1、 Sales & Marketing Meeting May 22nd, 2009P.R Action PlanPromotions Corner Italian Cuisine Period: 1st May,2009 to 12th July,2009 Status: publicizing quite well so far, and all of the main local medias has publicized about this promotion already. Medias targeted:Economic Times (29th April, Wednesday

2、RMB 17,000)Newoo weeklyThe New Travel WeeklyCQ EveningsCQ MorningRedoo WeeklyCity Life(2nd Jun, Tuesday RMB 11,000)Media PlanPromotion Corner 2009 Rice Dumpling Gift basket InterContinental Chongqing has prepared luscious and elegant wrapped Rice dumpling gift set for you to share this traditional D

3、agon Boat Festival with your friends and families. Superior Gift Set: RMB 338 /Box Deluxe Gift Set: RMB 688/Box Selling period: 8th May, 2009-28th May, 2009Status: ongoingMedias to be targeted:City Life Weekly News paper (7th May,RMB10,000)Newoo The NewCQ Morning Post Redoo Promotions Corner Cantone

4、se style dessertPeriod: From now onPrice: RMB 38/eachStatus: start sending news release to publicMedias to be target:Economic Times Newoo weeklyThe New Travel WeeklyCQ EveningsCQ MorningRedoo WeeklyCity LifeCoast: No advertising cost will involveMedia: Redoo WeeklyDate: 18th may,2009 Content: Report

5、ed Italian feast Opening Ceremony at ICCQ. Hotel NewsMedia: The New Travels WeeklyDate: 18th may,2009 Content: Reported Italian feast Opening Ceremony at ICCQ. Hotel NewsMedia: CQ TimesDate: 19th May, 2009Content: Introduce Italian cuisine at our hotel. Hotel NewsNews Clipping of the WeekMedia: Newo

6、oDate: 19th May , 2009Content: Reported Italian feast Opening Ceremony at ICCQ. Hotel NewsMedia: The New Travels Weekly Date: 11th May,2009Content: Travels office of Singapore met Chongqing local medias in one of our function room.Hotel NewsMedia: New Travels Weekly Date: 11th May, 2009 Content: Int

7、roducing Rice dumpling from ICCQHotel NewsHotel: JW MarriottMedia: New Travels WeeklyDate: 18th May,2009Content: Half page size advertisement of Rice dumpling from JW Marriot .Competitors NewsHotel: Howard Johnson & Harbor plazaMedia: City Life Date: 21st May,2009Content: Rice dumpling news release

8、from Howard Johnson and Harbor plaza. Price range: RMB149 +Competitors NewsHotel: Harbor plazaMedia: CQ MorningDate: 22nd May,2009Content: Decoration company will hold conference in Harbor Plaza in 24th May.Competitors NewsHotel: HiltonMedia: City LifeDate:21st May,2009Content: Indian cuisine new pr

9、omotion from HiltonCompetitors NewsHotel: Hilton Media: NewooDate: 19th May,2009Content:New promotion of Indian cuisine from now till 1st July. Competitors NewsHotel: SofitelMedia: NewooDate: 21st May,2009Content: Sofitel will popularizing on cruise tour, and they have named a cruise as Sofitel, it

10、will be able to serve any small functions and parties. Competitors NewsHotel: Harbor Plaza & HiltonMedia: Economic TimesDate: 21st May,2009Content: Journalist comment on expensive Rice Dumplings in the market, and take the Rice Dumpling from Harbor Plaza and Hilton as an example.Competitors NewsRevi

11、ew Business Apr(MTD 1-22 May ) Competitors Rate Week 1 (May 20-26)Week DayWeekendCompetitorBrand WebGDSHRCHotel DirectRate Change fromRate Change toBrand WebGDSHRCHotel DirectRate Change fromRate Change toIC Chongqing 89066888 658 $140.70 658 658 / / 598 $140.70 598 598 / / JW Marriott 63888888 668

12、$102.23 668 668 989 668 618 $94.78 618 618 / / Hillton 89039999 620 $80.60 620 620 / / 482 $74.02 482 482 / / Harbour Plaza 63700888 528 805 488 528 / / 528 805 488 528 / / Golden Resource 67958888 588 NA 498 588 / / 588 NA 498 588 / / Sofitel 68639999 788 $103.11 788 788 / / 666 $84.25 666 666 / /

13、Howard Johnson 63666666 NA $146.86 598 598 / / NA $146.86 558 558 / / Competitors Hotel Survey MTD 1-22 May RGI Index MTD 1-22 MayOutlet Performance Banquet PDR RatioBanquet Forecast and ActualBanquet Forecast and ActualForecast for MayForecast for JunCompetitor Survey May.16May.22JW MarriottCompeti

14、tor Survey May.16May.22HiltonCompetitor Survey May.16May.22Harbour PlazaCompetitor Survey May.16May.22 SofitelCompetitor Survey May.16May.22Howard JohnsonThis Week ActionCharlie Sales ManagerThis Week ActionVivian Assistant Sales ManagerThis Week ActionTina Shen Assistant Sales ManagerThis Week Acti

15、onCherry Wang Sales Executive March.9th-13thThis Week ActionAnita Sales Manager May 16 - May 22New LeadsChina XuZhou International Corporation on June10 (60pax)Tai Bei Royal wedding company Meeting on June 21 (200pax)Ruishang PR Consulting Co Ltd on Dec12,09 (200pax)Grand Tour MICE on July9-12,09 (5

16、0pax)Confirmed New BookingsMinistry of Economic Development and Trade Meeting on June22(50pax)Follow upRealway PR Consulting Co Ltd meeting on June4(150pax)MSD Pharmaceutical MICE on July7-9(250pax)Unilever Chinese Lunch on May21,09M-T-D Revenue26,000.00Outcome from last week entertainmentZhong Han GroupJohnson controls Telemarketing outcomes25others2 sales call ; Sale Rice Dumpling 71 boxesThis Week Action Sandy Asst. Sales Manager May 16-22This Week Action Katrina Sales Executive May 16-22This Week ActionChris Sales Executive May.