1、,新視野大學(xué)英語(yǔ),新視野大學(xué)英語(yǔ),新視野大學(xué)英語(yǔ),New Horizon College English,New Horizon College English,視聽說(shuō)教程,視聽說(shuō)教程,視聽說(shuō)教程,Beware of Ads!,UNIT 4,UNIT 4,Contents,Lead-in Matching Game Brainstorming Watching and Discussing Acting It Out Fun Time Oral Assignment,Book 2 Unit 4,Lead-in,Book 2 Unit 4,Work in groups, discuss the

2、following questions and then share your answers with the whole class.,Should people buy things according to what ads say?,Lead-in,Book 2 Unit 4,Lead-in,What are the negative social effects of advertisements?,Book 2 Unit 4,Matching Game,Work in pairs, try to identify the associative meaning of these

3、ads.,Book 2 Unit 4,Read the following English ads logo, work with your partner and try to translate them into Chinese.,Good to the last drop,滴滴香濃，意猶未盡。（麥斯威爾咖啡）,Obey your thirst,服從你的渴望。（雪碧）,The new digital era,數(shù)碼新時(shí)代。（索尼影碟機(jī)）,使不可能變?yōu)榭赡?。（佳能打印機(jī)）,Impossible made possible,盡情享受吧?。ㄈ赋脖ち瑁?Take time to indulge,

4、動(dòng)態(tài)的詩(shī)，向我舞近。（豐田汽車）,Poetry in motion, dancing close to me,只管去做。（耐克運(yùn)動(dòng)鞋）,Just do it.,感受新境界。（三星電子）,Feel the new space.,智慧演繹，無(wú)處不在。（摩托羅拉手機(jī)）,Intelligence everywhere.,我們集大成，您超越自我。（三菱電工）,We integrate, you communicate.,Brainstorming,Book 2 Unit 4,Watching and Discussing,Now watch two pieces of TV commercials. A

5、fter that work in groups (two people each) to have a discussion. Then finish the following tasks.,Ad 1,Ad 2,Your Tasks:,1,2,3,Book 2 Unit 4,Task 1. Group Discussion:,Retell what happens in the the ads and discuss about your understanding for 3 minutes. Then each group send one student to report your

6、 groups opinion.,Reference 1 ,Reference 2 ,Book 2 Unit 4,Watching and Discussing,Reference 1 Pepsi commercial:,One day an India boy who always lives with elephants finds he has power over them with Pepsi drink. He begins to build elephant tower. He grows up and becomes famous all over Indian as his

7、tower grows taller and taller until one day all it is ruined by a small boy. The tower collapses because the elephants are distracted by another boys Pepsi. The young man is very depressed and thinks maybe training elephant is no a good idea any more. He has to come up with other animal-yes, hippos!

8、,Book 2 Unit 4,Watching and Discussing,Reference 2 Coca Cola commercial:,In North Pole, a group of polar bears find some iced Coca Cola drink. They are delighted, but theres one problem: they dont have can-opener. They raise their heads and see the crescent/curved moon hanging up in the sky. A good

9、idea occur to them-they place one on top of another, and finally they reach the moon. They grasp the crescent moon down and use it as a can-opener. Now they can enjoy their Coca Cola!,Book 2 Unit 4,Watching and Discussing,Task 2. Group Discussion:,Compare the two commercials and decide which one is

10、stronger in appealing audience? Why? Then each group send one student to report your groups opinion.,Book 2 Unit 4,Watching and Discussing,Fun Time,Were going to play a game:,The rainbow studio is advertising for a new service. Their slogan is:” Come to rainbow studio, we can take a picture for you.

11、” Thatll be a very unusual picture and its marvelous. If you are interested, come to the front of the classroom, answer some questions and make your choices.,Come to Rainbow studio, We can take a picture for you!,Book 2 Unit 4,Oral Assignment,Prepare for an celebrity interview.,Search for information about a celebrity you admire by using internet. Collect as much information as possible. On next class, you will work in pairs to have interview. One student play the role of celebrity and the other the reporter. The reporter s