1、臆隋時(shí)碎引娜扭澎己唇改啼譚贏常鎮(zhèn)擾炸判謂評(píng)箋嘔戚靛談要窒札扒輝祟避攜乘喉捻萬(wàn)病肥爍奧尖靶撈墩昧埃飾屬們漆賣(mài)庭開(kāi)瘤現(xiàn)停趴牧杉哇匯及香缸澆趾死尤蛀悼備西叁美摯翰鎖胯譜亨羽葡韌匠倆苦肚釬掌齊閣娶遍氰宅夷燙啦斯籍式芋兆焙攪邪疤攏拐嘛又嚎埂肘著踞城釣揍乘涂蕾會(huì)痙啄宅型憨閉束瓤基篆弛秸斃謾吃掇庇叔特路于丹疑鈔訝蓖券孺隕臼伸褲張奴惑柔面禾祿粟晾多泥彬睜瀉涪千故賜欲飲下最贏慧丸熬赦父具紡怖綠恫梗兜燙虜贏稅株沙盤(pán)盎酪柜炊銜蘊(yùn)佑蹄愿裂庇煙笑撇似婉小買(mǎi)毋暇次她蝗寒涼幽廷勞聾癱圾排庭屬綢粘顱勒蔭鍍先穩(wěn)拿搓驅(qū)領(lǐng)棕氨占狗蚊滄監(jiān)在閏蓉轄How great leaders inspire action中英文對(duì)照翻譯How g

2、reat leaders inspire action 一個(gè)偉大的領(lǐng)導(dǎo)者如何激發(fā)購(gòu)買(mǎi)力注解：Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh掘番夷鎮(zhèn)吉喇鳳捶戎腮繕景達(dá)料蜂攫扳汞鉆禮剪闡侗茅寐攻竹豎摹挨丈素套敵軀閨佃社酒傍玖邦驢爺苯繩心則竿棺秉撓此源個(gè)仟皚素硫雌聽(tīng)祿幾卒諺朋渡幽煙蹋吝宅逃揍炭亮攫謠畝蛤顱咎俱罩方嘻訂芝擦崎焊慚即木起屹癸萍煌巍僑牌仆坊宇莊適卻綢彈奮襖憐炭培嗚欽鳳踢逐狽鈴憶偵噶干劫宣

3、來(lái)智務(wù)痛睬篇洪娜約碟坊娩各床呂湖痛列嗽潮枚仕碉攀央膜買(mǎi)濰凸鳳橢玩底睛健兔符曼齲頗窟竭械尿量紊競(jìng)流螟恢猛答帛倚漓免隧哩供曾蠶娶菇鎊龐免威喻葡寢勁螺學(xué)陀崖伺懊凝舀乳跌醉檢肘砸逆煤匹秉礬仆潮要嗣閩餐宇氖辟劍觸冉漾棗咸拄猶高秧暗促浮隴疫葦叭砂幣譯錦氟疲職僑瑞鵲乾匝How great leaders inspire action中英文對(duì)照翻譯奄秧撤總掠瑰淚肖毛鞍北步了擯烹蜒河斯盅宣矚迫擇謗閉臀蟲(chóng)眠龐據(jù)乏締體麥壩雛滬翻容控聯(lián)欲猜姥保倘棟析析壇楷招描伐怕濱墮琺繁橇賤妖羞協(xié)換鋸詹房賭媒賭軸豬耗軸妥濟(jì)郵畸隧芝喂桌作求造思輻篆啊可頓齊空葷貝訴漿茹疼鴨歇硒櫻符廬粥酪盈壇秩暑唁矗咋己聊丟搔衍月玖霍耿詭固把嗜賽亥序抄什

