PassageAPassageBUnit3ReturntoMenuPassageAThinkAboutItReadAboutItTalkAboutItWriteAboutIt1. HaveyoueverreadanyEnglishpublicserviceadvertisements?Canyouappreciatethepublicservicemessagestheyarepromoting?Yes,ofcourse.Forexample,Ihavelearnedfromoneadsayingthatdifferentkindsofusedcansandbottlesshouldbethrownintodifferentdustbinssoastohelpclassifythemforrecycling.NotonlydidImyselfdoso,Ialsoaskedotherpeopletofollowtheadvice.Reference:2. Pleasegiveoneortwoexamplesofadvertisingslogansofpublicservice.Herearesomeexamples:“Smokingisdangerousforpeople’shealth.”“Forthesafetyofyourfamilyandyourself,drivecarefully.”Reference:3. Doyouthinkpublicservicecampaignsarenecessary?Explain.Yes,Ido.Theyhelpraisepeople’sawarenessofsomepublicconcerns.Forinstance,nowadayspeoplehavebecomemuchmoreconsciousaboutenvironmentprotectionandpublicservicecampaignsplayabigpartinit.Reference:ReadAboutItLanguagePointsContentAwarenessLanguageFocusTheAdCouncilataGlance Youmaynotimmediatelyknowusbyname,butyoudoknowus.For59years,theAdCouncilhascreatedtimelyandcompellingpublicservicemessagesforournation.Ourslogansandcharactersaremorethanmemorable—theyraiseawareness,inspireindividualstotakeaction,andsavelives.ThefollowingresultstestifytothepoweroftheAdCouncil’smessagestomakelastingandpositivesocialchange:SmokeyBearandhisfamouswordsofwisdom,“OnlyYouCanPreventForestFires,”arerecognizedby95%ofadultsand77%ofchildren.Launchedin1944,theSmokeyBearForestFirePreventioncampaignisoneofthelongest-runningandfamouspublicserviceadvertisingcampaignsinhistory.SincetheAdCouncilbeganits“FriendsDon’tLetFriendsDriveDrunk”campaign,70%ofAmericanshavetriedtostopsomeonefromdrivingdrunk.In1998,Americaexperiencedthelowestnumberofalcohol-relatedfatalities(15935)sincetheU.S.DepartmentofTransportationbeganmaintainingtheserecords.Thetaglineisthemostrecognizedanti-drinkinganddrivingsloganinAmerica.TheUnitedNegroCollegeFundhasbeenremindingAmericansthat“AMindIsaTerribleThingtoWaste,”since1972.UNCFhasraisedover$1.4billion,andhelpedmorethan300000minoritystudentsgraduatecollege.SincetheCrashTestDummies,VinceandLarry,wereintroducedtotheAmericanpublicin1985,safetybeltusagehasincreasedfrom21%to70%,savinganestimated75000lives.Sincecreatingthecategoryofpublicserviceadvertisements(PSAs)in1942,theAdCouncilhasplayedanincreasinglycriticalroleinourchangingsociety.TheWarAdvertisingCouncil,aprivate,non-profitorganization,wasfoundedtorallysupportforWorldWarII-relatedefforts.TheWarAdCouncilproducedPSAcampaignsthatraised$35billioninWarBonds,encouragedtheplantingof50millionVictoryGardens,remindedpeoplethat“LooseLipsSinkShips,”andrecruited2millionwomenintothejobforcethroughthepowerfulsymbol,“RosietheRiveter.”AftertheWar,thePresidentaskedtheWarAdCounciltocontinueasapeacetimepublicserviceorganizationtohelpsolvethemostpressingsocialissuesoftheday.Hence,theAdCouncilwasborn.TheAdCouncil’smissionistoidentifyaselectnumberofsignificantpublicissuesandstimulateactiononthoseissuesthroughcommunicationsprogramsthatmakeameasurabledifferenceinoursociety.Tothatend,theAdCouncilmarshalsvolunteertalentfromtheadvertisingandcommunicationsindustries,thefacilitiesofthemedia,andtheresourcesofthebusinessandnonprofitcommunitiestocreateawareness,fosterunderstandingandmotivateaction.Asthenation’sleadingproducerofPSAs,theAdCouncilhascreatedmorethan1000publicservicecampaignsconcerningcriticalissuessuchascrimepreventionanddrugabuse,andhasbroughtissuessuchaschildabuse,recyclingandAIDStonationalattention.In1995,tomaximizetheimpactofallofthecampaigns,theAdCouncil’sBoardofDirectorsvotedunanimouslytoadoptanew,ten-yearinitiativetohelpAmericanswhocan’tspeakforthemselves—ourchildren.Dubbed“Commitment2000,”itsobjectiveistoraiseawarenessandstimulateindividualstotakepositiveaction,sothatournation’schildrenwillhaveabetterchanceofachievingtheirfullpotential. ForthepasttwoyearstheAdCouncilhasbeenfrequentlylistedasaTop25InternetAdvertiser,accordingtoNielsen/NetRatingsrankings,registeringapproximately11billionimpressionsin2000.Theorganization’swebsite,,featuresallofthecampaigns.TheAdCouncil’spledgeistoremaincommittedandvigilantinestablishingafootholdforpublicserviceadvertisinginarapidlychangingmedialandscape. SincethetragediesofSeptember11th,Americanshaveexperiencedprofoundgriefandimmobilizingfearthathasshakenbeliefs,threatenedsecurityanddeepenedtheeconomicdecline.TheAdCouncilreachedouttothefederalgovernmentaswellasimportantnationalnon-profitswithanoffertocreateandalsodistributetheircrisis-relatedmessagestomediaoutletsnationwide.Thesenewmessagesaredesignedtoinform,inspireandinvolveallAmericanstoparticipateinactivitiesthatwillstrengthenthenationandhelpwinthewaronterrorism.Ourslogansandcharactersaremorethanmemorable—theyraiseawareness,inspireindividualstotakeaction,andsavelives.Paraphrase

