PPPAGE10/ILM-CreatingtheImpossibleIndustrialLightandMagichascreatedsomeofthemosticonicimagerythatthe ourimagination.Theirpioneeringandbreathtakingvisualeffectshavetransformedthewayweseemovies.Throughtheirmasterfulblendofartandtechnology,theyhaverevolutionizedmovie-makingandhelpedtodefinepopularculture.They’vemadeuswonder.They’vemadeusmarvel.They’vemadeusbelief.industrial?n?d?str??l]adjiconica??kɑn?kadj圖標的；偶像的；象征性的imagery[??m?d??ri]n.圖像；形象化描述imagination[?,m?d???ne??(?)n]n.想象力pioneering[,pa???n?r??]adj.首創(chuàng)的；先驅的breathtaking[?breθte?k??adjvisualv????l]adj.transformtr?ns?f?rmvt.&vimasterful[?m?st?fl]adj技藝精湛的；大師級的blend[blend]n.混合；混合物vt.&vi.混合revolutionize[,rev??lju:??naiz]vt.徹底define[d??fa?n]vt.定義；給……下定義marvelmɑrvl]vi.iconicimagerythemostthatonehaseverseen一個人見過的最……transportsb.to把送到某thereachesofone?simagination超出的想象masterfulblendofartandtechnologyhelptodosthmakesb.sth.=makesth.forsb.為做某IndustrialLightandMagichascreatedsomeofthemosticonicimagerythatcinemahaseverseen.IndustrialLightandMagic工業(yè)光魔someofthemosticonicimagery一些最具標志性的影像然后是that引導的定語從句，來具體修飾imagery：thatcinemahaseverseen.業(yè)所見過的。Forthepast35years35theyhavetransportedustoworlds這里有個結構，叫做transportsb.to，表示“把帶到某地”；另外，有的同用復數(shù)worlds。thereachesofourimagination.超出了我們的想象所能觸及的地方e.reach40degrees.（夏天，白天的氣溫可以達到40度。）reach也可以作名詞，表示“能夠達到或者觸及的范圍”，生活里經(jīng)常和搭配，叫做thereach（超出范圍），比如說：Thepriceofthiscaristhereachofmostpeople.（這輛車的價格超出了大多數(shù)人的承受范圍。）相反，如果說大多數(shù)人都買得起，我們就可以說：ThepriceofthiscarisForthepast35years,theyhavetransportedustoworldstheTheirpioneeringandbreathtakingvisualeffectshavetransformedthewayweseemovies.havetransformed轉變了thewayweseemovies.我們看的方式TheirpioneeringandbreathtakingvisualeffectshavetransformedtheThroughtheirmasterfulblendofartandtechnology,theyhaverevolutionizedmovie-makingandhelpedtodefinepopularculture.Throughtheirmasterfulblendofartandtechnology,通過他們嫻藝術through在這里引導方式狀語，表示“通過”by有方式，比如bytrain,bybus（坐火車、坐汽車）等等，也就是“用……”。這兩個介詞有時候可以互換，但是給人的畫面感是不一樣的，比如說：Hesucceededbyhardwork.（他用努力工作換來了成功。）我們也可以說：Hesucceededthroughhardwork.（他通過努力工作換來了成功。）這個時候大給我們的細節(jié)體會。throughmasterfulblend大師級的融合，什么融合theyhaverevolutionizedmovie-making他們徹底了制作andhelpedtodefinepopularculture.幫助定義了流行文化。helptodosth.也就是“在某事上起到了幫助”。They?vemadeuswonder.They?vemadeusmarvel.They?vemadeus這三句話，都是makesb.sth.（為做某事），相當于makesth.forsb.，madeacakeforyou.工業(yè)光魔創(chuàng)造了一些行業(yè)見過的最具標志性的影像。在過去的35年里，這industrial?n?d?str??l]adj工業(yè)的industry?nd?str?n.“產(chǎn)業(yè)”stry有“鋪開、展開”的意思，所以也可以表示“建造”，比如structure（結構），construction（建設），就都和它相關。destroyd??str??vt.破壞；.是一個領域“象征性的標志”，所以icon也就延伸出了“偶像”的意思。icon指的是一個領域的代表人物，大眾追捧的偶像可以有很多，但imagery?m?d??rin.image，名詞“圖像、形象”。image之所以有“形象”的意思，imitate“模仿”有關。比如說：Manysimitatehisstyleofpainting.（很多藝術家模仿他的繪畫風格。.“腳”）有關，早期專指里為大軍探路的“先頭”，后來引申成了“和行為上走端的人”。比如說：Heisoneoftheleadingpioneersincomputerindustry.（他是電腦產(chǎn)業(yè)的先驅之一。）visualv????l]adjtransformtr?ns?f?rmvt.&vitrans表示“穿過”form是名詞“形式”，transform也就是“從一種形英文就叫做transformers。masterful[?m?st?fl]adjblendblend]n.vt.&vi.blen（可以作動詞，比如說：Blendtheeggsandsugartogether.（把雞蛋和糖摻到拌機”，把多種食材攪拌在一起，這種攪拌機，英文就叫做blender。同義詞，沒有什么區(qū)別，我們也可以說：Mixtheeggsandsugartogether.Volvo（沃爾沃），這款車的名字就表示“轉”，寓意就是“滾滾向前”。