Bosch

China

Corporate

Design/MKT

August,

2008/MKT

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Robert

Bosch

GmbH2008salso

regarding

any

disposal

exploitation

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editing?1distribution

as

well

as

in

theevent

of

applications

for

industrial

property

rights培訓(xùn)目的及內(nèi)容

目的:、標(biāo)準(zhǔn)化展會(huì)活動(dòng)，提高博世展臺(tái)的專(zhuān)業(yè)、高品質(zhì)形象，提升博世品牌價(jià)值通過(guò)使用標(biāo)準(zhǔn)化模塊，更

內(nèi)容:省時(shí)省力博世 競(jìng)爭(zhēng)力展示展會(huì)類(lèi)型博世展臺(tái)搭建指導(dǎo)原則案例分析/MKT

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GmbH2008salso

regarding

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as

in

theevent

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applications

for

industrial

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rights博世競(jìng)爭(zhēng)力展示展會(huì)類(lèi)型博世展臺(tái)搭建指導(dǎo)原則案例分析/MKT

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GmbH2008salso

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rights博世 競(jìng)爭(zhēng)力展示理念，展區(qū)設(shè)計(jì)和構(gòu)造都應(yīng)體現(xiàn)本公司及博世品牌的競(jìng)爭(zhēng)力展示根據(jù)信息競(jìng)爭(zhēng)力。競(jìng)爭(zhēng)力領(lǐng)先技術(shù)以及創(chuàng)新高質(zhì)量高可靠性/MKT

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Robert

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GmbH2008salso

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rights

博世展銷(xiāo)會(huì) 形象。

BCD

20展示系統(tǒng)專(zhuān)為博世開(kāi)發(fā)，在“展銷(xiāo)會(huì)世界”中絕無(wú)僅有。

使用高質(zhì)材料，如不銹鋼、厚玻璃、刷紋鋁合金材料。

成 照明理念，不同產(chǎn)品區(qū)域和咨詢區(qū)域采用不同的照明系統(tǒng)。如在BCD20系統(tǒng)中，展示區(qū)用冷色白光，顯示高科技高質(zhì)量，服務(wù)區(qū)會(huì)議室用暖色燈光，體現(xiàn)人性化服務(wù)，輕松而又專(zhuān)業(yè)。的高質(zhì)量

——請(qǐng)參照CorporateDesign手冊(cè)，該文件對(duì)品牌展示、圖像風(fēng)格、字體使用和顏色做出了規(guī)范。如何在展銷(xiāo)會(huì)中體現(xiàn)競(jìng)爭(zhēng)力/MKT

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Robert

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GmbH2008salso

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品牌層面標(biāo)志/標(biāo)識(shí)和標(biāo)語(yǔ)置于白色材料表面。標(biāo)語(yǔ)為黑色，標(biāo)志為亮銀色，并采用LED背光照明技術(shù)。帶層面的標(biāo)識(shí)符，使用博世藍(lán)75或博世紅棕作為背景色，標(biāo)題字體為Bosch

Sans

Black

/Light。博世展銷(xiāo)會(huì)

形象/MKT

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Robert

Bosch

GmbH2008salso

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品牌層面標(biāo)志/標(biāo)識(shí)和標(biāo)語(yǔ)置于白色透明玻璃表面標(biāo)識(shí)采用LED技術(shù)，標(biāo)語(yǔ)為黑色，標(biāo)志為亮銀色，并采用LED背光照明技術(shù)。層面使用博世藍(lán)75或博世紅棕作為背景色，標(biāo)題字體為Bosch

Sans

Black

/Light。博世展銷(xiāo)會(huì)

形象/MKT

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Robert

Bosch

GmbH2008salso

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rights遠(yuǎn)景效果選擇展區(qū)、結(jié)構(gòu)和進(jìn)行文字排版時(shí)，須優(yōu)先考慮標(biāo)志、標(biāo)識(shí)、標(biāo)語(yǔ)。從遠(yuǎn)處看，結(jié)構(gòu)、文字、顏色及照明須和諧

