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丨may24,2018THEFIRSTSTAGECONCEPTALDESIGN第一階段規(guī)劃劃、概念階段段CHIEFDESIGNER:RICkyWONGDESIGNMANAGER:LULIxULUNENGHONGBOBAySALESOFFICERENOvATIONPROjECTHUzHOU,zHEjIANG湖州?魯能鴻泊灣二二期售樓處改改造項目HUzHOULUNENGHONGBOBAySALESOFFICERENOvATIONPROjECT湖州·魯能鴻泊灣售樓處處二期改造項項目ANALySISOFGEOGRAPHICALENvIRONMENT地理壞境分析析項目區(qū)位PROjECTLOCATION項目區(qū)位TheprojecTislhungpoBayislocaTedaTThedingansTreeTBlockinWuxingdisTricTofhuzhou,no.1158,nanhuaroad,huzhou(hangzhousouThroadandnanhuaroadinTersecTion),locaTedinTheoldToWnofhuzhou.surroundedByThreeriversandBeauTifuldreamland,advocaTorofhuzhoulifecomplexarea.鴻泊灣位於湖湖州市吳興區(qū)區(qū)定安街地塊塊,湖州市南南華路1158號(杭長橋南南路和南華路路交叉口),,位於湖州老老城區(qū)。山水水環(huán)繞,環(huán)境境優(yōu)美,鴻泊灣湖州““生活綜合區(qū)區(qū)”倡導(dǎo)者。。HUzHOULUNENGHONGBOBAySALESOFFICERENOvATIONPROjECT湖州·魯能鴻泊灣售樓處處二期改造項項目INTHISPROjECT,THELOCALCUSTOMERSINCHONGqINGAREAAREMAINLyCONCERNEDWITHTHETARGETOFTHEMARkET,ANDSATISFyTHERESIDENTIALFUNCTIONOFSUCHGROUPS.SUCHGROUPSATTACHIMPORTANCETOTHELOCATIONANDENvIRONMENTOFTHEREGION,ANDBELONGTOTHEHIGH-ENDCUSTOMERSINTHECITy.ONSUCHBASIS,THEINvESTMENTCLIENTSINANDOUTSIDETHEPROvINCETHATAREATTRACTEDAREIMPORTANTCUSTOMERS;THERESTOFTHECLIENTSINTHECOUNTRyHAvETHEIRCLIENTSINTHECASE.本專案中,以湖州區(qū)周邊地域客戶戶群體為市場場主要考慮目目標(biāo),滿足此類群群體居住功能。此類群體重重視區(qū)域位置置及周邊環(huán)境,屬於城市中中高端客戶群。在此類基礎(chǔ)礎(chǔ)上,吸引到的省內(nèi)外外投資客戶為為重要客戶;;全國其餘客客戶為本案偶偶得客戶。corecusTomer:SUCHGROUPSTOIMPROvETHEGROUPISGIvENPRIORITyTO,INTHEUPPERCLASSSOCIETy,HAvEACERTAINSOCIALSTATUSANDECONOMICBASE,THEGROUPLEADINGOPERATIONSMARTFORTUNECLASSOFSOCIALRESOURCES.核心客戶:此此類群體以改改善型群體為為主,處於社社會中高層階階級,具備一一定的社會地地位與經(jīng)濟基基礎(chǔ),該群群體主導(dǎo)社會會資源運作的的財智階級。。imporTanTcusTomer:SUCHGROUPSAREMAINLyAIMEDATIMPROvINGTHETyPEOFCUSTOMER,SATISFyINGTHENEEDSOFSUCHGROUPS.FORINvESTORSINTHEPROvINCETOPROTECTIMPORTANTCUSTOMERS,SUCHGROUPSHAvEACERTAINECONOMICSTRENGTH,HASCERTAINExPERIENCEABOUTINvESTMENT,OCCUPyTHEGROUPTOPURCHASEPROPERTyINvESTMENTRATIOTHANMOST.