revolution這個詞，字面意思是“循環(huán)”，為什么有“”的意思呢？因為本身就是“翻天覆地”的大變化，很像行進中不斷轉動的車輪。defined??fa?nvt.定義；給……de-表示“向下”，在這里表示“徹底”fine我finish（結束）相關，代表的是“終結、界限”，define的意思，ishardtodefine.這個單詞很難定義。marvelmɑrvl]vi.驚嘆n.這個詞很好記，因為有一家公司就叫做Marvel，漢語我們習慣把它叫做“漫威”，漫威公司是專門生產(chǎn)“令人驚嘆的”超能的集散地，所以我們可以通過“漫威”來把marvel表示“驚嘆”迅速記住。凡的”，比如說：Thismovieisreallymarvelous.（這部真的太棒了。）hascre'atedsomeofthemosti'conicimagerythat'cinemahas'ever語音：the咬舌；35咬舌音，同時'35yearstheyhave'transportedusto'worlds語音：they咬舌；'transportedus連讀；worlds卷舌音+be'yondthe'reachesofour語音：be'yondthe，be'yondd不讀；the咬舌；reachesofour連Theirpio'neeringand'breathtaking'visuale'ffects（andn也可以）theyhave'revo'lutionizedmovie-making語調：'wonder,'marvel,be'lief重讀強調；前兩句結尾升調引出下文，第In'dustrial'Light↗and'Magic/hascre'atedsomeofthemostimagerythat'cinemahas'everseen↘.Forthe'past↗'35years,have'transported to'worlds be'yondthe'reaches i'magination↘.Theirpio'neeringand'breathtaking'visuale'ffects/haveof'art↗andtech'nology,theyhave'revo'lutionizedmovie-making/Industrial )LightandMagichascreatedsomeofthemost )imagery( )thatcinemahaseverseen.Forthepast35years,theyhavetransportedustoworldsthereachesofourimagination ).Their (創(chuàng)舉)andbreathtaking( )visual( effectshavetransformed( )thewayweseemovies.Throughtheir (大師級的)blend( )ofartandtechnology,theyhaverevolutionized( )movie-makingandhelpedto (定義)popularculture.They’vemadeuswonder.They’vemadeusmarvel( madeusbelief.IndustrialLightandMagichascreatedsomeofthemosticonicimagerythatcinemahaseverseen.Forthepast35years,theyhavetransportedustoworldsthereachesofourimagination.Theirpioneeringandbreathtakingvisualeffectshavetransformedthewayweseemovies.Throughtheirmasterfulblendofartandtechnology,theyhavemovie-makingandhelpedtodefinepopularculture.They’vemadeuswonder.They’vemadeusmarvel.They’vemadeusbelief.iconicimagery theadj.+n.thatonehaseverseen transportsb.to thereachofone’simagination breathtakingvisualeffects masterfulblendofartandtechnology c.Lackof alskillsisoneofthe defectsthat ever abouttoday’scollegeThesecrimesalwaysmoveaboard,whichisalways the.Tomdecided thosegoods anotherThisprogram our IndustrialLightandMagichascreatedsome Throughtheir ,theyhaverevolutionizedmovie-makingand imagination

marveliconicimagerytheadj.+n.thatonehaseverseen一個人見過的最……的事transportsb.to把送到某thereachofone’simagination超出的想象breathtakingvisualeffectsmasterfulblendofartandtechnologyc.mostserious…h(huán)ave…thereachof;transport…h(huán)elpstothemosticonicimagerythatcinemahasevermasterfulblendofartandtechnology;helpedtodefinepopularPPPAGE10/ILM-CreatingtheImpossibleIn2001,ILMbroughthistorytolifelikeneverbeforewiththeepicWorldⅡbattlesequencesinPearlHarbor,anotherseriesofachievementsforthe .TherealismpavedthewayforthehighlyanticipatedPiratesoftheCaribbeanfi.ThePiratesoftheCaribbeanseriesmadeextensiveuse in-cameramotioncapturetechnology,otherwiseknownasiMoCap.Thisadvancedsystemofsensorsrecordsactionsofhumanactorsandusestheinformationtoanimatedigitalcharacters.epic[?ep?kadj.n.battle[?b?t(?)l]n.sequence[?si?kw(?)nsn.seriess?rizn.landmark[?l?ndmɑrkn..realism[?ri?l?z?m]n.現(xiàn)實主義；現(xiàn)實性；pave[pe?v]vt.pirate[?pa?r?t]n.Caribbean[?k?r??bi?n]n.加勒比海extensive?k?stens?v]adj廣闊的；大量的motion[?m???