畢業(yè)設(shè)計(jì)（論文）專用紙共23頁(yè)第1頁(yè)A2A2A2A2A2A2A2A2A2A2A2A2A2A3A2A2A2A2A2A4A2A2A2A2A2A5A2A2A2A2A2A2A2A2A2A2A2A2A2目錄摘要2ABSTRACT3前言4一、國(guó)際化經(jīng)營(yíng)特征及內(nèi)容4（一）國(guó)際化經(jīng)營(yíng)的內(nèi)涵4（二）國(guó)際化經(jīng)營(yíng)的特征5（三）國(guó)際化經(jīng)營(yíng)的內(nèi)容61、國(guó)際商品貿(mào)易62、國(guó)際技術(shù)貿(mào)易63、國(guó)際融資與投資74、國(guó)際生產(chǎn)與跨國(guó)經(jīng)營(yíng)7二、國(guó)際化經(jīng)營(yíng)的背景與趨勢(shì)8（一）經(jīng)濟(jì)全球化進(jìn)程的發(fā)展與現(xiàn)狀8（二）中國(guó)企業(yè)經(jīng)營(yíng)戰(zhàn)略趨勢(shì)分析91、中國(guó)企業(yè)所面臨的機(jī)遇與挑戰(zhàn)92、中國(guó)企業(yè)國(guó)際化的必然性10三、中國(guó)企業(yè)國(guó)際化發(fā)展戰(zhàn)略12（一）國(guó)際化企業(yè)的發(fā)展戰(zhàn)略12（二）國(guó)際目標(biāo)市場(chǎng)的選擇與估測(cè)131、國(guó)際目標(biāo)市場(chǎng)的選擇132、國(guó)際目標(biāo)市場(chǎng)的估測(cè)16（三）進(jìn)入國(guó)際市場(chǎng)的策略選擇161、進(jìn)入模式分析162、循序漸進(jìn)的海外市場(chǎng)進(jìn)入方式18（四）海外市場(chǎng)競(jìng)爭(zhēng)戰(zhàn)略的選擇19結(jié)論20謝辭22參考文獻(xiàn)23畢業(yè)設(shè)計(jì)（論文）專用紙共23頁(yè)第2頁(yè)A2A2A2A2A2A2A2A2A2A2A2A2A2A3A2A2A2A2A2A4A2A2A2A2A2A5A2A2A2A2A2A2A2A2A2A2A2A2A2中國(guó)企業(yè)國(guó)際化戰(zhàn)略研究【摘要】企業(yè)國(guó)際化經(jīng)營(yíng)是世界經(jīng)濟(jì)發(fā)展的必然趨勢(shì)。G19555G11540經(jīng)濟(jì)全球化趨勢(shì)的G7097G11422G7138G7186G712G2520國(guó)企業(yè)的國(guó)際化經(jīng)營(yíng)G17892G8505G6116G1038經(jīng)濟(jì)的G3698G19283G9869G10990G14279是生G4396的必G19668。G3324G58G55G50G2530G712G6116G2163的企業(yè)G2494G14033是G18039G1135G6262G3324競(jìng)爭(zhēng)G4557G6175G1055前G6238G6581G3877機(jī)的G1166G712G17331G3324G2047G1166G2530G17805G17220G4570G8821G7389G1998G17347。中國(guó)企業(yè)G4466G7057國(guó)際化G5062G2063G993容G13543?，F(xiàn)G3324G8503是中國(guó)國(guó)內(nèi)市場(chǎng)與國(guó)際市場(chǎng)G6521G17724G7114G7411G712是中國(guó)企業(yè)全面進(jìn)入國(guó)際市場(chǎng)的G1863G19202G7114G7411G712G3252G8504G712企業(yè)G3926G1321進(jìn)G15904國(guó)際化經(jīng)營(yíng)G5062G6116G1038企業(yè)必G20047面G4557G2656G16311G1927的G19394G20076G712是企業(yè)G3324全球市場(chǎng)化G7114G1207G2474G5483G6116G2163的G1863G19202。G7424文G16860及中國(guó)企業(yè)國(guó)際化的戰(zhàn)略G712G1186目標(biāo)市場(chǎng)G6122投資G2318G1313的選擇G1209及國(guó)際化經(jīng)營(yíng)進(jìn)入模式G712G2052競(jìng)爭(zhēng)戰(zhàn)略的分析G712G5194G17902G17819G7708G1375進(jìn)G15904G4466G16789G11752G12362G712G1186G13792G4557企業(yè)國(guó)際化經(jīng)營(yíng)G6564G1998一G1135G6317G16277?！娟P(guān)鍵詞】經(jīng)濟(jì)全球化中國(guó)企業(yè)企業(yè)國(guó)際化戰(zhàn)略目標(biāo)市場(chǎng)進(jìn)入模式G2045G3534戰(zhàn)略畢業(yè)設(shè)計(jì)（論文）專用紙共23頁(yè)第3頁(yè)A0A0A0A0A0A0A0A0A0A0A0A0A0A1A0A0A0A0A0A6A0A0A0A0A0A7A0A0A0A0A0A0A0A0A0A0A0A0A0THESTUDYONINTERNATIONALIZATIONSTRATEGYOFCHINESECORPORATION【ABSTRACT】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【KEYWORDS】G40CG82G81G82G80G76CG74G79G82BAG79G76G93ATG76G82G81G38G75G76G81G72SG72CG82RG83G82RATG76G82G81G38G82G80G83AG81G92G76G81TG72RG81ATG76G82G81AG79G76G93ATG76G82G81STRATG72G74G92G42G82AG79G82G73G80ARG78G72TG40G81TG72RG80G72TG75G82G71G49G76CG75G72STRATG72G74G92畢業(yè)設(shè)計(jì)（論文）專用紙共23頁(yè)第4頁(yè)A0A0A0A0A0A0A0A0A0A0A0A0A0A1A0A0A0A0A0A6A0A0A0A0A0A7A0A0A0A0A0A0A0A0A0A0A0A0A0前言G19555G11540G12050G1262生產(chǎn)G2159與競(jìng)爭(zhēng)的發(fā)展G712G2520國(guó)經(jīng)濟(jì)相互依賴G712世界經(jīng)濟(jì)G17892漸G6116G1038G993可分割的G7389機(jī)整體G712經(jīng)濟(jì)全球化G5062經(jīng)G6116G1038強(qiáng)勁的G7114G1207潮流G712企業(yè)國(guó)際化經(jīng)營(yíng)的趨勢(shì)G7097趨G7138G7186。