車之道，為大眾(CarsFor車之道，為大眾(CarsForAll

Featuring:1)AntechniciangrownupfromcollagegraduatetochiefengineerwithSVW(work)2)Aloyalcustomerfamilywhoowns 2ProductsandSohandJV2

33

3.1 n

On On

--

eLoopMCeMCOpening

---

FULLSCREENLiveFeedPIP

and

Eeristionapetin ( evuiee)“CarsforAllCarCarCarRevealCarCarRevealCar

-----Jia--

LiveFeedPIPLiveFeedPIPLiveFeedLiveFeedFeedPIPLiveFeedLiveFeedFeedPIP

VoiceofGodVoiceofGod On On

andBEVforshortfuture

Background3+LiveTitleChartnoGTEmodels

BriefEx CSIinitiativebyK.PengChildSafetyCartoon ChildSingerPerformance(VW(VW

LiveFeedPIPLiveFeedPIP--

NOPIPbutcaroffollowingPCs.e

--ColorColorgradingin

--MCeandIntroductionofExecutivesMs.CatherineVcePresdent,HeadofPRVokswagenGroupCh

MCMC

In MC Executive ,VolkswagenMemberoftheBoardofManagement,Executive Volkswagen CarVWVariantR- VWVariantR-USP:Acarthatsedan→withthepracticalaspectsofasportyfacetedlifestyle→Leisure)Alifestyleperformancethatemphasizestheattractiveyoung businesspeople,confidentatwork,passionateintheirprivate

areconfidentandserious(10sec);wehearsounds ephonecalls,peopletalkingonthephoneinonthescreen.SuddenlywefadeintoamodernupbeatTangosoundtrack;Theperformersleavetheirprobs,pairPerformancerepresentingpowerrelationshipsinbusiness(30sec).takeofftheirtrench-coatstorevealleisureoutfitperformancewithbigs ontheirface(30sec). onon Glory European

MC

Car

andespeciallyINTERIORROOMINESSvacationclothes( ichats,summerskirt,scarvesetc.,)doanimpressiveLindyHopdance,settoanupbeat,happymusicwithcontemporarylifestyleending.

Asecond,youngercouplestepsoutofthecartheirownroutine(15sec)Athirdcouplestepsoutofcar.Thisisthetheyperformasynchronizedperformanceincludingimpressiveliftsandexchangingdancepartners(25-30sec).whenthemusicreachesaculminationpoint,allifwalkinghome(10sec).ononActiveLifestyleDynamicDesignInteriorRoominess

ExecutiveVice ofSales&MarketingofShanghaiVolkswagenAutomotiveCo., ofSAIC-VolkswagenSales MC

CarGolf

Golf

USP:AcarthatimageofaAperformanceasamixofyoungand stylishoutfits,representingdifferentexpressionsofacontemporaryenergetic

TheVolkswagenstagewilea arealready onon都市時(shí)尚Fashionable SpaciousInterior Handlingmade

Commercial FAW-VolkswagenAutomotive ofFAW-VolkswagenSales MC

Baby

MC

2013:JoinedtheTVshowtheNewgenerationsoundof (中國(guó)新聲代)a