LEAPPresentedby:EricPelanderMay21,2002LEAPPresentedby:EricPelandContents

Subjectorcontext Majorideaorrecommendation Benefitsorvalueproposition Evidenceandanalysis Detailedrecommendationsandactions2022/12/16>>DocumentTitle2?CopyrightIBMCorporation,2002Contents Subjectorcontext20ThisEffortIsDesignedtoAssisttheXYZCompanytoidentifyWirelessMarketOpportunitiesDefinetheWirelessMarketplaceandItsEvolutionDescribeandSizeWirelessMarketsIdentifyXYZ’s-AddressableMarketsKeymarketplayersanddynamicsIBM’sperspectiveonthekeystrategicissuesNear-termevolutionofthewirelessmarketApplicationmarketsandsizesDevicesmarketsandsizesInfrastructuremarketsandsizesCurrentplayersineachmarketandrelativestrengthsandweaknessesIdentifyanddescribeXYZ-addressablemarketsEvaluatethesizeoftheimpactthatXYZcanmakeIdentifycriticalsuccessfactorsXYZ’sobjectiveistogaininsightintotheevolutionofthewirelessmarketinordertoidentifymarketopportunitiesforXYZIdentifyUn-AddressedOpportunitiesforXYZMarketcompositionKeyplayersCriticalsuccessfactorsEvaluateopportunitiesagainstXYZcapabilities,customers,channels,andtechnologiesSUMMARYCONCLUSIONSSubject-Context2022/12/16>>DocumentTitle3?CopyrightIBMCorporation,2002ThisEffortIsDesignedtoAssInternetChannelsWillProvideIncrementalLeadsandRevenueIBMbelievesthereisasubstantialopportunityintheonlineleasingmarketXYZCompanyshouldtargetthefollowingcustomersegments:ProfessionalServicesandManufacturingIT,office,andmanufacturingcollateralclassesSmallbusiness,smallticketmarketThesecustomersshouldbetargetedwithamulti-channelapproach:IndirectAggregatorsDirectThemajorchanneltothesecustomerswillbetheindirectone--throughInternetintermediariesthatgiveaccesstothecustomeratthepointoftransactionEachofthesechannelsappealtocustomerswithuniquebuyingbehaviorsCompetitorsaremovingintotheonlineleasingspace;XYZCompanyshouldmovequicklyMajorIdea-Recommendation2022/12/16>>DocumentTitle4?CopyrightIBMCorporation,2002InternetChannelsWillProvideXYZCompanyShouldSimultaneouslyPursueThreeInternetChannelsThroughaVarietyofPartnershipsTargetPartnersChannelOfferingCompetitiveIntensityDirectTrafficdriversfortargetsegmentsEducationalcontentOnlineapplicationsAutomatedcreditdecisioningMedium;buildingamongstart-upfundingaggregators,traditionallessors,andbanksIndirectOnlineStorefrontsOnlineexchangesOFPsAutomatedcreditdecisioningEducationalcontentOnlineapplicationsMedium;aggregatorsandlessorsaremovingtowardspartneringwithonlinevendorsAggregatorAggregatorsthatallowcompetitivedifferentiationbeyondpriceLeasefundingandfulfillmentAutomatedcreditscoringLow,thoughVCispouringintothisspaceChannelsAreRankedbyRelativePriorityTargetSegmentRookieEstablishedSavvyEXECUTIVESUMMARYMajorIdea-Recommendation2022/12/16>>DocumentTitle5?CopyrightIBMCorporation,2002XYZCompanyShouldSimultaneouTheIndirectChannelIstheHighestPriorityOurresearchintocustomerbehaviorssuggeststhatcustomersaremostlikelytoleaseatthepointofpurchaseEquipmentvendorswilldrivesignificantonlinetransactionvolumeThischannelallowsXYZCompanytoleverageitscorecompetencyofsourcingdealindirectly:EarlyindicationssuggestthatonlineequipmentaggregatorsandvendorsrequireasmallerfeefordealreferralsthanofflineleasebrokersrequireAgrowingnumberofonlineequipmentvendorscurrentlyofferleasing:BrandedandunbrandedstrategiesarebeingusedEXECUTIVESUMMARYWhiletheindirectchannelwilldrivethemostimmediaterevenueimpact,XYCCompanyshouldalsopursuethedirectandaggregatorchannelsinparallel.MajorIdea-Recommendation2022/12/16>>DocumentTitle6?CopyrightIBMCorporation,2002TheIndirectChannelIstheHiBasedontheEstimatedVolume,OnlineRevenueandGrossIncomeGrowRapidlySource:Forrester,ELA,USCensus,IDC,XYZ,IBM$Millions$MillionsEXECUTIVESUMMARYKeyAssumptionsXYZVolumerangesfrom$121MMto$202MMin2004ChannelPartnerFee=3%CostofMoney=6.5%Averagerate=16.5%HighAdoptionLowAdoptionBenefits-ValueProposition2022/12/16>>DocumentTitle7?CopyrightIBMCorporation,2002BasedontheEstimatedVolume,ThecabletripleplayofferingsignificantlyoverlapswithXYZ’scoreresidentialserviceofferingsCompetitiveThreatsCableWirelessSub.PortalsDescriptionofServiceDescriptionofThreatThecabletripleplayconsistsofthreebasicservices:BroadcastTVHigh-speeddataCabletelephonyAncillaryservicesinclude:Video-on-demandVideoconferencingHomesecurityCableprovidersalreadysellservicestoalargemajorityoftheU.S.populationThecablefootprintcoversnearlytheentireU.S.homepopulationThetakerateforserviceisapproximately65%Cableprovidersarecurrentlydigitalizingtheirnetworksanddeployinghigh-speeddataserviceswhichcompetedirectlywithXYZ’shigh-growthDSLserviceCableprovidersarebeginningtodeploycabletelephonywhichwillcompetedirectlywithXYZ’scoreresidentialserviceCabletelephonywillbecomeincreasinglymoreofathreatinthenextcoupleofyearsastheDOCSISstandardforVoIPbecomesimplementedHFCcablemaintainsacompetitiveadvantageoverDSLintermsofbandwidthcapacitywhichallowsforadditionalserviceofferingsincludingvideo-on-demandandvideoconferencingCableproviderswillofferbroadandattractivelypricedbundlestoencourageconsumerstoswitchtocabletelephonyCableTriplePlayThreatEvidence-Analysis2022/12/16>>DocumentTitle8?CopyrightIBMCorporation,2002ThecabletripleplayofferingCableofferingswillcontinuetoemergeasthedigitalcablefootprintreachesnearly90%ofpassedcablehomesby2005CablecompanieshavealreadyupdatedalargemajorityoftheirnetworksandareprojectedtosellancillaryservicesatasteeprateofpenetrationCompetitiveThreatsCableWirelessSub.PortalsSource:DeutscheBankequityresearch9/06/01.U.S.DigitalFootprint1998-2005U.S.DigitalServiceTakeRate1998-2005Asof2Q:01,9.3millionhomeswerecabletelephonereadywith1.2millionsubscribersEvidence-Analysis2022/12/16>>DocumentTitle9?CopyrightIBMCorporation,2002CableofferingswillcontinueEventhoughDSLandCableModemshavesimilartakerates,CablemodemswilldominateduetoitlargeraddressablemarketHigh-speedDataSubscribers21999-2005DuetothefactthatDSLaccessislimitedtothosecustomerswhoresideclosetoaDSLAM,thecablemodemaddressablemarketwillexceedtheDSLaddressablemarketby30millionhomesby2005CompetitiveThreatsCableWirelessSub.Portals58%37%39%55%54%38%36%53%53%35%MSDWequityresearch6/29/01and DeutscheBankequityresearch9/06/01CIBCWorldMarkets,EquityResearch.SalomonSmithBarneyequityresearch8/20/0andDeutcheBankequityresearch9/06/01(includesresidentialancommercialDSLsubscribers)BroadbandSubscribers(millions)DSLvsCableModemTakeRate11999-2005Asof2Q:01,XYZhad360KDSLsubsoutof3.7MDSLreadyhomes(9.8%)3Evidence-Analysis2022/12/16>>DocumentTitle10?CopyrightIBMCorporation,2002EventhoughDSLandCableModeCableprovidershavetheopportunitytolayeronnewserviceofferingswithonlymarginalincrementalcapitalexpenseIncrementalCapExperSubscriberforAdditionalServiceOfferings1Cableprovidershavetheopportunitytoupdatetheircablelinesat$1,422persubscribertoincreasetheaveragemonthlysubscriberrevenueby$124to$194permonthCompetitiveThreatsCableWirelessSub.PortalsAssumescapitalexpendituresovera6yearperioddiscountedat13%andswitch-basedcabletelephony.Assumesnodiscountonbundledservices,modesttakeratesandswitch-basedcabletelephony.Source:BearStearnsequityresearch5/01,ABNAmroequityresearch6/0,DeutscheBankequityresearch9/06/01andIBManalysis.IncrementalCapexperSubscriberRevenueperSubscriberperMonthforAllServiceOfferings2RevenueperSubscriberperMonth$194$1,422IncrementalRevenueEvidence-Analysis2022/12/16>>DocumentTitle11?CopyrightIBMCorporation,2002CableprovidershavetheopporAttractiveEBITDAmarginsallowcableproviderstoquicklyreachbreakevenonnewserviceofferingsIncrementalEBITDAperSubscriberperMonthForAdditionalServiceOfferings1Assuminga15%takerate,cableproviderscanrecouptheirinvestmentinswitch-basedtelephonyin34monthsCompetitiveThreatsCableWirelessSub.PortalsAssumesa35%revenuesharewithISPforHSDandswitch-basedcabletelephony.Assumesmodesttakeratesandswitch-basedcabletelephony.Source:BearStearnsequityresearch5/01,ABNAmroequityresearch6/0,DeutscheBankequityresearch9/06/01andIBManalysis.IncrementalEBITDAperSubscriberperMonthPaybackPeriodforAdditionalServiceOfferings2Months34EBITDAMargin57%29%45%45%14265Evidence-Analysis2022/12/16>>DocumentTitle12?CopyrightIBMCorporation,2002AttractiveEBITDAmarginsallo