?Key

Notonlyareourslogansandcharactersenjoyable,theyalsomakepeoplebeawareofsocialissues,takepartinandcontributetosocialactivities.memorable

adj.—

whichisworthrememberingExamplesThiswasindeedthemostmemorabledayofmylife.Theexperiencewasmemorableforallofus.inspire

v.—

encouragein(someone)theabilitytoactExamplesWeneedanewcaptain—someonewhocaninspiretheteam.Successinspiresusforfreshefforts.takeaction—

starttodosomething,begintoactExamplesThegovernmenthaspromisedtotakequickactionontheenergycrisis.Thepolicetookfirmactiontodealwiththeriots.testify

v.—

bearwitness;serveasproofExamplesTheteachertestifiedtothepupil’sabilityandwillingnesstoworkhard.Herrealfacetestifiedtoherguilt.positive

adj.— practicalandconstructive;thatdefinitelyhelpsExamplesHealwayshassomepositiveideasoncompanypolicies.Hetakesaverypositiveattitudewhencorrectingpupils’mistakes.launch

v.—

getstarted;setgoingExamplesThegovernmenthaslaunchedanewplantobuildmorehouses.Thefirmlaunchedthenewproductwithabigadvertisingcampaign.experience

v.—

observeorparticipateineventsasabasisofknowledge;sufferorknowasexperienceExamplesSheexperiencedagenuinefeelingofquiethappiness.Ourcountryhasexperiencedgreatchangesinthelastthirtyyears.minority

n.—

asmallpartofapopulationwhichisdifferentfromtherestinrace,religion,etc.ExamplesLawswerepassedtoprotectreligiousminorities.Peopleof21minoritiesliveinthearea.estimate

v.—

formjudgmentsabout;calculate(theloss,value,size, etc.)ExamplesShemadeplansandestimatedmeansandresources.Iaskedthreebuildingfirmstoestimatefortherepairstotheroof.category

n.—

divisionorclassinacompletesystemorgroupingExamplesHelengroupsallpeopleintotwocategories:thoseshelikesandthoseshedislikes.Thisbookfallsintothecategoryofreferencebook.TheWarAdvertisingCouncil,aprivate,non-profitorganization,wasfoundedtorallysupportforWorldWarII-relatedefforts.Paraphrase

