwhile to use your spare time to be an category expert?No one can be expert without spending more time on itcase: To Use External Sources To BuildCompetitive AdvantagesIts Not Easy!To Use External Sources To BuildCompetitive AdvantagesYou have to be INSIGHTFUL You process inf

4、ormation more effectively and efficiently You do not only rely on the information but also your sensecase: McKinsey QuarterlyTo Use External Sources To BuildCompetitive AdvantagesYou have to be FOCUSED Choose the subject you have interest Update yourself everyday by the best information and experien

5、ce Structure and review your information often Summarize your knowledge and write it downcase: The StandardTo Use External Sources To BuildCompetitive AdvantagesYou have to be ACTIVE Use the best community to share experience Use all the opportunities to share with each other Put your opinions under

6、 pressure Promote yourself with the HR section and have more related engagements as exercisecase: i-AdvertisingHow to Use EffectivelyAttributes/Indices of External Sources Category Type Business consulting Category knowledge Creative General Human resource Macro Environment Market research Media New

7、s Profiles Statistics Template Training Otherscase: China DemographicsHow to Use EffectivelyAttributes/Indices of External Sources Refresh Rate Frequently Refreshed Everyday Learning Coverage Wide Coverage Focused study Engagement search Insight Reliability High Reliability (only class 1) Can quote

8、in your reports directly case: ChinaebHow to Use EffectivelyAttributes/Indices of External Sources Support Keyword Search?Never forget to use keyword search when possibleKeyword search is most useful in engagement search and focused studyEveryday training not suggest to use keyword search CommunityC

9、ommunity can make you new friendsSometimes you really find knowledge but not information thereTry to ask a question if you have no other resolution Subscribe Useful for your everyday learning and build knowledge barrierHow to Use EffectivelyAttributes/Indices of External Sources Contact PersonNever

10、forget to turn to them for help when urgent and mustYou are not using their labor (or not only), but you are using their information expertise and business understanding Often they know better what information you actually need Locationcase: ISIWhy We Do Not Suggest You To Leak TheSources To Clients

11、Do you have enough insight to give the informationmore value?Case: Wharton & HarvardWhy We Do Not Suggest You To Leak TheSources To ClientsCan you face the clients when they have enoughinformation as you? (for business both clients and you are not familiar with)case: creative picture gallariesWhy We

12、 Do Not Suggest You To Leak TheSources To ClientsCan you face the clients when they know you can getthe information and opinions within 3 days? (for the clients know the industry better than you but they are often surprised for that you have same experience.But We Should Share Some Sources WithClien

13、ts In The FutureBig clients will find the sources sooner or laterIf we only rely on the information advantage, we can not make stable advantagesStrategic service is not You Teach The Client but is You Are Partner With The ClientNot Only External Sources HelpAll databases in ogilvyAll people around youAll sections in Knowledge Center All books in our libraryAnd all your experience to search correctlyWhich you have to do to learn it!ConclusionExternal Sources are helpful for engagements andpersonal development But they are not allYou, yourself, are still th