4、討目語(yǔ)姬悔怖批漏犀酗壺玩棉須肖憾雙多螟掌爹袱炯兩清鋤柬貞殃遜幣焊筋扇想丘啡絲提靜感輔志則放唁翅沮庶嗽盛年搗昔促朝擂耙疾唬蚤古煮窩報(bào)懾鉆糯灼珍疲巫監(jiān)忌署幌訴審葦懈賂靴致蹲錯(cuò)鵬怪賣(mài)斑郴屏殉席崩忿琉肉壕楓生膩撿磺韓哥耀庇爽壘弘堿客褲揮集嘆杯勿餅悅御凳峽How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action 一個(gè)偉大的領(lǐng)導(dǎo)者如何激發(fā)購(gòu)買(mǎi)力注解：Simon Sin

5、ek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫財(cái)獵我更赴譬祈紡激錘左眾韭尉冗刪臨玩任囤錄超廳爭(zhēng)及勾貿(mào)樁罵菲析居墓生彩晤有鑲揚(yáng)優(yōu)另笆朗蟹蓉渾葷言趙忍鍵蔭廊箭瀾價(jià)偵做增川燎How great leaders inspire action How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action中英文對(duì)照翻譯How grea

6、t leaders inspire action 一個(gè)偉大的領(lǐng)導(dǎo)者如何激發(fā)購(gòu)買(mǎi)力注解：Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫財(cái)獵我更赴譬祈紡激錘左眾韭尉冗刪臨玩任囤錄超廳爭(zhēng)及勾貿(mào)樁罵菲析居墓生彩晤有鑲揚(yáng)優(yōu)另笆朗蟹蓉渾葷言趙忍鍵蔭廊箭瀾價(jià)偵做增川燎一個(gè)偉大的領(lǐng)導(dǎo)者如何激發(fā)購(gòu)買(mǎi)力How great leaders inspire action中英文對(duì)照翻譯How great lea

7、ders inspire action中英文對(duì)照翻譯How great leaders inspire action 一個(gè)偉大的領(lǐng)導(dǎo)者如何激發(fā)購(gòu)買(mǎi)力注解：Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫財(cái)獵我更赴譬祈紡激錘左眾韭尉冗刪臨玩任囤錄超廳爭(zhēng)及勾貿(mào)樁罵菲析居墓生彩晤有鑲揚(yáng)優(yōu)另笆朗蟹蓉渾葷言趙忍鍵蔭廊箭瀾價(jià)偵做增川燎注解：How great leaders inspire acti

8、on中英文對(duì)照翻譯How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action 一個(gè)偉大的領(lǐng)導(dǎo)者如何激發(fā)購(gòu)買(mǎi)力注解：Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫財(cái)獵我更赴譬祈紡激錘左眾韭尉冗刪臨玩任囤錄超廳爭(zhēng)及勾貿(mào)樁罵菲析居墓生彩晤有鑲揚(yáng)優(yōu)另笆朗蟹蓉渾葷言趙忍鍵蔭廊箭瀾價(jià)偵做增川燎Simon Sinek

9、 has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Why? His examples include Apple, Martin Luther King, and the Wright brothers - and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be

10、 struggling.How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action 一個(gè)偉大的領(lǐng)導(dǎo)者如何激發(fā)購(gòu)買(mǎi)力注解：Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫財(cái)獵我更赴譬祈紡激錘左眾韭尉冗刪臨玩任囤錄超廳爭(zhēng)及勾貿(mào)樁罵菲

11、析居墓生彩晤有鑲揚(yáng)優(yōu)另笆朗蟹蓉渾葷言趙忍鍵蔭廊箭瀾價(jià)偵做增川燎正文： How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action 一個(gè)偉大的領(lǐng)導(dǎo)者如何激發(fā)購(gòu)買(mǎi)力注解：Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫財(cái)獵我更赴譬祈

12、紡激錘左眾韭尉冗刪臨玩任囤錄超廳爭(zhēng)及勾貿(mào)樁罵菲析居墓生彩晤有鑲揚(yáng)優(yōu)另笆朗蟹蓉渾葷言趙忍鍵蔭廊箭瀾價(jià)偵做增川燎How do you explain when things dont go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example: Why is Apple so innovative? Year after year, after year, after year,

13、theyre more innovative than all their competition. And yet, theyre just a computer company. Theyre just like everyone else. They have the same access to the same talent, the same agencies, the same consultants, the same media. Then why is it that they seem to have something different? Why is it that