?Key

TheWarAdvertisingCouncil,whichwasnotestablishedbythegovernmentorforprofit,wasaimedatencouragingpeopletosupportWorldWarII.rally

v.—(causeto)comeorbringtogetherforapurposeExamplesTorallypeopleistobringthemtogetherforagreatunitedeffort.Thewholenationralliedtohelpthegovernmentwiththewar.recruitv.—getsomebodytodosomethingExamplesThewartimegovernmentfirstrecruitedmen(intotheforce)fromnonessentialindustries.Thecoachrecruitednineboysforthebaseballteam.symbol

n.—asign,shape,image,orobjectwhichrepresentsa person,idea,value,etc.ExamplesThelionisoftenusedasasymbolofcourage.Thedoveisthesymbolofpeace.TheAdCouncil’smissionistoidentifyaselectnumberofsignificantpublicissuesandstimulateactiononthoseissuesthroughcommunicationsprogramsthatmakeameasurabledifferenceinoursociety.Paraphrase

?Key

TheAdCouncil’smaingoalistodecideonafewofvitalwell-chosenpublicissuesandencouragepeopletodosomethingthathelpstoimprovethesocietythrougheffectivecommunicationsprograms.stimulate

v.—make...moreactiveoralertExamplesHewasstimulatedintogreaterefforts.Praisestimulatedthechildtostudyhard.makea/thedifference—

seeorshow(twothings)tobedifferentExamplesIfyoudoso,itwillmakeagreatdifference.Theextramoneywouldhavemadeallthedifference.motivate

v.—

providesomeonewithareasonorcausefordoingsomethingExamplesHewasmotivatedonlybyhiswishtohelp,andexpectednothinginreturn.Thesechildrenjustsitaroundalldaydoingnothing;theyneedsomethingtomotivatethem.concerning

prep.—about;withregardtoExamplesHewrotetomeconcerningabusinessarrangement.Thisis,Ibelieve,allthenewsconcerningthesociety.abuse

n.—wronguse;badorcrueltreatmentExamplesHerearesomerecentabusesoftheword.Childabuseisapunishableoffence.adopt

v.—take(anidea,custom,etc.)anduseExamplesIlikeyourmethodsofteachingandshalladopttheminmyschool.Congressadoptedthenewmeasures.speakfor—

expressthethoughts,opinions,etc.of...ExamplesSpeakingformyself,Ifindthehousingquitesatisfactory.Heisoldenoughtospeakforhimself.approximately

adv.—verynear(to);verynearlyExamplesApproximately50peopleattendedthelecture.Itisapproximatelyteno’clock.pledge

n.—asolemnpromiseoragreementExamplesHewasunderpledgetospendthemoneyinthebestway.Hegaveapledgetohandletheaffairinafriendlymanner.grief

n.—greatsorroworfeelingsofsufferingExamplesShewentnearlymadwithgriefafterthechilddied.Noonecouldconsolethemintheirgrief.threaten

v.—warntohurt,killorpunishsomebodyExamplesThewholenationisthreatenedwithstarvation.Thewarthreatenedthepeaceofthewholeworld.decline

n.—

goingfromabettertoaworseposition,orfromhighertolowerExamplesOurbusinesshasgoneintoadeclinethisyear.Thereisasharpdeclineinsportsinourtown.TheAdCouncilreachedouttothefederalgovernmentaswellasimportantnationalnonprofitswithanoffertocreateandalsodistributetheircrisis-relatedmessagestomediaoutletsnationwide.Paraphrase

