單詞翻譯ADMINISTEREDVSM管理型垂直營(yíng)銷系統(tǒng)ADOPTIONPROCESS開發(fā)過(guò)程ADVERTISING廣告ADVERTISING廣告ADVERTISINGAGENCY廣告代理ADVERTISINGBUDGET廣告預(yù)算ADVERTISINGMEDIA廣告媒體ADVERTISINGOBJECTIVE廣告目標(biāo)ADVERTISINGSTRATEGY廣告策略AFFORDABLEMETHOD量入為出法AGEANDLIFECYCLESEGMENTATION年齡和生命周期細(xì)分ALLOWANCE津貼ALTERNATIVEEVALUATION另類評(píng)估APPROACH接近ATTITUDE態(tài)度BABYBOOMERS嬰兒潮BASINGPOINTPRICING基點(diǎn)定價(jià)法BEHAVIORALSEGMENTATION行為細(xì)分BELIEF信仰BENEFITSEGMENTATION利益細(xì)分BRAND品牌BRANDEQUITY品牌資產(chǎn)BRANDEXTENSION品牌延伸BRANDPERSONALITY品牌個(gè)性BREAKEVENPRICINGTARGETPROFITPRICING盈虧平衡定價(jià)法目標(biāo)利潤(rùn)定價(jià)法BUSINESSANALYSIS商業(yè)分析BUSINESSPORTFOLIO業(yè)務(wù)組合BUSINESSPROMOTIONS產(chǎn)業(yè)促銷BUSINESSTOCOMSUMERONLINEMARKETING企業(yè)對(duì)消費(fèi)者網(wǎng)絡(luò)營(yíng)銷BUYERREADINESSSTAGES購(gòu)買者準(zhǔn)備階段BUZZMARKETING蜂鳴營(yíng)銷BYPRODUCTPRICING副產(chǎn)品定價(jià)法CAPTIVEPRODUCTPRICING附屬產(chǎn)品定價(jià)法CATALOGMARKETING購(gòu)物目錄營(yíng)銷CHANNELCONFLICT渠道沖突CHANNELLEVEL渠道層級(jí)CLICKONLYCOMPANIES網(wǎng)絡(luò)公司網(wǎng)絡(luò)和實(shí)體公司CLOSING成交COBRANDING品牌聯(lián)合COGNITIVEDISSONANCE認(rèn)知失調(diào)COMMERCIALIZATION商業(yè)化COMPETITIVEADVANTAGE競(jìng)爭(zhēng)優(yōu)勢(shì)COMPETITIVEPARITYMETHOD競(jìng)爭(zhēng)對(duì)等法COMPLEXBUYINGBEHAVIOR復(fù)雜購(gòu)買行為CONCENTRATEDNICHEMARKETING集中化（縫隙）營(yíng)銷CONCEPTTESTS概念測(cè)試CONSUMERBUYERBEHAVIOR消費(fèi)者購(gòu)買行為CONSUMERMARKET消費(fèi)者市場(chǎng)CONSUMERPRODUCT消費(fèi)品CONSUMERGENERATEDMARKETING消費(fèi)者產(chǎn)生的營(yíng)銷CONTRACTUALVSM契約型垂直營(yíng)銷系統(tǒng)CONVENIENCEPRODUCT便利品CONVENTIONALDISTRIBUTIONCHANNEL傳統(tǒng)分銷渠道CORPORATEVSM公司型垂直型營(yíng)銷系統(tǒng)COSTBASEDPRICING基于成本的定價(jià)方法COSTPLUSPRICING成本加成定價(jià)法CREATIVECONCEPT創(chuàng)新概念CULTURALENVIRONMENT人文環(huán)境CULTURE文化CUSTOMERDATABASE顧客數(shù)據(jù)庫(kù)CUSTOMEREQUITY顧客資產(chǎn)CUSTOMERLIFETIMEVALUE顧客終生價(jià)值CUSTOMERPROMOTIONS消費(fèi)者促進(jìn)CUSTOMERSALESPRODUCTFORCESTRUCTURE顧客