重要客客戶::此類類群體體以改改善型型客戶戶為主主,滿滿足此此類群群體居居住功功能需需求。。以省省內(nèi)投投資客客護為為重要要客戶戶,此此類群群體具具備一一定經(jīng)經(jīng)濟實實力,,對投投資有有一定定經(jīng)驗驗,購購置物物業(yè)佔佔據(jù)該該群體體投資資比例例的較較大部部分。。accidenTalcusTomer::PROvINCIALANDOTHERREGIONALINvESTMENTGROUPS.偶得客客戶::省內(nèi)內(nèi)及其其他區(qū)區(qū)域投投資群群體。。cusTomerBaselocaTion-gradelock客群定定位-分級鎖鎖定CUSTOMERSTOANALySIS客群分分析核心心客客戶戶corecusTomer重要客客戶imporTanTcusTomer偶得客客戶accidenTalcusTomerARCHITECTURALAPPEARANCE建築外外觀HUzHOULUNENGHONGBOBAySALESOFFICERENOvATIONPROjECT湖州·魯能鴻泊灣灣售樓樓處二二期改改造項項目DESIGNPOINTS設(shè)計要要點kEyPOINTSOFTHEDESIGN設(shè)計要要點HUzHOULUNENGHONGBOBAySALESOFFICERENOvATIONPROjECT湖州·魯能鴻泊灣灣售樓樓處二二期改改造項項目HUzHOUIMPRESSION湖州印印象"HUzHOU"ISNAMEDAFTERTHELAkE.THENORTHERNPARTOFTHETAIHULAkEISvASTANDTHEWESTISLEANINGAGAINSTTHETIANMUCANGSHANBAMBOOSEA;THESTATEOFTHECULTURALRELICS,THESILkHOUSE,ANDTHELANDOFFISHANDRICE.THELITERATISWASHBUCkLERSARESPLASHEDWITHINk,ANDTHEHERMITSAREHEROICANDSkILLED.MILLIONSOFyEARSOFHISTORyHAvECOMEFROMALONGHISTORy...“湖湖州”因因湖湖而而得得名名的的城城市。北北傍傍太太湖湖浩浩渺渺煙煙波,西西倚倚天天目目蒼蒼山山竹竹海;文文物物之之邦、絲絲綢綢之之府、魚魚米米之之鄉(xiāng)。文文人人墨墨客客揮揮灑灑潑潑墨,隱隱士士豪豪俠俠技技藝藝卓卓絕,各各領(lǐng)領(lǐng)風(fēng)風(fēng)騷。百百萬萬年年文文史史從從此此源源遠遠流流長長………kEyPOINTSOFTHEDESIGN設(shè)計計要要點點HUzHOULUNENGHONGBOBAySALESOFFICERENOvATIONPROjECT湖州州·魯能鴻泊泊灣灣售售樓樓處處二二期期改改造造項項目目【湖湖州州萬萬象】山水水清清遠遠,,文文史史富富饒饒……qINGyUANSCENERy,RICHLITERATUREANDHISTORy...湖山山湖竹竹湖水水氣貫貫長長虹虹CULTURALHIGHLIGHTS運用用元元素素::竹竹韻韻節(jié)節(jié)節(jié)高高升升,,堅堅韌韌挺挺拔拔,,萬萬古古長長青青。。ITISRISINGSTEADILy,TOUGHANDUPRIGHTANDEvERGREEN.行雲(yún)雲(yún)流流水水FLOWINGWATER運用用元元素素::水水色色湖藍藍綿綿綿綿,,優(yōu)優(yōu)美美高高雅雅,,一一氣氣呵呵成成。。THELAkEISBLUE,ELEGANTANDELEGANT.湖絲絲絲絲入入扣扣SILkBUCkLE運用用元元素素::絲絲質(zhì)質(zhì)湖絲絲微微軟軟,,細細緻緻入入微微,,寸寸寸寸精精巧巧。。LAkESILkMICROSOFT,NUANCED,COMPACTANDExqUISITE.