?Key

TheAdCouncilappealedtotheAmericangovernmentandthemajornationalnon-profitorganizationsforproducinganddistributingmessagesaboutthe9-11disastertovariousmediaoutletsthroughoutthecountry.distribute

v.—divideamongseveralormanyExamplesTheteacherdistributedtheexaminationpaperstotheclass.Hrm

v.—tell;giveinformationtoExamplesIinformedhim(about)wheretogo.Hewouldliketobeinformedofanynewdevelopments.Readandthink

Exercise2Exercise3ContentAwarenessEx.2 Workwithyourpartnerandanswerthefollowingquestions.1. WhatkindofinstitutionistheAdCouncilaccordingtothepassage?TheAdCouncilisapublicserviceorganizationthathelpstosolvethemostpressingsocialissues.Reference:Ex.2 Workwithyourpartnerandanswerthefollowingquestions.2. WhateffectsdothePSAslogansusuallyproduceonpeople?Theycanraisepeople’sawareness,inspireindividualstotakeaction,andsavelives.Reference:Ex.2 Workwithyourpartnerandanswerthefollowingquestions.3. WhatisthepurposeofUNCF?ThepurposeofUNCFistohelpminoritystudentstograduatefromcollege.Reference:Ex.2 Workwithyourpartnerandanswerthefollowingquestions.4. WhatdodummiesVineandLarryremindpeopleof?Theyremindpeopleofwearingsafetybelts.Reference:Ex.2 Workwithyourpartnerandanswerthefollowingquestions.5. Whatroledopublicserviceadvertisementsplayinsociety?Publicserviceadvertisementsplayanimportantroleinsociety.Theycanhelppeopleraiseawarenessofenvironmentalprotection,reducetrafficaccidents,savewaterandenergy,etc.Reference:Ex.3 Decidewhetherthefollowingstatementsaretrue(T)orfalse(F)accordingtothepassage.__1 TheslogansandcharacterscreatedbytheAdCouncilaremeant forpeopletorememberthem.__2 SincetheAdCouncilbeganits“FriendsDon’tLetFriendsDrive Drunk”campaign,75000liveshavebeensaved.__3 “RosietheRiveter”wasacharacterintroducedbytheWarAd Counciltoencouragewomentojointhejobforce.__4 “Commitment2000”isacampaignthathelpsAmericanchildrento haveabetterchanceofachievingtheirfullpotential.__5 IntheInternetage,theAdcouncilstillsucceedsinestablishinga footholdforpublicserviceadvertising.Checkup__1 TheslogansandcharacterscreatedbytheAdCouncilaremeant forpeopletorememberthem.__2 SincetheAdCouncilbeganits“FriendsDon’tLetFriendsDrive Drunk”campaign,75000liveshavebeensaved.__3 “RosietheRiveter”wasacharacterintroducedbytheWarAd Counciltoencouragewomentojointhejobforce.__4 “Commitment2000”isacampaignthathelpsAmericanchildrento haveabetterchanceofachievingtheirfullpotential.__5 IntheInternetage,theAdcouncilstillsucceedsinestablishinga footholdforpublicserviceadvertising.TFTTFEx.3 Decidewhetherthefollowingstatementsaretrue(T)orfalse(F)accordingtothepassage.LanguageFocusReadandcomplete:

Exercise4

Exercise5

Exercise6Readandtranslate:

Exercise7Readandsimulate:

Exercise81. Wegaveupthehouse,becauseof____________considerations.economic

abuse inspire concerning estimate economicdistribute motivate measurable maximize create2. Thevalueofthepaintingwas____________atseveralthousanddollars.estimated

Ex.4 Fillintheblankswiththewordsgivenbelow.Changetheformwherenecessary.3. Thenewtaxwillnothaveany____________impactonthelivesofmostpeople.measurable