StrategicImplicationsofOurWorkAre…ToachievepositiveEBITDAandcashflowXYZ’sbusinessneedstoimprovedramaticallyalongtwocriticaldimensions:ImmediatereductionandsubsequentcontrolofoperationalcostsSubstantialrevenuegrowthdrivenbynewcustomeracquisitionWhileamixofactionsmaybeimplementedtoimprovetheongoingcoststructure,newcustomeracquisitionremainsessentialItisthereforeimperativethatXYZcreateanewcustomeracquisitionstrategybasedonamoredetailedunderstandingofthemarketandcustomerneedAssumingtherevisedmanagementplan(basecase)issuccessfullyimplemented,XYZwillstillrequireminimumadditionalfundingof$130millionandanewcapitalinjectionbyAugustof2001However,giventhatthemanagementplanassumesflawlessexecutionagainstademandingsetofimprovementsinallaspectsofthebusiness,contingencyplansshouldbeconsideredimmediately;thesecouldincludemoredrasticoperatingimprovementand/oracquisitionSTRATEGICIMPLICATIONSRecommendations-Actions2022/12/16>>DocumentTitle13?CopyrightIBMCorporation,2002

StrategicImplicationsofOur

OperationalImplicationsAre…BroadenfocusonSMCimprovementsfromcycletimetoalsoincludeproductivityimprovementovertimeContinueefforttomigratenetworktoadatacenterfocusandeliminatePOPsContinuefocusonchannelpartnersasasourceofcustomersContinuetopursuecustomerpurchaseofequipmentConductbusinesscasesincludingbreak-evensandmarketassessmentsfornewproductlaunchdecisions(e.g.,softwareprovisioning,directattachstorage,developmentenvironment)Conductbusinesscasesaroundanyinitialinvestmentsrequestedbychannelpartners;adjusttermstoensurepartnerdeliversontheirportionofobligationsOPERATIONALIMPLICATIONSRecommendations-Actions2022/12/16>>DocumentTitle14?CopyrightIBMCorporation,2002

