閱讀部分

Time：60minutes.

TheReadingTesthassixpartstestingvariousreadingskills.

PartInputTask

1Five90wordtextsMatchingsentenceswithtexts

2450-500wordtextSentencelevelgap-filling

3500-600wordtextMultiple-choicecomprehensionquestions

4250wordtextSinglewordmultiple-choicegap-filling

5250wordtextSinglewordgap-filling

6150-200wordtextProof-reading:identifyingextrawords

Howtosucceedinyourreadingtest?

Seesometipsonpage57ofyourstudentbook.

PartOne

ExerciseOne

1Thisbookprovidesmanyreallifeexamplesofbusinesspracticeinanumberof

organizations.

2Anearlierversionofthisbookwasverysuccessful.

3Someofthematerialinthisbookhasbeenpresentedinanaudio-visualformat.

4Readingthisbookmightsaveyoufromanembarrassingmisunderstanding.

5Managerscouldfindpracticalideasrelatedtomanufacturinginthisbook.

6Nopreviousbookhascoveredtherangeofmaterialincludedinthisone.

7Personnelmanagersmightrecommendthisbooktotheirtrainees.

8Thisbookiswritteninanentertainingstyle.

(A)(B)

CASESTUDIESINORGANISATIONALINTRODUCTIONTOWORK

BEHAVIOURPSYCHOLOGY

Eds.DerekFawcettandAlanSparrow2ndEdition

Dr.J.Otis-Lavalle

Thisbookdrawsonavarietyofgenuine

cases,settingbothEuropeanandglobalTheaimofthisestablishedtextistoexamine

contexts.Itincludescontributionsfrommanythecontributionofpsychologytoour

businessmanagerstoensureanaccurateunderstandingofhumanbehavioratwork.

pictureofpracticalapproachestothesubject.Thetextcoversissuessuchasselection,

Suitablebothforpracticingmanagersandfortraining,motivationandjobsatisfaction.Itis

teachersofmanagementstudents,Caseparticularlyaimedatthosetrainingtobe

Studiesinmanagersintheareasofstaffdevelopment

OrganizationalBehaviorpresentsanup-to-andhumanresourcesbutoffersinsightfor

dateselectionofbusinesscasesinaneasy-to-anyoneemployedinthisarea.Thefirstedition

useformat.AlsoavailableisavideoinwhichofthebookwaschosenasTrainingBookof

anumberofthemostvaluablecasesinthetheYearin1994andtheneweditionhasbeen

bookarepresentedupdatedtomakeitevenmoreaccessible.

(C)(D)

HUMANRESOURCEMANAGENENT:APRODUCTIONTECHNIQUESFOR

INTERNATIONALPERSPECTIVEMODER

ProfessorEllaSchoonhovenMANGERS

DirkBolatt,MichaelTerryandDr.YuLuan

Thisisthefirstbooktolookatthetheoryand

useofmanagementtechniquesineverymajorPublishedlastyear,thisisbecomingthe

industrialcountry.Thissurveyofmodernessentialtextforproductionmanagersin

managementmethodsisunequalledinitsindustrialcompanies.Morethanaguide,this

scopeandisdestinedtobecomeclassictextexplainsthethinkingbehindrecent

amongmodernmanagementtexts.Professorchangesinworkmethodsandencourage

Schoonhovendescribestheapplicationofmanagerstopracticeapproachesto

HRMtechniquesinEurope,inUnitedStatesproduction.Theauthors,whohavethemselves

andtheFarEast,comparingandcontrastingallhadexperienceinproductionaswellas

theapproachofeachbusinessculture.Sheteachingandresearch,coverboththewell-

alsoincludesachapterontheemergingknowntechniquesandotherswhichhave

economiesofEasternEuropeandAsia.receivedlessattentionbutwhichhavebeen

developedbyleadingfirmsinglobalprocess

technology.

(E)

ORGANISATIONANDCULTOURE

Dr.AndrewGreen

Inanintemationalbusinessworld,thecontemporarymanagerdealswithpeoplefromavariety

ofbackgroundsandcultures.Oftensimpledifferencescanobstructcommunication:the

intemationalmanagerneedstobesensitivetothesedifferencesinordertobetrulyeffective.