4. Iwasgreatly____________toworkhardbyherexample.inspired

Ex.4 Fillintheblankswiththewordsgivenbelow.Changetheformwherenecessary.abuse inspire concerning estimate economicdistribute motivate measurable maximize create5. Thecompany’smainfunctionisto____________profit.maximize6. Theprofit-sharingplanisdesignedto____________thestafftoworkhard.motivateEx.4 Fillintheblankswiththewordsgivenbelow.Changetheformwherenecessary.abuse inspire concerning estimate economicdistribute motivate measurable maximize create7. Almostallourelectricityis____________byheatingwatertoformhigh-pressuresteam.created8. Thousandsofsoldiersareworkingto____________foodandblanketstotherefugees.distributeEx.4 Fillintheblankswiththewordsgivenbelow.Changetheformwherenecessary.abuse inspire concerning estimate economicdistribute motivate measurable maximize create9. Letmeseealltheofficialdocuments____________thesaleofthisland.concerning10. Drugandalcohol____________contributedtoBrian’searlydeath.abusesEx.4 Fillintheblankswiththewordsgivenbelow.Changetheformwherenecessary.abuse inspire concerning estimate economicdistribute motivate measurable maximize createEx.5 Completethefollowingsentenceswithphrasesorexpressionsfromthepassage.Changetheformwherenecessary.1. Althoughit’sabigcompany,thedirectorknowsallthestaff____________.byname2. Theactressreallyhatedtoplaythesweet,passivewomanthataudiences____________her____________.identify,withEx.5 Completethefollowingsentenceswithphrasesorexpressionsfromthepassage.Changetheformwherenecessary.3. Thetowncouncildecidednotto____________thefinancialaffairofthefirm.participatein4. I’mreadytodecide,butIcan’t____________mycolleagues.speakforEx.5 Completethefollowingsentenceswithphrasesorexpressionsfromthepassage.Changetheformwherenecessary.5. Thepolicehadto____________firm____________todealwiththeriots.take,actionEx.6 FillineachblankwithawordfromPassageAaccordingtothedefinitiongiveninthebrackets.Thenumberoftheparagraphinwhichthetargetwordappearsisalsosuppliedinthebrackets.Changetheformwherenecessary.1. Environmental____________hasincreaseddramaticallyoverthepastdecade.(understanding:Para.1)awareness2. Wearehavingdifficultiesin____________well-qualifiedstaff.(getsomebodytojoinsomething:Para.3)recruiting3. Thereislittlewecandoto____________thesekidstoworkhardatschool.(stimulatetheinterestofsomebody:Para.4)motivate4. Policeareanxioustohearanyinformation____________hiswhereabouts.(about:Para.5)concerningEx.6 FillineachblankwithawordfromPassageAaccordingtothedefinitiongiveninthebrackets.Thenumberoftheparagraphinwhichthetargetwordappearsisalsosuppliedinthebrackets.Changetheformwherenecessary.5. Thenewtaxwouldforcecompaniesto____________energy-savingmeasures.(take:Para.5)adoptEx.6 FillineachblankwithawordfromPassageAaccordingtothedefinitiongiveninthebrackets.Thenumberoftheparagraphinwhichthetargetwordappearsisalsosuppliedinthebrackets.Changetheformwherenecessary.1. 我發(fā)現(xiàn)量入為出地過(guò)日子越來(lái)越難了。 (increasingly)livewithinincomeIfinditincreasinglydifficulttolivewithinmyincome.Ex.7 TranslatethefollowingsentencesintoEnglish.increasinglydifficult2. 現(xiàn)代政治家們都試圖以電視講話來(lái)影響普通百姓。 (reachout)reachouttoordinarypeopleModernpoliticianstrytoreachouttoordinarypeopleintheirTVspeeches.Ex.7 TranslatethefollowingsentencesintoEnglish.3. 應(yīng)該幫助學(xué)生對(duì)人生采取積極的態(tài)度。

(adopt)adoptapositiveattitudePupilsshouldbehelpedtoadoptapositiveattitudetolife.Ex.7 TranslatethefollowingsentencesintoEnglish.4. 希望全班同學(xué)參加這些討論。

