TheAgeofAdvertisingUNITTHREE當(dāng)前1頁(yè)，總共136頁(yè)。BackgroundInformationAdvertisingistheprocessofpublicizingaproductorservice,

usuallyinordertoin-creasesales.

Insomecasesitisusedtodiscouragesales(e.g.

ofcigarettes)ortopro-motenon-commercialactivities(e.g.roadsafety).Althoughsome2%ofthegrossnationalproductintheUKandsome3%in-theUSAisspentonadvertising,thereisnoevidencetoshowthatadvertisingactuallypersuadespeopletobuythingstheydonotwant.當(dāng)前2頁(yè)，總共136頁(yè)。BackgroundInformationConsumeradvertisingseekstosellonebrandedproductattheexpenseofothers,topublicizeamanufacturer'snamewhenhisproductisthesameaseveryoneelse's,

ortopersuadepeoplethatacategoryofproductsshouldbeboughtinpreferencetosome

othercategory.

Tradeadvertisingisrestrictedtospecificsectionsofthepublic(e.g.-

doctorsorcaterers).Advertisementsmaybeinformative,assistingpurchaserstomakea

choicebetweenproducts,orpersuasive,

in當(dāng)前3頁(yè)，總共136頁(yè)。BackgroundInformationwhichcaseitmayexaggeratesomeaspectofaproductbyappealingtothepurchaser'simageofhimself.

Advertisingiscarriedoutbythepress

(70%-75%),bytelevisionandradio(20%-25%),andonbuses,incinemas,andatthepointofsale.TheindustryintheUKandUSAislargelyinthehandsoftheadvertisingagencies,whichworkcloselywiththeirclientsresearching,copy-writing,andproducingtheadvertisementsaswellasbookingspaceinthepressandtimeforbroadcasting.

當(dāng)前4頁(yè)，總共136頁(yè)。IntroductionModernadvertisingisamajorindustrywhichhasengagedmanytalentedartistsinthedesignofthelayoutoftheadvertisements.

Ithasalsoinvolvedscientistsindifferentfieldsofstudysuchaspsychology,sociology,anthropology,etc.

Hugeamountof

moneyhasbeenspentontheconsumersurveys,designofthelayoutandthepublicationoftheads.

Allthisefforthasbeenmadetoattracttheattentionorstirtheimpulseofthe當(dāng)前5頁(yè)，總共136頁(yè)。Introductionpublicsoastopromotethesalesandturnover.Likeitornot,theadvertisementwillcontinuetobepartofourdailylife.Wecan'tsimplyavoidseeingonewhereverwegoandwhateverwedo.Livingwithitmaybeabestalternativeexistingnow.當(dāng)前6頁(yè)，總共136頁(yè)。LanguagePoints當(dāng)前7頁(yè)，總共136頁(yè)。1.feature:以…為特色，是…特色；表演，刊登，展出，介紹Thenovelfeaturestherurallifeinasmall

Englishvillageinthe19thcentury.ThisfilmfeaturesanewBritishactress.當(dāng)前8頁(yè)，總共136頁(yè)。1.feature:以…為特色，是…特色；表演，刊登，展出，介紹晝夜服務(wù)是這家店的特色這家店以晝夜服務(wù)為特色Thisstorefeaturesround-the-clockservice.Round-the-clockservicefeaturesthisstore.當(dāng)前9頁(yè)，總共136頁(yè)。1.feature:以…為特色，是…特色；表演，刊登，展出，介紹ThisartgalleryfeaturesNorthAmericanart.這家藝術(shù)館展出北美藝術(shù)。當(dāng)前10頁(yè)，總共136頁(yè)。1.feature:以…為特色，是…特色；表演，刊登，展出，介紹今天的報(bào)紙登了一篇關(guān)于健康的文章Today’snewspaperfeaturesanarticleabouthealth.當(dāng)前11頁(yè)，總共136頁(yè)。CliftonWebb

克里夫頓·韋伯11,111889–10,131966U.S.A.actor,operasingeranddancer當(dāng)前12頁(yè)，總共136頁(yè)。CliftonWebb

Webbco-starinthe1944thrillerLaura(20thCenturyFox)Hewasaninstanthit,andhereceivedAcademyAwardnominations.當(dāng)前13頁(yè)，總共136頁(yè)。作為演員的電影作品(數(shù)量：21)美國(guó)影史百部佳片AFI's100Years,100Thrills:America'sMostHeart-PoundingMovies-------(2001)SatanNeverSleeps-------(1962)HolidayforLovers-------(1959)TheRemarkableMr.Pennypacker-------(1959)愛琴海奪寶記BoyonaDolphin-------(1957)CliftonWebb電影作品列表：(