OperationalImplicationsAre…OperationalControlandTrackingImplicationsofOurWorkAre…DefineandassignproductcodesforallexpensesandPOs,assets,andGLentriessothatcostscanbetrackedbyproductProvideanintegrateddatasourceforcustomerordersincluding(product)lineitemsordered,serversonline,bandwidthusageanddiscounts,thatcanbesortedbyproductandcustomerReviewexpensesagainstbudgetwitheachoperatingmanager,director,andAVPmonthlytoensureaccountabilityforexpensesandcapitalateverylevelCreatelinkagesbetweencircuitcostinformationintheGLandutilizationstatisticsinEngineeringforasinglesourceofcircuiteconomicdataIdentifyandresolverecurringexpensesinthegeneralledgerwhicharemiscoded(fordepartment)OPERATIONALIMPLICATIONSRecommendations-Actions2022/12/16>>DocumentTitle15?CopyrightIBMCorporation,2002OperationalControlandTrackiIBMStrategy&ChangePractice’sPresentationFormatTemplate,AllRightsReserved2022/12/1616IBMStrategy&ChangePracticeAnypreliminaryordisclaimertext

cangohere.Forexample:ThisPowerPointtemplateisprimarilyintended

fordocumentsmeanttobereadorusedasa“l(fā)eavebehind.”Itmaybeusedforeithercolororblackandwhiteprintouts.Presentationsintendedfordeliverytoalargeaudienceinalargeroomshouldusethetemplatewiththedarkcolorbackground.Introduction2022/12/1617Anypreliminaryordisclaimer

Contentsoragendapage

Framingtheissues

Componentsofloyalty Customerlifetimevalueanalysis Identifyingloyaltydrivers MovingforwardNotethatthecontents/agendaitemsarewritteninsentencecase.Titlethepage“Contents”ifthedocumentismeanttobereadorisa“l(fā)eavebehind.”Use“agenda”ifthedocumentwillbepresentedformally.Thispageshouldappearatthebeginningofeachsection,withthehighlightedsectionappearinginteal/boldandwithanarrowinfrontofit.Agenda2022/12/1618

Contentsoragendapage Frami

Contentsoragendapage–withsub-topics

DesignelementsBasicelementsColorpaletteCapitalizationIconicTrackers

TextlayoutsBulletedtextPlacecardsEnhancedlistsQuotes

GraphiclayoutsGraphsTablesandmatricesDiagramsScreenshotsRemembertochangethedocumenttitletracker(foundontheSlideMaster)whenyoucreateanewdocument.ItshouldmatchthenameofthePowerPointfile.Designelements2022/12/1619

Contentsoragendapage–witDesignelementsinthistemplatearebased

onseveralfactorsThefontBodoniisusedinthe“IBMStrategy&Change”headerIBMcurrentlyusesBodoniinitsGlobalServiceslogoaswell

asinitse-businesslogosApixelatedarrowisusedasakickerboxindicatorandtoindicateContents/AgendaitemselectionIBMcurrentlyusesthesamepixelatedarrowontheirWebsiteThearrowismadeupofsmallsquaresThegray,squaredottedlineunderthepageheaderechoesthesquaredotsusedinthepixelatedarrowThelinedoesnotruntheentirewidthofthepageSincethelineisgrayanddotted,itdoesnotcompartmentalizethepageaswouldasolidblacklineDesignelements>basicelementsExampleofe-businessLogoSource:Elementsareseparatedbysemicolons;Elementsareseparatedbysemicolons,withnoperiod2022/12/1620DesignelementsinthistemplaThisistheheadline,whichshouldtypicallybewritten

asacompletesentenceTheheadlineisArial,20point,bold,blackItshouldnotberesizedItshouldnothavemorethantwolines

Whenaheadlineistwolineslong,chooseadivisionthatisgrammaticallylogicalandaestheticallypleasingIdeally,thetoplineshouldbemoderatelylongerthanthelowerlineAvoiddividingarticlesfromnouns,prepositionsfromprepositionalphrases,

verbsfromnouns,etc.