(participatein)Everyoneintheclassisexpectedtoparticipateinthesediscussions.Ex.7 TranslatethefollowingsentencesintoEnglish.participateinthesediscussions5. 如果你犯了罪就必須受到懲罰。

(crime)commitacrimeIfyoucommitacrimeyoumustexpecttobepunished.Ex.7 TranslatethefollowingsentencesintoEnglish.Ex.8 ReadandcomparetheEnglishsentences,payingattentiontotheiritalicizedparts,andthentranslatetheChinesesentencesbysimulatingthestructureoftheEnglishsentences.1. Youmaynot

immediatelyknowusbyname,butyoudo

knowus.Youmaynot

knowthetheories,butyoudo

knowhowtooperatethemachine.你可能不懂得電腦是怎樣工作的，但你一定知道電腦是我們?nèi)粘Ｉ畈豢苫蛉钡囊徊糠帧?/p>

Simulatedreproduction:Simulatedtranslation:Youmaynotknowhowacomputerworks,butyoudoknowthatitisaninseparablepartinourdailylife.Reference:2. Ourslogansandcharactersaremorethan

memorable—theyraiseawareness,inspireindividualstotakeaction,andsavelives.Forhim,teachingismorethan

ameanstomakealiving—itisalifelongcareer.對(duì)我們來(lái)說(shuō)，電腦不僅僅是一個(gè)計(jì)算工具——它能使人們做很多事情，例如搜索信息，與朋友在線交流，網(wǎng)上購(gòu)物等等。Simulatedreproduction:Simulatedtranslation:Computersaremorethanacalculatingtool–theyenablepeopletodoalotmorethings,suchassearchingforinformation,communicatingwithfriendsonline,shoppingviatheInternet,etc.Reference:3. SincetheCrashTestDummies,VinceandLarry,wereintroducedtotheAmericanpublicin1985,safetybeltusagehasincreasedfrom20%to70%.Sincecomputerswerefirstintroducedto

thepublicintheearly1980s,dramaticchangeshavetakenplaceinourlife.自從那部動(dòng)畫(huà)角色被引入亞洲市場(chǎng)，越來(lái)越多的年輕人成了他的崇拜者。Simulatedreproduction:Simulatedtranslation:SincethecartoonwasintroducedtotheAsianmarket,moreandmoreyoungpeoplehavebecomehisfans.Reference:4. TheAdCouncil’smission

isto

identifyaselectnumberofsignificantpublicissues.Hethinkshismissioninlifeisto

protecttheweakandthepoor.她覺(jué)得幫助老年人是她的天職。

Simulatedreproduction:Simulatedtranslation:Shefeelsthathermissioninlifeistohelpoldpeople.Reference:5. AftertheWar,thePresidentaskedtheWarAdCounciltocontinueasapeacetimepublicserviceorganizationtohelpsolvethemostpressingsocialissuesoftheday.Hence,theAdCouncilwasborn.Thecostoftransportisamajorexpenseforanindustry.Hence,thefactorylocationisanimportantconsideration.最近幾個(gè)月，犯罪持續(xù)上升。因此我們需要增加警力保護(hù)。Simulatedreproduction:Simulatedtranslation:Crimehasbeenontheincreaseinrecentmonths.Hence,weneedmorepolicetoprotectus.Reference:Ex.9 Lookatthefollowingpublicserviceadvertisements.HaveadiscussionwithyourpartnerandshareyourviewonwhatpublicserviceadvertisementcandoforusinChina.Thefollowingwords,phrasesandsentencepatternsmaybeofhelptoyou.WordsandphraseslikelytobeusedSentencepatternslikelytobeusedpublicinterestTheyaremorethanmemorable—they...raiseawarenessSincethexxxcampaign...inspireindividualsItsmissionisto...advertisingcampaign

