1、The Characteristics of Supply Chain ManagementComplexity, Variability, Conflicting ObjectivesThe Business ChallengesCost of ServiceLevel of ServiceOrder Response Time Product Availability Lead TimeOrder ChangesDue Date PerformanceResource Investment Asset Productivity InventorySupplier & Capacity Co

2、ntracts(海量營銷管理培訓(xùn)資料下載) 1999 Andersen Consulting1What are the characteristics of Supply Chan Management, why is it so hard to manage?ComplexityVariabilityConflicting Objectives(海量營銷管理培訓(xùn)資料下載) 1999 Andersen Consulting2ComplexityComplicationsin the Electronics Indust

3、ryComplexity in Component / Semiconductor ManufacturingMass customization PersonalizationProduct mix effects on capacity Multiple optionsContracted vs. owned capacityCombined make-to-forecast and make-to- orderInverted BOM BinningMulti-stage global production?Current ProcessesPerformancehttp:/www.5i

4、(海量營銷管理培訓(xùn)資料下載) 1999 Andersen Consulting3and Structures InhibitLead Times Limit FlexibilityInventory Used to Cover ProblemsJanuaryLittle or NoPredictability and Poor Product Mix?Chronic Capacity ShortagesUncertainty in the supply chain results in significant variabilityRaw MaterialsFinished Go

5、odsUnder ForecastOverCustomer DemandEarlyEarlyOn-timeLateOn-timeLateManufacturingCustomerDeliveriesEarlyOn-timeLateSupplier Performancehttp:/Bwy wTomwD.5(海量營銷管理培 1999 Andersen Consulting4 Responsiveness Transportation Location訓(xùn) 資Qu料ali下ty 載) Process Design Product Design Capacity Quality

6、 Past Performance Market Research Analytical Technique Incentive ProgramsMultiple forecasts and unreliable fulfillment today create the bullwhip effect.Channel OrdersTrue End Customer Demandel Fill and DemandUnits Per PeriodOver-SupplySupplyReturns/CancellationsTarget LaunchEnd of LifeActual LaunchT

7、ime(海量營銷管理培訓(xùn)資料下載)Andersen Consulting 19985Chann PhantomReal ShortageShortened product life cycle has increased the uncertainty.OngoingRamp-upEnd of LifeRamp-upOngoingEnd of LifeRole of Inventory Cost of Shortage Cost of OverageHigh High LowUsual Usual UsualLow Low HighhBtytPpr:o/f

8、/ewssowr Hwa.u5Li.xLueee, .Sctaonmford U(n海iver量sity營銷管理培訓(xùn)資料下載) 1999 Andersen Consulting6VariabilityNaturalDemand Material supply ProductionDistributionSelf-IntroducedReplenishment strategies Planning processesInventory strategies(海量營銷管理培訓(xùn)資料下載) 1999 Andersen Consulting7Traditional

9、 functional alignments continue to impede Supply Chain Performance. Misaligned Functional Goals & BehaviorsSales &ManufacturingDistributionCustomer ServicePurchasingGoal:Lowest purchase pricen Long lead timesn High raw material inventory levelHighest utilizationLowest cost100%customer satisfactionn

10、High inventoriesn Promise flexibilityn Long order fill timesn InflexibleschedulesBehavior:n Long run lengthsn Inflexible schedulesn High WIP inventory(海量營銷管理培訓(xùn)資料下載) 1999 Andersen Consulting8Conflicting Objectives - ManufacturingCycle TimeAsset UtilizationVariabilityLittles LawWIP

11、INV(海量營銷管理培訓(xùn)資料下載) 1999 Andersen Consulting9LittlesLawWIPCycle TimeVariabilityConflicting Objectives - CustomerOrder Response TimeCycle TimeAssetUtilizationVariabilityLittles LawWIP INVDue Date Performance(海量營銷管理培訓(xùn)資料下載) 1999 Andersen Consulting10Early WarningsFill RatesConflicting Objectives - CorporateMarket ShareOrder Response Ti