1、Plastic SurgeryPlastic SurgeryPlastic SurgeryPlastic Surgery請(qǐng)?jiān)诖颂幪砑有?biāo)題Huang Jian。Huang JianJack Ma201521 million20 million2014Cosmetic Procedures Performed worldwideEstimated Number of Plastic Surgeons (Top 10)6500550028002225215021502000155012001100BBCs 70th Anniversary Poll32% consider having plast

2、ic surgery Women under 35most enthusiastic30% say YES toplastic surgeryInsight EngineersInsight EngineersChinese women are as twice generous than their global peersInsight EngineersA market research consultancyInsight EngineersInsight Engineers581 RMB ($83.50) per monththe global average: 254 RMB145

3、 RMB higher than South KoreaMost from Beijing, Shanghai or GuangzhouInsight EngineersInsight EngineersGuangzhouShanghaiBeijing74% associate beauty directly with facial appearanceConcern：flabby skin and crows feetInsight EngineersInsight Engineers16 countries7,700 Women7,700 WomenAge 18 65Age 18 65It

4、s important for me to look good for my age.I care about improving my facial appearance.Spending money on improving my appearance is worthwhile.Insight EngineersAesthetically AwareYear 201240.18 billion USDChinas Aesthetic Medicine Market（2012-2015）Year 201346.35 billion USDYear 201453.50 billion USD

5、Year 201564.20 billion USDAssociation of Plastic and AestheticsChinas MarketHow many projects of plastic surgery? What are the categories?Plastic SurgeryPlastic SurgeryPlastic surgery is a medical specialty concerned with the correction or restoration of form and function. Cosmetic surgery and recon

6、structive surgery are the best-known kinds of plastic surgery.Plastic SurgeryPlastic SurgeryBirth DefectsTrauma casesBurnsDiseaseOthersPlastic SurgeryRestruction l To correct a physical abnormalityl To enhance an otherwise normal physical featureCosmetic surgeryReconstructive surgery l To restore th

7、e form and functionl To improve the appearancePlastic SurgeryCategories lCheekbone Plastic 顴骨整形 lMandibular Angle Grinding 下頜角磨削 lRhinoplasty 鼻整形術(shù) lEye Surgery 眼部整形 lWrinkle Cosmetic 除皺 Plastic SurgeryFacePlastic SurgeryBodyPlastic surgery on bodyIPL光子嫩膚Breast augmentation surgery隆胸IPL Hair RemovalL

8、iposuction吸脂Plastic SurgeryOriental Limit DataPlastic SurgeryNot Suitable020103050604Pool psychological qualityMinorsAllergic constitution peopleHave high expectations scar physiqueSerious viscera disease patientsInflectious disease patientsSome people are not suitable for plastic surgeryPlastic Sur

9、geryAdvantages1.1.Plastic Surgery Plastic Surgery enhances your appearance enhances your appearance Enhance your confidence Make you more beautiful and attractivePlastic SurgeryAdvantages2. Plastic Surgery is trendy and fashionable 2. Plastic Surgery is trendy and fashionable Advertisement of cosmet

10、ic surgery Advertisement of cosmetic surgeryPlastic SurgeryAdvantages3. Plastic 3. Plastic Surgery can give you more career Surgery can give you more career opportunities opportunities InterviewInterviewPlastic SurgeryAdvantagesScarlett JohanssonAngelina JolieMadonnaPlastic SurgeryAdvantages4. Plast

11、ic 4. Plastic Surgery canSurgery canupgrade upgrade your your social statussocial statusPlastic SurgeryAdvantages5. Plastic Surgery can help the people with 5. Plastic Surgery can help the people with inborn physical deformityinborn physical deformityCleft-lip Cleft-lip Plastic SurgeryAdvantages6. P

12、lastic Surgery can 6. Plastic Surgery can help the people with help the people with physical traumaphysical traumaa British sailor, is often cited as the first known person to have benefited from plastic surgery. Walter YeoPlastic SurgeryPlastic SurgeryPsychologists Psychologists ViewViewExpertsExpe

13、rts ProposalProposalPlastic SurgeryPsychologists viewBetter executionHigher IQGood-looking people are more likely to succeedGood-looking people are nicer, sincerer and smarter The eternal competition of good genesPlastic SurgeryExperts Proposal“Getting “Getting more help doesnt equal more help doesn

14、t equal successsuccessPlastic SurgeryExperts Proposal01 First impression 02 Primacy effect 03 Significant impact 04 Judgement“Recency “Recency effect also plays a role in influencing effect also plays a role in influencing peoples judgmentpeoples judgmentPlastic SurgeryExperts Proposal Interpersonal

15、 Interpersonal attraction doesnt rely only attraction doesnt rely only on good looks.on good looks.添加標(biāo)簽Plastic SurgeryPlastic Surgery not not judged only by their judged only by their appearanceappearance more more opportunities to make their lives opportunities to make their lives betterbetterHuman Social SystemGood lookingOpting for plastic surgery Dealing with the pain