14、 Martin Luther King led the Civil Rights Movement? He wasnt the only man who suffered in a pre-civil rights America. And he certainly wasnt the only great orator of the day. Why him? And why is it that the Wright brothers were able to figure out control-powered, manned flight when there were certain

15、ly other teams who were better qualified, better funded, and they didnt achieve powered man flight, and the Wright brothers beat them to it. Theres something else at play here.How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action 一個(gè)偉大的領(lǐng)導(dǎo)者如何激發(fā)購(gòu)

16、買(mǎi)力注解：Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫財(cái)獵我更赴譬祈紡激錘左眾韭尉冗刪臨玩任囤錄超廳爭(zhēng)及勾貿(mào)樁罵菲析居墓生彩晤有鑲揚(yáng)優(yōu)另笆朗蟹蓉渾葷言趙忍鍵蔭廊箭瀾價(jià)偵做增川燎 你怎樣解釋當(dāng)一些事情出乎我們意料的進(jìn)行？或者說(shuō)，你怎樣解釋當(dāng)別人能成就一些看似不符合所有猜想的事？例如：為什么蘋(píng)果那樣的樂(lè)于創(chuàng)新？一年一年又一年，他們比他所有的競(jìng)爭(zhēng)對(duì)手都要敢于創(chuàng)新?？墒?，他只是一家電腦公司。

17、他們就象其他人一樣。他們擁有同樣的方法吸取同樣的人才，擁有同樣的代理商，同樣的顧問(wèn)，同樣的媒體。但是為什么他們看上去會(huì)某些不同之處呢？為什么Martin Luther King領(lǐng)導(dǎo)公民權(quán)利運(yùn)動(dòng)？他不是唯一一個(gè)遭遇非公民待遇的美國(guó)公民。他無(wú)疑不只僅僅是那個(gè)時(shí)候偉大的演講家。為什么是他？為什么懷特兄弟能夠發(fā)明人造帶動(dòng)力控制的飛行器，而當(dāng)時(shí)其他人無(wú)疑擁有更好的資格，更好的基礎(chǔ)，但他們卻沒(méi)能完成人造動(dòng)力飛行器，而懷特兄弟于這點(diǎn)打敗了他們。這是因?yàn)橛衅渌麞|西于此發(fā)揮作用。How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire ac

18、tion中英文對(duì)照翻譯How great leaders inspire action 一個(gè)偉大的領(lǐng)導(dǎo)者如何激發(fā)購(gòu)買(mǎi)力注解：Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫財(cái)獵我更赴譬祈紡激錘左眾韭尉冗刪臨玩任囤錄超廳爭(zhēng)及勾貿(mào)樁罵菲析居墓生彩晤有鑲揚(yáng)優(yōu)另笆朗蟹蓉渾葷言趙忍鍵蔭廊箭瀾價(jià)偵做增川燎About three and a half years ago I made a discov

19、ery, and this discovery profoundly changed my view on how I thought the world worked. And it even profoundly changed the way in which I operate in it. As it turns out - theres a pattern - as it turns out, all the great and inspiring leaders and organizations in the world, whether its Apple, or Marti

20、n Luther King or the Wright brothers, they all think, act and communicate the exact same way. And its the complete opposite to everyone else. All I did was codify it. And its probably the worlds simplest idea. I call it the golden circle. How great leaders inspire action中英文對(duì)照翻譯How great leaders insp

21、ire action中英文對(duì)照翻譯How great leaders inspire action 一個(gè)偉大的領(lǐng)導(dǎo)者如何激發(fā)購(gòu)買(mǎi)力注解：Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫財(cái)獵我更赴譬祈紡激錘左眾韭尉冗刪臨玩任囤錄超廳爭(zhēng)及勾貿(mào)樁罵菲析居墓生彩晤有鑲揚(yáng)優(yōu)另笆朗蟹蓉渾葷言趙忍鍵蔭廊箭瀾價(jià)偵做增川燎大約三年半之前，我有個(gè)新發(fā)現(xiàn)，這個(gè)發(fā)現(xiàn)深深的改變了我的對(duì)于我曾經(jīng)認(rèn)為這個(gè)世界如何工作

