1、關(guān)于景觀方案匯報(bào)的幾點(diǎn)思考HOW TO MAKE A WONDERFUL REPORT OF A PLAN吳松良吳松良 2014.08.08青島 目錄content一：什么是匯報(bào)THE CONCEPT OF REPORT二：匯報(bào)的基本構(gòu)成 THE MAIN ELEMENTS OF REPORT三：雕蟲(chóng)小技THE MAIN ELEMENTS OF REPORT四：小結(jié)THE SUMMARY HOW TO MAKE A WONDERFUL REPORT OF A PLANgad一：什么是匯報(bào)THE CONCEPT OF REPORT HOW TO MAKE A WONDERFUL REPORT O

2、F A PLANgadWhat is the ? ? ? 匯報(bào)是向上級(jí)機(jī)關(guān)報(bào)告工作、反映情況、提出意見(jiàn)或者建議，答復(fù)上級(jí)機(jī)關(guān)的詢問(wèn)時(shí)使用的公文。-辭海 綜合材料向上級(jí)報(bào)告，也指綜合材料向群眾報(bào)告。-新華詞典HOW TO MAKE A WONDERFUL REPORT OF A PLANgadKey words: Design 設(shè)計(jì) ： 設(shè)計(jì)前期的準(zhǔn)備與解析 ： 方案的形成過(guò)程 ： 就是那15分鐘HOW TO MAKE A WONDERFUL REPORT OF A PLANgadHOW TO MAKE A WONDERFUL REPORT OF A PLANgad方案匯報(bào)到底匯報(bào)的是什么？ H

3、OW TO MAKE A WONDERFUL REPORT OF A PLANgadwhen does it start ? ? ? HOW TO MAKE A WONDERFUL REPORT OF A PLANgad二：匯報(bào)的基本構(gòu)成 THE MAIN ELEMENTS OF REPORT HOW TO MAKE A WONDERFUL REPORT OF A PLANgad方案匯報(bào)的基本構(gòu)成 務(wù) 實(shí)務(wù) 虛HOW TO MAKE A WONDERFUL REPORT OF A PLANgad務(wù) 實(shí)-即設(shè)計(jì)本身（交流學(xué)習(xí)，一家之言）一套成熟有效的設(shè)計(jì)方法才是方案匯報(bào)成功的基石HOW TO M

4、AKE A WONDERFUL REPORT OF A PLANgad設(shè)計(jì)是什么？設(shè)計(jì)是一道的邏輯推斷題設(shè)計(jì)是一道在感性和理性兩條線驅(qū)動(dòng)下的邏輯推斷題專業(yè)邏輯和設(shè)計(jì)者個(gè)人審美修養(yǎng)的結(jié)合體HOW TO MAKE A WONDERFUL REPORT OF A PLANgad 項(xiàng)目概況（基本理性條件）都將影響方案HOW TO MAKE A WONDERFUL REPORT OF A PLANgadHOW TO MAKE A WONDERFUL REPORT OF A PLANgad 新華公園區(qū)政府新華街HOW TO MAKE A WONDERFUL REPORT OF A PLANgadHOW T

5、O MAKE A WONDERFUL REPORT OF A PLANgad好的設(shè)計(jì)師能夠找到獨(dú)特的條件會(huì)讓委托方感受到設(shè)計(jì)師的開(kāi)闊思維和專注態(tài)度 項(xiàng)目的獨(dú)特性HOW TO MAKE A WONDERFUL REPORT OF A PLANgad 案例參考 （項(xiàng)目對(duì)標(biāo)） 案例小結(jié)（清晰有效的因子） 設(shè)計(jì)原則 （針對(duì)項(xiàng)目提出）HOW TO MAKE A WONDERFUL REPORT OF A PLANgad 案例參考 （項(xiàng)目對(duì)標(biāo)）國(guó)內(nèi)外 最牛的有相關(guān)性的類似項(xiàng)目國(guó)外標(biāo)桿國(guó)內(nèi)標(biāo)桿相鄰項(xiàng)目HOW TO MAKE A WONDERFUL REPORT OF A PLANgad 案例小結(jié) （對(duì)標(biāo)小結(jié)

6、）通過(guò)分析總結(jié)值得沿用和效仿的設(shè)計(jì)手法和設(shè)計(jì)表達(dá)！ 設(shè)計(jì)原則 （針對(duì)項(xiàng)目提出）根據(jù)項(xiàng)目解析和案例參考 提出項(xiàng)目設(shè)計(jì)導(dǎo)向性原則HOW TO MAKE A WONDERFUL REPORT OF A PLANgad 明確主題，確立愿景 讓甲方基本知道你要給他什么 HOW TO MAKE A WONDERFUL REPORT OF A PLANgad讓甲方基本知道你要給他什么 HOW TO MAKE A WONDERFUL REPORT OF A PLANgad水立方 鳥(niǎo)巢- “人民的體育場(chǎng)”天圓地方HOW TO MAKE A WONDERFUL REPORT OF A PLANgad 最重要的最核

7、心的邏輯完成了設(shè)計(jì)師通過(guò)分析、歸納、 總結(jié)得出設(shè)計(jì)師自己獨(dú)有合理的設(shè)計(jì)愿景。優(yōu)秀的設(shè)計(jì)師一定是項(xiàng)目設(shè)計(jì)的主導(dǎo)，而非聽(tīng)從甲方。真正贏得委托方的信任，還是你扎實(shí)的設(shè)計(jì)實(shí)力后面方案詳述還是不斷出現(xiàn)小的邏輯HOW TO MAKE A WONDERFUL REPORT OF A PLANgad三：雕蟲(chóng)小技THE MAIN ELEMENTS OF REPORT 務(wù) 虛 但 必 須HOW TO MAKE A WONDERFUL REPORT OF A PLANgad1：那一刻您是一名產(chǎn)品推銷員 他為何能激情四射，因?yàn)閮A注了他畢生的愛(ài)HOW TO MAKE A WONDERFUL REPORT OF A PL

8、ANgad2：15分鐘理論15分鐘內(nèi)搞不定就別叨叨了HOW TO MAKE A WONDERFUL REPORT OF A PLANgad3：圖文并茂方案的切入點(diǎn) 兩個(gè)最關(guān)鍵的視覺(jué)界面草原雄鷹堅(jiān)毅的翅膀 守護(hù)著這一方水土 呵護(hù)著這一族民眾， 著正契合了我們政府的職能HOW TO MAKE A WONDERFUL REPORT OF A PLANgadHOW TO MAKE A WONDERFUL REPORT OF A PLANgad4：少?gòu)U話，每句話都是有用的這張是總平面下面是項(xiàng)目分析用詞要準(zhǔn)確，多樂(lè)觀詞少負(fù)能量次一段和一條挑戰(zhàn)和困難HOW TO MAKE A WONDERFUL REPORT OF A PLANgad5：一張一弛，精彩部分多講點(diǎn)亮點(diǎn)部分可揮毫潑墨HOW TO MAKE A WONDERFUL REPORT OF A PLANgad6：口語(yǔ)化，娓娓道來(lái)切記！口語(yǔ)化李光耀看世界與中國(guó)HOW TO MAKE A WONDERFUL REPORT OF A PLANgad什么是好口才: 用心來(lái)講 HOW TO MAKE A WONDERFUL REPORT OF A PLANgad7：設(shè)計(jì)留白或提出選項(xiàng)，讓甲方有參與感HOW TO MAKE A WONDERFUL REPORT OF A PLANgad四：小結(jié)T