22部)當(dāng)前14頁(yè)，總共136頁(yè)。冒充者，諜海浮尸TheManWhoNeverWas-------(1956)Woman'sWorld-------(1954)泉水中的三枚硬幣/羅馬之戀ThreeCoinsintheFountain-------(1954)鐵達(dá)尼郵輪沉浸記/泰坦尼克號(hào)沉沒記Titanic-------(1953)MisterScoutmaster-------(1953)春光花月StarsandStripesForever-------(1952)Dreamboat-------(1952)CliftonWebb電影作品列表：(

22部)當(dāng)前15頁(yè)，總共136頁(yè)。Mr.BelvedereRingstheBell-------(1951)Elopement-------(1951)ForHeaven'sSake-------(1950)父親大人CheaperbytheDozen-------(1950)校園長(zhǎng)春樹Mr.BelvedereGoestoCollege-------(1949)妙人奇遇SittingPretty-------(1948)剃刀邊緣TheRazor'sEdge-------(1946)死角TheDarkCorner-------(1946)羅娜秘記Laura-------(1944)

CliftonWebb電影作品列表：(

22部)當(dāng)前16頁(yè)，總共136頁(yè)。作為其他職員的電影作品(數(shù)量：1)校園長(zhǎng)春樹Mr.BelvedereGoestoCollege-------(1949)當(dāng)前17頁(yè)，總共136頁(yè)。"ThemanintheHathawayshirt"“哈撒韋”襯衫Hathawayshirtandever-mysteriouseye-patch,1953當(dāng)前18頁(yè)，總共136頁(yè)。"ThemanintheHathawayshirt"1951年，一家小制衣廠老板F.Hathaway登門找大衛(wèi)?歐格威幫忙。大衛(wèi)?歐格威在攝影棚里看到一個(gè)黑色眼罩，而產(chǎn)生“戴黑色眼罩的男人”的廣告創(chuàng)意，為產(chǎn)品增添了神秘感。當(dāng)前19頁(yè)，總共136頁(yè)。"ThemanintheHathawayshirt"他用200萬元表現(xiàn)襯衫高檔，18種穿這種襯衫的人物形象，模特兒由BaronWrange扮演,分別出現(xiàn)在各種背景畫面上,指揮樂團(tuán)、演奏雙簧管、畫畫、擊劍、駕游艇以及玩牌。當(dāng)前20頁(yè)，總共136頁(yè)。"ThemanintheHathawayshirt"在當(dāng)時(shí)，一位英俊的男士戴上眼罩給人以浪漫、獨(dú)特的感覺。哈撒韋襯衫終于在默默無聞116年以后，在數(shù)月之內(nèi)名噪全國(guó)，美國(guó)人最后終于開始體認(rèn)到當(dāng)前21頁(yè)，總共136頁(yè)。"ThemanintheHathawayshirt"穿一件大量生產(chǎn)的廉價(jià)襯衫毀壞形象，實(shí)在是一件愚蠢的事，“哈撒韋”襯衫就日漸流行了它耐穿，為顧客定制，不惜工本的“舒適”剪裁，下擺很長(zhǎng)，可深入你的褲腰。當(dāng)前22頁(yè)，總共136頁(yè)。"ThemanintheHathawayshirt"紐扣是使用珍珠母作成，非常大，男子氣?？p紉高雅，用世界最有名的布匹?！肮鲰f”襯衫是緬因州的小城渥特威的一個(gè)小公司的手藝人所縫制的。他們老老少少的在那里工作了已整整114年。當(dāng)前23頁(yè)，總共136頁(yè)。Outrage復(fù)合詞out＋ragen.①義憤，憤慨；②暴行，駭人聽聞