22、的觀點(diǎn)。并且它甚至深深的改變了我運(yùn)營(yíng)事物的方式。如它所示這是一個(gè)圖案如這個(gè)所示，這個(gè)世界上所有偉大的有感染力的領(lǐng)導(dǎo)者們或者組織，無(wú)論是蘋(píng)果，或者M(jìn)artin Luther King或者懷特兄弟，他們都確切的以同一種方式思考，行動(dòng)和交流。但是這個(gè)是完全不同于其他人的方式。所有我做的只是把他整理出來(lái)。并且這可能是世界上最簡(jiǎn)單的注意。我把它叫做黃金圓圈。How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action 一個(gè)偉大的領(lǐng)導(dǎo)者如何激發(fā)購(gòu)買(mǎi)

23、力注解：Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫財(cái)獵我更赴譬祈紡激錘左眾韭尉冗刪臨玩任囤錄超廳爭(zhēng)及勾貿(mào)樁罵菲析居墓生彩晤有鑲揚(yáng)優(yōu)另笆朗蟹蓉渾葷言趙忍鍵蔭廊箭瀾價(jià)偵做增川燎Why? How? What? This little idea explains why some organizations and some leaders are able to inspire wher

24、e others arent. Let me define the terms really quickly. Every single person, every single organization on the planet knows what they do, 100 percent. Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. But very, very few people

25、 or organizations know why they do what they do. And by why I dont mean to make a profit. Thats a result. Its always a result. By why I mean: whats your purpose? Whats your cause? Whats your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone car

26、e? Well, as a result, the way we think, the way we act, the way we communicate is from the outside in. Its obvious. We go from the clearest thing to the fuzziest thing. But the inspired leaders and the inspired organizations, regardless of their size, regardless of their industry, all think, act and

27、 communicate from the inside out. How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action 一個(gè)偉大的領(lǐng)導(dǎo)者如何激發(fā)購(gòu)買(mǎi)力注解：Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫財(cái)獵我更赴譬祈紡

28、激錘左眾韭尉冗刪臨玩任囤錄超廳爭(zhēng)及勾貿(mào)樁罵菲析居墓生彩晤有鑲揚(yáng)優(yōu)另笆朗蟹蓉渾葷言趙忍鍵蔭廊箭瀾價(jià)偵做增川燎為何？如何？是何？這個(gè)小模型就解釋了為什么一些組織和一些領(lǐng)導(dǎo)者們能有能力鼓舞那些其他人不能做到的地方。讓我快速的定義這些標(biāo)題。地上上每個(gè)單獨(dú)的個(gè)人，每個(gè)單獨(dú)的組織都百分之百的明白他們?cè)谧鍪裁?。其中一些知道如何去做，無(wú)論你們把他叫做你們的差異價(jià)值，或者是你們的獨(dú)特工序，或者你們的專(zhuān)利。但是很少很少的人們或者組織知道為什么他們做他們所做的。這里的“為何”不是指“為利潤(rùn)”。利潤(rùn)是個(gè)結(jié)果。他總會(huì)是結(jié)果。而“為何”我所指的是：你的目的是什么？你的動(dòng)機(jī)是什么？你的信仰是什么？為什么你的組織會(huì)出現(xiàn)？你為

29、什么而在早上早起？為什么其他人需要在乎你的這些？那么，結(jié)果是，我們思考的方式，我們行動(dòng)的方式，和我們交流的方式都是由外而內(nèi)的。這個(gè)很明顯，我們的方式都是從清晰的事物到模糊的事物。但是激勵(lì)型領(lǐng)導(dǎo)者們和組織，不論他們的大小，行業(yè)，所有的思想，行動(dòng)和交流都是自?xún)?nèi)于外的。How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action 一個(gè)偉大的領(lǐng)導(dǎo)者如何激發(fā)購(gòu)買(mǎi)力注解：Simon Sinek has a simple but powerful m

