1、1Generic Blocks, Circles and Arrows - Copy/Paste the Objects Below or Use the Paint Brush on the Formatting Toolbar to Copy Colors onto Other Objects11Standard Dark BlueRGB Code: 51 - 102 -153Standard Light BlueRGB Code: 222 - 211 - 182 GreenRGB Code: 153 - 204 - 000Preferred Colors12Text Blocks - C

2、auses and Effects.Subtitle comes here3Text Blocks - Cause and Effect.Subtitle comes here4Text Blocks - Sequence of Causes and Effects.Subtitle comes here5Text - Sequential Vertical. . . . .Subtitle comes here6Text Blocks - Leading to.Subtitle comes here7.Text - Enveloping Elements.Subtitle comes her

3、e9、我們的市場(chǎng)行為主要的導(dǎo)向因素，第一個(gè)是市場(chǎng)需求的導(dǎo)向，第二個(gè)是技術(shù)進(jìn)步的導(dǎo)向，第三大導(dǎo)向是競(jìng)爭(zhēng)對(duì)手的行為導(dǎo)向。2022/7/232022/7/23Saturday, July 23, 202210、市場(chǎng)銷(xiāo)售中最重要的字就是“問(wèn)”。2022/7/232022/7/232022/7/237/23/2022 1:06:08 AM11、現(xiàn)今，每個(gè)人都在談?wù)撝鴦?chuàng)意，坦白講，我害怕我們會(huì)假創(chuàng)意之名犯下一切過(guò)失。2022/7/232022/7/232022/7/23Jul-2223-Jul-2212、在購(gòu)買(mǎi)時(shí)，你可以用任何語(yǔ)言；但在銷(xiāo)售時(shí)，你必須使用購(gòu)買(mǎi)者的語(yǔ)言。2022/7/232022/7/232

4、022/7/23Saturday, July 23, 202213、He who seize the right moment, is the right man.誰(shuí)把握機(jī)遇，誰(shuí)就心想事成。2022/7/232022/7/232022/7/232022/7/237/23/202214、市場(chǎng)營(yíng)銷(xiāo)觀念：目標(biāo)市場(chǎng)，顧客需求，協(xié)調(diào)市場(chǎng)營(yíng)銷(xiāo)，通過(guò)滿足消費(fèi)者需求來(lái)創(chuàng)造利潤(rùn)。23 七月 20222022/7/232022/7/232022/7/2315、我就像一個(gè)廚師，喜歡品嘗食物。如果不好吃，我就不要它。七月 222022/7/232022/7/232022/7/237/23/202216、我總是站在顧客

5、的角度看待即將推出的產(chǎn)品或服務(wù)，因?yàn)槲揖褪穷櫩汀?022/7/232022/7/2323 July 202217、利人為利已的根基，市場(chǎng)營(yíng)銷(xiāo)上老是為自己著想，而不顧及到他人，他人也不會(huì)顧及你。2022/7/232022/7/232022/7/232022/7/239Text Blocks - Elements Leading To.Subtitle comes here10Text Blocks - Resulting From.Subtitle comes here11Text - Interrelations.Subtitle comes here12Multiple Boxes.13Lo

6、gic Tree - Vertical.Subtitle comes here14Driver Tree - Arrows Showing Trend.Subtitle comes here15Driver Tree - Arrows Showing Base Trends.Subtitle comes here16Driver Tree - Moons Showing Base Trends.strongweakSubtitle comes here17Driver Tree - Text with General Trends.Subtitle comes here18Driver Tre

7、e - Expanded Text. . . .19Range of possible outcomesUncertainties.Range of Outcomes.Subtitle comes here20Standard Table LayoutSubtitle comes hereColumn headingColumn headingColumn headingColumn heading21Bar Chart - StackedSource: .UnitsCharttitle comes here22Column Chart - StackedSource: .UnitsChart

8、title comes here23Column Chart - Two StackedSource: .UnitsCharttitle comes hereUnitsCharttitle comes here24Column Chart - PairedSource: .UnitsCharttitle comes here25Column Chart - Two PairedSource: .UnitsCharttitle comes hereUnitsCharttitle comes here26Column Chart - MultipleCountryUnitsCountryCount

9、ryCountryCountryCharttitle comes here27Pie ChartSource: .Charttitle comes here28Radar ChartCharttitle comes here29Line ChartSource: .UnitsUnitsStraight LineDotted LineGreen LineCharttitle comes here30Waterfall ChartUnitsSource: .Charttitle comes here31Wave ChartEase of ImplementationBenefitsWave 1Wa