【常用搭配】anoutrageagainst/on/uponsth.eg.對(duì)正義的嚴(yán)重?fù)p害

vt.激起…的義憤，激怒（常用于被動(dòng)語態(tài)）

eg.物價(jià)大幅上漲的消息一公布他們義憤填膺。

WordforBand6Theywereoutragedbytheannouncementofmassivepriceincrease.anoutrageagainstjustice當(dāng)前24頁(yè)，總共136頁(yè)。Whenheheardthenewsthathisresearchwasstolenbyacolleague,hereactedwithasenseof_____.A.outlookB.outlawC.outrageD.outbreakWordforBand6C.當(dāng)他獲悉他的研究成果被一個(gè)同事剽竊的消息他義憤填膺當(dāng)前25頁(yè)，總共136頁(yè)。2.Thereisnoaccidentaboutthis.Thisisnotsomethingthatjustoccurswithoutanycause.當(dāng)前26頁(yè)，總共136頁(yè)。Symbolistpoetryandpainting象征主義者認(rèn)為藝術(shù)所應(yīng)表達(dá)的不是現(xiàn)實(shí)生活，而是意識(shí)所不能達(dá)到的超時(shí)間、超空間，超物質(zhì)、超感覺的“另一世界”，通過景物來暗示另一世界。作家所要闡述的不是現(xiàn)實(shí)的客觀世界，而是個(gè)人主觀的內(nèi)心世界。當(dāng)前27頁(yè)，總共136頁(yè)。Symbolistpainting《自畫像與拉琴的死神》勃克林187275×61厘米，藏于國(guó)立普魯士文化遺產(chǎn)博物館當(dāng)前28頁(yè)，總共136頁(yè)。SymbolistpoetryandOmarKhayya?m歐瑪爾·海亞姆（1048－1122，(又譯獲默·伽亞漠)波斯哲理詩(shī)人。每首四行詩(shī)共四句。一、二、四行協(xié)韻，從形式上看與我國(guó)絕句十分相似?！遏敯菁?，《柔巴依集》。當(dāng)前29頁(yè)，總共136頁(yè)。SymbolistpoetryandOmarKhayya?m天堂不過是欲望滿足的幻景，地獄是火烤靈魂在暗中的投影。我們這么晚才從暗中浮現(xiàn)，這么早又要向暗里消隱。當(dāng)前30頁(yè)，總共136頁(yè)。SymbolistpoetryandOmarKhayya?m最初的泥團(tuán)捏出了最后一個(gè)人，最初播的是最后收成的種；最后結(jié)帳的黎明將讀到的，在最初創(chuàng)世的早晨已經(jīng)寫成。當(dāng)前31頁(yè)，總共136頁(yè)。SymbolistpoetryandOmarKhayya?m我們來去匆匆的宇宙，上不見淵源，下不見盡頭，沒有人能說清楚，我們自何方而來，向何方而走？當(dāng)前32頁(yè)，總共136頁(yè)。SymbolistpoetryandOmarKhayya?m第廿九首“柔巴依”不知什么是根由、哪里是源頭，就像是流水，無奈地流進(jìn)宇宙；不知哪里是盡頭、也不再逗留，我像是風(fēng)兒，無奈地吹過沙丘。當(dāng)前33頁(yè)，總共136頁(yè)。3.…thesorryschemeofthingsastheyareisforeverbeingremoldednearertotheheart'sdesire....thesadstoriesastheyareinventedareoftenrevisedsoastosuitthetasteoftheaudience.(Soistheadvertisement.)當(dāng)前34頁(yè)，總共136頁(yè)。3.…thesorryschemeofthingsastheyareisforeverbeingremoldednearertotheheart'sdesire.事物的令人悲傷的格局事實(shí)上永遠(yuǎn)是按照心靈的愿望鑄造的。當(dāng)前35頁(yè)，總共136頁(yè)。4.getintothehabitof:becomeusedtodoingsthIrisgotintothehabitofcheckinghermailboxwhenshegothomeeveryday.Hegotintothehabitofturningtoliquorwhendepressed.當(dāng)前36頁(yè)，總共136頁(yè)。psychiatricPsychiatristn.精神病醫(yī)師，精神病學(xué)家WordforBand6當(dāng)前37頁(yè)，總共136頁(yè)。LUCKYSTRIKE英美煙草公司“SmokeaLuckytofeelyourLEVELboot!”