AndrewGreen'sfascinatingandamusingbookguidesyouthroughthepotentialmistakes

whichcontrastingculturewayinwhichmajorculturalgroupshandleeachoftheseaspects.

Thisisabooktokeepwithyoueverytimeyoutravel.Easytoreadandfullofhints,itmay

provetobethedifferencebetweenintemationalsuccessanddisaster.

重要語法：注意在備選句中的限定詞。

限定詞是指在名詞詞組中對名詞起特指、類指以及表示確定數(shù)量和非確定數(shù)量等限定

作用的詞類。備選句中有限定詞的出現(xiàn)，標(biāo)志著該句中重要信息的顯現(xiàn)。重視限定詞

的出現(xiàn)，可以迅速定位備選句中重要信息，從而有的放矢地進(jìn)行查找和篩選。本練習(xí)

中所有被選句中都有限定詞的出現(xiàn)，請大家分別找出。

小知識：

圖書類廣告的通用格式。

書名（有時加上詳細(xì)用途或種類）

作者

發(fā)行價

訂購價（有時加上優(yōu)惠價）

圖書簡介

訂購信息（包括圖書信息）

重要詞匯和表達(dá)：

Genuine;context;approach;format;motivation;insight;accessible;bedestinedto;HRM;

contrast;emerging;innovative;obstruct;

ExerciseTwo

1Thisbookfollowstheprogressofvariousproductsfromtheconcepttothesellingstage.

2Thisbookincludesveryfewtechnicalterms.

3Inthisbookwearegivensomedetailedinsideinformationoncompanies.

4Thewriterofthisbookbelievescompanybossesaimatmorethanthefinancial

improvementoftheircompany.

5Thewriterofthisbook,feelsthatsuccessinvolvestheabilitytoadaptquicklytoanew

situation.

6Itisstatedinthisbookthatfuturebusinesssuccesswillinvolveunderstandingrecent

thinkinginthebusinessarea.

7Thisbookshowshowtoincludetineinputofconsumerinacompany.

8Thisbookisaimedat[heworkforceaswellasmanagement.

PERCENTAGESOLUTIONSPalerFraser

Anticipatingchangesinthemarketplaceandthecompetitiondependsontheabilityto

quicklyreorganizebusinessstructures.PercentageSolutionsshowsthatthesesignificant

changeindicatorslieinthe20%ofbusinessopportunitiesthatwilldrivegrowthandprofit

intothefuture.PeterFrasersuggeststhatcompaniesstayaheadofchangebyusingarapid

redesignapproachtoquicklyrenewandrethinktheirbusiness.Inthebookhedetailshow

thisredesigncouldworkandgivessomeexampleofhowitcouldbeputintopracticeina

company.

118.99

~RBUSINESSTHOUGHTS~~NormanHeimes,SandyDavies

Attaininghigherlevelsofcustomersatisfaction,increasingspeedandefficiencyinthe

productdevelopmentprocess,andincreasingprofitsarethegoalsmanymanagersare

strugglingtoachieve.ThebasicbusinessphilosophybehindthisbookisCustomerIntegrated

DecisionMaking,orCIDM,whichisaprocessthatshowsmanagershowtoreachthese

goalsbyintegratingthecustomerintothedecision-makingprocessandincorporatingthe

customer'swantsandneedsintothedesignofnewproductsandservices.

￡35.00

CCOMMODITIESTOGOPhilipMRodgers

Thisfascinatingandinstructivebooktakesreadersbehindthescenesoftwenty-fourofthe

biggestnewproductsuccessstoriesofthepastfewyearsandrevealsthenormally

confidentialworkingsofsomeoftheinstitutionswheretheseproductsweredeveloped.Each

storyfocusesonadifferentstrategyandoffersmanagersandprofessionalsinvaluable

insightsintohowthebrightestandbestnewproductideaswereoriginallythoughtup,then

developedandfinallybroughttomarket.

