教學(xué)大綱課程名稱：商務(wù)英語目錄Unit1IntroductiontoEconomics 1SectionAGDPandGreenGDP 1SectionBWhatisMoney? 2Unit2Tradebarriers 2SectionALackofTradeBarriersofInternet 2SectionBHowFreeTradeBenefitsAmericans 2Unit3Beinginternational 2I.Listeninganddiscussion 3II.Readingandlanguage 3III.BusinessskillsNetworking 3IV.Casestudy 4Unit4Training 4I.Listeninganddiscussion 4II.Readingandlanguage 5III.BusinessskillsTelephonestrategies 5IV.Casestudy 6Unit5Partnership 6I.Listeninganddiscussion 6II.Readingandlanguage 7III.BusinessskillsNegotiating:beingvagueandbeingprecise 7IV.Casestudy 7Asksstoanswerthefollowingquestions: 7Unit6Energy 7I.Listeninganddiscussion 8II.Readingandlanguage 8III.BusinessskillsProblem-solving 8IV.Casestudy 8PAGE9一、教學(xué)目的和要求Thiscourseisdesignedasaprescribedcourseforbusinessmajorsinthefirstandsecondyears.Theorientationistoenhancestudents’capabilitiesoflistening,speaking,reading,writingandtranslatingbycomprehensivetraining.Asacomprehensivecourse,itencompasseslanguage,communicationcompetence,culturalbackgroundknowledgeandbusinesspractice,andimitatesdialoguesandpresentationsindifferentoccasions,soastoenablestudentsacquirelanguage,andcultivatethethinkingpattern.Thecourseoffersstudentsarticlesofmoderatestyleandvocabulary,forthesakeofbetterreadingandwritingskills,inordertolayasolidfoundationforfurtherstudyinthethirdandfourthyear.Thecoursewillbedividedintolecturesandautonomousstudy,toperfectstudents’languageskillsandbusinessstrategies,whichareessentialinjobmarkets.二、教學(xué)中應(yīng)注意的問題ThiscourseisbasedonthebusinessEnglishskillsandbusinessknowledge,tostrengthenthestudents'languagecompetence,andcultivatethemwithbothEnglishandprofessionalbusinesscompetence.三、教學(xué)內(nèi)容Unit1IntroductiontoEconomics本章教學(xué)目的和要求：Conceptsofeconomics本章教學(xué)重點和難點：1.economicindicators2.M1andM2SectionAGDPandGreenGDPBackgroundInformationEconomicsMacroeconomicsandmicroeconomicsThecircularflowofeconomicactivitySectorsofindustryEconomicindicatorsWordsandexpressionsTextandlanguagepointsSectionBWhatisMoney?BackgroundInformationMajorcentralbanksReserveratioM1andM2WordsandexpressionsTextandlanguagepointsCasestudyUnit2Tradebarriers本章教學(xué)目的和要求：Freetradeandtradebarriers本章教學(xué)重點和難點：DifferenttradebarriersSectionALackofTradeBarriersofInternetBackgroundInformationE-commerceTradebarrierBluetradebarrierandgreentradebarrierWordsandexpressionsTextandlanguagepointsSectionBHowFreeTradeBenefitsAmericansBackgroundInformationWTOPrinciplesofWTOWordsandexpressionsTextandlanguagepointsCasestudyUnit3Beinginternational本章教學(xué)目的和要求：1.ListentothetopicofPublicspeaking,andthendiscusstherelatedsubjects.2.ReadthearticleInternationalPresentations,andthenfinishtheexercises.3.LearnthebusinessskillNetworking,andlearnhowtowriteaformalinvitation4.AcasestudyWorkingforLogistaid本章教學(xué)重點和難點：1.Helpthessunderstandthelisteningtask,whichisverydifficultinmeaning.2.AnalyzethelongandcomplexsentencesintheReadingpart.I.ListeninganddiscussionWarmer:Howdoyouunderstandthetitle"Beinginternational""Beinginternational"inthecontextofinternationalcommunication,namelygivingpresentationstointernationalaudiencesandnetworkingatconferencesormeetings.2.Listentoeachspeakerandanswerthequestions:(thefollowingarethekeystothequestionsonthetextbook)1).Hewasusingalotoflanguage(slang)thatpeopledidn'tunderstand.2).Casual,funandpersonal.Peoplemightnotfinditfunnybecausetheydon'tunderstandhimorhissenseofhumour.3).Reviewittoremove/reducethejargonandcolloquiallanguageandaskacolleaguetocheckitforhim.4).ShefoundoutthatVIPguestsandpeopleinseniorpostssitinthefrontrowoftheaudience.II.Readingandlanguage1.Readthemagazinearticleandanswerthequestions(thefollowingarethekeystothequestionsonthetextbook).1).It'sverycolloquial,andthewriterusesittoillustratethepointthatmanypeopleinaninternationalaudiencewouldn'tunderstandit.2).Suggestedrewording:Wereallyappreciatetheopportunitytotalktoyou,ourcolleaguesfromJapan.Wehavesomenewideaswewanttodiscusswithyouwhichwethinkyouwillbeveryimpressedby.3).Thewayyougiveyourpresentation.2.Askthesstogivethetranslationfortheninedifficultsentencesinthereadingmaterial.III.BusinessskillsNetworkingLearnthefollowingkeywordsaboutnetworking.buildingrelationships,extensivenetworkofcontact,exchangingbusinesscards,listeningactively,makingeyecontact,findingcommonground2.SampleanswerforaformalinvitationDearMr.McCarthy/AndrewMcCarthy,ThankyouforinvitingmetospeakattheconferencetobehostedbytheChamberofCommerceinEdinburghnextmonth.Iwouldbedelightedtogiveaplenarytalkonthesubjectof"Mergingcompanies:mergingcultures"andwillsendyoumyspeakerproposalfromshortly.Inthemeantime,couldyoupleaseletmeknowhowlongthetalkneedstobesothatIcanplanitaccordingly?Iwouldalsobegratefulifyoucouldconfirmtheconferencevenue.Ilookforwardtoreceivingyourreplay/meetingyouattheconference.Bestregards,JaumeGrauBranchDirectorSavingsBankofGirona,EdinburghIV.CasestudyAsksstoanswerthefollowingquestions:1)WhydoyouthinkinterculturaltrainingwouldbeimportantformanagersbeingrelocatedtoIndonesia?2)Whatdoyouthinkthiskindoftrainingconsistsof?Unit4Training本章教學(xué)目的和要求：1.ListentothetopicofConsultantinterview,andthendiscusstherelatedsubjects.2.ReadthearticleTimetobreakoutfromcampus,andthenfinishtheexercises.3.LearnthebusinessskillTelephonestrategies:clarifyingandconfirming,andlearnhowtowriteae-mail.4.AcasestudyTrainingatSmileCo本章教學(xué)重點和難點：1.Helpthessfamiliarizethetelephonestrategies,whichisveryusefulincommunication.2.AnalyzethelongandcomplexsentencesintheReadingpart.I.Listeninganddiscussion1.Howdoyouunderstandthequotationwords:Themediocreteachertells.Thegoodteacherexplains.Thesuperiorteacherdemonstrates.Thegreatteacherinspires.平庸的教師講述，好的教師解釋，優(yōu)秀的教師示范，偉大的教師啟發(fā).美國著名學(xué)者WilliamArthurWard（威廉·亞瑟·伍德)DifferentiatethetwowordsCoach:Whensomeonecoachesapersonorateam,theyhelpthemtobecomebetterataparticularsport.

為…當(dāng)教練;訓(xùn)練;指導(dǎo)e.g.BeckenbauercoachedtheWestGermanstosuccessintheWorldCupfinalinItaly...貝肯鮑爾執(zhí)教西德隊，帶領(lǐng)他們在意大利世界杯決賽中獲勝。2)mentor:Aperson'smentorissomeonewhogivesthemhelpandadviceoveraperiodoftime,especiallyhelpandadvicerelatedtotheirjob.

(尤指工作方面的)導(dǎo)師，指導(dǎo)者(n.)Tomentorsomeonemeanstogivethemhelpandadviceoveraperiodoftime,especiallyhelpandadvicerelatedtotheirjob.