10、ve 2Wave 3Source: .HighHighLowLowInitiativeInitiativeInitiativeInitiativeInitiativeInitiativeCharttitle comes here32MoonsstrongweakSubtitle comes here33Traffic LightsNegativeNeutralPositiveSubtitle comes here34ArrowsPositiveNeutralNegativeSubtitle comes here35DonutsCompany A00 01 02 03Company B00 01

11、 02 03Company C00 01 02 03Company D00 01 02 03Criterium .Criterium .Criterium .Criterium .Criterium .Criterium .Criterium .strongweakSubtitle comes here36TimelineWeek numberStarts onMilestoneMilestoneMilestoneMilestoneSubtitle comes here37Value Chains - Loose Arrows.Subtitle comes here38Value Chains

12、 - Touching ArrowsSubtitle comes here39Interrelated Stages.Subtitle comes here40Movements.Subtitle comes here41Circle - Overlapping Arrows.VirtuousViciousSubtitle comes here42Circle - Integrated Arrows . .VirtuousViciousSubtitle comes here43Closed Loop.Subtitle comes here44Process Ending in a Closed

13、 LoopSubtitle comes here45Wheel of FortuneSubtitle comes here46Puzzle - Four Pieces Fitting TogetherSubtitle comes here47Puzzle - Five Pieces Fitting TogetherSubtitle comes here48Puzzle - Pieces Not Fitting TogetherSubtitle comes here49Puzzle - Pieces Might Fit TogetherSubtitle comes here50Circles o

14、f InfluenceSubtitle comes here51Circles - OverlappingSubtitle comes here52Expansion.Subtitle comes here53CubeSubtitle comes here54FunnelsSubtitle comes here55Building blocksSubtitle comes here56Spectrum.LowHighSubtitle comes here57Balance.Subtitle comes here58Cross.Subtitle comes here59Pyramid.Subti

15、tle comes here60Historyxxxxx2005Subtitle comes here61Trackers - Place in Top Right Corner of SlideSubtitle comes here62Strategy Development - The LoopCAPITAL MARKETMANAGED PERFORMANCEStrategy ExecutionStrategy FormulationDynamic StrategyCOMMERCIAL MARKETSTRUCTURE & RESOURCES Strategic PositionStrate

16、gic PositionCompetitive PositionMarket AttractivenessScope & ContextStrategic Issues InsightValue CreationFinancial PositionGrowthEconomic ProfitabilityCritical Success Factors & Key Performance Indicators Performance Monitoring & Incentive CompensationOrganizational ArchitectureProjects & Resources

17、Chosen StrategyScenarios & OptionsCreativity Subtitle comes here63Backward Strategic Planning FrameworkTIMEGOALActions driven by strategyWhere are we now? Mission: Why are we in business?Values: What are our enduring principles and beliefs?Vision: Where do we want to be in 2010?Strategy: How do we g

18、et there?Subtitle comes here64Incremental versus Dynamic Strategic Planning FrameworkVersusIncremental Planning ProcessDynamic Strategic Planning ProcessIncrementalismOne reason why companies stagnateTIMEGOALWhere weare now?Actions taken in response to circumstancesWhere can we be next year?FocusOne

19、 reason why companies growTIMEGOALActions driven by strategyWhere are we now? Vision of where we need to be five years from now65Strategic Disciplines.Subtitle comes hereThe Corporate ColorsBLACKRed: 0Green: 0Blue: 0Cream Red: 247Green: 242Blue: 208Burgundy Red: 125Green: 12Blue: 0Gray Red: 167Green

20、: 158Blue: 153Sandstone Red: 208Green: 166Blue: 96Sapphire Red: 7Green: 47Blue: 103Olive Red: 52Green: 67Blue: 22Plum Red: 54Green: 5Blue: 46PRIMARY PALETTESECONDARY PALETTEThe Corporate Colors (former KPMG) Used When NecessaryBLACKRed: 0Green: 0Blue: 0Cool Gray2 Red: 234Green: 235Blue: 231Cool Gray

21、 Red: 209Green: 215Blue: 199Blue Red: 54Green: 90Blue: 168Action/reactionActionsReactionsAction/reactionActionsReactionsAction/reactionAction/reactionAgainst the tide/with the tideAgainst the tideWith the tideBalance/imbalanceBalance/imbalanceChances/risksChange of directionMoment of directional cha