(?)n]n.動作；運動capture[?k?pt??]vt.俘獲；捕獲；捕捉otherwise[??e?wa?z]adv.否則；另外advanced?d?v?nst]adjsystem[?s?st?m]n.系統(tǒng)；體系sensor[?sens?]n.傳感器animate[??n?me?t]vt.使有生氣digital[?d?d??t(?)l]adj.數(shù)字的character[?k?r?kt?n角色；性格bringsthtolifelikeneverbefore史無前例；前所未有PearlHarbor《珍珠港》（名）landmarkachievement標志性成就pavethewayforsth為某事鋪平道路highlyanticipated高度期待的PiratesoftheCaribbean《加勒比海盜》（名）make(extensive)useofsth.（大量）利用某事motioncapturetechnology動作捕捉技術otherwiseknownas另外也以…而聞名usesthtodosthIn20012001ILMbroughthistorytolifelikeneverbefore工業(yè)光魔史無前例地讓歷史重重新煥發(fā)生機”，這里指的就是讓歷史的一幕又一次出現(xiàn)在了熒幕上；第likeneverbefore，不像以往任何事情，也就是“史無前例地、前withtheepicWorldWarⅡbattlesequences用史詩級的第二次戰(zhàn)”battleinPearlHarbor,在《珍珠港》中，In2001,ILMbroughthistorytolifelikeneverbeforewiththeepicWorldWarⅡbattlesequencesinPearlHarbor2001年，工業(yè)光魔史無前例地通過《珍珠港》里的片段，把這段史詩級緊接著是一個逗號引導的同位語，具體來解釋說明前面的WorldWarⅡbattleoflandmarkachievements標志性的成就for 對于這家公司（也就是“工業(yè)光魔”）影很大的技術支持，具體是哪一系列呢？我們接著來看下一句：TherealismpavedthewayforthehighlyanticipatedPiratesoftheCaribbeanfi.繪畫和當中，也可以指代場景的“真”或者“現(xiàn)實性”。pavethewayforsth為某事鋪路。具體是fi（《加勒比海盜》系列）。ThePiratesoftheCaribbeanseries《加勒比海盜》系列madeextensiveuseofin-cameramotioncapturetechnology,大量運用了這句話里有個基本結構，也就是：makeuseofsth.“運用、采用某事”，這里加了一個形容詞extensive，表示“大量的”，大量的什么呢？后面是一個相對比較coldinhere.（關上窗戶，要不然屋子里就太冷了。）pillsthreetimesadayotherwiseadvisedbyadoctor.（一日三次，一次兩Thisadvancedsystemofsensorsofhumanactors人類演員（的動作andusestheinformation運用這些（捕捉到的）toanimatedigitalcharactersanimate這個詞，意思是“使有生氣”，在這個句子里，也就是讓一個原本看起來做usesth.todosth.，也就是“利用某物做某事”。2001年，工業(yè)光魔史無前例地通過《珍珠港》里的片段，把這段史詩級二性為眾望所期的《加勒比海盜》系列鋪就了道路?！都永毡群１I》系列epic[?ep?kadj.n.往往都是用長篇詩歌來記載的，所以epic也就有了名詞“史詩”的意思。battleb?t(?)l]n.戰(zhàn)斗”，也就是“戰(zhàn)役”，而war是“的統(tǒng)稱”，這兩個單詞大家要注意區(qū)分。sequence[?si?kw(?)nsn這個詞前面的-seq-和second（第二）當中的前三個字母-sec-相關，加上一個元u引導的名詞后綴-encesequence指的就是一種“順序”sequence可以表示“順序、次序”，比如說：Thesepagesareoutofsequence.（這些紙次序不對。）也可以表示按順序走下來的“一系列”，比如說：Hedescribedtherobber.consequence?kɑ:ns?kwensn.ofyourownactions.（你得對自己的行動導致的結果負責。）seriess?rizn.sequence不同，雖然都有“系列”sequence強調的是“順序”，而series側重的“連接”，一組的鏡頭是“按順序”的，但這些鏡頭不們會說movieseries，不能說moviesequences。insert?n?s?:rt]vt.landmarkl?ndmɑrk]n.這是一個合成詞，land是“土地”，mark是“標志”，landmark本身是“地標”思，比如說：SummerPalaceisthelandmarkofBeijing.（是段，也就是“里程碑”，比如說：Thisisalandmarkdecision.（這是一項具有achievement??t?ivm?nt]n成就achieve??t?i?vvt.也就是“實現(xiàn)”。比如說：Hehadfinallyachievedhisgoal.（他最終實現(xiàn)了自己pave[pe?v]vt.extensive?k?stens?v]adj廣闊的；大量的. nstoextenditsbusinesstoothercountries.（這家公司計劃把自己的生意擴大到其他國家。）或者說：Thetableextendsto2meters.（這張桌子展開后有兩米長。）而extensive，motion?m???(?)nn.capturek?pt??vt.這個詞前面的-capt-和-cept-（詞根“抓、拿”）一樣，capture就是“抓住”，也就Thisaccidentwascapturedon.（這次事故被了下來。）advanced?d?v?nst]adj先進的；高級的advance?d?v?nsn.vt.前進；將……vi.advance是一個詞義特別多的單詞，但無論有多少含義，它的基本含義都是“在比如說：Ineedtomakemyninadvance.（我需要提前制定我的計劃。）systems?st?m]n.同、一起”，中間的-st-stand（站立）的簡寫，system想表達的意思，是“站sensorsens?n.這個詞和sense（感覺）有關，所謂的“傳感器”，就是能感覺到被測量的物體animate[??n?me?t]vt.animal（動物），其實所謂的動物，digital[?d?d??t(?)l]adj數(shù)字的digitd?d??t]n.數(shù)”的含義。比如說：Thisisafive-digitnumber.（這是一個五位數(shù)。）character[?k?r?kt?n.