大開開大大合合OPENINGANDCLOSING運用用元元素素::山山形形連綿綿起起伏伏,氣勢勢磅磅礴礴,收放放自自如如。。ROLLING,MAGNIFICENT,RETRACTABLE.HUzHOULUNENGHONGBOBAySALESOFFICERENOvATIONPROjECT湖州州·魯能鴻泊泊灣灣售售樓樓處處二二期期改改造造項項目目kEyPOINTSOFTHEDESIGN設(shè)計計要要點點湖·山THEMOUNTAINISDOMINATEDByBAMBOOSPRINGSANDSMOkEANDMIST.INTHEBREEzEANDMOON,RETURNTONATURE.山以以竹竹海海流流泉泉、、煙煙嵐嵐云云霧霧為為勝勝。。清清風(fēng)風(fēng)明明月月間間,,迴迴歸歸自自然然;;在在寸寸土土一一隅隅間間,,見見遼遼闊闊世世界界。。HUzHOULUNENGHONGBOBAySALESOFFICERENOvATIONPROjECT湖州州·魯能鴻泊泊灣灣售售樓樓處處二二期期改改造造項項目目kEyPOINTSOFTHEDESIGN設(shè)計計要要點點湖·水THEFORMOFWATERCHANGES,ANDEvERyTHINGISRAISEDTOSUPPORTALLTHINGS.PRECIPITATINGINTHECULTURALCONCEPT,ITISPREGNANTWITHPROFOUNDNATURALECOLOGICALWISDOM.水之之形形態(tài)態(tài)萬萬千千變變化化,利萬萬事事而而養(yǎng)養(yǎng)萬萬物物??缭皆綍r時間間長長河河,在文文化化理理念念中中沉沉澱澱,孕育育著著深深刻刻的的自自然然生生態(tài)態(tài)智智慧慧。。HUzHOULUNENGHONGBOBAySALESOFFICERENOvATIONPROjECT湖州州·魯能鴻泊泊灣灣售售樓樓處處二二期期改改造造項項目目kEyPOINTSOFTHEDESIGN設(shè)計要點點HUNGPOBAyOFSLAEOFFICE&SHOWFLATPROjECT湖州·鴻泊灣售售樓處改改造及精精裝樣板板間項目目BAMBOO-THEPENOFTHELAkE.PLANTEDINTHECOURTCANBEExEMPTFROMvULGARITy.INTOTHEPOETRyANDPAINTING,CANCREATEAqUIETENvIRONMENT,CANBEMETAPHORICALCHARACTER.IFyOUENTERTHEHOME,yOUWILLFINDACLEANWORLDINACOMPLExWORLD.竹-湖筆之桿桿。種于于庭,可可免流俗俗。染詩詩畫、可可造幽境境。入家家室,可可喻品性性。湖·竹HUzHOULUNENGHONGBOBAySALESOFFICERENOvATIONPROjECT湖州·魯能鴻泊灣售售樓處二二期改造造項目湖·絲SILkWORMSALSOSPIT.ONETHREAD,ONETHREAD,ONEWEAvING,MINGLINGWITHTHESOFTPOWER.絲·蠶所所吐也。。一絲一一線,一一繅一織織,以柔柔軟之力力融與心心中。kEyPOINTSOFTHEDESIGN設(shè)計要點點HUzHOULUNENGHONGBOBAySALESOFFICERENOvATIONPROjECT湖州·魯能鴻泊灣售售樓處二二期改造造項目kEyPOINTSOFTHEDESIGN設(shè)計要點點湖筆王羲之蘭亭序筆中之冠冠THECROWNOFTHEPEN書圣BOOkSAINT天下第一一行書THEFIRSTLINEOFTHEWORLDHUzHOULUNENGHONGBOBAySALESOFFICERENOvATIONPROjECT湖州·魯能鴻泊灣售售樓處二二期改造造項目HUzHOULUNENGHONGBOBAySALESOFFICERENOvATIONPROjECT湖州·魯能鴻泊灣售售樓處二二期改造造項目kEyPOINTSOFTHEDESIGN設(shè)計要點點BAMBOOFESTIvAL筆中之冠冠MAOyINGzHI’STECHNIqUES-WRITINGINkANDSqUANDERINGTHOUSANDSOFyEARSOFHISTORyANDHUMANITIES,WISDOMISBLOOMINGATTHETIPOFTHEPEN,ANDPOETRyISINHERITEDINHISTORy.