22、ngeCirculation (2 factors)Circulation (3 factors)Circulation (4 factors)Circulation (5 factors)Circulation (6 factors)Circulation (7 factors)Circulation (8 factors)ConflictConflictDivergentDirection 2Company 3Direction 1Direction 3Company1Company2Consequences (5)Consequences (4)Consequences123456Coo

23、perationDead endDependanceDevelopment/GrowthDevelopment/GrowthStep 1Step 2Step3Development/GrowthDevelopment/GrowthRevisionsRevisionsRevisionsRevisionsPilot LocationLocation ALocation BLocation CTommorrowTodayTimeValueAddedDevelopment/GrowthDevelopment/GrowthDevelopment/GrowthDevelopment/GrowthChang

24、eDirectionFactors (2)Factors (3)Factors (3)Factors (3)Factors (4)Factors (4)Factors (4)Factors (4)Factors (4)Factors (6)Factors (6)Factors (8)Factors(5)15423Factors (3) Factors (4)Factors (5) Content(3)FactorsFactorsValue DynamicFeedback Feedback FeedbackFeedbackFeedbackFilter FilterInitial situatio

25、n1. Criterion2. Criterion3. CriterionResultFlexibilityFocus expansionttHarmonyImpact.Influence (1 factor) Influence (2 factors) Influence (2 factors)Influence (4 factors)Influence (6 factors)Influence (6 factors)Input/output.MatrixMatrixMeasures plan planned activitiesOverview: ActivitiesWk.Wk.Wk.Wk

26、.Wk.Wk.Wk.Wk.Wk.Wk.CommentsMeasures plan planned measuresActivity: As of: Objective:Results:Responsible: Support: Measures: .Measures plan planned individual stepsMeasure: .No.As of: 1.Individual stepsResponsibleSupportForm of resultStartDura-tionDead-linePro-jectCom-pleted.Mutuality MutualityObstac

27、leObstacleOption123Option1234Plus/minusPlus/minus+Plus/minusPortfolio+Portfolio+PressureContinuous planning and forecastingPrioritizationPrioritizationProcessProcess123412345Process decrease12345Process increase12345ProjectPhase IPhase IIPhase IIIProject weeks weeksPhase IPhase II4312Project procedu

28、rePhasesTime requiredProject features.Phase I.Phase II.Phase III.weeksweeksweeks1234PuzzlePuzzle (for color presentations)Puzzle3 parts123To apply color, ungroup the object, then regroup it afterwards=RedesignRedesignResistance.RethinkSeparationSeparation.Separation.StoryboardStrengths/weaknessesStr

29、engthsWeaknessesWeaknessesStrengths.TodayTomorrowTarget (1 factor)Target (3 factors)Text blocks (5).Text blocks (5).Text blocks (3 + 4).TimetableWkMonth.IssuesValue-added chainSupplierCustomerDevelopmentProductionSalesDistributionCompanyWaste of resources problemProblem 3Problem 1Problem 2Problem 4W

30、aste of resources solutionSolution to problem 3Solution to problem 1Solution to problem 2Solution to problem 4Project 概 念 設(shè) 計(jì)實(shí) 施工作目標(biāo)：Matrix & Steps信息系統(tǒng)管理數(shù)據(jù)業(yè)務(wù)流程管控模式信息系統(tǒng)管理數(shù)據(jù)業(yè)務(wù)流程管控模式MatrixProjectHigh-level Flow ChartFactors & MatrixMatrixDelivery ModelLowMedHighHighSavings Opportunity Implementation Ri

31、skLowMedExcluded Due to Labor Costs and /or Labor Law InflexibilityNo Savings; Current Operations Maintained; Not A Proposed SSE LocationIndia added back in due to Financial ServicesCompany strategy9ResearchDevelopmentHighHighLowWeb ReportingProvide Self ServiceVirtual CloseKPI ReportingROI Portfoli

32、oIntangible Asset Management StrategiesMulti-trends DevelopmentValue Creatione-FinanceMaximizemarket capLeverage stock as currencyfor growthLower costs,capitalize on information flowCreate profitablerevenue opportunitiesSTAKEHOLDERSASSETSCUSTOMERSSUPPLIERSe-Purchasing & Buying ConsortiumsStrategic C