這個詞和carve（雕刻、刻畫）有關，因為“角色”就是“刻畫出來的”，而一個人In2001,ILMbrought'historytolifelike'neverbeforewiththe'epicWorldWarⅡbattlesequencesin'Pearl語調：'epic和'Pearl'Harbor語音：withtheth咬舌音就可以；sequencesina'notherseriesof'landmarkachievementsforthe 語調：a'nother,'landmark和 語音：a'nother咬舌音；seriesof連讀；theThe'realism'pavedthewayforthe'highlyan'ticipated'Piratesofthe'Caribbean 語調：'highlyan'ticipated重讀；'Piratesofthe'Caribbean名實詞重The'Piratesofthe'Caribbeanseriesmadeex'tensiveuseof'in-camera'motion'capture語音：madeex'tensiveuseof語音：otherwise咬舌音；knownas語音：Thisad'vanceded不讀；systemof連讀；actions語音：andn；theinformation咬舌+連讀；tota；animate尾In2001,ILMbrought'historytolifelike'neverbefore/withthe'epicWorldWarⅡbattlesequencesin'Pearl'Harbor,a'notherseriesof'landmarkachievementsforthe' ↘.The'realism'pavedtheway/forthe'highlyan'ticipated'Piratesofthe'Caribbeanfi↘.The'Piratesofthe'Caribbeanseries/madeex'tensiveuseof'in-camera'motion'capture tech'nology↗,'otherwise↗knownas'iMoCap↘.Thisad'vancedsystemof'sensorsre'cords'actionsof /and'usesIn2001,ILMbroughthistorytolifelikeneverbeforewiththeepic( WorldWarⅡbattle( )sequences( )inPearlHarbor,anotherseries)oflandmark) s(成就for.TherealismPirates)paved)oftheCaribbean)thewayforthehighly) .ThePiratesofCaribbeanseriesmadeextensive( )useofin-cameramotion( capture( )technology,otherwise( )knownasiMoCap.This (高級的；先進的)system( )ofsensors( actionsofhumanactorsandusestheinformationtoanimate( (數(shù)字的)characters In2001,ILMbroughthistorytolifelikeneverbeforewiththeepicWorldⅡbattlesequencesinPearlHarbor,anotherseriesofachievementsforthe .TherealismpavedthewayforthehighlyanticipatedPiratesoftheCaribbeanfi .ThePiratesoftheCaribbeanseriesmadeextensiveuseofin-cameramotioncapturetechnology,otherwiseknownasiMoCap.Thisadvancedsystemofsensorsrecordsactionsofhumanactorsandusestheinformationtoanimatedigitalcharacters.bringsth.tolife likeneverbefore landmarkachievement pavethewayforsth. highlyanticipated make(extensive)useofsth. motioncapture otherwiseknownas usesth.todosth. c.Thediscussionsareaimedat negotiationsbetweenthetwocountries.Hispainting thebird Thosewhocan't timeareunlikelytogoForthefouryearswritingthebook,Ihadfeltasenseofmissionandpurpose inmylife.TheAmbassador isoneofLosAngeles 2001年，工業(yè)光魔史無前例地通過《珍珠港》里的片段，把這段史詩級In2001,ILM withtheepicWorldWarⅡbattlesequencesinPearlHarbor, ThePiratesoftheCaribbeanseries in-cameramotioncapturetechnology, sequenceseriesrealism現(xiàn)實主義；pirate

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c.pavingthewayforbrings…tomakefull/gooduselikeneverbroughthistorytolifelikeneverbefore;anotherseriesoflandmarkachievementsforthemadeextensiveuseof;otherwiseknownPPPAGE10/StartWithWhy-RepeatBusinessandLoyaltyBySimonSinekThereisabigdifferencebetweenrepeatbusinessandloyalty.Repeatbusinessiswhenpeopledobusinesswithyouoverandoverandoveragain.Loyaltyiswhenpeoplearewillingtoturndownabetterproductatabetterpriceorsufferinconveniencetocontinuetodobusinesswithyou.Loyalcustomersevenbothertoresearchthecompetitionorentertainotheroptions.Loyaltyisnoteasilywon.Repeatbusiness,however,is.Allittakesismoreloyaltyl???lti]n.suffer[?s?f?]vt.&vi.；受痛苦inconvenience?nk?n?vin??nsn不方便continue[k?n?t?nju?]vt.&vi.繼續(xù)customer[?k?st?m?]n.顧客bother[?bɑe?vt.&vi.打擾；麻煩；費勁，費心research[?ris?t?]vt.