為…出謀劃策;指導(dǎo);輔導(dǎo)(v.)e.g.Hehadmentoredscoresof/alotofyoungerdoctors.他指導(dǎo)過許多更年輕的醫(yī)生。II.ReadingandlanguageReadthearticleandwritedowntheadvantagesassociatedwithUniversitas21Global.Itismoreaccessible/lesselitistthanotherMBAs:italsoaimstobreakawayfromtheelitistmodelofhighereducationbymakingteritaryeducationaccessibletomorepeople.(para3)'Anonlinecourseismoredemocratic,everybodyhasavoice,whereyoudon'thavejustyourtypicalAnglo-Saxonwhoisloudandtalksmore,'saysMrWIlliams.(para4)Thisagainisdebatable,althoughit'spossiblethatsswhomaysitquietlyinaclasswillcontributemorereadilytoanonlinediscussion.2.Askthesstogivethetranslationfortheninedifficultsentencesinthereadingmaterial.III.BusinessskillsTelephonestrategies1.Askthesslearntohowclarifyandconfirminformationwhentelephoning.2.Askthesscomparetheformalandinformalstyleofe-mails.MoreformalDear...,Itismyunderstandingthat...Isuggestthat...Pleaseconfirmthat...Bestwishes/regardsLessformalHello/Justareminderthat...SeeyouthereThanksAllthebestOtheropeners:Hi/Goodmorning(afternoon,evening)Otherclosingremarks:Withbestregards,Speaktoyousoon,ByefornowIV.CasestudyAsksstoanswerthefollowingquestions:Whatsolutionsarediscussed?Whattrainingneedsdotheyinitiallyidentify?Unit5Partnership本章教學(xué)目的和要求：1.ListentothetopicofApppdebate,andthendiscusstherelatedsubjects.2.ReadthearticleInfrastructure:Experienceofthe1990shasputpeopleoff,andthenfinishtheexercises.3.LearnthebusinessskillNegotiating:beingvagueandbeingprecise,andlearnhowtowritealayoutandstructure4.AcasestudyKonopnikaAirporttakesoff本章教學(xué)重點和難點：1.Helpthessunderstandthelisteningtask,whichisverydifficultinmeaning.2.AnalyzethelongandcomplexsentencesintheReadingpart.I.Listeninganddiscussion1.Warmer:Howdoyouunderstandthequotationwords:Afriendshipfoundedonbusinessisagooddealbetterthanabusinessfoundedonfriendship.在生意的基礎(chǔ)上建立的友誼勝過在友誼的基礎(chǔ)上建立的生意。--約翰·洛克菲勒Understandthedefinition.PPPs:publicprivatepartnerships(privateprovisionofpublicservicesPPP模式是Public-Private-Partnership的字母縮寫,通常被稱為“公共私營合作制”,也就是“公私合作”,包括廣義和狹義兩個范疇,目前討論的是狹義PPP模式。PPP核心功能之一是轉(zhuǎn)變公共產(chǎn)品供給機(jī)制。通過PPP模式可將一部分政府性債務(wù)剝離出去,也減輕政府債務(wù)壓力,從以往單一年度的“預(yù)算收支管理”,逐步轉(zhuǎn)向強(qiáng)化中長期財政規(guī)劃和“資產(chǎn)負(fù)債管理”。II.ReadingandlanguageReadthetextquicklyandusethesentencesgiveninthetextbooktosumupthemainidea.2.Askthesstogivethetranslationfortheninedifficultsentencesinthereadingmaterial.III.BusinessskillsNegotiating:beingvagueandbeingpreciseLearnthefollowingkeywordsaboutnetworking.buildingrelationships,extensivenetworkofcontact,exchangingbusinesscards,listeningactively,makingeyecontact,findingcommonground2.SampleanswerforaformalinvitationDearMr.McCarthy/AndrewMcCarthy,ThankyouforinvitingmetospeakattheconferencetobehostedbytheChamberofCommerceinEdinburghnextmonth.Iwouldbedelightedtogiveaplenarytalkonthesubjectof"Mergingcompanies:mergingcultures"andwillsendyoumyspeakerproposalfromshortly.Inthemeantime,couldyoupleaseletmeknowhowlongthetalkneedstobesothatIcanplanitaccordingly?Iwouldalsobegratefulifyoucouldconfirmtheconferencevenue.Ilookforwardtoreceivingyourreplay/meetingyouattheconference.Bestregards,JaumeGrauBranchDirectorSavingsBankofGirona,EdinburghIV.CasestudyAsksstoanswerthefollowingquestions:1)WhydoyouthinkinterculturaltrainingwouldbeimportantformanagersbeingrelocatedtoIndonesia?2)Whatdoyouthinkthiskindoftrainingconsistsof?Unit6Energy本章教學(xué)目的和要求：1.ListentothetopicofThefutureofnaturalgas,andthendiscusstherelatedsubjects.2.ReadthearticleAdreamofahydrogeneconomy,andthenfinishtheexercises.3.LearnthebusinessskillProblem-solving,andlearnhowtowriteaproposal.4.AcasestudyEnergysavingatSupersun本章教學(xué)重點和難點：1.HelpthessuseProblem-solvingstrategies,whichisveryusefulincommunication.2.AnalyzethelongandcomplexsentencesintheReadingpart.I.Listeninganddiscussion1.Howdoyouunderstandthequotationwords“Thereisnowavewithoutwind”.Doesitsharethesamemeaningwith“Thereisnosmokewithoutfire.”（Everb)Itmeansifpeoplesaybadthingsaboutsomeoneorsomething,thereisprobablyagoodreson.2.Whatpowerdowemainlyrelyontody?Petroleum,naturalgas,coal,hydroelectricity,nuclearpowerandasmllamountfromhydrogen,solarenergy,tidalharness(waves&tides)windpower.II.ReadingandlanguageQ:Readthearticleandidentifythefourmainchallengesinvolvedinswitchingtohydrogenasasourceofenergy?1)Findingwaystoproducehydrogen:Topofthelistofdifficultiesisfindingasimpleandeconomicalwaytoproducehydrogen.(para3)2)Findingwaystostoreit:…storingenoughofitonboardacarhasthemutterlyconfused.Becaus