33、ostingOnline PaymentPartner Alliance ManagementDynamic Purchase AnalysisSupply ChainCreate Equity Partnerships with SuppliersDrive Performance with Employee OptionsDynamic Acquisition, Spin-off StrategiesReinvestmentProvide Instant Online Financing AlternativesRevenue ManagementEnable Electronic Bil

34、ling, PaymentWeb-enable Customer, Service Line ProfitabilityDevelop Common Analytical PlatformRevenue ChainStepsCycleShared ServicesComparePastFutureT E C H N O L O G YBetter Practice Finance Process ModelPrioritization SampleHighLowHighLowActivity mapsVoiceFilms/ ProgrammingMusicVideo conferenceRic

35、h MediaNewsInteractiveE-mailInformationTransactionsGamesMedia/ PublishingCorporateCommunicationsAdvertisingPublishingExhibitionBrowsersE-comm. toolsSearchenginesAppn hosting toolsUser ApplicationsEnterprise appnsContent-specific appsStrmgmediaCachgNetwk mgmtMetrgMiddlewareBIlling“WalledGarden”O(jiān)pen P

36、ortal“WalledGarden”O(jiān)pen Mobile PortalFixed ASPISP FixedISP MobileInternlBackboneBandwthTradingNational BackboneColocn/HotellingNetwork ProvisionSwitching/routingCo-axCopperFibreSwitchesand RoutersNetwork Equipment and InfrastructureHostingRights ofWaySat.PSTN/ ISDNDial-upCableFixed Network ServicesC

37、o-ax2.5GMobile3G2GWeb sitesMobileHandsetsPDAsFixedHandsetsTVsDevicesSpecialistDevicesOperatingSystemsSpecialistLocal AppsApplicationsLocalMiddlewareSet top boxW-ASPASPMultiplexersFixed Netwk Eqpmt InfrastructurexDSLRadioFibreCurrent area of activityMwaveHSIGPRSASPEData Traditional offline mediaKey a

38、reas of future activity - owned or as part of an allianceCapability assessment01234EXNBWAssessmentFinancialHumanPhysicalBrandCultureReputationSupportCommercial & MarketingAsset operationsAsset optimisationRegulation & politicalCustomer operationsFlowSource: FSI project, 1998Service requirement ident

39、ifiedEase of contact for enquiryInitial contact enquiryMarketing material Payment alternativesAccount set upNo additional chargesNo billing enquiries requiredSegmentationIrregularRiskaverseRegularxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxSegmentation(2)4.8%Retention(%)Lifetime NPV100mYoungWealthyMid-WealthyRet

40、ired saversMid-AffluentYoungAffluentStudentsSegmentation(3) Segment by:low relevancehigh relevanceDupont Analysis(1)Margin (Marketing efficiency)PATSalesXSalesAssetsXAssetsDebt + EquityXDebt + EquityEquityXPAT - dividendPATAsset turnover (Production efficiency)Capital leverageEquity leverageRetentio

41、n ratioROA (operating efficiency)ROC (capital efficiency)ROE (equity efficiency)Equity growth rate (sustainable growth)Dupont Analysis(2)ROCprofitcapital employedexceptionalfixed assetsrevenuecostsworking capitalvolumedebtorspricecreditorsunit coststockfixed costsfixed assetsmarket sharemarket sizem

42、arket growthindustry competitorssuppliersbuyerssubstitutespotential entrantsGrowth Share MatrixABFDEGC= $30 million salesBusiness UnitsProduct - Markets252015105010 x5x3x2x1x0.5x0.3x0.2xRelative Market ShareMarket Growth (%)Cash CowStarDogQuestionGrowth Spread MatrixCompany A vs. Selected PeersMost

43、Recent FYECFROI - CoCHistorical Real Asset Growth10%5%0%-5%-10%10%5%0%-5%-10%Company CCompany BCompany DCompany FCompany ACompany GCompany HCompany E= $1 Billion Inflation Adjusted Gross AssetsMarket Definition020406080100%Levels of market - Demand sidePercentUK population Total PopulationPenetrated

44、 marketQualified available marketAvailable marketPotential marketServed marketPartnering MapsCurrent capabilityHighLow“Must have”“Nice to have”“Nice to have”“Dont want”HighLowPotential for building customer intimacyPortfolio MatrixEase of implementationFinancial attractivenessNPV 2002-2006(m)Attractiveness vs. ease of implementationLowSmart order routingBack-office outsourcingTrade cost