；研究n.；研究competition[,kɑmp??t???n]n.競爭；比賽entertain[?ent??te?n]vt.&vi.招待；；心存，懷有（想法等optionɑp??n]n.二、adifferencebetweenAandBbewillingtodosthturndownsth.某物/某continuetodosth.繼續(xù)做某事（做完一件事繼續(xù)做另一件事） ngsth.繼續(xù)做某事（繼續(xù)做剛剛正在做的事）bothertodosth.費心去做某事Allittakesis…只需要……Thereisabigdifferencebetweenrepeatbusinessandloyalty.重復和這句話很簡單，是一個Therebe的句型引導的一個很常見的結構，叫做：aiswhenpeopledobusinesswithyoudobusinesswithsb.也就是“和做生意”。overandoverandoveragain.也就是“一次又一次”iswhenpeoplearewillingtoturndownabetterproduct人們愿意去一款是“”，什么呢？abetterproduct（一款更好的產(chǎn)品），而且后面還有一個介詞短語作后置定語，來修飾這里的abetterproduct：atabetterprice處在一個更好的價格，其實就是“更低的價格還沒說完，后面還有一個or引導的并列成分：ortocontinuetodobusinesswithyou這個詞，有兩種常見的結構，一種叫做continuengsth.，表示“繼續(xù)做剛才停搞不懂，為什么英語里有的動詞必須要接ngtodo結構？而有的動詞，就既能接ng又能接todo？其實這個非常好理解，因為ng在語法上是一個“動名詞”，本身就相當于一個“名詞”的角色，所以如果動詞加一個名詞，比如說continuengsth.，自然就是“繼續(xù)某事或者繼續(xù)做某事”todo在語法上表示“目的”，也就是“還沒還沒有做的事”，比如說：Irememberthebook.（我記得這本書。）或者：I ng和todo這結構很多，單靠死記硬背，我們也沒有辦法把所有的結構都掌握。但是如果到底是應該接ng還是todo了。Repeatbusinessiswhenpeopledobusinesswithyouoverandoverandoveragain.重復，意思是人們跟你做了很多次生意。Loyaltyiswhenpeoplearewillingtoturndownabetterproductatabetterpriceorsufferinconveniencetocontinuetodobusinesswithyou忠誠，意味著人們寧愿更低價格的更好產(chǎn)品，或者愿意忍受不便利的因素，來繼oftendon'tevenbotherorentertainotheroptions.friendsathisnewhome.（他喜歡在自己的新家里招待客人。）但是在這個句子里，entertain是另一個意思，叫做“懷有某種想法”，也就是“在心里招待一個Loyaltyisnoteasilywon.Repeatbusiness,however,is.然而，重復卻很容易做Ittakessth.todosth.（做某事需要某物。）比如說：IttakestimeandpatiencetolearnEnglish.（需要時間和耐心。）這個時候我們就發(fā)現(xiàn)了，It在這里其實是個形式主語，真正的主語是后面的動詞不定式tolearnistoworkhard.如果我們直譯成漢語，就很像里的翻譯腔：你需要做的全另外，很多同學可能對這段文本的最后一句話不是很理解，什么叫做moremanipulations（？）其實所謂的manipulations（），就是刺激消 loyaltyl???lti]n.yg在寫法上的通假現(xiàn)象，loyal這個詞，本來指的是一個國家的臣民，也就是“對國家和國王的忠誠”，后來演變成了形容詞“忠誠的”。比如說：Dogsareloyalfriendsofhumans.（狗是人類忠誠的suffer[?s?f?]vt.&vi.；受痛受”fbsuffer的比如說：Peoplearesuffering.（人們正在痛苦。）.continuek?n?t?njuvt.&vicon-表示“共同、一起”，中間的-tin-是-tain-（詞根“拿”）customerk?st?m?n.custom是“風俗、習慣”的意思，customer指的是“習慣去一個場哪怕你是第一次去一個地方消費。比如說：I?maregularcustomerofthestore.我是這家店里的老顧客。custom除了有“風俗、習慣”的意思，還有“”的意思，因為在古希臘，外地botherbɑe?vt.&vi會先說：Sorrytobotheryou.（不好意思打擾一下。）“打擾別人”就是讓人“費stillbotherwithhim.（我不明白你為什么還跟他浪費時間。）research[?ris?t?]vt.；研究n.；研查、研究”search之所以有“搜查、搜尋”circle（圓圈）stillcouldn?tfindhiskeys.（他到處找了個遍也沒找到他的。）.比如說repeat，字面意思是“一次又一次追逐”，也就是“重復”。compete的意思是“大家一起追逐”，也就是動詞“競爭”，比如說：Theydecidedtocompetewithappetite[??p??ta?t]n.食欲；胃口口”。比如說：Hesufferedfromheadachesandlossofappetite.（他患有頭entertain[?ent??te?n]vt.&vi.招待；；心存，懷有（想法等entertain在今天的文本里，意思是“懷有某種想法”，也就是“把一個想法裝到自optionɑp??n]n.t引導的名詞后綴-ionop就是“選擇”的意思，我們平時說的opinion（意見），就是一種“個人的選擇”。另外，有的電腦鍵盤上有個鍵，就叫做option，也就是“切換”鍵。前面的-man-是詞根“手”，我們見過很多次了，中間的-pul-full的變體表示“充滿”，manipulation這個詞，想表達的意思是“手能握住”，很類似于我們漢語里（她利用自身的來擺布別人。↗語音：Thereisa連讀；bigdifference都是短音[?]；re'peatbusiness前者尾音t不讀，后者短音[?]；and尾音d不讀。Re'peat'business/iswhenpeopledobusinesswithyouoverandoverandoveragain↘.'