￡22.50

DAHANDBOOKOFMODERNBUSINESSMATTERSJoyce

Jamieson

Theincorporationofinformationtechnologyintheworkplacehasrevolutionizedtheway

peopledobusiness.Buttherevolutionhasnotfinished-newtechnologiesarebeing

developedeveryday.Thedividebetweenmanandtechnologyisbecomingincreasingly

narrow,andinsomesocietiessocialandculturalchangesaregraduallyoccurringinorderto

reengineerbusinessoperationsforthe21slcentury.AHandbookofModemBusinessMatters

willencourageyoutothinkaboutthenewconceptsandideaswhichoftenpassbyonlyhalf

understood,butwilleventuallymakethedifferencebetweensuccessandfailure.

￡14.99

EBUSINESSCHOICESAnneJones

Thisoriginalbookaboutattitudestowardsworkisbothforindividualsinroutinejobs

seekingtoimprovethequalityoftheirworkinglivesandformanagerswhofindthemselves

expectedtodomorewithlessinthiseraofuncertainty.BusinessChoicesrevealsanewway

ofthinkingaboutworkthatwillmotivatebothemployeesandcompaniestoreachforhigher

levelsofachievement.Inaclearandveryreadablestylethatavoidsmuchirritatingbusiness

jargon.AnneJonesseekstoimproveworkingattitudesatalllevelsoftheworkforce.

￡18.99

小技巧：備選句中使用解釋性的語言而相應(yīng)的文章中出現(xiàn)技術(shù)性語言或“術(shù)語”。反

之亦然。請指出重要詞匯和表達(dá)中存在的“術(shù)語”。

重要詞匯和表達(dá)：

Indicator;CIDM;confidential;workings;reengineer;routine;eraofuncertainty;readable;

jargon;

小資料：

CustomerIntegration

Attaininghigherlevelsofcustomerdelight,increasingthespeedandefficiencyintheproduct

developmentprocess,andincreasingprofitsaregoalsmanymanagersarestrugglingto

achieve.CustomerIntegratedDecisionMaking,orCIDM,isaprocessthatwillshow

managershowtoreachthesegoalsbyintegratingthecustomerintothedecision-making

processandincorporatingthecustomer'swantsandneedsintothedesignofnewproductsand

services.

CustomerIntegration:TheQualityFunctionDeployment(QFD)Leader'sGuideforDecision

MakingfocusesonthecompleteCIDM/QFDprocess.Thebookdetailsthereasonsforusing

CIDMmarketidentificationtechniques,andQFDideagenerationmethodologies,aswellas

somebasicandadvancedcustomer"choice"predictionapproaches.Thispractical,structured,

andreplicableprocesswillprovideacompanyofanysizewiththetoolstoassureitsteams1

successastheymovetobecomelinkedtothecustomer.

CustomerIntegrationopenswithacomprehensiveoverviewforexecutives,followedbya

detaileddiscussionofhowCIDM/QFDcanincreaseprofitsforbusinessesinavarietyof

industries.Theexecutiveoverviewreviewstheissuesconfrontingcompaniestodayandgives

reasonswhyexecutiveswillneedtobelinkedtocustomerstocompete.Thesecondpartofthe

booklaysoutsomeofthefoundationknowledgethatmiddlemanagerswillneedtohavein

ordertocommittosupportingindividualsandteamsandtocompleteCIDM/QFDprojects.

PartIIalsoofferspracticaldiscussionsonthecriticalroleofleadershipandthechallengesof

implementation.Thethirdpartofthebookprovidesastep-by-stepexplanationoftheprocess,

alongwithacompletereviewofthenecessaryconceptsandtoolstomakeaCIDM/QFD

projecthappen.

CustomerIntegrationisdesignedforthewholecompany.Itprovidestheinformation

executivesandmanagersneedtoundertakeaCustomerIntegratedDecision-Makingproject

andtheknowledgethatteammembersneedtoassuresuccessintheirproject.

ExerciseThree(2000.5)

1.Thisjobinvolvesprotectingtheconfidentialityofcomputersystems.

2.Financialassistancewillbegivenifgettingthisjobmeansyouneedtomovehouse.

3.ThepostinvolvesincreasingtheimportanceofITwithinthecompany.

4.Youmaybegivengreatersenioritysoonafterbeingappointedtothispost.