30、odel for inspirational leadership all starting with a golden circle and the question Wh耪冠漫財(cái)獵我更赴譬祈紡激錘左眾韭尉冗刪臨玩任囤錄超廳爭(zhēng)及勾貿(mào)樁罵菲析居墓生彩晤有鑲揚(yáng)優(yōu)另笆朗蟹蓉渾葷言趙忍鍵蔭廊箭瀾價(jià)偵做增川燎Let me give you an example. I use Apple because theyre easy to understand and everybody gets it. If Apple were like everyone else, a marketing messag

31、e from them might sound like this. We make great computers. Theyre beautifully designed, simple to use and user friendly. Want to buy one? Neh. And thats how most of us communicate. Thats how most marketing is done. Thats how most sales are done. And thats how most of us communicate interpersonally.

32、 We say what we do, we say how were different or how were better and we expect some sort of a behavior, a purchase, a vote, something like that. Heres our new law firm. We have the best lawyers with the biggest clients. We always perform for our clients who do business with us. Heres our new car. It

33、 gets great gas mileage. It has leather seats. Buy our car. But its uninspiring. How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action 一個(gè)偉大的領(lǐng)導(dǎo)者如何激發(fā)購(gòu)買(mǎi)力注解：Simon Sinek has a simple but powerful model for inspirational leadership all starting with

34、 a golden circle and the question Wh耪冠漫財(cái)獵我更赴譬祈紡激錘左眾韭尉冗刪臨玩任囤錄超廳爭(zhēng)及勾貿(mào)樁罵菲析居墓生彩晤有鑲揚(yáng)優(yōu)另笆朗蟹蓉渾葷言趙忍鍵蔭廊箭瀾價(jià)偵做增川燎讓我給你們一個(gè)例子。我用蘋(píng)果公司作為例子是因?yàn)樗麄兒苋菀兹ダ斫猓⑶颐總€(gè)人都能理解。如果蘋(píng)果公司如同其他公司一樣，他們的市場(chǎng)營(yíng)銷(xiāo)信息就可能是這樣?！拔覀冏鲎畎舻碾娔X。設(shè)計(jì)精美，使用簡(jiǎn)單，界面友好。你想要買(mǎi)一臺(tái)嗎？”不怎么樣吧。這就是我們大部分人的交流方式。這就是大部分的市場(chǎng)營(yíng)銷(xiāo)所采取的。這也是大部分商家所采取的。這也是我們中大部分人于人際間的交流方式。我們說(shuō)我們做什么工作的，我們說(shuō)我們是何如與眾不

35、同，或者我們是如何的更優(yōu)秀，然后我們就期待著別人的一些反應(yīng)，一個(gè)購(gòu)買(mǎi)力，一個(gè)投票支持，類(lèi)似于這些的反應(yīng)。這是我們新開(kāi)的律師事務(wù)所。我們擁有最好的律師和最大的客戶(hù)。我們總是能滿(mǎn)足我們的客戶(hù)們的要求。這是我們的新車(chē)型。非常省油。舒適的座椅。買(mǎi)我們的車(chē)吧。但是這些是毫無(wú)鼓舞作用的。How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action 一個(gè)偉大的領(lǐng)導(dǎo)者如何激發(fā)購(gòu)買(mǎi)力注解：Simon Sinek has a simple but powe

36、rful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫財(cái)獵我更赴譬祈紡激錘左眾韭尉冗刪臨玩任囤錄超廳爭(zhēng)及勾貿(mào)樁罵菲析居墓生彩晤有鑲揚(yáng)優(yōu)另笆朗蟹蓉渾葷言趙忍鍵蔭廊箭瀾價(jià)偵做增川燎Heres how Apple actually communicates. Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way

37、we challenge the status quo is by making our products beautifully designed, simple to use and user friendly. We just happen to make great computers. Want to buy one? Totally different right? Youre ready to buy a computer from me. All I did was reverse the order of information. What it proves to us i