語音：withyou連讀；overandoverandoveragain'Loyalty/iswhenpeoplearewillingto'turndowna'better'product/ata'better'price/or'sufferincon'venience/tocon'tinuetodobusinesswith'Loyal / to'researchcompe'tition/orenter'tainother（1）'Loyal'customers意群停頓；'research（2）語音：bothertheother咬舌；enter'tainotheroptions'Loyaltyis'noteasilyRepeat'business,however,語音：is短音[?]Allit'takes/ismore語音：AllitThereisa'big'differencebetweenre'peatbusiness↗and'loyalty↘.Re'peat'business/iswhenpeopledobusinesswithyouoverandoverandoveragain↘.'Loyalty/iswhenpeoplearewillingto'turndowna'better'product/ata'better'price/or'sufferincon'venience/tocon'tinuetodobusinesswithyou↘.'Loyal'customers↗/oftendon'tevenbotherto'researchthecompe'tition/orenter'tainother'options↘.Allit'takes/ismoreThereisabigdifferencebetweenrepeatbusinessandloyalty( Repeatbusinessiswhenpeopledobusinesswithyouoverandoverandoveragain.Loyaltyiswhenpeoplearewillingtoturndownabetterproductatabetterpriceorsuffer( )inconvenience( )tocontinue( todobusinesswithyou.Loyalcustomers( )oftendon'tevenbother )toresearch( )thecompetition( )orentertain( otheroptions( ).Loyaltyisnoteasilywon.Repeatbusiness,however,is.Allittakesismoremanipulations( Thereisabigdifferencebetweenrepeatbusinessandloyalty.Repeatbusinessiswhenpeopledobusinesswithyouoverandoverandoveragain.Loyaltyiswhenpeoplearewillingtoturndownabetterproductatabetterpriceorsufferinconveniencetocontinuetodobusinesswithyou.Loyalcustomersoftendon'tevenbothertoresearchthecompetitionorentertainotheroptions.Loyaltyisnoteasilywon.Repeatbusiness,however,is.Allittakesismoremanipulations.adifferencebetweenAandB bewillingtodo turndown continuetodo ng bothertodo Allittakesis… c. his公司了他的建議 helpanyonewhoisin他樂意幫助任何有的人Lotsofpeopledon't gothroughamarriageceremonythesedays.Wehavefinishedour.Now yShewantedto aftershewas isalittleknow-howand Loyaltyiswhenpeople abetterproductatabetterpriceor loyaltysuffer；忍continuecustomer

research；研competitionoptionmanipulation；控c.turneddowniswillingbother

continueto;continueAllitRepeatbusinessiswhenpeopledobusinesswithyouoverandoverandoveragain.arewillingtoturndown;sufferinconvenience;continuetodobusinesswithPPPAGE10/StartWithWhy-Manipulationvs.InspirationBySimonSinekAsimpleclaimofbetter,evenwiththerationalevidencetobackitup,cancreatedesireandevenmotivateadecisiontobuy,butitdoesn'tcreateloyalty.Ifacustomerfeelsinspiredtobuyaproduct,ratherthanmanipulated,theywillbeabletoverbalizethereasonswhytheythinkwhattheyboughtisactuallybetter.Goodqualityandfeaturesmatter,buttheyarenotenoughtoproducethedoggedloyaltythatallthemostinspiringleadersandcompaniesareallabletocommand.Itisthecausethatisrepresentedbythe ,thebrand,ortheirproductsthatinspiresloyalty.inspiration[??nsp??re??n]n.靈感；鼓舞inspire[?n?spa??]vt.啟發(fā)；激勵，鼓舞rational[?r???n?l]adj.合理的；理性的evidence[?ev?d(?)ns]n.；依據(jù)desire[d??za??]vt.&vi.渴望n.，渴望verbalize[?v?b?la?z]vt.用言語表達feature?fi:t??(rn.特征，特色，特點；容貌；特寫dogged[?d?ɡ?d]adj.頑強的；堅持不懈的command[k??m?nd]vt.&vi.&n.命令，指揮，控制.aclaimofsthbacksth.up支持/某事，為某事佐證motivatesb.todosth.激勵做某事feelinspiredtodosth.受到鼓舞去做某事thereasonwhysb.dosth.做某事的理berepresentedbysb./sth.由/某物代Itis(was)that+其他成分（強調句型Asimpleclaimofbetter,單純說某個產(chǎn)品更好，evenwiththerationalevidencetobackitup,甚至拿出理性的去佐證tobackitup表示目的。back除了可以作名詞表示“后面”，cancreatedesireandevenmotivateadecisiontobuy,甚至會激勵一個決定去butitdoesn'tcreateloyaltyIfacustomerfeelsinspiredtobuyaproduct如果顧客感覺自己受到了鼓舞ratherthanmanipulated,而不是縱ratherthan表示“而不是”customer（顧客），所以省略了動詞feels。