Advertising

Types

2021/5/91Advertising----types品牌廣告企業(yè)廣告.產(chǎn)品廣告

公益廣告.1.2.3.4.2021/5/92Brandadvertising---品牌廣告Brandadvertisingtoestablishingproductbrandimage,enhancethebrandmarketsharefordirectpurpose,outstandingspreadingbrandintheconsumer'sminddefiniteposition.品牌廣告（Brandadvertising）以樹立產(chǎn)品品牌形象,提高品牌的市場占有率為直接目的,突出傳播品牌在消費者心目中確定的位置的一種方法.Swatch2021/5/93Corporateadvertising

企業(yè)廣告TextTextTextTextCorporateadvertising,alsoknownascorporateimageadvertising.Thedirectpurposeofthisadisto

establishacorporateimage,promoteenterprise's(企業(yè)）ideaandenhancecorporatevisibility(知名度).Theadvantageofthisadisthatitconveysideasorconceptswhichareabletopromotetherelationshipbetweenbusinessandpublic,sothatenterprisescouldleftthepublicagoodimpressionandfinallyaccelerate(加速）thedevelopmentoftheenterprise.企業(yè)廣告，又稱企業(yè)形象廣告。是以樹立企業(yè)形象，宣傳企業(yè)理念，提高企業(yè)知名度為直接目的的廣告。它的優(yōu)點在于它所要傳達觀念或理念往往能夠改善和促進企業(yè)和公眾的關(guān)系，使企業(yè)在公眾心目中留下了較美好的印象，對加速企業(yè)的發(fā)展具有其他類別的廣告所不可具備的優(yōu)勢，是一種戰(zhàn)略意義上的廣告。

2021/5/94Goal--------產(chǎn)品廣告TitleinhereThegoaloftheadvertisementistoselltheproduction,itscore（核心）istoadoptvariouswaystointroduce

thecharacteristicsandadvantagesoftheproducts,andpersuadepeopletobuy.Theformsofadvertisingaregenerally

directly,suchasfood,healthcareproductsandect,mainlyfocusontheproduct'scharacteristicsandadvantages.2021/5/95welfareadvertisementincludesmanydifferenttypes.LiketheNosmoking,thesafetyoftraffic,theEnvironmentalprotectionandect.Itisobviousthatthewelfareadvertisementhavenocommercialpurpose.AnditonlythroughsuchawaytopromotepeopletoliveinaSafe,HealthyandHarmoniouslife.公益廣告----welfareadvertisement2021/