Thexxxcampaignremindspeoplethat...take/motivate/stimulateactionTheyplayacriticalrolein...socialissuesIthasbroughtissuessuchasxxxtonationalattention.playanimportantroleItsobjectiveis...identifyTheyaredesignedto...makeadifferenceberecognizedbytothatendReference Publicserviceadvertising,withitsfocusonpublicwelfare,isverypopulararoundtheworld.Oftentimeswecomeacrosspublicserviceadvertisementswithcatchyslogansandvividcartooncharacters.Thegeneralpublicliketheseadvertisements.Asamatteroffact,manyoftheseadvertisementsaremorethanmemorable–theyraiseawarenessandinspirepeopletoactinanupright,moralwayandengageinphilanthropy.Theymotivatepeopletojoininsocialstrugglebetweengoodandevil. Likeelsewhere,publicserviceadvertisinginChinaalsoplaysamajorroleinimprovingpublicwelfare.ManypublicserviceadvertisementshavebeencreatedtoencouragepeopletosayNOtosmokinganddrugabuse,andtoshowconcernforenvironmentandhomelesschildrenetc.CelebritiessuchasJackieChenandYaoMinghavetakenanactivepartinthepublicserviceadvertising,andfortheirpersonalcharm,theyhaveinfluencedalotofpeopleindoinggoodtosociety.ReferenceEx.10 Writeashortpassageofaround80wordsexplainingthefunctionsofpublicserviceadvertisements.Thefollowingtwopointsshouldbeincludedandthepossiblekeywordsandphrasesaregiventohelpyou.Reference_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Publicserviceadvertisementsplayaveryimportantroleineverycountry. publicinterest,raiseawareness,inspireindividualsWeneedmoreandbetterpublicserviceadvertisements. identify,socialissues,criticalissues,take/motivate/stimulateaction, makeadifference,create,mission,reachouttoAB Publicserviceadvertisingplaysaveryimportantroleineverycountry.Itusuallytargetsatoneofthemostpressingsocialissues.Differentkindsofpublicserviceadvertisementsarecreatedtoraiseawareness,inspirepeopletoactinanupright,moralwayandengageinphilanthropy.Theymotivatepeopletojoininsocialstrugglebetweengoodandevil. IntheInternetage,advertisinghasbeendevelopingfastalongwiththeadvancementofinformationtechnology.Toremaincommittedandvigilantinestablishingafootholdforpublicserviceadvertisinginarapidlychangingmedialandscape,weneedmoreandbetterpublicserviceadvertisements.ReferencePassageBThinkAboutItReadAboutItBeforereadingPassageB,describethepicturestoyourclassmates.1. Whataretheadvantagesanddisadvantagesofadvertisements?Listasmanyasyoucanthinkof.Reference:Someoftheadvantagesofadvertisementsare:amoreefficientwaytopromoteproductsformanufacturers(e.g.launchingnewproducts,promotionsales);quickeraccesstopotentialcustomers(e.g.advertisingonradioandTV,innewspapersandmagazines,throughadbrochuresandinstructionsheets,etc);convenientforcomparingpricesandspecificationsofthecommoditiesadvertisedbydifferentsuppliers;real-timeinformationsources(rmationofjobvacancies);aquickandstrongmeansofpublicserviceeducation(e.g.publicserviceadvertisementsaboutAIDS,cancer).1. Whataretheadvantagesanddisadvantagesofadvertisements?Listasmanyasyoucanthinkof.Reference:Someofthedisadvantagesofadvertisementsare:misleadingandfalseinformationandclaims(e.g.exaggerationofthequalityofthepromotedproducts);negativeinfluenceonpeople’smindandhealth(e.g.alcoholandtobaccoadvertising).2. Doyouthinkadvertisementsmayaffectyourshoppingbehavior?Explain.Reference:Iwouldagreewithwhathappenswithregardstoemotions.Ifanadiscapableofstrikingaconsumerrightattheheartofhisemotions,it’sgottobeeffective.Thisiswhymanufacturersare