山東建筑大學(xué)試卷共4頁第1頁III.Choosethebestanswerfromthefourchoices(40points,2pointseach)1.Procurementistheprocessof_______allthe__________requiredbyanorganizationfromexternalsources.A.Purchasing……goodsandmaterialB.Obtaining……goodsandservicesC.Transporting……equipmentsandserviceD.Consuming……goodsandservice2.Thefourfactorsthatshouldbeconsideredinorderingareorderingitems,suppliers,_____,andorderingquantity.A.orderingdemandsC.orderingtimeB.orderingcycleD.orderingstrategies3.Thefundamentalprinciplesofsuppliersexploitationarethe“Q.C.D.S”,i.e.:quality,______,delivery,andservicewithequalsignificance.A.customerB.communicationC.costD.convention4.CustomerRelationshipManagement，CRMfirstlyisaconceptofmanagement,thethemeofwhichisregardingthecustomersoftheenterprise(includingthefinalcustomer,____,andpartners)asthemostimportantenterpriseresources.A.customersB.employeesC.suppliersD.distributors5.Decisionsupportsystemisusedto_________.A.makeadecisionforthedecision-makerB.providethedecision-makerdatanecessaryforadecisionC.helpthedecision-makertomakeachoiceD.providethedecision-makerdecisionschemes6.Transportationistheshippingandtransportingofpeopleormaterials,andit’sanactivitythatchangesthe_______positionofmaterialsbetweendifferentregionsandareas.A.timeB.spaceC.distanceD.storage7.Highwaytransportationorganizationincludesfreighttransportorganization,______,andvehicleoperationorganization.A.passengertransportorganizationC.cleaningorganizationB.loadingandunloadingorganizationD.noneoftheabove8.Theapplicationof________towarehousingisoneofthewaysofreducingoverheadcostsandimprovingservices.A.EDIB.MHEC.FTAD.LICT山東建筑大學(xué)試卷共4頁第2頁9.WhichofthefollowingisTRUEofholdinglowlevelsofstock?A.Itdecreasesthenumberofordersthatmustbeplacedwithsuppliers.B.Itdecreasestheadministrationtimeandcostsassociatedwithstock.C.Itreliesontimelydeliveriesbysuppliers.D.Itincreasesthestockholdingcosts.10.Themostagileorganizationisoneinwhichdecision-makingauthority________.A.isdelegateddowntothelowestappropriatelevelB.iskeptinthehighestlevelC.isdelegateddowntoeverylevelD.iskeptinthelowestlevel11.Themissionstatementcanapplytodepartments,teamsorindividualsbutit________.A.isthehighestlevelstatementaboutwhattheorganization’sleaderswishtoachieveB.willalwaysgiveageneralindicationofwhatistobedoneC.isactuallyequaltostrategicaimsD.willalwaysgiveaclearindicationofwhatistobedone12.Logistics/supply-chainmanagementisthesynchronizedmovementof_______productionanddeliveryofgoodsandservicestothecustomer.theA.inputsB.inputsandoutputsD.noneoftheaboveC.outputs13.SCMtechnologiescanbecategorizedinto_________.A.PDM,SCPandSCEC.SCP,SCEandSCTB.DOM,SCEandSCTD.SCP,SCEandPDM14.Supplychainsolutionsforthemarketeconomyfocuson_____,basedon_______.A.productionquality……demandforecastingB.demandforecasting……productionefficiencyC.productionefficiency……demandforecastingD.servicequality……demandforecasting15.Usually,wewillrefertothenetworkeconomymodelas______.A.thepushmodelB.thepullmodelC.thenetmodelD.noneoftheabove16.The______isgearedtowardoptimalutilizationoftheknowledgeassetsofthefirm.A.pullmodelD.neitherAnorBB.pushmodelC.bothAandB17.WhichoneisTRUEoftheinternationaltransportationoperations?A.Someinternationalmovementrequiressomesortofdocumentationtoidentifythepersonorgoodstraveling.B.Allcountriesprohibitorrestricttheentryand/