“點(diǎn)燃Lucky（幸運(yùn)）牌香煙，享受最佳感覺！”當(dāng)前38頁(yè)，總共136頁(yè)。LUCKYSTRIKE英美煙草公司擁有超過300個(gè)著名品牌，包括好彩（LuckyStrike）、555、健牌（肯特KENT）、希爾頓（Hilton）、總督（Viceroy）、登喜路（Dunhill）、金邊臣（Benson&Hedges）、摩爾（More）等等（其實(shí)北京人熟悉的“都寶”就是英美在中國(guó)合資生產(chǎn)）。全球十億成年吸煙者中，每七個(gè)人就有一位選擇英美煙草的產(chǎn)品。

當(dāng)前39頁(yè)，總共136頁(yè)。綠色清涼版本的LuckyStrike1917年的好彩的女性吸煙運(yùn)動(dòng)廣告當(dāng)前40頁(yè)，總共136頁(yè)。1940年版本的LuckyStrike當(dāng)前41頁(yè)，總共136頁(yè)。早年的一些宣傳海報(bào)當(dāng)前42頁(yè)，總共136頁(yè)。早年的一些宣傳海報(bào)當(dāng)前43頁(yè)，總共136頁(yè)。5.haveawayof:haveamethod,styleormannerofdoingsth;succeedindoingsthFrankhashiswayofgettingthingsdone.Margoalwayshasawayofgettingwhatshedesires.當(dāng)前44頁(yè)，總共136頁(yè)。6.holdtogether:vt./vi.可分開用remainunited使…連接/團(tuán)結(jié)/結(jié)合在一起，使…成一體TheRussellsalwaysholdtogetherintimeofcrisis.Thebodyworkofthecarcanhardlyholdtogether.CrisisalwaysholdtheRussellstogether.PhraseforBand6andOurExam當(dāng)前45頁(yè)，總共136頁(yè)。clann.宗族，家族clan與tribe都有“族”的意思，如何區(qū)分？clan強(qiáng)調(diào)“姓氏，家庭”tribe強(qiáng)調(diào)“部落，種族”WordforBand6當(dāng)前46頁(yè)，總共136頁(yè)。mysticn.神秘主義者adj.神秘的，玄妙的；神秘主義者的WordforBand6當(dāng)前47頁(yè)，總共136頁(yè)。communaladj.公共的，集體的，共有的WordforBand6當(dāng)前48頁(yè)，總共136頁(yè)。7.communalparticipation:gettinginvolvedortakingpartinagroupcollectively當(dāng)前49頁(yè)，總共136頁(yè)。8.asenseofmysticcommunion:afeelingofbecomingamemberofagroupinwhichallthepeoplehaveacommonbelief當(dāng)前50頁(yè)，總共136頁(yè)。verdictn.①裁定；②定論，判斷性意見Very(真實(shí))+dict(言論)eg.predictcontradictWordforBand6預(yù)言與…發(fā)生矛盾當(dāng)前51頁(yè)，總共136頁(yè)。9.associateinthemindswith:jointogetherorconnect(ideas)inthemindDarwinisalwaysassociatedwiththetheoryofrevolution.Insomecultures,owlisassociatedwithevilspiritormisfortune.當(dāng)前52頁(yè)，總共136頁(yè)。hygienen.衛(wèi)生，保健學(xué)dentalhygienedomestichygieneWordforBand6口腔衛(wèi)生家庭衛(wèi)生當(dāng)前53頁(yè)，總共136頁(yè)。hygienen.衛(wèi)生，保健學(xué)personalhygieneenvironmenthygienefoodhygieneWordforBand6環(huán)境衛(wèi)生食品衛(wèi)生個(gè)人衛(wèi)生當(dāng)前54頁(yè)，總共136頁(yè)。hygienen.衛(wèi)生，保健學(xué)mentalhygienephysicalhygieneWordforBand6心理衛(wèi)生生理衛(wèi)生當(dāng)前55頁(yè)，總共136頁(yè)。grotesqueadj.①怪誕的，荒誕不經(jīng)的，荒唐的②奇形怪狀的，奇異的，丑陋的n.形狀怪誕的圖案，怪人，怪物WordforBand6當(dāng)前56頁(yè)，總共136頁(yè)。Thankstoprep.多虧…由于…PhraseforBand6當(dāng)前57頁(yè)，總共136頁(yè)。10.hook-up:connectionorlinkThehook-upbetweenBBCandAustraliantelevisionisdonebysatellite.當(dāng)前58頁(yè)，總共136頁(yè)。theMedicifamily：美第奇家族，15~18世紀(jì)統(tǒng)治佛羅倫薩和托斯卡納的意大利家族。他們通過經(jīng)商和辦銀行成為豪富，與歐洲許多豪門聯(lián)姻，共出了3個(gè)教皇和2個(gè)法國(guó)皇后。但亦經(jīng)歷了3次放逐（1433~1434，1494~1512，1527~1530）。由于他們對(duì)藝術(shù)的保護(hù)，佛羅倫薩成為歐洲文化的博物館。當(dāng)前59頁(yè)，總共136頁(yè)。theMedicifamily：當(dāng)前60頁(yè)，總共136頁(yè)。當(dāng)前61頁(yè)，總共136頁(yè)。當(dāng)前62頁(yè)，總共136頁(yè)。11.artdealer:personengagedincommercialpurchasesorsalesofartisticworks當(dāng)前63頁(yè)，總共136頁(yè)。MoulinRouge當(dāng)前64頁(yè)，總共136頁(yè)。MoulinRouge當(dāng)前65頁(yè)，總共136頁(yè)。turnovern.①營(yíng)業(yè)額，成交量②人員調(diào)整，人員更替率WordforBand6當(dāng)前66頁(yè)，總共136頁(yè)。12.acaseinpoint:anexamplewhichisrelevanttothematterbeingdiscussed當(dāng)前67頁(yè)，總共136頁(yè)。13.symptomsofvirtueorbeauty:signsthatshowhighqualityorbeauty當(dāng)前68頁(yè)，總共136頁(yè)。14.