。/MKT

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rights標(biāo)語(yǔ)和博世標(biāo)識(shí)左右對(duì)齊，且位于其下方，與其間隔距離為該標(biāo)語(yǔ)大寫(xiě)字母高度。字體：Bosch

Sans

Regular如果標(biāo)語(yǔ)很長(zhǎng)，則與整個(gè)標(biāo)志/標(biāo)識(shí)左右對(duì)齊。/MKT

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GmbH2008salso

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rightsBCD

20玻璃門(mén)面，標(biāo)志/標(biāo)識(shí)安裝于透明白色玻璃表面上/MKT

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Bosch

GmbH

2008salso

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rights

博世藍(lán)是主色，決定了所有博世宣傳材料的視覺(jué)效果

博世藍(lán)有多種深淺區(qū)別，主要用作背景顏色

紅色為標(biāo)識(shí)的顏色，因此不可隨意使用

可用于強(qiáng)調(diào)，如在文字或

中強(qiáng)調(diào)某個(gè)詞或內(nèi)容

兩種博世灰也用于背景，但其使用比博世藍(lán)更為謹(jǐn)慎

電動(dòng)工具和家用電器展區(qū)所用的色板與一般規(guī)定不同

博世PT綠是主色，而博世紅和博世藍(lán)為其補(bǔ)充顏色

博世綠僅用于電動(dòng)工具展區(qū)

淺褐僅用于家用電器展區(qū)博世顏色/MKT

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Bosch

GmbH

2008salso

regarding

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editing?1distribution

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theevent

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applications

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rights博世 競(jìng)爭(zhēng)力展示展會(huì)類(lèi)型博世展臺(tái)搭建指導(dǎo)原則案例分析/MKT

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Bosch

GmbH

2008salso

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rights法蘭克福國(guó)際汽車(chē)及零配件展覽會(huì)IAAA類(lèi)展銷(xiāo)會(huì)在全球或國(guó)際范圍內(nèi)舉辦的一流展銷(xiāo)會(huì)或會(huì)議。這與博世展區(qū)規(guī)模大小無(wú)關(guān)。A類(lèi)展銷(xiāo)會(huì)舉例德國(guó)法蘭克福國(guó)際汽車(chē)及零配件展覽會(huì)漢諾威CeBIT展法蘭克福國(guó)際汽車(chē)及零配件展覽會(huì)IAA柏林國(guó)際無(wú)線電展國(guó)際包裝機(jī)械、包裝及糖果機(jī)械展覽會(huì)法蘭克福ISH展埃森安防展覽東京汽車(chē)展/MKT

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Bosch

GmbH

2008salso

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rights斯圖加特“創(chuàng)新激感”展覽會(huì)B類(lèi)展銷(xiāo)會(huì)在國(guó)家或地區(qū)范圍內(nèi)舉辦的大型展銷(xiāo)會(huì)或會(huì)議。訪客基本上為本國(guó)人。B類(lèi)展銷(xiāo)會(huì)舉例萊比錫汽車(chē)零部件、維修設(shè)備專(zhuān)業(yè)展（Amitec）博洛尼亞汽車(chē)及配件博覽會(huì)馬德里汽車(chē)配件展紐倫堡衛(wèi)浴、暖氣、空調(diào)（IFH）展覽會(huì)紐倫堡木工機(jī)械博覽會(huì)斯圖加特國(guó)際安裝及 技術(shù)展覽會(huì)（Motek）等/MKT

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GmbH

2008salso

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rightsC類(lèi)展銷(xiāo)會(huì)在地區(qū)范圍內(nèi)舉辦的展銷(xiāo)會(huì)、會(huì)議或展覽會(huì)。博世參加的所有地區(qū)性展銷(xiāo)會(huì)都屬于C類(lèi)——即使博世展區(qū)規(guī)模相對(duì)較大。C類(lèi)展銷(xiāo)會(huì)舉例德累斯頓Jama-Clepa會(huì)議斯圖加特Kfz研討會(huì)辛- VDI會(huì)議根房屋及能源展會(huì)斯圖加特TROST展/MKT