orexitofcertainpeopleandgoods.C.Iftheoperationislegal,theloadcarriedwillbelegal.D.Somecountriesrequireallvisitorstoacquireavisafromtheembassyorconsulateintheirhomecountrybeforetraveling.18.Thefirstchallengeforleadersandmanagersis_______.A.identifyingwhichbestpracticesaremostfrequentlyappliedbyotherorganizationsB.identifyingwhichbestpracticesaremosteffectivetouseintheirorganizationC.identifyingwhichbestpracticesaremostappropriatetouseintheirorganizationD.identifyingwhichbestpracticesaremostcost-savingtouseintheirorganization19.Whatarethebenefitsofacentralizedlogisticmanagement?A.Acentralizedpurchasingdepartmentnotonlyallowsfirmstogrouppurchasestoobtainthelargestquantitydiscounts,butitcanalsoleadtothestandardizationofmaterials.B.Itallowsfirmstoestablishasinglesetofrulesandproceduresenforcedonacorporatewidebasis.C.Centralmanagementandcontrolofinformationtechnologywithinanorganizationcanminimizeinformationsystemincompatibilities---oneofthegreatestbarrierstoachievingoperationalefficiencies.D.Alloftheabove.20._____sitsatthetopoftheSCMpyramid.A.SCEB.SCPC.SCTD.PDMIV.Multiplechoices(10points,2pointseach)1.Logisticsisamethodofmanaginganorganization.Whichofthefollowingbelongtothefourmajoraspectsoflogisticsmanagement?A.effectB.resultC.timingD.location2.Somevalidreasonsforholdingstockinclude:A.asabufferbetweentwoproductionprocessesB.tocoverdemandduringsuppliers’leadtimeC.toenablesavingstobemadethroughbulkpurchasesordiscountsD.tocopewithseasonalfluctuationsE.toprovideavarietyofproductsinacentralisedlocation.3.Themostresponsiveorganization,therefore,willbeoneA.withawell-trained,multi-skilledworkforceB.withaclearunderstandingofthelimitsoftheirauthorityC.withanexpectationofsupportfromseniormanagementD.E.（二）創(chuàng)業(yè)弱勢(shì)分析withanallocationofblameorpunishmentwhenthingsgowrongF.withanunderstandingoftheintentoftheseniormanagement.山東建筑大學(xué)試卷共4頁第3頁1、榮曉華、孫喜林《消費(fèi)者行為學(xué)》東北財(cái)經(jīng)大學(xué)出版社2003年2月4.Theveryterm“extendedenterprise”means:A.B.3、你是否購(gòu)買過DIY手工藝制品？breakingdownacompany’souterwallC.extendingitsstrategy,structure,andprocessestoitscorepartnersD.extendingitsmanagementscopeandlayersE.F.加拿大ｂｅａｄｗｏｒｋｓ公司就是根據(jù)年輕女性要充分展現(xiàn)自己個(gè)性的需求，將世界各地的珠類飾品匯集于“碧芝自制飾品店”內(nèi)，由消費(fèi)者自選、自組、自制，這樣就能在每個(gè)消費(fèi)者親手制作、充分發(fā)揮她們的藝術(shù)想像力的基礎(chǔ)上，創(chuàng)作出作品，達(dá)到展現(xiàn)個(gè)性的效果breakingdownthewallsbetweentheinnerfunctionsintheenterprise5.Someofthebenefitsfromintroducingcabotageoperationsmayinclude:A.B.五、創(chuàng)業(yè)機(jī)會(huì)和對(duì)策分析amoreefficientandcostconscioussystemC.cheapergoodsD.fewervehiclesontheroadE.lesscongestion,lesspollutionandfeweraccidentsV.TranslatethefollowingpassagesintoChinese.（10points,5pointseach）1.TheSWOT(Strengths,Weaknesses,Opportunities,andThreats)analysisisusedbymarketingmanagerstoanswerthequestions‘whereisthecompanytoday?Howdoesitperform?’Thepurposeistoidentifyinternalstrengthsandweaknessesofthecompanyincomparisontoitscompetitors,i.e.whatdoesthecompanydowellandwhatdoesitdopoorly?Considerationoftheopportunitiesandthreatsinthemarketinvolvestryingtolooktothefutureandforecastwhatmighthappentothebusiness.2.Anunderstandingofalltheelementsofanyparticularlogisticsandalltheirpossibleinteractionsandconsequencesisvitaltoproperlogisticplanning.Itisprobablyinevitablethattherewillneverbeanidealsolution,buttheobject