G3252G8504G712企業(yè)的國(guó)際化經(jīng)營(yíng)作G1038企業(yè)發(fā)展的巨大經(jīng)濟(jì)G3698G19283G9869G712愈來(lái)愈受G2052G2520國(guó)企業(yè)的重視。進(jìn)入21世紀(jì)G712這種企業(yè)的國(guó)際化經(jīng)營(yíng)更是愈演愈烈。中國(guó)G5062加入G58G55G50G712這G4557給中國(guó)企業(yè)國(guó)際化經(jīng)營(yíng)G13792言既是絕好的機(jī)遇G712也是嚴(yán)峻的考驗(yàn)G2656挑戰(zhàn)。G3252G1038今天的市場(chǎng)競(jìng)爭(zhēng)G5062G993同于昨天G712G13792是更加激烈G2656殘酷。中國(guó)企業(yè)G17220向國(guó)際化是經(jīng)濟(jì)全球化的必然趨勢(shì)G712是企業(yè)發(fā)展G2052一定階段的必然選擇。國(guó)際化經(jīng)營(yíng)G993是企業(yè)發(fā)展的捷徑G2656目標(biāo)G712G13792是循序漸近的突破G712是G4466現(xiàn)企業(yè)目標(biāo)的必由G1055G17347。中國(guó)企業(yè)必G20047改變傳統(tǒng)的經(jīng)營(yíng)觀念G712樹(shù)立G256G17220G1998去G257的信心G712策劃企業(yè)國(guó)際化戰(zhàn)略G6116G1038當(dāng)務(wù)G1055急。G7424文試圖G1186企業(yè)的角度G712根據(jù)中國(guó)的G4466際環(huán)境G712圍繞企業(yè)國(guó)際化G712G1209目標(biāo)市場(chǎng)、進(jìn)入模式與競(jìng)爭(zhēng)戰(zhàn)略G1038線索G712憑借國(guó)際市場(chǎng)營(yíng)銷學(xué)、外貿(mào)G4466務(wù)G2656國(guó)家統(tǒng)計(jì)局?jǐn)?shù)據(jù)等資料G712G2045用理論結(jié)合G4466際的方法G712分析世界經(jīng)濟(jì)趨勢(shì)、中國(guó)企業(yè)國(guó)際化經(jīng)營(yíng)必然性G712G1186G13792探討中國(guó)企業(yè)G17220向世界市場(chǎng)的國(guó)際化戰(zhàn)略。該文具具G7389G3926下幾個(gè)特G9869G1186企業(yè)角度進(jìn)G15904探索G712分析中國(guó)企業(yè)國(guó)際化戰(zhàn)略G19394G20076；采G2474先定G1313G712再進(jìn)入G712G2530競(jìng)爭(zhēng)的G256一條龍G257分析G17347線；樹(shù)立中國(guó)企業(yè)國(guó)際化經(jīng)營(yíng)的G6116G2163范G1375G712G5194G1186中汲G2474經(jīng)驗(yàn)。一、國(guó)際化經(jīng)營(yíng)特征及內(nèi)容（一）國(guó)際化經(jīng)營(yíng)的內(nèi)涵企業(yè)國(guó)際化的背景是經(jīng)濟(jì)全球化G712即國(guó)際資G7424G3324全球范圍內(nèi)的重新配置G2656國(guó)際分工的重新調(diào)整。企業(yè)國(guó)際化就是找準(zhǔn)企業(yè)G3324全球經(jīng)濟(jì)一體化中的定G1313G2656分工G712培養(yǎng)自己的競(jìng)爭(zhēng)優(yōu)勢(shì)。國(guó)際化的內(nèi)涵G6122真義是產(chǎn)G7447G2058度G4445G6502的國(guó)際先進(jìn)性；G8847理結(jié)G7512設(shè)計(jì)的國(guó)際G20058先性；企業(yè)文化G3621G17908的國(guó)際G2265容性；G13856業(yè)經(jīng)理G19443G1249的國(guó)際G20652G8712G5191。企業(yè)國(guó)際化經(jīng)營(yíng)是G6363企業(yè)G1209國(guó)際市場(chǎng)G1038G4560向G712G6238產(chǎn)品G6122G2183務(wù)G17767G1998國(guó)G19388G712G6122G11464G6521G4557外投資G712G3324國(guó)外設(shè)立分G6915機(jī)G7512G712G5203G8879G2045用國(guó)內(nèi)外資G9316G712G3324一個(gè)G6122G3822個(gè)G20058G3507G1186G1119生產(chǎn)經(jīng)營(yíng)G8975G2172。進(jìn)G15904畢業(yè)設(shè)計(jì)（論文）專用紙共23頁(yè)第5頁(yè)A0A0A0A0A0A0A0A0A0A0A0A0A0A1A0A0A0A0A0A6A0A0A0A0A0A7A0A0A0A0A0A0A0A0A0A0A0A0A0國(guó)際化經(jīng)營(yíng)是企業(yè)G17873G8726G20652G20081海外G2045G9082G2656生產(chǎn)要G13044全球范圍內(nèi)的優(yōu)化配置G13464合的結(jié)G7536。