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GmbH

2008salso

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rights技術(shù)交流會(huì)其他活動(dòng)——技術(shù)交流會(huì)、展覽會(huì)等德國(guó)周---重慶站/MKT

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GmbH

2008salso

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rights博世競(jìng)爭(zhēng)力展示展會(huì)類(lèi)型博世展臺(tái)搭建指導(dǎo)原則案例分析/MKT

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GmbH

2008salso

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rights

Bosch

展示系統(tǒng)

其他搭建材料

燈光設(shè)計(jì)博世展臺(tái)搭建指導(dǎo)原則/MKT

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GmbH

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rights博世展示系統(tǒng)展臺(tái)系統(tǒng)BCD

20

優(yōu)勢(shì)：高品質(zhì)展示系統(tǒng)

劣勢(shì)：成本高，施工時(shí)間長(zhǎng)

適用展會(huì)：A，B級(jí)展會(huì)，100平方米以上展位

狀態(tài)：在德國(guó)/MKT

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Robert

Bosch

GmbH

2008salso

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rights博世展示系統(tǒng)展臺(tái)系統(tǒng)B-concept

優(yōu)勢(shì):簡(jiǎn)單快捷，低成本

劣勢(shì):靈活性不足

適用展會(huì)：B，C級(jí)展會(huì)

狀態(tài)：在國(guó)內(nèi)/MKT

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rights博世展示系統(tǒng)產(chǎn)品展示系統(tǒng)MDS

21/MDS

China

優(yōu)勢(shì)：圖文結(jié)合，突出產(chǎn)品，展示效果好

劣勢(shì)：體積較大，搭建需要專(zhuān)人施工

狀態(tài)：可使用/MKT

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GmbH2008salso

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rights博世展示系統(tǒng)產(chǎn)品展示系統(tǒng)MDS

21/MDS

China

優(yōu)勢(shì)：圖文結(jié)合，突出產(chǎn)品，展示效果好

劣勢(shì)：體積較大，搭建需要專(zhuān)人施工

狀態(tài)：可使用/MKT

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GmbH2008salso

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rights博世展示系統(tǒng)產(chǎn)品展示系統(tǒng)MDS22

優(yōu)勢(shì)：圖文結(jié)合，有多

支持，展示效果好

劣勢(shì)：體積較大，搭建需要專(zhuān)人施工

狀態(tài)：在德國(guó)/MKT

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rights現(xiàn)場(chǎng)展臺(tái)搭建材料地毯：淺藍(lán)色，長(zhǎng)絨地毯，色號(hào)參考Bosch

blue

50：白色，亞光表面防火板/貼面，或亞光油漆

質(zhì)量要求：平整一致

色號(hào)要求：RAL

9010/MKT

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rights展臺(tái)燈光要求公眾區(qū)域燈光需冷色光，光照均勻，明亮產(chǎn)品展示，畫(huà)面，logo照明需冷色光，光照明亮，突出重點(diǎn)/MKT

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rights展臺(tái)燈光要求休息區(qū)，及會(huì)議室區(qū)域照明為暖色光，光照要求均勻舒適。/MKT

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rights畫(huà)面質(zhì)量要求：輸出文件：

.

pdf,tiff格式輸出精度：1400dpi以上畫(huà)面紙 光相紙。表面覆膜：透明亞光防紫外線覆膜/MKT

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rights畫(huà)面質(zhì)量控制方式：選擇恰當(dāng)?shù)墓?yīng)商提供標(biāo)準(zhǔn)色樣給畫(huà)面輸出商校色（較色需采用專(zhuān)業(yè)儀器）選定標(biāo)準(zhǔn)顏色輸出文件小樣輸出正式文稿，并覆膜/MKT

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Robert

Bosch