1、 .DOC資料. 戰(zhàn)略規(guī)劃戰(zhàn)略導(dǎo)向整合管理是以戰(zhàn)略為旗幟的，戰(zhàn)略是靈魂，是統(tǒng)帥。本篇對戰(zhàn)略規(guī)劃作一個(gè)較系統(tǒng)的闡述。具體內(nèi)容安排如下：戰(zhàn)略管理概述：戰(zhàn)略理論發(fā)展概述、戰(zhàn)略及其體系、戰(zhàn)略管理的概念和基本程序。外部戰(zhàn)略環(huán)境分析：外部戰(zhàn)略環(huán)境的內(nèi)容和分析技術(shù)、一般戰(zhàn)略環(huán)境分析、產(chǎn)業(yè)戰(zhàn)略環(huán)境分析、企業(yè)戰(zhàn)略環(huán)境分析、外部戰(zhàn)略環(huán)境評價(jià)技術(shù)。內(nèi)部戰(zhàn)略環(huán)境分析：企業(yè)內(nèi)部戰(zhàn)略環(huán)境的內(nèi)容和分析方法、資源和能力分析、管理分析、利益相關(guān)者分析、內(nèi)部戰(zhàn)略環(huán)境評價(jià)。公司戰(zhàn)略：公司愿景和目標(biāo)、產(chǎn)業(yè)范圍組合、產(chǎn)業(yè)發(fā)展方向組合、產(chǎn)業(yè)時(shí)間組合。業(yè)務(wù)單元戰(zhàn)略：業(yè)務(wù)單元整體戰(zhàn)略、業(yè)務(wù)單元基本競爭戰(zhàn)略、不同產(chǎn)業(yè)階段的競爭戰(zhàn)略、不同地位的

2、競爭戰(zhàn)略、核心競爭力營造。職能戰(zhàn)略：職能戰(zhàn)略概述、企業(yè)文化戰(zhàn)略、營銷戰(zhàn)略、品牌戰(zhàn)略、產(chǎn)品戰(zhàn)略、技術(shù)發(fā)展戰(zhàn)略、物流戰(zhàn)略、人力資源戰(zhàn)略、財(cái)務(wù)戰(zhàn)略、成本戰(zhàn)略。戰(zhàn)略投資項(xiàng)目：戰(zhàn)略投資項(xiàng)目的概念和發(fā)展周期、戰(zhàn)略投資機(jī)會研究、戰(zhàn)略投資項(xiàng)目建議書、戰(zhàn)略投資項(xiàng)目可行性研究、戰(zhàn)略投資項(xiàng)目決策。戰(zhàn)略實(shí)施方案：戰(zhàn)略實(shí)施的基本思路、戰(zhàn)略導(dǎo)向管理整合、戰(zhàn)略導(dǎo)向人力資源整合、戰(zhàn)略導(dǎo)向投資項(xiàng)目、戰(zhàn)略預(yù)算。 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049536#_Toc91

3、049536第三章戰(zhàn)略管理概述7 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049537#_Toc91049537第一節(jié)戰(zhàn)略理論發(fā)展概述7 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049538#_Toc91049538一、結(jié)構(gòu)學(xué)派8 HYPERLINK .Documents and Setti

4、ngsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049539#_Toc91049539二、能力學(xué)派9 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049540#_Toc91049540三、資源學(xué)派11 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155

5、頁）1.htm l _Toc91049541#_Toc91049541第二節(jié)戰(zhàn)略的概念與體系12 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049542#_Toc91049542一、戰(zhàn)略12 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049543#_Toc91049543二、戰(zhàn)略體系14 HYP

6、ERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049544#_Toc91049544第三節(jié)戰(zhàn)略管理的概念和基本程序17 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049545#_Toc91049545一、戰(zhàn)略管理的概念18 HYPERLINK .Documents and SettingsmftLocal

7、 SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049546#_Toc91049546二、戰(zhàn)略管理的特點(diǎn)18 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049547#_Toc91049547三、戰(zhàn)略管理的原則19 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.