G4439G1363一國(guó)的國(guó)內(nèi)企業(yè)G6682G14085G1114G2345G13443的G3332G3507界G19492G712G6116G1038面向整個(gè)世界的國(guó)際企業(yè)?？鐕?guó)G1856G2508是國(guó)際企業(yè)的G1039要G5430式。國(guó)際化經(jīng)營(yíng)G3324G5332G6930G3423經(jīng)濟(jì)中G7389G2464重G2559義。一是G17220G1998國(guó)G19388G712G2052G1866G1194國(guó)家G5332展G2520種G5430式的生產(chǎn)經(jīng)營(yíng)G8975G2172G712G2265G6336G1998G2487、技術(shù)G17728G12239、G1209G11464G6521投資G5430式G3324G1866G1194國(guó)家G5326立G10432自G6122合資企業(yè)G712等等。二是與進(jìn)入G7424國(guó)的企業(yè)G5326立G2520種經(jīng)濟(jì)技術(shù)合作G1863G13007G712G2265G6336進(jìn)G2487、新技術(shù)、新產(chǎn)品G2656先進(jìn)G12661理經(jīng)驗(yàn)的G5353進(jìn)G712G1209及合資經(jīng)營(yíng)G6122合作經(jīng)營(yíng)。G3324經(jīng)濟(jì)全球化的環(huán)境中G712國(guó)界的G8022念G17892漸G9141G15192。企業(yè)進(jìn)入國(guó)際市場(chǎng)G712G1363自己的G12661理G8712G5191G2656競(jìng)爭(zhēng)G15904G1038與國(guó)際G6521G17724G712G5194G19762一定要跨國(guó)G1186G1119生產(chǎn)經(jīng)營(yíng)G8975G2172。G6117國(guó)加入G58G55G50G712G1262G1431G1363經(jīng)濟(jì)更加G5332G6930G712企業(yè)G1262更G3822G3332G11464G6521面G4557國(guó)際市場(chǎng)的競(jìng)爭(zhēng)G2399G2159。G6117國(guó)G3822數(shù)企業(yè)既G13582G4581具G7389G1028G4512國(guó)際經(jīng)營(yíng)G12661理經(jīng)驗(yàn)的G12661理G1166G2604G712G2460G993G10099G5725國(guó)外經(jīng)營(yíng)環(huán)境。G3252G8504G712G7092論企業(yè)是G2554G5332展跨國(guó)經(jīng)營(yíng)G712借G2173外G18108G12661理資G9316G16311G1927G2520種國(guó)際商務(wù)G19394G20076的G19668G8726G18129G1262G993G7041G3698加。企業(yè)G3324國(guó)與國(guó)G1055G19400G1186G1119生產(chǎn)經(jīng)營(yíng)G8975G2172G712G2265G6336G3324全球范圍內(nèi)G4466G15904生產(chǎn)資料的配置G712G1209及G1866G1194G17241G1998國(guó)境的G2520種經(jīng)營(yíng)G8975G2172。國(guó)際化經(jīng)營(yíng)G5859G2631G11540企業(yè)必G20047面G4557世界G990G7380強(qiáng)大的競(jìng)爭(zhēng)G4557G6175G712必G20047G4557國(guó)際市場(chǎng)信G5699G6496G6581準(zhǔn)G11842、G17817G17907G712G14033G4557國(guó)際市場(chǎng)的變化G1582G1998G5567G17907G2465G5224；同G7114G712國(guó)際化經(jīng)營(yíng)也G5859G2631G11540企業(yè)可G1209G2356G7389G5203G19432的國(guó)際市場(chǎng)G712更G5203G8879G3332G2045用國(guó)際資G9316G712G5483G2052世界G7380新的G12197學(xué)技術(shù)G712企業(yè)可G1209G3324世界范圍內(nèi)更G7389G6940G3332配置資G18341。國(guó)際化經(jīng)營(yíng)G4570給企業(yè)G5114來(lái)更G3822的G2045G9082G2656更大的G20130G19517G712G4557企業(yè)的要G8726也更G20652A8A9A10。G6117國(guó)企業(yè)G3324經(jīng)濟(jì)全球化的新G5430勢(shì)下G712G2494G7389G17878G5224環(huán)境G2656市場(chǎng)的要G8726G712G12227G7509參與國(guó)際競(jìng)爭(zhēng)G712G993G7041G6564G20652企業(yè)自G17535G13044G17148G712G3698強(qiáng)自G17535G4466G2159G712采G2474國(guó)際化經(jīng)營(yíng)戰(zhàn)略G712G17220企業(yè)國(guó)際化經(jīng)營(yíng)的G17959G17347G712G6177G14033G3324競(jìng)爭(zhēng)中G9228G2007G7389G1325G712G8726G5483生G4396G2656發(fā)展。