creepinto:

不知不覺到來，漸漸產(chǎn)生/出現(xiàn)comeintogradually,unconsciouslyConfidenceandpowerofthoughtanddecisiongrewdim,andfearcreptintoourhearts.當(dāng)前69頁(yè)，總共136頁(yè)。15.ineffect:infact;

practically;actually;forallpracticalpurposeThehousewithallitscontentsis,ineffect,crushedintoalumpofdebris.Thethemesofthetwobooksare,ineffect,identical.當(dāng)前70頁(yè)，總共136頁(yè)。16.turnourfacesawayfrom:evade;avoid;escapefrom當(dāng)前71頁(yè)，總共136頁(yè)。17.displayadvertising:visualadvertising圖文廣告當(dāng)前72頁(yè)，總共136頁(yè)。Holdbackhinder,restrain,orpreventtheprogressordevelopmentof妨礙PhraseforBand6當(dāng)前73頁(yè)，總共136頁(yè)。stuntn.①驚險(xiǎn)動(dòng)作，特技，特技表演。②噱頭，引人注意的舉動(dòng)eg.stunt-manvt.阻礙…正常發(fā)育，使…停止發(fā)展eg.小孩抽煙會(huì)妨礙發(fā)育。WordforBand6Ifachildsmokescigarette,itcanstunthisgrowth.電影替身當(dāng)前74頁(yè)，總共136頁(yè)。hitchvt.①免費(fèi)搭(車旅行)②(用繩、鉤等)系住，拴住，鉤?、?up)急速提起(或拉起)vi.免費(fèi)搭車旅行n.①故障，障礙②急提，急拉【常用搭配】gethitched=behitchedup結(jié)婚hitchup拉起(坐時(shí)把膝部褲管稍向上拉，以保持褲線挺直)withoutahitch毫無障礙，順利無阻WordforBand6當(dāng)前75頁(yè)，總共136頁(yè)。contrivevt.①謀劃，策劃②設(shè)法做到③設(shè)計(jì)，想出【用法】加名詞；加不定式eg.她不知怎的設(shè)法弄到了音樂會(huì)門票。WordforBand6Somehowshecontrivedtogettheticketsfortheconcert.當(dāng)前76頁(yè)，總共136頁(yè)。18.astormoforders:asuddenburstoforders;agoodnumberofordersatthesametune.當(dāng)前77頁(yè)，總共136頁(yè)。extractvt.①取出，抽出，拔出②提取，提煉，榨?、郢@得，索?、苷?，抄錄n.①摘錄，選段②提出物，精華，汁【常用搭配】extractsth.Fromsb./sth.

從…中拔出，從…中提煉出WordforBand6當(dāng)前78頁(yè)，總共136頁(yè)。extracteg.Thepolicefinallyextractedtheinformationafterhoursofquestioning.WordforBand6警方經(jīng)數(shù)小時(shí)盤問終于套得這一情報(bào)。當(dāng)前79頁(yè)，總共136頁(yè)。extractItisnothardforusto____oilfromshale.A.contractB.compressC.withdrawD.extractWordforBand6從頁(yè)巖中提取石油并不困難。D.當(dāng)前80頁(yè)，總共136頁(yè)。19.belikenedto:becomparedtoLoveisoftenlikenedtoajourney.(likenlovetoajourney)Advertisingislikenedtoanabstractart.