8、htm l _Toc91049548#_Toc91049548四、戰(zhàn)略管理基本程序21 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049549#_Toc91049549第四章外部戰(zhàn)略環(huán)境分析24 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049550#_Toc91049550第一節(jié)外部戰(zhàn)略環(huán)境的

9、內(nèi)容和分析技術(shù)24 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049551#_Toc91049551一、外部戰(zhàn)略環(huán)境的內(nèi)容24 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049552#_Toc91049552二、外部戰(zhàn)略環(huán)境的分析技術(shù)26 HYPERLINK .Documents and Set

10、tingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049553#_Toc91049553第二節(jié)一般戰(zhàn)略環(huán)境分析28 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049554#_Toc91049554一、一般戰(zhàn)略環(huán)境的內(nèi)容28 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略

11、規(guī)劃全過程（WORD155頁）1.htm l _Toc91049555#_Toc91049555二、宏觀經(jīng)濟(jì)環(huán)境分析28 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049556#_Toc91049556第三節(jié)產(chǎn)業(yè)戰(zhàn)略環(huán)境分析30 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049557#_Toc9

12、1049557一、產(chǎn)業(yè)經(jīng)濟(jì)特性分析30 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049558#_Toc91049558舉例：麻黃制劑產(chǎn)業(yè)經(jīng)濟(jì)特性分析33 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049559#_Toc91049559二、產(chǎn)業(yè)關(guān)鍵成功因素分析36 HYPERLINK .Docu

13、ments and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049560#_Toc91049560舉例：麻黃制劑產(chǎn)業(yè)關(guān)鍵成功因素39 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049561#_Toc91049561三、產(chǎn)業(yè)生命周期分析40 HYPERLINK .Documents and SettingsmftLocal SettingsTe

14、mpRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049562#_Toc91049562四、產(chǎn)業(yè)變革驅(qū)動因素分析41 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049563#_Toc91049563舉例：麻黃制劑產(chǎn)業(yè)變革驅(qū)動因素44 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.ht

15、m l _Toc91049564#_Toc91049564第四節(jié)企業(yè)戰(zhàn)略環(huán)境分析45 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049565#_Toc91049565一、特定市場競爭結(jié)構(gòu)45 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049566#_Toc91049566二、產(chǎn)業(yè)內(nèi)特定戰(zhàn)略集團(tuán)分

16、析50 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049567#_Toc91049567三、市場占有率分析52 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049568#_Toc91049568第五節(jié)外部戰(zhàn)略環(huán)境評價(jià)54 HYPERLINK .Documents and SettingsmftLo

17、cal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049569#_Toc91049569一、戰(zhàn)略環(huán)境預(yù)測54 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049570#_Toc91049570二、外部機(jī)會和威脅的歸納54 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD15

18、5頁）1.htm l _Toc91049571#_Toc91049571舉例：麻黃素外部機(jī)會和威脅55 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049572#_Toc91049572三、外部戰(zhàn)略環(huán)境評價(jià)技術(shù)56 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049573#_Toc91049573第

19、五章內(nèi)部戰(zhàn)略環(huán)境分析60 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049574#_Toc91049574第一節(jié)企業(yè)內(nèi)部戰(zhàn)略環(huán)境的內(nèi)容和分析技術(shù)60 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049575#_Toc91049575一、內(nèi)部戰(zhàn)略環(huán)境的內(nèi)容60 HYPERLINK .Document

20、s and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049576#_Toc91049576二、內(nèi)部戰(zhàn)略環(huán)境分析技術(shù)62 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049577#_Toc91049577第二節(jié)資源和能力分析64 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$D

21、I00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049578#_Toc91049578一、企業(yè)資源和能力在戰(zhàn)略中的作用及其特點(diǎn)64 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049579#_Toc91049579二、財(cái)務(wù)分析67 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc

22、91049580#_Toc91049580三、人力資源分析73 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049581#_Toc91049581四、企業(yè)能力分析75 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049582#_Toc91049582第三節(jié)管理分析81 HYPERLINK .Docu

23、ments and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049583#_Toc91049583一、戰(zhàn)略管理分析81 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049584#_Toc91049584二、營銷管理分析86 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI0

24、0.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049585#_Toc91049585三、生產(chǎn)管理分析95 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049586#_Toc91049586四、組織管理分析98 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049587#_To

25、c91049587五、企業(yè)文化分析100 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049588#_Toc91049588第四節(jié)利益相關(guān)者分析103 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049589#_Toc91049589一、利益相關(guān)者的重要性103 HYPERLINK .Documen

26、ts and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049590#_Toc91049590二、利益相關(guān)者分析方法103 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049591#_Toc91049591第五節(jié)內(nèi)部戰(zhàn)略環(huán)境評價(jià)106 HYPERLINK .Documents and SettingsmftLocal SettingsTempRa

