FBIF2023年6月?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR1IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR場展望業(yè)趨勢聚焦中國酒水消費者2IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSRIWSRIWSR飲市場體量年均復合增長+1%,價值年均增長+2%3IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR類增長的主要驅(qū)動市場全球一半以上體量增長rits4IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR5IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR2021-2022021-2022s(10億9L箱)6IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR-2022(10億美金)SpiritsFixedexchangeratesChartsnotadjustedforinflation7IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR8IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR啤酒2021-2022(百萬9L箱)及2022-2027增長率9IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR10IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSRicillaandsotol11IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR33001icillaandsotol12IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR將推動烈酒整個品類的增長icillaandsotol13IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR14IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR全球不同價格段的葡萄酒體量變化價位的靜止全球不同價格段的葡萄酒體量變化15IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR16IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR酒飲推動增長即飲酒各品類體量(百萬9L箱)17IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR18IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR19IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR20IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR21IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR不同；高端化及消費升級機會仍然存在品類分價格段體量增長率變化rits22IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR23IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR模比例ealcoholacrosskeymarkets24IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR適度飲酒適度飲酒25IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSRCONSUMERRESEARCH酒精替代產(chǎn)品開始出現(xiàn)在消費者的選擇中SurveysQ2226IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR27IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR過去6個月曾經(jīng)飲用過以下啤酒的消費者：買了更便宜的產(chǎn)品沒有變化買了更貴的產(chǎn)品a28IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR202220232022202320222023202220232022202320222023過去6個月曾經(jīng)飲用過酒精飲品的消費者：我有在飲用無酒精的代替品22%22%37%41%23%31%46%我有在飲用低酒精的代替品18%34%48%21%30%49%我在控制飲酒量33%48%22%28%50%非常不同意沒有變非常不同意沒有變化na?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR你有過以下哪些行為？買了小規(guī)格或比平時買的更少上網(wǎng)搜尋最低價格買了大規(guī)格或比平時買的更多換到更低價格的零售商2022202330IWSRDrinksMarketAnalysis