(likenadvertisingtoanabstractart)當(dāng)前81頁(yè)，總共136頁(yè)。anthropologyanthropologistn.人類學(xué)家，人類學(xué)者WordforBand6當(dāng)前82頁(yè)，總共136頁(yè)。20.socialandpsychologicallandscape:anoverallpictureofthesocialconditionandpeople'swayofthinking當(dāng)前83頁(yè)，總共136頁(yè)。mergevt.合并merge(together)mergeAwithBmergeAandB(together)我們可以把兩家小公司合并成一個(gè)大企業(yè)。WordforBand6Wecanmergetwosmallbusinesses(together)intoalargerone.當(dāng)前84頁(yè)，總共136頁(yè)。mergevi.逐漸消失，或變成另一種事物。merge(intosth.)暮色蒙蒙，逐漸一片漆黑WordforBand6Twilightmergedintototaldarkness..當(dāng)前85頁(yè)，總共136頁(yè)。mergemingle;mix;blendWordforBand6當(dāng)前86頁(yè)，總共136頁(yè)。21.institchesoflaughter:laughinguncontrollably捧腹大笑，忍俊不禁Thestoryhadusinstitchesoflaughter.Theaudiencewereinstitchesoflaughterwhenacomicshowwasperformedonstage.當(dāng)前87頁(yè)，總共136頁(yè)。Goaboutsettoworkat開始著手（工作）；忙于做『不用于被動(dòng)語態(tài)』PhraseforBand6當(dāng)前88頁(yè)，總共136頁(yè)。22.Thereasonthisdoesnothappenisnotthat…barrageofappealsthatwegoaboutourbusiness,"aswesay.Thereasonwhywedonotlaughsohardisnotthatweareunaffectedbythesefantasticappealstoourpassion,

butthatwehavebecomesoweakandinsensitive,surroundedbyagoodnumberofappealsconvincingusthatwearebusywithourbusinessasweusuallysay.

當(dāng)前89頁(yè)，總共136頁(yè)。22.Thereasonthisdoesnothappenisnotthat…barrageofappealsthatwegoaboutourbusiness,"aswesay.becomehardenedto:belesssensitivetohardeninto:turninto(fixedform)當(dāng)前90頁(yè)，總共136頁(yè)。22.Thereasonthisdoesnothappenisnotthat…barrageofappealsthatwegoaboutourbusiness,"aswesay.Hebecamehardenedtothecriticismaroundhim.Weshouldresolutelybreakwithconventionalrulesandregulationsthathaveoutlivedtheirusefulnessandhardenedintodogmas.當(dāng)前91頁(yè)，總共136頁(yè)。throbvi.①有節(jié)奏的震動(dòng)，有規(guī)律地顫動(dòng)②（急速?gòu)?qiáng)烈的）跳動(dòng)，搏動(dòng)n.有節(jié)奏的震動(dòng)，跳動(dòng)，搏動(dòng)WordforBand6當(dāng)前92頁(yè)，總共136頁(yè)。Reel（roll的同源異體詞）n.卷軸，卷筒，卷盤vt.卷，繞vi.①搖搖晃晃的移動(dòng)，蹣跚②眩暈，發(fā)昏消防員放出水龍帶WordforBand6Thefiremanreeledthehosepipeout.當(dāng)前93頁(yè)，總共136頁(yè)。Reel（roll的同源異體詞）【考綱短語】reeloff一口氣說，重復(fù)克萊爾一口氣報(bào)出了他邀請(qǐng)來參加聚會(huì)的所有人的名字。WordforBand6Clarereeledoffalistofallthepeopleshe’dinvitedtotheparty.當(dāng)前94頁(yè)，總共136頁(yè)。stimulusn.①促進(jìn)(因素)②刺激(物)vt.stimulate刺激adj.stimulating刺激的【固定搭配】stimulustosth.“對(duì)…的刺激”光是植物生長(zhǎng)的促進(jìn)因素。WordforBand6Lightisastimulustogrowthinplants.當(dāng)前95頁(yè)，總共136頁(yè)。stimulusDrinkcoffeewhenyouaresleepy.It’sagood____andwillhelpkeepyouawake.A.stimulusB.attachmentC.source

D.liquidWordforBand6困了就喝咖啡。因?yàn)榭Х饶艽碳つ?，使你保持清醒。A.當(dāng)前96頁(yè)，總共136頁(yè)。23.dispensewith:managewithout;

getridofSheisnotconfidentenoughtodispensewiththesupportandassistancefromherfriends.Formalityissomethingtodispensewithinsuchinformalcircumstances.Ourhandshakedispensedwiththeneedforacontract.PhraseforBand6andOurExam當(dāng)前97頁(yè)，總共136頁(yè)。24.minglewithvt.使混合，使相混vi.