theywillbeabletoverbalizethereasons他們就能說出原因whytheythinkwhattheyboughtisactuallybetter為什么顧客覺得他們買Goodqualityandfeaturesmatterbuttheyarenotenough但是這些并不夠toproducethedoggedloyaltydogged字面意思是“狗的”，其實突出的就是“像狗對主人一樣的”，也就是“頑固thatallthemostinspiringleadersandcompaniesareallabletocommand.所有最鼓舞人心的者或者公司博得的那樣。tocommandtherespectoftheclass.（她贏得了全班的尊重。）個定語從句，我們如果還原成陳述句的語序，也就是說：Themostinspiringleadersandcompaniesareabletocommandthedoggedloyalty.（最鼓舞Itisthecausethatisrepresentedbythe ,thebrand,ortheirproductsthatinspiresloyalty.（理念），也就是thatisrepresentedbythe ,thebrand,ortheir句型，叫做：Itis…that…，所以這句話我們可以簡化成：Itisthecausethatisrepresentedbythe ,thebrand,ortheirproducts也就是“一家公司、一個品牌，或者他們的產(chǎn)品所代表的理念”。這里還有個結構，叫做berepresentedbysb./sth.（由/某物代表）。作者：inspire?n?spa??vt.的是在希臘神話當中，按照的旨意用泥土造人，然后智慧女神雅inspireinspiration，也就是“靈感、鼓舞”。inspire的現(xiàn)在分詞叫做rational?r???n?l]adj.就是“合乎理由的”，也就是“合理的、理性的”。比如說：Thereisnorationalexnationforhisaction.（對他的所作所為沒有合理的解釋。）evidence[?ev?d(?)ns]n.；依desire[d??za??]vt.&vi.渴望n.，渴給地面上的自己帶來好運，所以desire就變成了“渴望”的意思。.叫做“用語言表達的、口頭表達的”，比如說：averbalagreement，就是“一項Heistooexcitedtoverbalizehisfeelings.（他太激動了，以至于都無法用話feature?fi:t??(rn.featfact（詞根“做”）相關，fact之所以有名詞“事實”說：Whichfeaturesdoyoulookforwhenchoosingacar?（你挑選一輛車的時候比較注重哪些特點？）或者說：Thisoldmarketisafamousfeatureofthecity.（這個老市場是這座城市有名的特色。）feature也可以用來形容人的外貌特征，比如說：Hereyesarehermostattractivefeature.（她最吸引人的外貌特征就是雙眼。）說：aspecialfeatureoneducation（關于教育的專題文章。）..represent想表達的意思，是“把一個沒在現(xiàn)場的人或物再次呈現(xiàn)出來”，也就是動詞“代表”，比如說：Thewasrepresentedatthemeetingbythevice.（副總統(tǒng)代表總統(tǒng)出席了。）A'simpleclaimof'better,'evenwiththe'rational'evidenceto'backitta；backitupbutit連讀；doesn’t acustomer in'spired↗tobuy aproduct↗,ratherthan語音：Ifa連讀；in'spired尾音不讀；buya連讀；ratherthan兩個咬舌theywillbeableto'verbalizethereasonswhythey'think/whattheyboughtisactually'better.語調：'verbalize'think'better語音：5個咬舌音；isactuallyGoodquality/and'features語調：Goodquality前文提到過相關概念，無需重讀，中間停頓是為了強調后面的部分；'features'matter重讀；語音：andn；mattert讀成dbuttheyarenotenoughtoproduce/the'dogged↗loyalty↗that'all語音：4個咬舌音；dogged尾音不讀；that引導詞讀音很短一帶而過；and讀成n。Itisthe'causethatisrepresentedbythe ,thebrand,ortheirproducts/thatinspiresloyalty.語調：'cause重讀；thatinspiresloyalty之前停頓一下，重點突出強調A'simpleclaimof'better,'evenwiththe'rational'evidenceto'backitup↗,cancreate'desire↗and'even'motivateadecisiontobuy,it'doesn't↗ loyalty↘. a in'spired↗ aproduct↗,ratherthanma'nipulated,theywillbeableto'verbalizereasonswhythey'think/whattheyboughtisactually'better↘.Goodquality/and'features but to inspiring'leaders↗and'companiesare'allabletocom'mand↘.Itisthe'causethatisrepresentedbythe ,thebrand,ortheirproducts/thatinspiresloyalty↘.Asimpleclaim( )ofbetter,evenwiththerational( ) (證據(jù)；依據(jù))tobackitup,cancreatedesire( )andeven (激發(fā)；刺激)adecisiontobuy,butitdoesn'tcreateloyalty.Ifacustomerfeelsinspired )tobuyaproduct,ratherthanmanipulated,theywillbeabletoverbalize( )thereasonswhytheythinkwhattheyboughtisbetter.Goodqualityand s(特征特點)matter,buttheyarenotenoughtoproducethe (頑強的)loyaltythatallthemostinspiringleadersandcompaniesareabletocommand( ).Itisthecausethatisrepresented( )by ,brand,productor