27、r$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049592#_Toc91049592一、內(nèi)部優(yōu)勢和劣勢歸納106 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049593#_Toc91049593二、內(nèi)部戰(zhàn)略環(huán)境要素評價(jià)107 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _T

28、oc91049594#_Toc91049594第六章公司戰(zhàn)略109 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049595#_Toc91049595第一節(jié)公司愿景和目標(biāo)109 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049596#_Toc91049596一、公司愿景109 HYPERLINK

29、.Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049597#_Toc91049597二、公司目標(biāo)112 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049598#_Toc91049598第二節(jié)產(chǎn)業(yè)范圍組合：成長戰(zhàn)略選擇113 HYPERLINK .Documents and SettingsmftLocal Settin

30、gsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049599#_Toc91049599一、一體化戰(zhàn)略113 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049600#_Toc91049600二、多樣化戰(zhàn)略119 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _To

31、c91049601#_Toc91049601第三節(jié)產(chǎn)業(yè)發(fā)展方向組合：各產(chǎn)業(yè)戰(zhàn)略態(tài)勢選擇124 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049602#_Toc91049602一、公司產(chǎn)業(yè)發(fā)展?jié)摿Ψ治龇椒?24 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049603#_Toc91049603二、戰(zhàn)

32、略態(tài)勢的概念及基本類型129 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049604#_Toc91049604三、穩(wěn)定型戰(zhàn)略130 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049605#_Toc91049605四、發(fā)展型戰(zhàn)略135 HYPERLINK .Documents and Settin

33、gsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049606#_Toc91049606五、緊縮型戰(zhàn)略140 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049607#_Toc91049607六、混合型戰(zhàn)略144 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WOR

34、D155頁）1.htm l _Toc91049608#_Toc91049608第四節(jié)產(chǎn)業(yè)時(shí)間組合：公司可持續(xù)發(fā)展戰(zhàn)略145 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049609#_Toc91049609第七章業(yè)務(wù)單元戰(zhàn)略149 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049610#_Toc9

35、1049610第一節(jié)業(yè)務(wù)單元整體戰(zhàn)略149 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049611#_Toc91049611一、SWOT分析150 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049612#_Toc91049612二、業(yè)務(wù)單元整體戰(zhàn)略152 HYPERLINK .Documents

36、 and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049613#_Toc91049613第二節(jié)業(yè)務(wù)單元基本競爭戰(zhàn)略154 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049614#_Toc91049614一、業(yè)務(wù)單元基本競爭戰(zhàn)略的類型154 HYPERLINK .Documents and SettingsmftLocal SettingsTe

37、mpRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049615#_Toc91049615二、業(yè)務(wù)單元基本競爭戰(zhàn)略的風(fēng)險(xiǎn)分析157 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049616#_Toc91049616第三節(jié)不同產(chǎn)業(yè)階段的競爭戰(zhàn)略161 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155

38、頁）1.htm l _Toc91049617#_Toc91049617一、分散產(chǎn)業(yè)的競爭戰(zhàn)略161 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049618#_Toc91049618二、新興產(chǎn)業(yè)的競爭戰(zhàn)略162 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049619#_Toc91049619三、成

39、長產(chǎn)業(yè)階段的競爭163 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049620#_Toc91049620四、成熟產(chǎn)業(yè)的競爭戰(zhàn)略166 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049621#_Toc91049621五、衰退階段的競爭戰(zhàn)略170 HYPERLINK .Documents and S

40、ettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049622#_Toc91049622第四節(jié)不同產(chǎn)業(yè)地位的競爭戰(zhàn)略171 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049623#_Toc91049623一、不同產(chǎn)業(yè)位次的企業(yè)需要不同的競爭戰(zhàn)略171 HYPERLINK .Documents and SettingsmftLocal SettingsTe

41、mpRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049624#_Toc91049624二、市場領(lǐng)導(dǎo)者的競爭戰(zhàn)略173 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049625#_Toc91049625三、市場挑戰(zhàn)者的競爭戰(zhàn)略177 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm

42、 l _Toc91049626#_Toc91049626四、市場追隨者的競爭戰(zhàn)略180 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049627#_Toc91049627五、小公司的競爭戰(zhàn)略181 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049628#_Toc91049628第五節(jié)核心競爭力營造