①混合起來，相混合②相交往，相往來A

sincereapologymingledwithasenseofguiltwasreadilyaccepted.A

painfulmemorymingledwiththeterriblenightmarealmostbrokeherintopieces.WordforBand6andOurExam當(dāng)前98頁(yè)，總共136頁(yè)。24.

minglewith2001年1月第53題Nowthecheersandapplause____inasinglesustainedroar.A.mingledB.concentratedC.assembledD.permeatedWordforBand6andOurExamA.現(xiàn)在歡呼聲與掌聲會(huì)合成了一股持續(xù)的喊聲。當(dāng)前99頁(yè)，總共136頁(yè)。25.bringsthintofocus:causesthtobethecenterofattentionThenecessityoflocatingafactoryformassproductionwasbroughtintofocusatthemeeting.Theprotectionoftheenvironmenthasbeenbroughtintofocusbytheseverityof

thepollutioninthelocality.

Bringanissueintofocus.當(dāng)前100頁(yè)，總共136頁(yè)。Asaruleinmostcases,usually,normallyPhraseforBand6當(dāng)前101頁(yè)，總共136頁(yè)。snobbismSnobn.①勢(shì)利的人②自命不凡的人，自以為有學(xué)問的人。WordforBand6當(dāng)前102頁(yè)，總共136頁(yè)。bureaucracyn.①官僚主義，官僚作風(fēng)②政府機(jī)構(gòu)，官僚指“官僚，政府官員”時(shí)是集合名詞，是總稱；指一個(gè)個(gè)官僚時(shí)則用bureaucrat,例如：Heisabureaucrat.他是一個(gè)官僚。WordforBand6當(dāng)前103頁(yè)，總共136頁(yè)。Conform六級(jí)高頻詞vi.(to/with)①遵守，適應(yīng)，順從②相似，一致，符合【常用搭配】conformwith與…相符合conformto遵從，與…一致

WordforBand6當(dāng)前104頁(yè)，總共136頁(yè)。Conform2000年6月第63題E-mailisaconvenienthighlydemocraticinformalmediumforconveyingmessagesthat____welltohumanneeds.A.adheresB.reflectsC.conformsD.satisfied

WordforBand6作為一種高度大眾化的非正式媒介，電子郵件傳播信息十分方便，非常適合人們的需要。C.當(dāng)前105頁(yè)，總共136頁(yè)。Conform2001年1月第54題Allthestudentshaveto____totherulesandregulationsoftheschool.A.confirmB.confrontC.confineD.conform

WordforBand6當(dāng)前106頁(yè)，總共136頁(yè)。Conform2001年1月第54題Allthestudentshaveto____totherulesandregulationsoftheschool.A.confirm證實(shí)(v.)B.confront正視(v.)C.confine限制(v.)D.conform遵守(v.)

WordforBand6所有的學(xué)生都必須遵守學(xué)校的規(guī)章制度。D.當(dāng)前107頁(yè)，總共136頁(yè)。Conform練習(xí)題Alwayscheckbeforeyoubuythatyourchild’stoy____theofficialsafetystandards.A.caterstoB.conformstoC.correlatetoD.concedesto