5.Experienceofgovernmentcomputercontractsmayhelptheapplicantforthispost.

6.Inthispostyouwillberesponsibleforappointingandtrainingsomestaff.

7.Thesuccessfulapplicant'smaintaskwillbegettingcompaniestosignuptonewcontracts

forITservices.

8.YouwillbeinchargeofthemoneyallocatedforLT.

AITPROFESSIONAL-LONDON

Weareakeyplayerinoneofthemostrapidlygrowingindustrysectorsworld-wide,the

provisionofoutsourcedcomputernetworkservices,andcanboastagrowthrecordoverthe

pasttenyearsof50%perannum.Anopportunityexistsforanexceptionalandexperienced

individualtojointhecompanytodevelopourexistingcustomerbase.Youwillbeableto

demonstrateasuccessfultrackrecordinseniormanagementwithintheITsector.Weare

lookingforexperienceofsellinglargecapitalprojectsorservicecontractsandtheabilityto

developexcellentcustomerrelationshipsatalllevels.Strongadministrationandorganizational

skills,withakeeneyefordetail,areessential.

BITPROJECTMANAGER

Applicationsareinvitedfromcandidatesaged30-47withalleast5years'successfulexperience

ofdevelopingcompanycomputersystemsinvolving100plusterminals,ideallyacrossseveral

sites.Thesuccessfulcandidatewillberesponsiblefortheimplementationofnewcomputeron-

linesystemstomajorcompanies.Theabilitytodevelop,andinsomecasestorecruit,an

effectiveteam,andplayakeyroleinthegroup'sgrowthisimportant.Itisexpectedthatthere

willbethepossibilityofjoiningtheBoardinthenearfuture.

CCONTRACTSMANAGER

Thesuccessfulapplicantwillhaveexperienceofawiderangeofstateandprivatesector

industries,focusedon,butnotlimitedto,marketsinmanufacturing,engineering,retailand

distribution.Heorshewillpossessconsiderableexperienceofdevelopingclientrelationships,

projectdeliveryandtheimplementationoflarge-scaleITsystemsacrosstheUKandEurope.

Quiteexceptionalpresentationandcommunicationskillsrequired.Generousrelocation

packageavailable.

DITPROFESSIONAL

Weareaglobalconsultingorganizationwithanoutstandingreputationfortheprovisionof

audit,tax,andmanagementconsultancyservices.Inordertomaintainourleadershipposition,

weneedtostrengthenourteambyappointingtwospecialistsinITandtelecomssecurity.We

arelookingforsomeonewithconsiderableunderstandingandpracticalexperienceofthe

securityandcontrolrequirementsfortelecomsandnetworkedsystems.Youwillbea

recognizedexpertreadilyacceptabletomajororganizationswhoemploythelatesttechnology.

Inreturn,weofferyouanopportunitytodevelopyourskillsbyworkingatavarietyof

internationallocations.

EITFACILITIESMANAGER

Weareamarket-leadingretailfinancialservicesgroupwhichhasachieveddominanceina

numberofproducts,andwehaveexcitingplansforfuturegrowth,withadirecteffectonourIT

requirements.Wenowneedtoappointsomeonewhoiscapableofcarryingoutathorough

reviewofallourITservicesandrepresentingtheneedsofITtotheboard.Thetaskofthe

appointeewillbetosignificantlyraisetheprofileofITandaddrealvaluetothebusiness.

ResponsibilitieswillincludemanagingandmotivatingtheITdepartment,theproject

managementofnewtechnology,andmanagingtheITbudgetandrelationshipswithsuppliers.

Financialservicesexperience,whilstdesirable,isnotessential.

小技巧：備選句中使用解釋性的語言而相應(yīng)的文章中出現(xiàn)技術(shù)性語言或“術(shù)語”。反

之亦然。請指出重要詞匯和表達(dá)中存在的“術(shù)語”。

小知識：招聘廣告的通用格式。

使用所需職位或用人單位作為標(biāo)題；

正文部分依次列出：所需職位；條件（詳細(xì)）；待遇（通常不祥）；

其他情況

重要詞匯和表達(dá)：

Confidentiality;seniority;provision;outsourced;trackrecord;keen;plus;Board;engineering;

distribution;relocationpackage;audit;recognized;dominance;appointee;profile.