43、183 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049629#_Toc91049629一、企業(yè)核心能力的概念和特性183 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049630#_Toc91049630二、培育核心能力的重要性185 HYPERLINK .Documents and Setti

44、ngsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049631#_Toc91049631三、企業(yè)能力構(gòu)成186 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049632#_Toc91049632四、核心能力的產(chǎn)生始于企業(yè)創(chuàng)新190 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)

45、略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049633#_Toc91049633五、核心能力的培育方法與途徑194 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049634#_Toc91049634第八章職能戰(zhàn)略200 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049635#_T

46、oc91049635第一節(jié)職能戰(zhàn)略概述201 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049636#_Toc91049636一、職能戰(zhàn)略的概念和作用201 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049637#_Toc91049637二、職能戰(zhàn)略的內(nèi)容201 HYPERLINK .Docum

47、ents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049638#_Toc91049638第二節(jié)企業(yè)文化戰(zhàn)略202 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049639#_Toc91049639一、企業(yè)文化戰(zhàn)略的概念202 HYPERLINK .Documents and SettingsmftLocal SettingsTempRa

48、r$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049640#_Toc91049640二、企業(yè)文化戰(zhàn)略目標(biāo)205 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049641#_Toc91049641三、企業(yè)視覺文化及其政策205 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _To

49、c91049642#_Toc91049642第二節(jié)企業(yè)文化戰(zhàn)略218 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049643#_Toc91049643六、企業(yè)理念文化及其政策218 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049644#_Toc91049644第三節(jié)營銷戰(zhàn)略231 HYPERL

50、INK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049645#_Toc91049645一、營銷戰(zhàn)略的概念和目標(biāo)231 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049646#_Toc91049646二、營銷核心業(yè)務(wù)及其政策232 HYPERLINK .Documents and SettingsmftLocal

51、SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049647#_Toc91049647第四節(jié)品牌戰(zhàn)略239 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049648#_Toc91049648一、品牌戰(zhàn)略的概念和作用239 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）

52、1.htm l _Toc91049649#_Toc91049649二、品牌基礎(chǔ)及其政策241 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049650#_Toc91049650三、品牌營銷及其政策243 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049651#_Toc91049651第五節(jié)產(chǎn)品戰(zhàn)略

53、247 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049652#_Toc91049652一、產(chǎn)品戰(zhàn)略的概念和目標(biāo)247 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049653#_Toc91049653二、產(chǎn)品核心業(yè)務(wù)及其政策247 HYPERLINK .Documents and Setting

54、smftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049654#_Toc91049654第六節(jié)技術(shù)發(fā)展戰(zhàn)略255 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049655#_Toc91049655一、企業(yè)技術(shù)發(fā)展戰(zhàn)略的概念和目標(biāo)255 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)

55、略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049656#_Toc91049656二、企業(yè)技術(shù)發(fā)展核心業(yè)務(wù)及其政策256 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049657#_Toc91049657第七節(jié)物流戰(zhàn)略260 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049658#

56、_Toc91049658一、物流戰(zhàn)略的概念和目標(biāo)260 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049659#_Toc91049659二、企業(yè)現(xiàn)代物流核心業(yè)務(wù)及其政策267 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049660#_Toc91049660第八節(jié)人力資源戰(zhàn)略272 HYPERLI

57、NK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049661#_Toc91049661一、人力資源戰(zhàn)略目標(biāo)272 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049662#_Toc91049662二、人力資源核心業(yè)務(wù)及其政策272 HYPERLINK .Documents and SettingsmftLocal S

58、ettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049663#_Toc91049663第九節(jié)財(cái)務(wù)戰(zhàn)略275 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049664#_Toc91049664一、財(cái)務(wù)戰(zhàn)略的概念275 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.ht

59、m l _Toc91049665#_Toc91049665二、籌資及其政策275 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049666#_Toc91049666三、投資戰(zhàn)略282 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049667#_Toc91049667四、股利戰(zhàn)略284 HYPERLI

60、NK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049668#_Toc91049668第十節(jié)成本戰(zhàn)略290 HYPERLINK .Documents and SettingsmftLocal SettingsTempRar$DI00.094戰(zhàn)略規(guī)劃全過程（WORD155頁）1.htm l _Toc91049669#_Toc91049669一、成本戰(zhàn)略的概念和作用291 HYPERLINK .Documents and SettingsmftLocal Settin