（二）國(guó)際化經(jīng)營(yíng)的特征經(jīng)濟(jì)全球化G10381G3926一G13941G8958流G8503G3324G993G7041加G17907G712G6524G2172世界G2520國(guó)企業(yè)加G17907G3871進(jìn)G712目前技術(shù)G5062G1363世界范圍內(nèi)市場(chǎng)同G17148化G712企業(yè)生產(chǎn)全球標(biāo)準(zhǔn)化產(chǎn)品G712G5194G4570G1866G1391G5224給世界G2520G3332消費(fèi)者；所G7389阻礙這種市場(chǎng)G3698G19283的G1039要障礙G712目前G5062被弱化G6122G5062G17902G17819G42AG55G55G5483G2052減G4581；運(yùn)G17767G6116G7424G19555集裝箱化G2656大容量船G1363用G13792大G1038降低G712許G3822G20652價(jià)值產(chǎn)品用很G4581的G2265裝；消費(fèi)者G19668G8726趨于G3534G7424類似G712G2465映G1998G2520國(guó)市場(chǎng)購(gòu)買(mǎi)G2159G3698減G6122升降趨于雷同；G10432特的國(guó)家市場(chǎng)G3822樣性G8503結(jié)合G6116一種真G8503的擁G7389大量G993同產(chǎn)品的世界性市場(chǎng)。全球性產(chǎn)品現(xiàn)象發(fā)展G17817猛G712G3926G993同G3332方小孩G18129G3324玩智G2159玩具；沿街漫G8505聽(tīng)G2052索尼產(chǎn)渥克漫聲音；世界范圍內(nèi)波音G6122空中客車(chē)設(shè)備的航空器G2052處可G16277；新G3423工業(yè)中機(jī)器G1166、視頻器、光G4560纖維、衛(wèi)星網(wǎng)絡(luò)、G20652技術(shù)G3621料、G1166G17908鉆石等G712似乎G18129G3324全球性誕生。這一切G1363企業(yè)面臨全球經(jīng)濟(jì)G3822G3252G13044挑戰(zhàn)G712G5224努G2159創(chuàng)G17908G5194刺激G3332球村G1166們G4557產(chǎn)品G2656服務(wù)G19668G8726A8A11A10。自G1186二戰(zhàn)G1209來(lái)G712世界經(jīng)濟(jì)發(fā)展的重要特征G1055一就是企業(yè)經(jīng)營(yíng)全球化G712尤G1866G3324二十畢業(yè)設(shè)計(jì)（論文）專用紙共23頁(yè)第6頁(yè)A0A0A0A0A0A0A0A0A0A0A0A0A0A1A0A0A0A0A0A6A0A0A0A0A0A7A0A0A0A0A0A0A0A0A0A0A0A0A0世紀(jì)G2530四十年G7411G19400G712世界范圍內(nèi)G7380G1039要大企業(yè)G1038G3324今天國(guó)內(nèi)經(jīng)濟(jì)狀況中保持競(jìng)爭(zhēng)優(yōu)勢(shì)G712G4570重G9869G1863注于國(guó)際性經(jīng)營(yíng)業(yè)務(wù)。今天全球經(jīng)濟(jì)G8975G2172G5062經(jīng)被描述G1038第二次工業(yè)革命G712即市場(chǎng)G993僅G14033夠G6564G1391G2520種商品G712G13792且該商品來(lái)自于世界G2520G3332G712G2520國(guó)年輕G1166G18129喜歡穿G5859大G2045生產(chǎn)的網(wǎng)球運(yùn)G2172衫G712渴望G7097G7424G2058G17908的碟片娛樂(lè)G712G1363用類似的獵槍等G712世界范圍消費(fèi)者G10381G3926生G8975G3324一個(gè)G3332球村。經(jīng)營(yíng)全球化要G8726采用G3822元化經(jīng)營(yíng)策略。企業(yè)作G1038全球范圍內(nèi)進(jìn)G15904跨國(guó)界經(jīng)營(yíng)的分散性G13464織機(jī)G7512G712但作G1038經(jīng)營(yíng)者G5224G7092G3332理G2318G3507（G2265G6336G7424G3332G2318）G8022念G712G7092任G1321G2163G14033G2318G3507G8022念G712G3926調(diào)查G11752G12362、資G9316配置、財(cái)務(wù)G12661理、生產(chǎn)G2058G17908、營(yíng)銷、銷售等G712G18129G19668要G3324世界范圍內(nèi)G7380G17878合的市場(chǎng)執(zhí)G15904與完G6116。G19555G11540G44G81TG72R網(wǎng)G5224用G712企業(yè)經(jīng)營(yíng)國(guó)際業(yè)務(wù)紛紛趨于網(wǎng)絡(luò)化G712這G993但G1363整個(gè)經(jīng)營(yíng)G17819程G17907度加G5567G712更重要的G1363經(jīng)營(yíng)G6116G7424大大降低。全球范圍內(nèi)的跨國(guó)界經(jīng)營(yíng)往往G1363企業(yè)G13464織結(jié)G7512分散G13792G4560致G12661理困難G2656G6116G7424G990升G712網(wǎng)絡(luò)化經(jīng)營(yíng)則G1363企業(yè)G13464織結(jié)G7512G2656G7447G2159G5224用更趨集中G712G2520經(jīng)營(yíng)環(huán)節(jié)G6122渠G17959信G5699G5483G2052及G7114、G7389G6940G2656G17902暢G712G1186G13792G1363G12661理者與市場(chǎng)更G6521近G712G14033更好G10099G5725G2656控G2058市場(chǎng)運(yùn)G15904脈搏G712G5194G1186根G7424G990降低G12661理G6116G7424G2656G6564G20652經(jīng)營(yíng)G6940G11422。