ExerciseFour（2000.11）

1Thiseventwillhelpyougetthebestoutofyourstaff.

2Youneedtobeaseniormanagertoattendthisevent.

3Thiseventoffersadvicewhichcanbeactedonimmediately.

4Youhavetheopportunitytosocializewiththespeakersatthisevent.

5Thiseventconcentratesontheapplicationofnewtechnologyinbusiness.

6Youcanlearnsomethingaboutthelawatthisevent.

7Thiseventwillhelpyoutoorganizeworkinggroupsmoreeffectively.

8Thiseventmakescomplicatedideaseasytounderstand.

ABUSINESSCONNECTIONS

ThornwayCentre,2-3April

Thisisaveryspecialeventindeed,andwillcoveranimportantrangeofbusinessissuesthat

yousimplycannotaffordtoignoreifyouarerunningacompany.Themattersthataffectyou

high-leveldecision-making,long-termplanningwillbediscussedbysomeofthecontinent's

mostforwardthinkers.BusinessConnectionsisauniqueopportunitytoaccessinformation

beforeanyoneelsehearsitandisrestrictedtodirectorsandchiefexecutives.Youneedtobook

wellinadvance,asplacesarelimited.

BENTERPRISE

UnityConferenceCentre,15March

Enterpriseisaparticularlyusefuleventifyou'reinvolvedinpersonnel,humanresourcesor

anyotherareaofmanagingpeopleandwillreallybenefityouinyourdailymeetings.It'svery

muchapracticalsession.Youwillspendthedayextendingyouralreadyconsiderablerangeof

knowledgeandexperience.Whatyouwilltakeawayaresomenewinsightsintotheareasyou

alreadyknowagreatdealabout.Thefocuswillbeonteamwork,particularlyonhowtorun

teamsinordertomakethemostoftheirpotential.PhonetheCentreforfurtherdetails.

CBUSINESSSOLUTION

ConwayHall,20-22March

Thesecouldbethethreemostproductivedaysyouwilleverspendinyourbusinesscareer.

BusinessSolutionsisforanyoneinbusinesswhowantstousethelatestcomputersoftwareto

getaheadofthecompetition.Youwillnotbeoverwhelmedwithagreatweightoftheory,but

ratherbeofferedaseriesofhard-hittingsolutionstotodayproblems.Thisclear

informationcanbeputintopracticetheverynextdayinyourcompany.Ticketsavailablein

advanceorfromreceptiononthefirstday.

DMARKETSOLUTIONS

ExhibitionCentre,4-5April

Thisisthefirsttrulyinternationalmarketingeventtotakeplaceinthiscountry.

Understandinghowmarketsreallyfunctionisvitaltosurvivalandsuccessinbusiness.Such

knowledgecangiveyoutheedgeincompetition.MarketSolutionsisaveryspecial

opportunitytolearnformsomeoftheworld'sbestmarketanalysts,whoarereadytoshare

theirexpertisewithyou.Althoughtheissuesinvolvedareverycomplex,thepresentationswill

offerveryclearanalysesandstraightforwardinformationpacks.Bookearlytobesureofa

place.

EBUSINESSMASTERCLASS

GrandHotel,8-10April

BusinessMasterclassoffersanenjoyableandeducationalthreedaysintheluxurious

surroundingsoftheGrandHotel.Asbusinessbecomesincreasinglyglobal,itbecomesallthe

moreessentialtohavetherightkindofinformationtostayaheadofthecompetition.

Masterclasswillgiveyouthatkindofinformation,withsessionsonthemosteffective

advertisingtechniques,carefulanalysesofthepotentiallegalproblemsyoumayfacewhen

dealingataninternationallevel,andsomeverysoundinvestmentadvice.Thereisafull

eveningprogramwhereyoucanmeetthepresenters.Phoneforfurtherinformation.