thatinspiresloyalty.Asimpleclaimofbetter,evenwiththerationalevidencetobackitup,cancreatedesireandevenmotivateadecisiontobuy,butitdoesn'tcreateloyalty.Ifacustomerfeelsinspiredtobuyaproduct,ratherthanmanipulated,theywillbeabletoverbalizethereasonswhytheythinkwhattheyboughtisbetter.Goodqualityandfeaturesmatter,buttheyarenotenoughtoproducethedoggedloyaltythatallthemostinspiringleadersandcompaniesareabletocommand.Itisthecausethatisrepresentedbythe ,brand,product thatinspiresloyalty.aclaimof backsth. motivatesb.todo feelinspiredtodo thereasonwhysb.dosth. sth. doggedloyalty berepresentedby Itis(was)+被強調成分+that+其他.這是一 句型c.Wemayneverknowwhat killhiswife.Itwas hesaid disappointedmeatthatA.what;thatB.that;thatC.what;whatD.that;Aslongasyouarehappy, whatyouwillHisbestmusic thememoryofhisEachelementmay a Asimpleclaimofbetter, cancreatedesireand ,but claim聲稱；desire，渴

mand控制；博得激勵做某

由/某物代c.motivatedhimtoitdoesn’twasinspiredberepresentedevenwiththerationalevidencetobackitup;evenmotivateadecisiontobuy;itdoesn'tcreateloyaltyPPPAGE10/BarackObamaialVictorySpeech,2008Thisisourtime,toputourpeoplebacktoworkandopendoorsofopportunityforourkids;torestoreprosperityandpromotethecauseofpeace;toreclaimtheAmericandreamandreaffirmthatfundamentaltruth,that,outofmany,weareone;thatwhilewebreathe,wehope.Andwherewearemetwithcynicismanddoubtsandthosewholusthatwecan't,wewillrespondwiththattimelesscreedthatsumsupthespiritofapeople:Yes,weopportunity[?ɑ:p?r?tu:n?ti]n.機會restore[r??st?r]vt.修復；恢復prosperity[prɑ:?sper?ti]n.繁榮；興旺promote[pr??m??t]vt.促進；提升；推銷reclaim[r??kle?m]vt.重申；收回reaffirm[?ri:??f?:rm]vt.重申fundamental[?f?nd??mentl]adj.基本的；根本的cynicisms?n?s?z(?)m]n犬儒主義；憤世嫉俗論doubt[da?t]vt.&vi.懷疑n.懷疑；疑惑creedkri?d]n.信條；putsb./sth.backto…把或者某物放回到原openthedoor/doorsforsb.為敞開大Outofmany,weareone.萬千同胞，當如一人。Whilewebreathewehope一息尚存，夢想不滅。bemetwithsth.遭遇某事（某種）Thisisourtimetoputourpeoplebacktowork2008年由于經(jīng)濟的影響，很多人被迫失業(yè)，所以這句話，是在andopendoorsofopportunityforourkids同時，為我們的孩子打開機會的這里也有個很好的結構，叫做openthedoor/doorsforsb.，表示“為打開大門”。這里想表達的意思，就是不光要解決這一代人的就業(yè)問題，也要為下一代人的生存找好出路。torestoreprosperity去恢復繁榮和一個and引導的并列成分：andpromotethecauseofpeacetoreclaimtheAmericandream重申claim是動詞“聲稱”，reclaim就是“再次聲稱”，也就是動詞“重申”。為什么要重申夢呢？首先我們要知道什么叫做“夢”，所謂的夢，簡單來說，就是：lifeshouldbebetterandricherandfullerforeveryone,withopportunityforeachaccordingtoabilityorachievementregardlessofsocialclassorcircumstancesofbirth.（無論出身高貴還是卑微，每個人都了，所以這里才向大家做出了重申夢的承諾；andreaffirmthatfundamentaltruth,that引導的同位語從句來解釋說明這個真理的內容是thatoutofmany,weareoutof我之前跟大家講過，有“出自……”outofmany，意思是人口出自多個種族，比如白人、、拉美人、亞洲人等等，所以這里的outofmanyweareone，我們就可以理解成：雖然我們來自不同種族，但我們thatwhilewebreathe,weThisisourtime開始，緊跟三個動詞不定式表目的，大家要明白一點，在語言表達當中，運用“三”的原則是非常and連起來的并列結構，所以Thisisourtime,toputourpeoplebacktoworkandopendoorsofopportunityforourkids;torestoreprosperityandpromotethecauseofthat,outofmany,weareone;thatwhilewebreathe,wehope.所以整體語速明顯加快，并且鏗鏘有力：Andwherewearemetwithcynicismanddoubts任何時候我們冷嘲熱是“犬儒主義”，“犬”就是“狗”，“儒”指的是“學者”，犬儒主義最早指的是古希臘哲 斯泰尼（Antisthens）所主張的一種哲學思想，號召大家自然，克 叫做第歐根尼（Diogenēs），這個人每天在大街上像一條狗一樣過著行乞的生“你別站在那里擋著我曬就行?！眂ynicism的形容詞，叫做cynical，表示“犬儒主義的”，比如說：Don?tbesocynicalonnewideas.（別老是用犬儒主義的態(tài)度去對待新想法。）除了冷嘲熱諷和質疑，還有第三個，那就是andthosewholusthat