G6116G7424是企業(yè)經(jīng)營(yíng)G1927策中首選G3252G13044G712G1866G993僅G1863G13007G2052企業(yè)目前生G4396G712G13792且G1863G13007G2052企業(yè)未來(lái)發(fā)展G712G3252G8504G712網(wǎng)絡(luò)化是新世紀(jì)企業(yè)經(jīng)營(yíng)必然趨勢(shì)。網(wǎng)絡(luò)G10381G3926肌體內(nèi)的神經(jīng)G712G14033夠G17878G7114G17878度調(diào)節(jié)G2656控G2058企業(yè)經(jīng)營(yíng)運(yùn)G15904方向；網(wǎng)絡(luò)G10381G3926肌體內(nèi)的血G12661G712G14033及G7114G17767G17877新G21104血G9094G712激發(fā)G6122G1431進(jìn)企業(yè)G2520G18108G19388G13464織新G19484G1207謝G8975G2159A12A13A14。（三）國(guó)際化經(jīng)營(yíng)的內(nèi)容1、國(guó)際商品貿(mào)易國(guó)際化商品貿(mào)易是G7389G5430商品的國(guó)際化流G2172G712是國(guó)際貿(mào)易的重要內(nèi)容。商品貿(mào)易的標(biāo)的G10301是G7389G5430商品G712G3926G712消費(fèi)品、G2033G13435G2419G7460料、機(jī)G7812設(shè)備等G712G3355是G11487G5483G16277G6732G5483找的G7389G5430商品；商品貿(mào)易中G712商品的G1363用G7447G2656所G7389G7447同G7114G17728G16765G712G2346方一G7098G3845去G4557商品的所G7389G7447G2656G1363用G7447G712G1427G7092法G13499G13505G6915配G2656G1363用該商品；商品貿(mào)易合同的G4665G13434G17751技術(shù)貿(mào)易G11713G712商品貿(mào)易G2464方當(dāng)G1119G1166G993G4396G3324技術(shù)合同中的G18039種合作與G19492G2058G2656G2465G19492G2058的G1863G13007；商品貿(mào)易標(biāo)的G10301的價(jià)G7696G17902G5132G3324商品G6116G7424G3534G11796G990加一定數(shù)量的G2045G9082G712與商品G1363用G2045G9082的G20652低G993一定G6116G8503G8616；商品進(jìn)G1998G2487是G2739G17819G6922G6915G5191G15925G15932的重要G20045目。2、國(guó)際技術(shù)貿(mào)易目前G712世界市場(chǎng)G990技術(shù)貿(mào)易G8975G2172發(fā)展很G5567。G4557于發(fā)展中國(guó)家來(lái)G16840G712G1186發(fā)G17810國(guó)家進(jìn)G1998G2487先進(jìn)的、G17878用的技術(shù)G712G14033夠G8616G17751G4625G5567G3332G6564G20652G12050G1262生產(chǎn)G2159G712G13565G11713與發(fā)G17810國(guó)家的技術(shù)畢業(yè)設(shè)計(jì)（論文）專用紙共23頁(yè)第7頁(yè)A15A15A15A15A15A15A15A15A15A15A15A15A15A16A15A15A15A15A15A17A15A15A15A15A15A18A15A15A15A15A15A15A15A15A15A15A15A15A15G5058G17329G712G4625G5567G17226G990世界先進(jìn)G8712G5191。G6117國(guó)改革G5332G6930G1209來(lái)技術(shù)進(jìn)G2487的G4466G17353G2656近幾年來(lái)技術(shù)G1998G2487的G4466G17353G5062經(jīng)G16789G7138G712技術(shù)進(jìn)G1998G2487是G6524G2172G6117國(guó)經(jīng)濟(jì)發(fā)展的重要G6175段G712G4557G6117國(guó)的G12050G1262、經(jīng)濟(jì)G2656技術(shù)發(fā)展具G7389重要的G6524G2172作用。1）國(guó)際技術(shù)貿(mào)易的G2559義。技術(shù)進(jìn)G1998G2487G2460G12228G1038技術(shù)貿(mào)易。G4439是G19555G11540技術(shù)作G1038商品進(jìn)入流G17902G20058G3507G13792產(chǎn)生的一個(gè)G8022念。一個(gè)國(guó)家G1186外國(guó)G14731G2474技術(shù)G12228G1038技術(shù)進(jìn)G2487G712G6117國(guó)G17902G5132G12228G1055G1038技術(shù)G5353進(jìn)；向國(guó)外G6564G1391技術(shù)G1998G2487G6122技術(shù)G17767G1998。G3324國(guó)際G990G712G17902G5132G6238國(guó)家G1055G19400的技術(shù)進(jìn)G2487G2656G1998G2487G712統(tǒng)G12228G1038國(guó)際技術(shù)貿(mào)易。G3324技術(shù)G1998G2487G7114G712G7389必要G5336G9177技術(shù)G1998G2487種國(guó)際技術(shù)G17728G16765的G1863G13007。國(guó)際技術(shù)G17728G16765分商業(yè)性技術(shù)G17728G16765G2656G19762商業(yè)性技術(shù)G17728G16765。商業(yè)性技術(shù)G17728G16765是G7588種G5430式的G11705G16794G1186持G7389G1166G2656G13464織者G6175中G17728G16765給G5907G5859G6521受的G2490一個(gè)G1166G2656G13464織。G1194們G1055G19400發(fā)生G11540G17147G5077結(jié)G12651與G6915G1196G1863G13007G712是G1209G6238技術(shù)作G1038商品買(mǎi)G2346G1038前G6564的。G19762商業(yè)性的技術(shù)G17728G16765G712G8821G7389G3324商業(yè)G3534G11796G990用G17147G5077G6915G1196的義務(wù)G712G1866G5430式是G12197技G1998G10268G10301的G1144G6454G2656G17902G17819與G1166G6521G16314及G4557企業(yè)G2656G11752G12362機(jī)G7512的G16787G19394G5353G17227的技術(shù)G12197學(xué)G11705G16794的G1144G6265G2590G1262、討論G1262、G12197技展G16284G1209及G17224國(guó)外考G4531G712也G3324G19762商業(yè)性的國(guó)際技術(shù)貿(mào)易中G17227G11540G7509大的作用A12A19A14。2）技術(shù)貿(mào)易的內(nèi)容。技術(shù)貿(mào)易的內(nèi)容一G14336分G10383大類一是專G2045、商標(biāo)G2656G1866G1194工業(yè)產(chǎn)G7447；二是專G7389技術(shù)G2656G12661理技術(shù)；三是技術(shù)服務(wù)G6122G2183務(wù)。3、國(guó)際融資與投資海外融資是G6363G993同國(guó)家與G3332G2318G1055G19400的資G18341G19668G8726者G2656G1391G5224者G17902G17819G993同G17896徑G3324國(guó)際G19400進(jìn)G15904融G17902資G18341的G15904G1038。一G14336G16840來(lái)G712海外融資的G19668G8726者G17902G5132G2265G6336G6931G5232機(jī)G7512、跨國(guó)G1856G2508、商業(yè)G19146G15904、進(jìn)G1998G2487商、G16789G2060經(jīng)紀(jì)G1166G2656投機(jī)商；海外融資的G1391G5224者G1039要是跨國(guó)G1856G2508、商業(yè)G19146G15904、投資G19146G15904、G2520國(guó)中G3842G19146G15904及G2520種類G3423的G3822G17805G18341融G13464織。海外融資的產(chǎn)生G7389G1866客觀必然性。一方面G712G2520國(guó)、G2520G3332G2318經(jīng)濟(jì)發(fā)展的G993G5191G15925G712產(chǎn)生G1114資G18341跨國(guó)流G2172的G19668要；G2490一方面G712G2520國(guó)經(jīng)濟(jì)G13864G13007的G7097G11422G13051G4506G1209及全球經(jīng)濟(jì)一體化的加G9157G712G2460G1038海外融資G6564G1391G1114可G14033。G19555G11540全球經(jīng)濟(jì)一體化G2656投資自由化程度的進(jìn)一G8505加G9157G712國(guó)際投資也G6116G1038國(guó)與國(guó)G1055G19400經(jīng)濟(jì)G8975G2172G2656G13864G13007的G1039要內(nèi)容G712G4557國(guó)際G19400的G6931G8847、經(jīng)濟(jì)G1863G13007產(chǎn)生G9157G2063的G5445G2721。國(guó)際投資分G1038G11464G6521投資G2656G19400G6521投資G712G1866中二戰(zhàn)G2530G4557外G11464G6521投資G2356國(guó)際投資的G1039要G3332G1313且發(fā)展G7380G1038G17817G17907。G13792跨國(guó)G1856G2508G2460是國(guó)際G11464G6521投資的G1039要G17745體G712跨國(guó)G1856G2508G17902G17819G9801G8975G13792G3822樣的G11464G6521投資方式G993僅G3324國(guó)際投資運(yùn)G15904G17819程中G6210演G1114G7380G1038重要的角G14406G712G13792G2460G1866G5445G2721G2159G8503G7097G11422G9195入G2052世界經(jīng)濟(jì)G20058G3507的G2520個(gè)G4630面。G1038G1114G17878G5224G7097趨G3809G7446的國(guó)際市場(chǎng)G2656激烈的國(guó)際競(jìng)爭(zhēng)環(huán)境G712G20046G2045G17155G5455G1856G2508的一體化戰(zhàn)略G2656國(guó)際化經(jīng)營(yíng)戰(zhàn)略G712國(guó)際投資G15904G1038G7097趨G3822樣化G712G19512G1114G5132G16277的G10432資經(jīng)營(yíng)G2656合資經(jīng)營(yíng)方式外G712合作生產(chǎn)、技術(shù)G17728G16765、分G2265、許可G16789生產(chǎn)、特許專營(yíng)等G5430式G8503G5483G2052G5203G8879G3332運(yùn)用G712G10990G14279G17836G1998現(xiàn)G1114跨國(guó)G1856G2508G19400G1039要G1186G1119G11752G12362G5332發(fā)合作畢業(yè)設(shè)計(jì)（論文）專用紙共23頁(yè)第8頁(yè)A15A15A15A15A15A15A15A15A15A15A15A15A15A16A15A15A15A15A15A17A15A15A15A15A15A18A15A15A15A15A15A15A15A15A15A15A15A15A15的戰(zhàn)略G13864G11443。