小技巧：尋找與被選句子中某個細(xì)節(jié)表達(dá)相一致的文章。（通常一致是指近義詞的使

用和同義表達(dá)的使用）請大家在文章中找出于下列表達(dá)相一致的部分：

getthebestoutofyourstaff；

beactedonimmediately；

applicationofnewtechnology；

somethingaboutthelaw；

complicatedideaseasytounderstand；

重要詞匯和表達(dá)：

Potential;hard-hitting;edge;expertise;straightforward;Luxurious;

ExerciseFive(2001.5)

1.Youmustbepreparedtoworkoutsidenormalworkinghours.

2.Thisadvertisementisforafinancialposition.

3.Thisadvertisementasksforanabilitywithforeignlanguages.

4.Thisadvertisementasksforexamplesofpreviouswork.

5.Yourincomewilldependonyourperformanceinthisjob.

6.Youwillhavetogoabroadinthisjob.

7.Thisjobinvolvesservicingtheretailsector.

8.Youarerequiredtodotrainingwhenyoustartthisjob.

Rightnowwe'relookingforacopywriterwiththetalent,ambitionandenergyittakesto

createconceptsandcopythatwillsellfromCopenhagentoCalifornia.You'llneedtobe

highlycreative,astrongstrategicthinker,usedtoworkingwellinateamanddeliveringthe

goodstotightdeadlines.Andyou'llhaveatleasttwoyears'copywritingexperience,backed

byaportfolioofpastprojectsthatshowyourabilitytocreatepowerfulworkthatcanbe

adaptedforuseindifferentcountriesandmarkets.Youwillbeexpectedtotakeathorough

preparationcoursetodevelopcompanyandproductawareness.

B

Anexcitingopportunityexistsforanexperiencedtelemarketingspecialist.Youwouldbe

responsibleforspearheadingamultinationaltextilecompany'sdrivetosecurenewbusiness.

Theidealcandidatewillbeconfidentinprojectingaprofessionalimage.You'Halsobe

adaptableandremaincalmunderpressure.Thepositionrequiresahighlymotivatedand

focusedapproachtogetherwithmulti-lingualskills.Knowledgeofthetextilemarketis

desirablebutnotessential.Youwillsometimesberequiredtoworkunsocialhoursbutan

excellentbenefitspackageisoffered.

C

CreativeCommunicationsisawell-establishedandfast-expandinggroupofagencies,

specializingindesigncommunication,contractpublishingandinteractivemultimedia.A

uniqueopportunityexistsforsomeonewithanaccountingqualification,aresourcefuland

dynamicattitudeandexperienceatahighlevel.Youwillbeleadinganexistingteam

dedicatedtooneofthebiggestbluechipclients.Youshouldhaveanimpressiverecordof

workingwithprestigecompanies,togetherwithpromotionalandmarketingskills.Youwill

beseekingachallengeandthescopetoutilizeyourfullpotential.

D~

Startradeislookingforabrightconfidentambitioussalespersonwhoiskeentodevelopa

careerwithaninternationalmediaorganizationandtojointheLondonsalesteamandwork

oninternationalmarkets.Theidealcandidatemustpossesstheabilitytoworkindependently

andbeconfidentandcomfortablenegotiatingwithmoreseniormanagement.Theposition

willbebasedinLondon,butwillrequiresomeoverseastravel.Anexcellentbasicsalary

plussales-relatedcommissionisoffered.Ifyouhaveatleastfiveyear'sexperienceand

wouldenjoythehecticenvironmentofaweeklynewspaperoffice,faxyourc.v.tous.

