1、export planning a 10-step approachchapter 1 introductionexport planninga 10-step approachchapter 1: introductioninternationalisation of the firmexport planning, joris leeman ?2010export managerjob profile and required competencescompetence cardjob profilerole: analysing, organising, leadingrole: exp

2、ort managerand controlling intl business functions within an organisationresponsible for:?analysing intl markets?structuring and managing the export policy ?interpretation of market survey data based upon the business strategy?strategy development?development of an export plan?creating support for t

3、he export policy?initiate / set up market surveys?writing export and sales plan?creating of the operational export / sales plan?executing of the operational export/sales plan?managing (communicating) of export partners.customers and trade fairs?communicating with customers and partners?approve and c

4、ontrol intl budgets?development and monitoring of export budgets?internal and external negotiationand investment plans?visiting intl customers and partners?monitoring operational export results? visiting intl trade fairs. congresses and competitors?travelling and intl communication?leading the expor

5、t department within ownorganisation?leading and coordinating the export department?financial reporting and performance managementexport planning, joris leeman ?2010export education (bachelor level)competence card for marketing managementwork on the customer relationship1.1 acquisition and developmen

6、t of customer (they)1. working with customersrelationships work on the 2.1 formulating a strategic policy based upon an organisation internal and external analysis(we)the 2. work from the organisation2.2 translating strategic policy into tactical and international operational plans and activitiesmar

7、keter / entrepreneur2.3 acting as an entrepreneur3.1 leadership3. work in the organisation3.2 working together / collaboration3.3 managing projectswork on yourself4.1 development of your (educational) career4. working on own (i)professionalism4.2 constructing knowledge export planning, joris leeman

8、?2010export planning, joris leeman ?2010export planninglearning objectives (learning tasks) ch. 1at the end of the chapter you will be able to:1. understand the market position of countries from an international perspective and know the export development of the leading export nations;2. name the dr

9、ivers within an organisation for export development; 3. describe the elements which influence the international strategy definition;4. explain the export planning process and its 4 phases: export policy, export audit, export plan and export roll out;5. explain the 10-step export plan model.export pl

10、anning, joris leeman ?2010export growthexport development of largest nations 1980-2007source: wtoexport planning, joris leeman ?2010export growthexport development 1980-2007 (export value in $ x 1 bln)source: wtoexport planning, joris leeman ?2010export planningbusiness strategy & market att

11、ractivenesssource: a. kok & partnersexport planning, joris leeman ?2010export planningdeveloping market and sourcing trade blocksexport planning, joris leeman ?2010export developmentelements of influencesource: j. leeman ? 2010export planning, joris leeman ?2010export policyinternational strategy definitionexport planning, joris leeman ?2010export planning: