1、1“topic 1- e-business basics” jun xu southern cross business school southern cross university 2learning objectivesndefine e-business and identify different types of e-business, different e-business business models, and components of e-business. ndiscuss benefits and limitations of e-businessndiscuss

2、 the development of e-business in relation to changes in the business environment.ndiscuss the impact of e-business on competitionndiscuss the impact of e-business on industry structurenevaluate the likely impact of e-business on an industry3introduce e-commerce/e-businessn“few concepts have revolut

3、ionized business more profoundly than e-commerce. e-commerce is changing the shape of competition, the speed of action, and the streamlining of interactions, products, and payments from customers to companies and from companies to suppliers.”(kalakota & whinston 1997)4backgroundnthe internet has

4、 emerged as a major, perhaps eventually the major, worldwide distribution channel for goods, services, managerial and professional jobsnthis is profoundly changing economics, markets and industry structure, products and services and their flow, consumer segmentation, consumer values, consumer behavi

5、or, jobs, and labor marketsnthe impact may be even greater on societies and politics, and on the way we see the world and ourselves in itnthe internet has rewritten the rules for business and transformed many industries, e.g., book, travel, music, accommodation, internet phone, real estate.5ec devel

6、opmentnfrom eft (for large firms) to edi (need private networks) to web-based edi, extranet, intranet, electronic marketplace, .ec is getting more and more popular and expand rapidlynwhy? as a result of the rapid development of internet technologies and the increase in competition and other business

7、 pressures. 6global online population-dec 2011 dataworld regionspopulation( 2011 est.)internet usersdec. 31, 2000internet userslatest data(dec 2011)penetration(% population)growth2000-2011users %of tableafrica1,037,524,058 4,514,400139,875,24213.5 %2,988.4 %6.2 %asia3,879,740,877 114,304,0001,016,79

8、9,07626.2 %789.6 %44.8 %europe816,426,346105,096,093500,723,68661.3 %376.4 %22.1 %middle east216,258,8433,284,80077,020,99535.6 %2,244.8 %3.4 %north america347,394,870108,096,800273,067,54678.6 %152.6 %12.0 %latin america / carib.597,283,16518,068,919235,819,74039.5 %1,205.1 %10.4 %oceania / austral

9、ia35,426,9957,620,48023,927,45767.5 %214.0 %1.1 %world total6,930,055,154 360,985,4922,267,233,74232.7 %528.1 %100.0 %7internet usersby languageinternetpenetrationby languagegrowthin internet(2000 - 2011)internet users% of totalworld populationfor this language(2011 estimate)english565,004,12643.4 %

10、301.4 %26.8 %1,302,275,670chinese509,965,01337.2 %1,478.7 %24.2 %1,372,226,042spanish164,968,74239.0 %807.4 %7.8 %423,085,806japanese99,182,00078.4 %110.7 %4.7 %126,475,664portuguese 82,586,60032.5 % 990.1 %3.9 %253,947,594german75,422,67479.5 %174.1 %3.6 %94,842,656arabic65,365,40018.8 % 2,501.2 %3

11、.3 %347,002,991french59,779,52517.2 %398.2 %3.0 %347,932,305russian59,700,00042.8 %1,825.8 %3.0 %139,390,205korean39,440,00055.2 % 107.1 %2.0 %71,393,343top 10 languages1,615,957,33336.4 %421.2 %82.2 %4,442,056,069rest of the languages350,557,48314.6 %588.5 %17.8 %2,403,553,891world total2,099,926,9

12、6530.3 % 481.7 %100.0 %6,930,055,1548(see reading 1.3)9(see reading 1.4)10e-commerce revenuenaccording to economist intelligence unit (2009) around half of the approximate 1.5 billion internet users will shop online in 2009 and further 400 million more internet users will purchase on the internet by

13、 2012. nthe projected over 1 billion online shoppers by 2012 will make the transaction value of business to consumer (b2c) e-business market reaching us$ 1.2 trillion. nbut by then b2b e-business will be worth us$ 12 trillion (10 times of b2c e-business transactions)11what is e-commerce?nmeans diffe