E

We'relookingforsomeonetoworkwithintheVisualMerchandizingdepartment.This

demandingandrewardingroleneedsanunusualmixoforganizationalexcellenceanddesign

ability.You'llberesponsibleforthedesignandproductionofmerchandising

communicationsandforupdatingstorelayoutguides.You'llalsoneedtomanagethe

printingandproductionprocess.Itwillthenbeyourjobtoensurethatallstoresreceivethe

materialontimeandtodealtactfullywithcustomerenquiriesandcomplaints.Thiswill

involvevisitingourstoresthroughoutthecountry.You'llneedtohaveexperiencewithDTP

workonaMacorPc,andgoodwrittenskills.________________________________________

小技巧：備選句中使用解釋性的語言而相應(yīng)的文章中出現(xiàn)技術(shù)性語言或“術(shù)語”。反

之亦然。請指出重要詞匯和表達(dá)中存在的“術(shù)語”。

小知識：DTP技術(shù)的產(chǎn)生與發(fā)展

DTP(DesktopPublishing)是1985年山Aldus公司的總裁于蘋果電腦公司的一個會議

上發(fā)表的，他將Macintosh電腦、Aldus的PageMaker排版軟件，以Adobe的PostScript

頁面描述語言，運(yùn)作在AppleLaserWriter印表機(jī)上，合成?個新的出版系統(tǒng)，名為桌

上出版(DesktopPublishing),也稱電腦印前設(shè)計。再加上Linotype將PostScript引入

于傳統(tǒng)排版植字機(jī)(Photo-typesetter)上使用，后期發(fā)展成為圖像排版機(jī)(Image

setter),這樣的組合，對印刷業(yè)的前期設(shè)計排版及制版產(chǎn)生了重大的影響。

桌面印前設(shè)計系統(tǒng)主要由圖像輸入系統(tǒng)、圖文設(shè)計與編排系統(tǒng)和輸出系統(tǒng)三大部分組

成。它推棄了傳統(tǒng)的鉛字排版工藝，采用電子出版新工藝，這一變革被人們稱作以

“光與電”取代“鉛與火”。DTP技術(shù)的發(fā)展極大地提高了印刷品(特別是彩色印刷

品)設(shè)計的工藝水準(zhǔn)和制作效率，促進(jìn)了信息的傳播和生產(chǎn)的發(fā)展。

如今，DTP已廣泛應(yīng)用于印刷出版業(yè)，在技術(shù)更新迅速的廣告業(yè)更是深入人心。印刷

類廣告是平面廣告的主要形式，比如報刊雜志廣告、招貼廣告、郵寄廣告、售點(diǎn)廣

告、廣告宣傳冊等等。其設(shè)計與制作都離不開電腦印前設(shè)計DTP技術(shù)。

(*注：20世紀(jì)90年代后，Aldus公司被Adobe公司合并。)

重要詞匯和表達(dá)：

Copywriter;back;portfolio;telemarketing;spearhead;drive;secure;unsocial;package;

dynamic;utilize;hectic;rewarding;demanding;layout;tactfully;DTP;

ExerciseSix(2001.11)

1.Yourworkinghourswillvary.

2.Youneedtobegoodatencouragingcolleagues.

3.Youmaybeinvolvedinmovingtonewpremises.

4.Youwillhaveconsiderableopportunitiesforpromotion.

5.Youwillbedirectlyresponsibletoseniormanagement.

6.Youneedtobecapableofmotivatingyourself.

7.Yourpaywillreflectthecompany'sperformance.

8.Youwillbeinvolvedwithnewcustomers.

A.

CommercialOperationsManager

ThisisanexcitingopportunityforaCommercialOperationsManagerbasedatourprestigious

premisesinthecapital.Youmustbringyoursuccessfultrackrecordincontractmanagement

skills.Strongcommercialawarenessandcommunicationskillsareessentialcharacteristicsof

yourapproach,asistheabilitytomotivateothers.Youwillhaveconsiderableexpertisewith

computersandyourcommitmenttocustomerservicewillbestrong.Relevantprofessional

qualificationsareaprerequisiteforthispost.

B

RecruitmentConsultant

Recruitmentconsultancyrepresentsavaried,stimulatingandchallengingcareerwhichwill

furtherdevelopinterpersonalandcommercialskills,allowingpersonalandprofessional

growth.Weofferunlimitedcareerprospectswithinourmanagementteamhereandoverseas.

Ourindividuallytailoredtrainingschemeisoneofthemostadvancedintheindustry.We

operatearewardsystembasedonmeritandprofit-sharing,notcommissionorovertime.The

remunerationpackageisdesignedtoattractoutstandingindividualstomakeacommitmentto

along-termbusinessrelationship.

~C~

ProductionManager

WearelookingforaProductionManagertoplayanactiveroleinourfast-growingcompany.

Weneedadynamicteamplay