銷售隊(duì)伍結(jié)構(gòu)CUSTOMERSATISFACTION顧客滿意度CUSTOMERPERCEIVEDVALUE顧客認(rèn)知價(jià)值DECLINESTAGE衰退期DEMANDCURVE需求曲線DEMANDS需求DEMOGRAPHICSEGMENTATION人口細(xì)分DEMOGRAPHY人口統(tǒng)計(jì)DIFFERENTIATEDSEGMENTEDMARKETING差異化（細(xì)分市場(chǎng)）營(yíng)銷DIFFERENTIATION差異化DIFFERENTIATION差異化DIRECTMARKETING直復(fù)營(yíng)銷DIRECTMARKETING直接營(yíng)銷DIRECTMARKETINGCHANNEL直接營(yíng)銷渠道DIRECTMAILMARKETING直接郵寄營(yíng)銷DIRECTRESPONSETELEVISIONMARKETING電視營(yíng)銷DISCOUNT折扣DISINTERMEDIATION去中介化DISSONANCEREDUCINGBUYINGBEHAVIOR不和諧的購(gòu)買行為DISTRIBUTIONCENTER配送中心DIVERSIFICATION多元化DOWNSIZING精簡(jiǎn)戰(zhàn)略DYNAMICPRICING動(dòng)態(tài)定價(jià)法ECONOMICENVIRONMENT經(jīng)濟(jì)環(huán)境ENGELSLAWS恩格爾定律ENVIRONMENTALSUSTAINABILITY環(huán)境的可持續(xù)發(fā)展EVENTMARKETING事件營(yíng)銷EXCHANGE交換EXCLUSIVEDISTRIBUTION獨(dú)家分銷EXECUTIONSTYLE執(zhí)行方式EXPERIENCECURVELEARNINGCURVE經(jīng)驗(yàn)曲線學(xué)習(xí)曲線FASHION時(shí)尚FIXEDCOST固定成本FOBORIGINALPRICINGFOB原產(chǎn)地定價(jià)法FOLLOWUP顧客跟進(jìn)和維持FRANCHISEORGANIZATION特許權(quán)組織FREIGHTABSORPTIONPRICING減免運(yùn)費(fèi)定價(jià)法GENDERSEGMENTATION性別細(xì)分GENERATIONX一代GEOGRAPHICSEGMENTATION地理細(xì)分GEOGRAPHICALPRICING地理定價(jià)GOODVALUEPRICING高價(jià)值定價(jià)GROUP群體GROWTHSTAGE成長(zhǎng)期GROWTHSHAREMATRIX增長(zhǎng)一份額矩陣HABITUALBUYINGBEHAVIOR習(xí)慣性的購(gòu)買行為HANDINGOBJECTIONS處理爭(zhēng)議HORIZONTALMARKETINGSYSTEM水平營(yíng)銷系統(tǒng)IDEAGENERATION構(gòu)思產(chǎn)生IDEASCREENING構(gòu)思篩選INCOMESEGMENTATION收入細(xì)分INDIRECTMARKETINGCHANNEL間接營(yíng)銷渠道INDIVIDUALMARKETING個(gè)人營(yíng)銷INDUSTRIALPRODUCT產(chǎn)業(yè)用品INFORMATIONSEARCH信息搜索INTEGRATEDLOGISTICSMANAGEMENT整合物流管理INTEGRATEDMARKETINGCOMMUNICATIONSIMC整合營(yíng)銷溝通INTENSIVEDISTRIBUTION密集型分銷INTERACTIVEMARKETING互動(dòng)營(yíng)銷INTERMARKETSEGMENTATION跨市場(chǎng)細(xì)分INTERMODALTRANSPORTATION聯(lián)合運(yùn)輸INTERNALMARKETING內(nèi)部營(yíng)銷INTERNET互聯(lián)網(wǎng)INTERNET互聯(lián)網(wǎng)INTRODUCTIONSTAGE介紹期LEARNING學(xué