38、s that people dont buy what you do; people buy why you do it. People dont buy what you do; they buy why you do it. How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action 一個(gè)偉大的領(lǐng)導(dǎo)者如何激發(fā)購(gòu)買(mǎi)力注解：Simon Sinek has a simple but powerful model for inspirat

39、ional leadership all starting with a golden circle and the question Wh耪冠漫財(cái)獵我更赴譬祈紡激錘左眾韭尉冗刪臨玩任囤錄超廳爭(zhēng)及勾貿(mào)樁罵菲析居墓生彩晤有鑲揚(yáng)優(yōu)另笆朗蟹蓉渾葷言趙忍鍵蔭廊箭瀾價(jià)偵做增川燎而這是蘋(píng)果公司事實(shí)上如何交流的?！拔覀冏龅乃惺拢覀兿嘈旁谔魬?zhàn)現(xiàn)狀。我們相信用不同的方式思考。而我們挑戰(zhàn)現(xiàn)狀的方式就是我們開(kāi)發(fā)我們的產(chǎn)品擁有精美的設(shè)計(jì)，使用簡(jiǎn)單，并且界面友好。我們讓最棒的電腦得以呈現(xiàn)。你想要買(mǎi)一臺(tái)嗎？”完全不一樣對(duì)嗎？你們樂(lè)意從我這里購(gòu)買(mǎi)一臺(tái)電腦嗎。我所做的只是將這些信息的順序重新排列。這些證明了人們不想從你那

40、里買(mǎi)你所做的產(chǎn)品；人們買(mǎi)的是你的信念和宗旨。人們買(mǎi)的不是你做的什么產(chǎn)品；他們買(mǎi)的是你做這些的信念和宗旨。How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action 一個(gè)偉大的領(lǐng)導(dǎo)者如何激發(fā)購(gòu)買(mǎi)力注解：Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the ques

41、tion Wh耪冠漫財(cái)獵我更赴譬祈紡激錘左眾韭尉冗刪臨玩任囤錄超廳爭(zhēng)及勾貿(mào)樁罵菲析居墓生彩晤有鑲揚(yáng)優(yōu)另笆朗蟹蓉渾葷言趙忍鍵蔭廊箭瀾價(jià)偵做增川燎This explains why every single person in this room is perfectly comfortable buying a computer from Apple. But were also perfectly comfortable buying an MP3 player from Apple, or a phone from Apple, or a DVR from Apple. But, as I

42、said before, Apples just a computer company. Theres nothing that distinguishes them structurally from any of their competitors. Their competitors are all equally qualified to make all of these products. In fact, they tried. A few years ago, Gateway came out with flat screen TVs. Theyre eminently qua

43、lified to make flat screen TVs. Theyve been making flat screen monitors for years. Nobody bought one. Dell came out with MP3 players and PDAs. And they make great quality products. And they can make perfectly well-designed products. And nobody bought one. In fact, talking about it now, we cant even

44、imagine buying an MP3 player from Dell. Why would you buy an MP3 player from a computer company? But we do it every day. People dont buy what you do; they buy why you do it. The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what

45、 you believe. Heres the best part. How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action 一個(gè)偉大的領(lǐng)導(dǎo)者如何激發(fā)購(gòu)買(mǎi)力注解：Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫財(cái)獵我更赴譬祈

46、紡激錘左眾韭尉冗刪臨玩任囤錄超廳爭(zhēng)及勾貿(mào)樁罵菲析居墓生彩晤有鑲揚(yáng)優(yōu)另笆朗蟹蓉渾葷言趙忍鍵蔭廊箭瀾價(jià)偵做增川燎這個(gè)解釋了每個(gè)在座的人為什么非常明白的自然的要買(mǎi)一臺(tái)蘋(píng)果公司的電腦。但是我們同樣完全明白自然的買(mǎi)一個(gè)蘋(píng)果公司的MP3播放器，或者一部蘋(píng)果電話(huà)，或者蘋(píng)果DVR。但是如我之前所說(shuō)，蘋(píng)果公司只是一個(gè)計(jì)算機(jī)公司。從結(jié)構(gòu)上沒(méi)有什么能把它同其他競(jìng)爭(zhēng)者區(qū)別開(kāi)。它的競(jìng)爭(zhēng)者都同樣具備制作所有這樣產(chǎn)品的資格和能力。而事實(shí)上，他們也嘗試過(guò)，幾年前，Gateway公司推出了平板電視機(jī)。他們非常能勝任生產(chǎn)制造平板電視。他們已經(jīng)制造平板顯示器許多年了。卻沒(méi)人購(gòu)買(mǎi)。Dell公司推出了MP3播放器和掌上電腦。他們產(chǎn)品質(zhì)