毛穎之技技甲天下下-執(zhí)筆潑墨墨,揮灑灑千年歷歷史人文文,智慧慧在筆尖尖下綻放放,詩文文在歷史史中傳承承。DESIGNSCHEME設(shè)計方案案·售樓處OPTIMIzETHEPLANE優(yōu)化平面HUzHOULUNENGHONGBOBAySALESOFFICERENOvATIONPROjECT湖州·魯能鴻泊灣售樓處處二期改造項項目OPTIMIzETHEPLANE一層優(yōu)化平面面方案LINEGRAPH動線圖HUzHOULUNENGHONGBOBAySALESOFFICERENOvATIONPROjECT湖州·魯能鴻泊灣售樓處處二期改造項項目LINEDIAGRAM動線圖OPTIMIzETHEPLANE優(yōu)化平面HUzHOULUNENGHONGBOBAySALESOFFICERENOvATIONPROjECT湖州·魯能鴻泊灣售樓處處二期改造項項目OPTIMIzETHEPLANE二層優(yōu)化平面面方案LINEGRAPH動線圖HUzHOULUNENGHONGBOBAySALESOFFICERENOvATIONPROjECT湖州·魯能鴻泊灣售樓處處二期改造項項目LINEDIAGRAM動線圖CONCEPTOFDESIGN設(shè)計概念CONCEPTOFINTENT意向概念HUzHOULUNENGHONGBOBAySALESOFFICERENOvATIONPROjECT湖州·魯能鴻泊灣售樓處處二期改造項項目LOBByRECEPTIONINTENTION一層大廳前臺臺意向CONCEPTOFINTENT意向概念HUzHOULUNENGHONGBOBAySALESOFFICERENOvATIONPROjECT湖州·魯能鴻泊灣售樓處處二期改造項項目SANDBOxINTENTION一層沙盤區(qū)意意向CONCEPTOFINTENT意向概念HUzHOULUNENGHONGBOBAySALESOFFICERENOvATIONPROjECT湖州·魯能鴻泊灣售樓處處二期改造項項目CHATAREAINTENTION一層洽談區(qū)意意向CONCEPTOFINTENT意向概念HUzHOULUNENGHONGBOBAySALESOFFICERENOvATIONPROjECT湖州·魯能鴻泊灣售樓處處二期改造項項目CHILDREN'SPLAyAREAINTENTION一層兒童遊樂樂區(qū)意向CONCEPTOFINTENT意向概念HUzHOULUNENGHONGBOBAySALESOFFICERENOvATIONPROjECT湖州·魯能鴻泊灣售樓處處二期改造項項目vIPAREAINTENTION一層vip區(qū)意向CONCEPTOFINTENT意向概念HUzHOULUNENGHONGBOBAySALESOFFICERENOvATIONPROjECT湖州·魯能鴻泊灣售樓處處二期改造項項目BATHROOMINTENTION一層衛(wèi)生間意意向MATERIALSCHEMATIC物料示意HUzHOULUNENGHONGBOBAySALESOFFICERENOvATIONPROjECT湖州·魯能鴻泊灣售樓處處二期改造項項目SPACEPROGRAM空間方案·沙盤區(qū)kEyPOINTSOFTHEDESIGN設(shè)計要點HUzHOULUNENGHONGBOBAySALESOFFICERENOvATIONPROjECT湖州·魯能鴻泊灣售樓處處二期改造項項目ELEMENTALSOURCE-"UPHOLD"元素來源-“秉承”THETRADITIONOFADMIRINGCHINAFOLLOWSHUMANITIESANDvIRTUES.ALLTHINGSINNATURE,LIvINGANDSyMPATHIzINGWITHEACHOTHER,TAkEADvANTAGEOFHUzHOU'SNATURALENvIRONMENTANDCULTUR

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