Thetextabovetheheadlineiscalledthe“runningheader”or“breadcrumb”ItisArial,12point,lowercase,plain,lightgraySub-topicsareprecededby“>”andsub-subtopicsareprecededby“>>”Includetheheaderevenifthedocumentisshortandhasnosections(putthetitleofthedocumentinthereinsuchacase)Designelements>basicelements>>sub-sub-sectionsifnecessaryInsertacarriagereturninheadlinesandothertextasappropriatetoavoid“widows”–anunbalancedlookwhereonlyawordortwoappearonthesecondline.SubtitlesAre16pt.,BoldTeal,andinTitleCase2022/12/1621Thisistheheadline,whichshThiscolorpaletteisbasedontheIBMGlobalServicesConsultingWebpageTheuseofblue,teal,andgraycreatesasomewhatmonochromaticpalettethatisbothsophisticatedandsoothingSelectfromthepaletteshownbelowforgraphs

andothercolorelementsColorPaletteThefewercolorsusedthebetterDesignelements>colorpaletteIBMGlobalServicesWebPageR-16G-136B-218R-24G-130B-125R-113G-24B-210R-255G-0B-0R-185G-185B-185R-150G-150B-150R-0G-91B-160R-253G-138B-59AdditionalcolorsifneededWhileothercolorsmayappearinyourcolorpalette(e.g.,inthesecondrow),avoiduseofcolorsthatarenotshownabove.2022/12/1622ThiscolorpaletteisbasedonSubtitlesandchart/graphtitlescontinuetousetitlecaseIngeneral,thefirstwordandallnouns,pronouns,verbs,adjectives,andadverbsshouldbecapitalizedShortarticlesandprepositionsarelowercase;thosemorethanfourletterslongarecapitalizedFollowthesamerulesforhyphenatedwords(e.g.,State-of-the-Art,Next-Generation,E-Mail,

E-Commerce,Web-Based)Shortprepositionsthatarepartofcompoundnouns/verbsmaysometimesbecapitalized(e.g.,Start-Up,HeadingUp,Spin-Off,CastOut)Designelements>capitalizationaanandatawaybydownforfromoverthanthetoupuponviawithAdverbsandConjunctions:AlsoAsButIfNotSoThatThenWhenWhileYetPrepositions:AboutAcrossAfterAroundBeforeBelowBetweenExceptInsideThroughWithinPronouns:

HeHimItSheThemTheyUsWeWhichYouCapitalizationRulesWhenUsingTitleCaseVerbs:

AreBeCutHasIsRunUseUpperCaseExamplesLowerCaseExamplesinintonorofoffonorout2022/12/1623Subtitlesandchart/graphtitlIntheiconictracker,thelinesarelightgray,

andthefillislightblueDesignelements>iconictrackersStrengthofSolutionStrengthofCompanyLowHighLowHighACNielsenKenosiaMercariInformation

Resources,Inc.(IRI)InteractiveEdgeDemantraRW3TechnologiesCategoryManagementSolutionVendors:OverallPositioning2022/12/1624Intheiconictracker,thelin

Contentsoragendapage

DesignelementsBasicelementsColorpaletteCapitalizationIconicTrackers

TextlayoutsBulletedtextPlacecardsEnhancedlistsQuotes

GraphiclayoutsGraphsTablesandmatricesDiagramsScreenshotsAgenda2022/12/1625

Contentsoragendapage DesigThisisastandardtextpagewithbulletedtext

andakickerboxMajorpointshavetealsquarebullets(asshown)andareArial,16pt.,normalSubpoints:medium-dash(“N-dash”)bullets(asshown),Arial,14pt.,normalSub-subpoints:coloredsquarebullets(asshown),Arial,12pt.,normalTextshouldgenerallybenosmallerthan12pt.MaintainconsistencyinthestructureofyourbulletsArenotnecessarilywrittenincompletesentencesShouldhaveparallelconstruction(e.g.,allcompletesentences,allnouns,

allverb-objectphrases)ShouldincludeatleasttwobulletsatanygivenlevelRatherthanpressingreturnattheendofeverylinetowraptext,adjusttherightsideofthetextboxTextlayouts>bulletedtextThisisthe“kickerbox”.Theshorteritis,thebetter.Keepittoamaximumofthreelines.Donotmakeitwider,ordistortthegraphicelementsbyresizing.2022/12/1626Thisisastandardtextpagew