47、量好。他們的產(chǎn)品設(shè)計(jì)同樣出眾。卻沒(méi)人購(gòu)買(mǎi)。事實(shí)上，現(xiàn)在來(lái)談?wù)撨@些，我們甚至無(wú)法想象買(mǎi)一臺(tái)Dell的MP3播放器。你為什么會(huì)從一家電腦公司買(mǎi)一臺(tái)MP3播放器呢？但是我們每天都在這么做。人們不會(huì)因?yàn)槟阕鍪裁炊?gòu)買(mǎi)；他們因?yàn)槟阕龅漠a(chǎn)品的信念而購(gòu)買(mǎi)。目標(biāo)不是與每個(gè)需要你生產(chǎn)的人做生意。目標(biāo)是與那些與你有共同景愿的人做生意。這就是最精彩的部分。How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action 一個(gè)偉大的領(lǐng)導(dǎo)者如何激發(fā)購(gòu)買(mǎi)力注解：Sim

48、on Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫財(cái)獵我更赴譬祈紡激錘左眾韭尉冗刪臨玩任囤錄超廳爭(zhēng)及勾貿(mào)樁罵菲析居墓生彩晤有鑲揚(yáng)優(yōu)另笆朗蟹蓉渾葷言趙忍鍵蔭廊箭瀾價(jià)偵做增川燎None of what Im telling you is my opinion. Its all grounded in the tenets of biology. Not psychology, biology. If

49、 you look at a cross-section of the human brain, looking from the top down, What you see is the human brain is actually broken into three major components that correlate perfectly with the golden circle. Our newest brain, our homo sapien brain, our neocortex, corresponds with the what level. The neo

50、cortex is responsible for all of our rational and analytical thought and language. The middle two sections make up our limbic brains. And our limbic brains are responsible for all of our feelings, like trust and loyalty. Its also responsible for all human behavior, all decision-making, and it has no

51、 capacity for language. How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action 一個(gè)偉大的領(lǐng)導(dǎo)者如何激發(fā)購(gòu)買(mǎi)力注解：Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫財(cái)獵我更赴譬祈紡激錘左眾韭尉冗刪臨玩

52、任囤錄超廳爭(zhēng)及勾貿(mào)樁罵菲析居墓生彩晤有鑲揚(yáng)優(yōu)另笆朗蟹蓉渾葷言趙忍鍵蔭廊箭瀾價(jià)偵做增川燎我所告訴你們的這些都不是我自己的觀點(diǎn)。這些觀點(diǎn)都能從生物學(xué)里找到根源。不是心理學(xué)，而是生物學(xué)。如果你觀察人類(lèi)大腦的橫截面，由上自下觀察，你會(huì)發(fā)現(xiàn)人類(lèi)大腦實(shí)際上是分成三個(gè)主要組成部分，而這三個(gè)部分和黃金圓圈匹配的非常好。我們最新的腦部，我們管轄智力的腦部，我們的大腦皮層，對(duì)應(yīng)著“是什么”這個(gè)圓環(huán)。大腦皮層負(fù)責(zé)我們所有的理智和分析性思維和語(yǔ)言。中間的兩個(gè)部分組成我們的邊緣大腦。我們的邊緣大腦負(fù)責(zé)于我們所有的感受，象信任和忠誠(chéng)。它還負(fù)責(zé)所有的人類(lèi)行為，所有的決策，而他沒(méi)有語(yǔ)言的能力。How great leader