14、rent things to different people like the six blind men and the elephantncan be defined from different perspectives, ncommunicationsncommercial (trading)nbusiness processnservicenlearningncollaborativencommunityne-business, e-commerce, digital business, digital enterprise: different or same? what do

15、you think?12e-commerce/e-business defined ne-business: a broader definition of ec, which includes:nbuying and selling of goods and servicesnservicing customersncollaborating with business partnersnconducting electronic transactions within an organizationnin our text, e-business and e-commerce are us

16、ed interchangeably. 13focus of this unitne-commerce has many perspectivesnin this unit we focus primarily on general knowledge and understanding required by managers - in other words a management and business perspectivenwe focus on concepts and applications rather than on technology14what do you ne

17、ed to know-topics discussed in this unitnt1 foundations of e-commerce/e-businessnt2 technology foundationsnt3 b2c: e-retailingnt4: b2c: internet marketingnt5: b2b & supply chainnt7/t8/t9 other types of eb/ecnt10: planning and launching e-initiativesnt11: strategic and policy issuesnt12: success

18、factors, challenges, future directions15assessment16(turban et al. 2010, p.48)17(turban et al. 2012, p.50)18classification of ec by transactions or interactionsnbusiness-to-consumer (b2c) nbusiness-to-business (b2b)ne-tailing: online retailing, usually b2cnconsumer-to-consumer (c2c)nbusiness-to-busi

19、ness-to-consumer (b2b2c)nconsumer-to-business (c2b)npeer-to-peer (p2p)nmobile commerce (m-commerce)nlocation-based commerce (l-commerce)nintrabusiness ecnbusiness-to-employees (b2e)ncollaborative commerce (c-commerce)ne-learningnexchange (electronic)nexchange-to-exchange (e2e)ne-government19e-commer

20、ce business modelsnbusiness modelsa method of doing business by which a company can generate revenue to sustain itself, which normally includes revenue model and value proposition. nrevenue model: description of how the company or an ec project will earn moneynvalue proposition: the benefits of a co

21、mpany can derive from using ecnwhat is the difference between business model, business plan and business case?20 (turban et al. 2012, p. 74)21typical business modelsin e-commerce1. online direct marketing2. electronic tendering systemsqtendering (bidding) system: model in which a buyer requests woul

22、d-be sellers to submit bids; the lowest bidder wins3. electronic marketplaces and exchanges4. viral marketing5. social networking and web 2.0 tools6. also name your own price, group purchasing and others. 22(developed from turban et al. 2010)23some drivers of ec growth (turban et al. 2012)24(turban

23、et al. 2012, p.78)exhibit 1.16 limitations of electronic commerce25barriers of ecnsecurity ntrust and risknlack of qualified personnelnlack of business modelsnculture nuser authentication and lack of public key infrastructurenorganization nfraud nslow navigation on the internetnlegal issues 26how in

24、ternet influencesindustry structure(turban et al., p. 123)27nuse porters model to assess the competitive position of a large online trader. it is suggested that the discussion is of (as an online bookstore) against its online and conventional competitors.nthe external forces are:nsuppliers, principa

25、lly the publishers;nbuyers, the book buying public;nnew entrants, the possibility of new (large scale) online bookshops being set up;nsubstitution, that there would be a new sales channel for books or that the book itself would be replaced by alternative media.discussion 28intermediation in e-commer

26、cenintermediaries (brokers) provide value-added activities and services to buyers and sellersnintermediaries in the physical world are wholesalers and retailersninfomediaries: electronic intermediaries that control information flow in cyberspace, often aggregating information and selling it to othersne-distributor: an e-commerce intermediary that connects manufacturers (suppliers) with business buyers by aggregating the catalogs of many suppliers in one placethe intermediarys web site29infomediaries and the information flow model(turban et al. 2012, p. 48)30roles and value of inter