4、國(guó)際生產(chǎn)與跨國(guó)經(jīng)營(yíng)國(guó)際分工是G6363世界G990G2520國(guó)G1055G19400的G2183G2172分工G712G4439是G12050G1262分工發(fā)展G2052一定階段G712國(guó)G8677經(jīng)濟(jì)內(nèi)G18108分工G17241G17246國(guó)家界G19492發(fā)展的結(jié)G7536G712是國(guó)際貿(mào)易G2656世界市場(chǎng)的G3534G11796。作G1038與國(guó)際生產(chǎn)一體化相G5224的企業(yè)G13464織G5430式是跨國(guó)G1856G2508。近年來(lái)跨國(guó)G1856G2508的G17817猛發(fā)展也G7389G2159G3332G16840G7138G1114跨國(guó)G1856G2508作G1038經(jīng)濟(jì)全球化的G17745體與經(jīng)濟(jì)全球化G1055G19400的互G2172G1863G13007?？鐕?guó)G1856G2508憑借資G7424、技術(shù)信G5699、營(yíng)銷戰(zhàn)略等G3416G7041優(yōu)勢(shì)G712再加G990G1866內(nèi)G18108化優(yōu)勢(shì)G2656G2318G1313優(yōu)勢(shì)G712選擇G7380G1351投資G3332G9869G712G1363G1856G2508生產(chǎn)G2656銷售G8975G2172G5326立G3324全球戰(zhàn)略G3534G11796G990G712G4466現(xiàn)資G9316的優(yōu)化配置G712G1186G13792G1431G1363經(jīng)濟(jì)全球化向G13449G9157發(fā)展；G13792經(jīng)濟(jì)全球化的進(jìn)一G8505發(fā)展G712G2460G1038跨國(guó)G1856G2508G6564G1391G1114更G3822的發(fā)展空G19400G712G1363G5483跨國(guó)G1872G5194G6116G1038經(jīng)濟(jì)全球化G17819程中的一大G9022潮。于是一個(gè)自然的結(jié)論G1427是真G8503G5224G4557經(jīng)濟(jì)全球化G17819程中的國(guó)際競(jìng)爭(zhēng)G712G5224當(dāng)采G2474跨國(guó)G1856G2508的企業(yè)G2058度G712進(jìn)G15904跨國(guó)經(jīng)營(yíng)。G1186經(jīng)濟(jì)全球化來(lái)G16840G712一個(gè)國(guó)家G8821G7389企業(yè)的跨國(guó)經(jīng)營(yíng)G712G1427G8821G7389真G8503進(jìn)入世界市場(chǎng)。目前國(guó)際G990的跨國(guó)經(jīng)營(yíng)企業(yè)G1039要G7389G1016類G712一是G1209貿(mào)易企業(yè)G1038龍G3848G712集貿(mào)工G1904一體化的G7097G19901式G13520合商G12050；一是G1209工業(yè)企業(yè)G1038龍G3848的G8443G13666式跨國(guó)G1856G2508。這G1016種企業(yè)G18129G3324現(xiàn)今世界經(jīng)濟(jì)G14322G2500G990發(fā)G6393G11540重要作用。二、國(guó)際化經(jīng)營(yíng)的背景與趨勢(shì)（一）經(jīng)濟(jì)全球化進(jìn)程的發(fā)展與現(xiàn)狀經(jīng)濟(jì)全球化是G3324世界G2520國(guó)經(jīng)貿(mào)G13864G13007愈來(lái)愈G13051G4506的G3534G11796G990產(chǎn)生的。G3252G8504G712國(guó)際貿(mào)易、國(guó)際投資等產(chǎn)生、發(fā)展的G2419G3252往往也被視作經(jīng)濟(jì)全球化產(chǎn)生、發(fā)展的理由。所G16871經(jīng)濟(jì)全球化G712就是G6363G19555G11540G12050G1262生產(chǎn)G2159的G993G7041發(fā)展G712世界G2520國(guó)、G2520G3332G2318經(jīng)濟(jì)G712G2265G6336生產(chǎn)、流G17902G2656消費(fèi)等G20058G3507相互G13864G13007、相互依賴、相互G9195G17891G712G1209前G18039G1135由于G8677G7075、國(guó)家、G3332G3507等G3252G13044所G17908G6116的阻礙G7097G11422減G4581G712世界經(jīng)濟(jì)G17246來(lái)G17246G6116G1038一個(gè)G993可分割的G7389機(jī)整體。20世紀(jì)80年G1207G1209來(lái)G712G20544克G5617、G5693G7696G7043所G20056言的這種趨勢(shì)G14731G5483G1114G19283G17287發(fā)展G712G2052G111420世紀(jì)G742321世紀(jì)G2033G712經(jīng)濟(jì)全球化G5062經(jīng)G6116G1038強(qiáng)勁的G7114G1207潮流。G11861989年G20522001年G712國(guó)際貿(mào)易年G3355G3698G1928361G705G712G8616世界經(jīng)濟(jì)G3698G17907G20652G199825個(gè)G11346分G9869；世界G17147G10301貿(mào)易G20081G3698G192831G1505G712全球跨國(guó)G11464G6521投資G3698G1928328G1505；跨國(guó)G1856G2508控G2058G11540世界生產(chǎn)的三分G1055一G712國(guó)際貿(mào)易的三分G1055二G712G4557外G11464G6521投資的四分G1055三。A20A21A22經(jīng)濟(jì)全球化的發(fā)展G712G1363G2520國(guó)經(jīng)濟(jì)G7097畢業(yè)設(shè)計(jì)（論文）專用紙共23頁(yè)第9頁(yè)A23A23A23A23A23A23A23A23A23A23A23A23A23A24A23A23A23A23A23A25A23A23A23A23A23A26A23A23A23A23A23A23A23A23A23A23A23A23A23G11422G5430G6116G256G1332中G7389G6117、G6117中G7389G1332G257的相互依G4396局面G712既加G2107G1114競(jìng)爭(zhēng)G2460G9157化G1114合作。G19555G11540經(jīng)濟(jì)全球化進(jìn)程的G6524進(jìn)G712企業(yè)國(guó)際化經(jīng)營(yíng)的趨勢(shì)G7097趨G7138G7186。當(dāng)今世界G712G5062G6484G17227G1114一G13941企業(yè)國(guó)際化經(jīng)營(yíng)的G9921潮G712大G6221G4466G2159雄厚的跨國(guó)G1856G2508G17817G17907崛G17227G712G5332始G3324世界經(jīng)濟(jì)中G2356G7389舉G17287輕重的G3332G1313。據(jù)G13864合國(guó)2002年世界投資G6265G2590G712目前全球G13434G738965萬(wàn)家跨國(guó)G1856G2508G7122001年G1866設(shè)G3324國(guó)外的分G6915機(jī)G7512雇G2604G13434G73895400萬(wàn)G712G137921990年僅G73892400萬(wàn)；2001年銷售G2008119萬(wàn)億G13666元G712是同G7411G1998G2487G20081的2G1505；跨國(guó)G1856G2508的國(guó)外分G6915機(jī)G7512目前分G2047G2356全球G42DP的1/10G2656全球G1998G2487的1/3。A20A27A22跨國(guó)G1856G2508的涌現(xiàn)與自G17535G4466G2159的G993G7041G3698強(qiáng)G712G6116G1038G6524進(jìn)企業(yè)國(guó)際化經(jīng)營(yíng)探入發(fā)展的G1039G2159。生產(chǎn)的G12050G1262化G2656國(guó)際化G1114升G2052G1114一個(gè)新的歷史G20652度G712G2520國(guó)的擴(kuò)大再生產(chǎn)G17819程必G20047G3324世界范圍的G13051G4506G13864G13007中G6177G14033G8503G5132運(yùn)G15904G712這G993僅G1927定G1114G2520國(guó)G3324經(jīng)濟(jì)G990的相互依G4396空前加G9157G712也要G8726資G9316G3324世界范圍內(nèi)優(yōu)化配置G712也要G8726企業(yè)打G17908經(jīng)濟(jì)的國(guó)際化戰(zhàn)略G712G17908就世界經(jīng)濟(jì)一體化G712G1186G13792G3324客觀G990G1038經(jīng)濟(jì)的持G13505G3698G19283G5332辟G1114G5203G19432的前景。（二）中國(guó)企業(yè)經(jīng)營(yíng)戰(zhàn)略趨勢(shì)分析1、中國(guó)企業(yè)所面臨的機(jī)遇與挑戰(zhàn)G256全球化G257是符合中華G8677G7075的文化性G7696的。特G2047是八十年G1207G1209來(lái)的改革G5332G6930更體現(xiàn)G1114中華G8677G7075G17220向世界G712面向未來(lái)的雄心壯志。G256全球化G257G993僅是G1166類文G7138發(fā)展的G7114G1207要G8726G712同G7114也是中華G8677G7075G7424G17535躋G17535世界G8677G7075G1055林的現(xiàn)G4466要G8726。中國(guó)的企業(yè)G712是面G4557經(jīng)濟(jì)全球化中一個(gè)敏感的群體G712G1194們同整個(gè)國(guó)G8677經(jīng)濟(jì)一樣G712既G7389很G3822機(jī)遇G712更面G4557眾G3822嚴(yán)峻的挑戰(zhàn)G712由于G2520個(gè)企業(yè)的性G17148、特G9869、G3534G11796G993同G712遇G2052的機(jī)遇與挑戰(zhàn)也G993同。中國(guó)企業(yè)面臨的機(jī)遇G1039要G2265G6336經(jīng)濟(jì)全球化G1038中國(guó)企業(yè)G2045用全球的資G18341、技術(shù)、G1166G2159資G9316G2656自然資G9316G712G3324全球范圍內(nèi)優(yōu)化配置G712降低生產(chǎn)G6116G7424G712G6564G20652生產(chǎn)G6940率G712創(chuàng)G17908G7380G1351的G6940G11422G6564G1391G1114可G14033；經(jīng)濟(jì)全球化G1038中國(guó)企業(yè)向全球的先進(jìn)企業(yè)學(xué)習(xí)G712G5353進(jìn)先進(jìn)技術(shù)G2656G12