)習(xí)LIFESTYLE生活方式LINEEXTENSION產(chǎn)市品線延伸LOCALMARKETING地域營(yíng)銷MACROENVIRONMENT宏觀環(huán)境MADISONVINE廣告、娛樂(lè)結(jié)合MAKETSKIMMINGPRICING市場(chǎng)撇脂定價(jià)MARKET市場(chǎng)MARKETOFFERING市場(chǎng)供應(yīng)MARKETPENETRATION市場(chǎng)滲透MARKETSEGMENT細(xì)分市場(chǎng)MARKETSEGMENTATION市場(chǎng)細(xì)分MARKETSEGMENTATION市場(chǎng)細(xì)分MARKETTARGETING市場(chǎng)營(yíng)銷戰(zhàn)略MARKETTARGETING選擇目標(biāo)市場(chǎng)MARKETDEVELOPMENT市場(chǎng)開發(fā)MARKETING市場(chǎng)營(yíng)銷MARKETINGCHANNELDESIGN營(yíng)銷渠道設(shè)計(jì)MARKETINGCHANNELMANAGEMENT營(yíng)銷渠道管理MARKETINGCHANNEL（DISTRIBUTIONCHANNEL）營(yíng)銷渠道（分銷渠道）MARKETINGCONCEPT市場(chǎng)營(yíng)銷觀念MARKETINGCONTROL營(yíng)銷控制MARKETINGENVIRONMENT市場(chǎng)營(yíng)銷環(huán)境MARKETINGIMPLEMENTATION市場(chǎng)營(yíng)銷執(zhí)行MARKETINGINTERMEDIARIES營(yíng)銷中介MARKETINGLOGISTICSPHYSICALDISTRIBUTION）營(yíng)銷物流（實(shí)體分銷）MARKETINGMANAGEMENT市場(chǎng)營(yíng)銷管理MARKETINGMIX市場(chǎng)營(yíng)銷組合MARKETINGMYOPIA營(yíng)銷短視MARKETINGSTRATEGY市場(chǎng)營(yíng)銷戰(zhàn)略MARKETINGWEBSITE營(yíng)銷網(wǎng)站MARKETPENETRATIONPRICING市場(chǎng)滲透定價(jià)法MATURITYSTAGE成熟期MICROENVIRONMENT微觀環(huán)境MICROMARKETING微觀市場(chǎng)營(yíng)銷MILLENNIALSGENERATIONYY一代MISSIONSTATEMENT使命陳述MOTIVEDRIVE動(dòng)機(jī)MULTICHANNELDISTRIBUTIONSYSTEM混合營(yíng)銷系統(tǒng)NATURALENVIRONMENT自然環(huán)境NEEDRECOGNITION需求識(shí)別NEEDS需要NEWPRODUCT新產(chǎn)品NEWPRODUCTDEVELOPMENT新產(chǎn)品開發(fā)NONPERSONALCOMMUNICATIONCHANNELS非人際溝通渠道OBJECTIVEANDTASKMETHOD目標(biāo)任務(wù)法OCCASIONSEGMENTATION時(shí)機(jī)細(xì)分ONLINEADVERTISING網(wǎng)絡(luò)廣告ONLINEMARKETING網(wǎng)絡(luò)營(yíng)銷ONLINESOCIALNETWORK網(wǎng)上社交網(wǎng)站ONLINESOCIALNETWORKS在線社交網(wǎng)絡(luò)OPINIONLEADER意見領(lǐng)袖OPTIONALPRODUCTPRICING備選產(chǎn)品定價(jià)OUTSIDESALESFORCEORFIELDSALESFORCEINSIDESALESFORCE內(nèi)部銷售人員PACKAGING包裝PARTNERRELATIONSHIPMANAGEMENT伙伴關(guān)系管理PERCENTAGEOFSALESMETHOD銷售比例法PERCEPTION認(rèn)知過(guò)程PERSONALCOMMUNICATIONCHANNELS人際溝通渠道PERSONALSELLING人員銷售PERSONALSELLING人員銷售PERSONALITY個(gè)性POLITICALENVIRONMENT政治環(huán)境PORTFOLIOANALYSIS組合分析POSITIONSTATEMENT定位陳述POSITIONING定位POSITIONING市場(chǎng)定位POSTPURCHASEBEHAVIOR購(gòu)后行為PREAPPROACH銷售準(zhǔn)備PRESENTATION介紹PRICE價(jià)格PRICEELASTICITY價(jià)格彈性PRODUCT產(chǎn)品PRODUCTBUNDLEPRICING一攬子定價(jià)法PRODUCTCONCEPT產(chǎn)品觀念PRODUCTCONCEPTS產(chǎn)品概念PRODUCTDEVELOPMENT產(chǎn)品開發(fā)PRODUCTDEVELOPMENT產(chǎn)品開發(fā)PRODUCTLIFECYCLE產(chǎn)品生命周期PRODUCTLINE產(chǎn)品線PRODUCTLINEPRICING產(chǎn)品線定價(jià)PRODUCTMIX（ORPRODUCTPORTFOLIO）產(chǎn)品組合PRODUCTPOSITION產(chǎn)品定位PRODUCTQUALITY產(chǎn)品質(zhì)量PRODUCTSALESFORCESTRUCTURE產(chǎn)品銷售隊(duì)伍結(jié)構(gòu)PRODUCT/MARKETEXPANSIONGRID產(chǎn)品/市場(chǎng)擴(kuò)張矩陣PRODUCTIONCONCEPT生產(chǎn)概念PROMOTIONMIXORMARKETINGCOMMUNICATIONSMIX促銷組合又稱營(yíng)銷溝通組合PROMOTIONALPRICING促銷定價(jià)法PROSPECTING發(fā)掘PSYCHOGRAPHICSEGMENTATION心理細(xì)分PSYCHOLOGICALPRICING心理定價(jià)PUBLIC公眾PUBLICRELATIONS公共關(guān)系PUBLICRELATIONS公共關(guān)系PULLSTRATEGY”拉“式戰(zhàn)略PURCHASEDECISION購(gòu)買決策PUSHSTRATEGY“推式戰(zhàn)略REFERENCEPRICES參考價(jià)格RELATIONSHIPMANAGEMENT顧客關(guān)系管理RETURNONADVERTISINGINVESTMENT廣告投資回報(bào)RETURNONMARKETINGINVESTMENT市場(chǎng)營(yíng)銷投資回報(bào)率SALESFORCEMANAGEMENT銷售人員管理SALESPROCESS推銷過(guò)程SALESPROMOTION銷售促進(jìn)SALESPROMOTION銷售促進(jìn)SALESQUOTA銷售配額SALESPERSON銷售人員SEGMENTEDPRICING市場(chǎng)細(xì)分定價(jià)法SELECTIVEDISTRIBUTION選擇性分銷SELLINGCONCEPT推銷概念SERVICE服務(wù)SERVICEINSEPARABILITY服務(wù)的不可分割性SERVICEINTANGIBILITY服務(wù)的無(wú)形性SERVICEPERISHABILITY服務(wù)的不可儲(chǔ)存性SERVICEVARIABILITY服務(wù)的差異性SERVICEPROFITCHAIN服務(wù)利潤(rùn)鏈SHAREOFCUSTOMER顧客份額SHOPPINGPRODUCT選購(gòu)品SOCIALCLASS社會(huì)階層SOCIALMARKETING社會(huì)營(yíng)銷SOCIETALMARKETINGCONCEPT社會(huì)營(yíng)銷概念SPECIALTYPRODUCT專用品STOREBRAND（ORPRIVATEBRAND）品牌專賣店（自有品牌）STRATEGICPLANNING戰(zhàn)略規(guī)劃STYLE風(fēng)格SUBCULTURE亞文化SUPPLYCHAINMANA