1、International Business English Correspondence,By learning this unit, students should understand the sequence of international trade know the first step to do business master the ways of seeking new customers grasp the expressions of showing sources of information be able to write a letter of establi

2、shing business relations,Unit 2 Establishing business relations,Teaching objectives,Unit 2 Establishing business relations,The sequence of international trade,Step 1: Preparation market investigation seeking new customers E.B.R. credit and status enquiry Step 2: Negotiation inquiry offer counter-off

3、er counter-counter-offer order acceptance publication alibaba; alimama; made-in-C; 歐美流派 kompass、thomasnet、kellysearch b. attendance at fairs Commercial Counselors Office,How to seek new customers,How to seek new customers,Outline of E.B.R. letters: ( P1.1 ) a. source b. intention c. business scope d

4、. financial position enjoy great popularity establish ( enter into ) business relationship with you for your reference; for your consideration; for your file upon receipt of: as soon as we receive specialize in; be specialized in on ones part,Dear Sirs: We have obtained your name and address from Si

5、mpson sb. be convinced that 某人相信 joint adj. 共同的 joint venture 合資企業(yè) to our mutual benefit 互利,5)We are the largest food trading company in Japan, and have offices and representatives in all major cities and towns in Japan. 6)Your letter of November 21 addressed to our sister corporation in Shanghai ha

6、s been transferred to us for attention. transfer=forward=pass on to 7) As the item falls within the scope of our business activities, we shall be pleased to enter into direct business relations with you. 8)We can assure you that all your orders will receive our immediate attention.,Write a letter fr

7、om an exporter to an importer to establish business relations. Content: 1) 我們從中國(guó)銀行紐約分行獲悉了貴公司的名稱(chēng)和地址，特此致函，希望與貴公司建立業(yè)務(wù)關(guān)系。 2) 我公司專(zhuān)門(mén)出口中國(guó)紡織品業(yè)務(wù)，這些產(chǎn)品在歐洲市場(chǎng)上十分暢銷(xiāo)。茲附上目錄單一份供參考。如有興趣，請(qǐng)即與我公司聯(lián)系。,Dear Sirs, We have come to know your name and address from the Bank of China, New York Branch and writing you with the hope of establishing business relations. We specialize in the export of Chinese textile, which have enjoyed great popularity. We enclose a copy of catalogue for your reference. Please contact us by return if any item is of interest to you. For our financial and bu