Ournewformatfor“place”or“monopolycards”

usesnolinesTopicBulletSub-bulletSub-bulletSub-bulletBulletSub-bulletSub-bulletSub-bulletBulletTopicBulletSub-bulletSub-bulletSub-bulletBulletSub-bulletSub-bulletSub-bulletBulletTopicBulletSub-bulletSub-bulletSub-bulletBulletSub-bulletSub-bulletSub-bulletBulletTextlayouts>placecardsIfyouneedmorethanthree“cards”,considerusinga“table”formatinstead.2022/12/1627

Ournewformatfor“place”orIfafullsentence,columnheaders……shouldnotbecapitalizedThisisstandardlayoutfortwotextblocks(similarto“cards”)thateachoccupyhalfapageSampletextontheleftsideofthepage(usuallystartsat14point)Sub-bulletswouldthenbe12pointSub-bulletswouldthenbe12pointSampletextontheleftsideofthepage(usuallystartsat14point)Sub-bulletswouldthenbe12pointSub-bulletswouldthenbe12pointSampletextontheleftsideofthepage(usuallystartsat14point)Sub-bulletswouldthenbe12pointSub-bulletswouldthenbe12pointSampletextontherightsideofthepage(usuallystartsat14point)Sub-bulletswouldthenbe12pointSub-bulletswouldthenbe12pointSampletextontherightsideofthepage(usuallystartsat14point)Sub-bulletswouldthenbe12pointSub-bulletswouldthenbe12pointSampletextontherightsideofthepage(usuallystartsat14point)Sub-bulletswouldthenbe12pointSub-bulletswouldthenbe12pointTextlayouts>placecards2022/12/1628Ifafullsentence,columnheaEnhancedlistpagesareusefulforpresentingmultiplecategoriesofinformationClientRelationship/BusinessDevelopmentApagelikethisiscalledanenhancedlistThefontsizeformajorbulletsshouldmatchthatofthecategorylabelsontheleftConsultingEngagementDeliveryTraining/CapabilityDevelopmentRecruitingNotethatcategorylabelsarenowrightalignedThelabelsarealsoboldEachcategoryshouldbecomposedofseparatetextboxestomakealignmentandmanipulationeasierThisisameaninglesssecondbulletYoumayneedtoplacelinesinbetweeneachcategoryifthere’snotenoughspacetoseparatethemadequatelyIfso,makeitasolid,lightgraylineEnhancedListTitleTextlayouts>enhancedlistSource:IBManalysis,June20012022/12/1629EnhancedlistpagesareusefulHereisastandardformatforpresentingquotes;payattentiontocolor,indentation,anddashtype“Wewentaboutbuildingthesethings[industryexchanges]allwrong.Thedaysofthinkingeveryonewillcometogetherinthesebigmarketplacesandsing‘Kum-ba-ya’aregone.”

–FadiChehade,CEO,Viacore“We’vegotatremendousopportunitytodelivergreatervaluetostrategicaccountsanddriveproductivityandrevenuegrowththrough‘private’trademanagementinitiatives.”

– Representativeoffood/beveragemanufacturer“Weare…creatingaprivatesystemmarketplace.Itisliterallyfocusedonintegratingus,ourbottlers,andourcustomerssoallinformationisseemless.”

–EverettDarby,ManagingDirector,

Coca-ColaeBusiness&eVentures“[Thecompany]isupdatingback-endsystemsandfront-endcustomerinterfaces.Thiswillhelpusparticipateinexchanges.Butwehavetodoitanyway,togetourhouseinorder.”

–RepresentativeofpackagefoodsmanufacturerCommentsfromIndustryExecutivesTextlayouts>quotesSource:IBMprimaryresearchinterviews,Dec00;WallStreetJournal,16Mar01;BtoB,08Jan012022/12/1630Hereisastandardformatfor

Contents

DesignElementsGraphicelementsColorpaletteCapitalizationIconicTrackers TextLayoutsBulletedtextPlacecardsEnhancedlistsQuotes