WordforBand6買玩具時(shí)要檢查一下是否達(dá)到了國(guó)家安全標(biāo)準(zhǔn)。B.當(dāng)前108頁(yè)，總共136頁(yè)。KeytoExercises當(dāng)前109頁(yè)，總共136頁(yè)。I.ComprehensionoftheTexti.1.A2.B3.C4.A5.A6.C7.B8.A9.B10.B當(dāng)前110頁(yè)，總共136頁(yè)。I.ComprehensionoftheTextii.1.Theadmaynotbeamasterpieceofartisticworklikethoseintheartgallery,butitisanartinthesensethatitmakesuseofalltheartistictechniquesandworksperfectlyinthemarketplace.當(dāng)前111頁(yè)，總共136頁(yè)。I.ComprehensionoftheTextii.2.Bothhavethemagicalpowerandthemodernadvertisingemploysallthetechniquesofsymbolistart.當(dāng)前112頁(yè)，總共136頁(yè)。I.ComprehensionoftheTextii.3.Peoplearesoattractedbyvariouskindsofadsthattheyseemtoliveintheillusionscreatedbytheadswhichpromisethemalifetheydreamabout.當(dāng)前113頁(yè)，總共136頁(yè)。I.ComprehensionoftheTextii.4.Likethetotemisticinstitutioninwhichtotemsocietieswereheldtogetherbyatotemicsymbol,peopleusingthesamebrandofcommoditiesareboundintoaninstitutionbyadswhichpurposelysetupnationalbrandandtotemsforcommunalparticipation.當(dāng)前114頁(yè)，總共136頁(yè)。I.ComprehensionoftheTextii.5.Adsmakepeoplebelievethatusingwell-knownbrandsgivesoneafeelingofbe-longingtoaninstitutioninwhichheactivelyparticipates,thusstrengtheningone'ssenseofmysticcommunion.當(dāng)前115頁(yè)，總共136頁(yè)。I.ComprehensionoftheTextii.6.Asamajorindustry,modernadsabsorbmanyartistswhoexhibittheirtalentintheaddesign.Theconnectionisdualwayinwhichbothbenefit.當(dāng)前116頁(yè)，總共136頁(yè)。I.ComprehensionoftheTextii.7.Thelayout-and-designmanforanadmightbeagreatartistbutnobodywoulddiscoveritbecausepeopleareashamedoftheirowncommercialactivitiesandrefusetoadmitthereexistsanybeautyorvirtue.當(dāng)前117頁(yè)，總共136頁(yè)。I.ComprehensionoftheTextii.8.Advertisementsrepresentinvestmentofalargeamountinthattheycreateappetitesandstirimpulsesinavastreadermass.That'swhytheyhavetobecarefulcontrivedtoappealtothereadermass.當(dāng)前118頁(yè)，總共136頁(yè)。I.ComprehensionoftheTextii.9.Inordertoextractthedollarsfromtheconsumers,anelaborateseriesofconsumersurveysareconductedtoestablishthecharacterofthesocialgroups.Duetothehugecommercialprofit,thiskindofsurveyisdoneinlargerscopethanthatintheuniversities.當(dāng)前119頁(yè)，總共136頁(yè)。I.ComprehensionoftheTextii.10.Thepurposeoftheadistoattractpeople'sattentionanditsmagicpowercanbefeltbythosewhodonotstudyitcarefully.Whenanadislocatedamongothersitappearsquitenormalandservesitspurpose-Howeverwhenitisisolateditseemsfunnyandsometimesabsurd.當(dāng)前120頁(yè)，總共136頁(yè)。I.ComprehensionoftheTextii.11.Fashionscanberegardedasthepopularsubstituteforartandcanbeadoptedasakindofstimulanttostirimpulsesinthevastreadermass.Inthissenseitisregard-edasthelifebloodofadvertising.當(dāng)前121頁(yè)，總共136頁(yè)。I.ComprehensionoftheTextii.12.Tobeinfashiononehastohavecash.Tobesuccessfulonehastobeup-to-datelikeeveryonearoundyou-Thus,successrequirestheabilitytopossessalargeamountofreadymoneytostayinfashion.當(dāng)前122頁(yè)，總共136頁(yè)。III.Vocabulary1.

munal6.merge7.dispense8.scheme9.outraged10.supplant11.reinforced12.contrived

當(dāng)前123頁(yè)，總共136頁(yè)。III.Vocabulary13.mingled14.possession15.unabashed16.likened17.grotesque18.reputed19.nourished20.oratory21.undermined22.inconsolable23.glorified24.irrational25.weird當(dāng)前124頁(yè)，總共136頁(yè)。III.Cmunal8.feeling9.notion10.industry11.connection12.turnover13.goes14.surveys15.establish16.cost17.alone18.potential19.geared20.word當(dāng)前125頁(yè)，總共136頁(yè)。IV.TranslationLotsofpeoplepretendthattheyneverreadadvertisements,butthisclaimishardlybelievable.Itisalmostimpossiblenottoreadadvertisementsthesedays.Justthinkwhatfuntheyoftenprovide!Imaginewhatabusandrailwaystationwouldbelikewithoutadvertisements?Wouldyouenjoygazinghelplesslyatablankwallwhilewaitingforabusortrain?Wouldyouliketoreadadailypaperclosely-printedwithcolumnsofnews?

當(dāng)前126頁(yè)，總共136頁(yè)。IV.TranslationAcheerful,wittyadvert