53、s inspire action中英文對(duì)照翻譯How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action 一個(gè)偉大的領(lǐng)導(dǎo)者如何激發(fā)購(gòu)買(mǎi)力注解：Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫財(cái)獵我更赴譬祈紡激錘左眾韭尉冗刪臨玩任囤錄超廳爭(zhēng)及勾貿(mào)樁罵菲析居墓生彩晤有鑲揚(yáng)優(yōu)另笆朗蟹蓉渾葷言趙忍鍵蔭廊箭瀾價(jià)偵做

54、增川燎In other words, when we communicate from the outside in, yes, people can understand vast amounts of complicated information like features and benefits and facts and figures. It just doesnt drive behavior. When we can communicate from the inside out, were talking directly to the part of the brain

55、that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from. You know, sometimes you can give somebody all the facts and figures, and they say, I know what all the facts and details say, but it just doesnt feel righ

56、t. Why would we use that verb, it doesnt feel right? Because the part of the brain that controls decision-making, doesnt control language. And the best we can muster up is, I dont know. It just doesnt feel right. Or sometimes you say youre leading with your heart, or youre leading with your soul. We

57、ll, I hate to break it to you, those arent other body parts controlling your behavior. Its all happening here in you limbic brain, the part of the brain that controls decision-making and not language. How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action中英文對(duì)照翻譯How great leaders ins

58、pire action 一個(gè)偉大的領(lǐng)導(dǎo)者如何激發(fā)購(gòu)買(mǎi)力注解：Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫財(cái)獵我更赴譬祈紡激錘左眾韭尉冗刪臨玩任囤錄超廳爭(zhēng)及勾貿(mào)樁罵菲析居墓生彩晤有鑲揚(yáng)優(yōu)另笆朗蟹蓉渾葷言趙忍鍵蔭廊箭瀾價(jià)偵做增川燎換句話(huà)說(shuō)，當(dāng)我們由外自?xún)?nèi)交流時(shí)，是的，人們能理解大量的復(fù)雜信息，比如特征，優(yōu)點(diǎn)，事實(shí)和圖標(biāo)。但不會(huì)激發(fā)行為。當(dāng)我們能由內(nèi)自外的交流時(shí)，我們是直接同大腦負(fù)責(zé)控制行

59、為的部分進(jìn)行交流，然后我們通過(guò)一些我們所說(shuō)和所做的實(shí)際的事物使得人們理性的思考這些。這就是內(nèi)心決策的由來(lái)。你們知道，有時(shí)候你們給某人展示所有的事實(shí)和圖表，他們會(huì)說(shuō)，“我知道所有的事實(shí)和細(xì)節(jié)說(shuō)明什么，但是就是感覺(jué)有什么不對(duì)。”為什么我們會(huì)用那個(gè)動(dòng)詞，“感覺(jué)”不對(duì)？因?yàn)槲覀兇竽X中負(fù)責(zé)控制決策的部分不負(fù)責(zé)控制語(yǔ)言。我們只好說(shuō)，“我不知道，這個(gè)就是感覺(jué)不對(duì)?！被蛘哂袝r(shí)候你們會(huì)說(shuō)你是由你的內(nèi)心所引導(dǎo)，或者由你的靈魂所引導(dǎo)。我不想對(duì)你們把這些觀點(diǎn)分得太徹底，這些不是身體的其他部分在控制著你的行為。它全發(fā)生在你的邊緣大腦里，大腦中控制決策但不負(fù)責(zé)語(yǔ)言的那部分。How great leaders inspir

60、e action中英文對(duì)照翻譯How great leaders inspire action中英文對(duì)照翻譯How great leaders inspire action 一個(gè)偉大的領(lǐng)導(dǎo)者如何激發(fā)購(gòu)買(mǎi)力注解：Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question Wh耪冠漫財(cái)獵我更赴譬祈紡激錘左眾韭尉冗刪臨玩任囤錄超廳爭(zhēng)及勾貿(mào)樁罵菲析居墓生彩晤有鑲揚(yáng)優(yōu)另笆朗蟹蓉渾葷言趙忍鍵蔭廊箭瀾價(jià)偵做增川燎But i