GraphicLayoutsTablesandmatricesGraphsDiagramsScreenshotsAgenda2022/12/1631

Contents DesignElementsAgendTwo-by-twomatrixwithlabelscenteredLabelLabelTheChartTitleGoesHereSubtitlesAre2PointsSmallerThanChartTitle,NotBoldedandinItalicsGraphiclayouts>tablesandmatricesLabelTextgoeshereBulletedifnecessaryLabelTextgoeshereBulletedifnecessaryTextgoeshereBulletedifnecessaryTextgoeshereBulletedifnecessary2022/12/1632Two-by-twomatrixwithlabelsThree-by-threematrixwithlabelsinboxesLabelLabelLabelTextgoeshereBulletedifnecessaryTextgoeshereBulletedifnecessaryLabelTextgoeshereBulletedifnecessaryTextgoeshereBulletedifnecessaryLabelTextgoeshereBulletedifnecessaryTextgoeshereBulletedifnecessaryLabelTextgoeshereBulletedifnecessaryTextgoeshereBulletedifnecessaryTextgoeshereBulletedifnecessaryGraphiclayouts>tablesandmatricesChartTitle2022/12/1633Three-by-threematrixwithlabTwo-columntablecontainingtext(withcategorylabels)BulletBullet

BulletBullet

BulletBullet

BulletBulletCategory1

Category2

Category3

Category4LabelLabelBulletBullet

BulletBullet

BulletBullet

BulletBulletGraphiclayouts>tablesandmatricesChartTitle2022/12/1634Two-columntablecontainingteBooz-Balltablesshouldbecleanandorganized,allofthesamecolor,andindividualcirclesshouldnotbetoolargeBreadthandDepthofFunctionalityStrengthofArchitectureAbilitytoSupportEaseofImplementationOverallStrength

ofSolutionACNielsenInformationResources,Inc.KenosiaInteractiveEdgeDemantraMercariRW3TechGraphTitle,TimePeriodSubtitleGraphiclayouts>tablesandmatricesHighLowKey:2022/12/1635Booz-BalltablesshouldbecleFive-segmentvaluechain(withonehighlightedsegment)Graphiclayouts>diagramsChartTitleBulletSub-bulletSub-bullet

BulletSub-bulletSub-bulletSeparateTextBoxesAreEasiertoMoveAndManipulateJustKeepThemCenteredAppropriatelyBulletSub-bulletSub-bullet

BulletSub-bulletSub-bulletBulletSub-bulletSub-bullet

BulletSub-bulletSub-bulletBulletSub-bulletSub-bullet

BulletSub-bulletSub-bulletBulletSub-bulletSub-bullet

BulletSub-bulletSub-bullet2022/12/1636Five-segmentvaluechain(with

Four-partorgchartDivisionADivisionDDivisionCBigHoncho(resizeboxifneeded)BulletSub-bulletSub-bulletSub-bullet

BulletSub-bulletSub-bulletSub-bullet

BulletDivisionBGraphiclayouts>diagramsBulletSub-bulletSub-bulletSub-bullet

BulletSub-bulletSub-bulletSub-bullet

BulletBulletSub-bulletSub-bulletSub-bullet

BulletSub-bulletSub-bulletSub-bullet

BulletBulletSub-bulletSub-bulletSub-bullet

BulletSub-bulletSub-bulletSub-bullet

Bullet2022/12/1637

Four-partorgchartDivisionATheoverallgoalistoincludeallrelevantinformation

whilekeepingthegraphassimpleaspossibleCumulativeNumberofRhodesScholars,1900-1980Harvardvs.YaleAlltextinthegraph(e.g.,dataandaxislabels)shouldbethesamesize,totheextentpossible.Thetextshouldbeplain;onlyboldsomethingifyouarespecificallytryingtohighlightit.Donotaddunitsymbols(e.g.,$orM)tothenumericalaxislabels(exceptfor%).Settheintervalstothelargestreasonablevaluepossible.Ingeneral,donotusebordersonbars,columns,piepieces,etc.YaleHarvardGraphiclayouts>graphs2022/12/1638TheoverallgoalistoincludeInallgraphs,thecolorsmustalternatedarkandlight

toensurereadabilitywhenprintinginblackandwhiteGraphTitleSubtitleGraphiclayouts>graphsAxisLabelSource: What’sthesource?Inallgraphs,thecolorsmust

Bargraph,2dataseriesAxisTitleAxisTitleGraphiclayouts>graphsDataSeriesLabelDataSeriesLabelSource: What’sthesource?Title,TimePeriodSubtitle2022/12/1640

Bargraph,2dataseriesAxis

Datalabelsareoption