COMPANIES

&

PRODUCTSWPPCHAPTER

01OverviewRevenuesofmediaholdinggroupsworldwidefrom2019to2021(inbillionU.S.dollars)Revenuesofmediaholdinggroupsworldwide2019-2021201920202021201816141210817.5517.3316.414.9514.2913.1711.87

11.931110.5610.2210.249.439.069.1642.672.612.6620WPP*OmnicomGroupPublicisGroupe*InterpublicDentsuGroup*HavasGroup*3Description:Amongthemajormediaholdingsgroupspresented,UK-basedWPPwasthelargest,reportingarevenueof17.33billionU.S.dollarsin2021.OmnicomGrouprankedsecondwitharevenueof14.29billionU.S.dollars.InLatinAmerica,WPPandIPGoccupiedthefirsttwoplacesoftheranking,with683and323millionU.S.dollars,respectively.ReadmoreNote(s):Worldwide;2019to2021;*ThefigureswererecalculatedfromoriginalcurrenciesatDecember31,2019/December31,2020/December31,2021(respectively)exchangeratesbasedonthissource.Datawasretrievedfromfinancialreports[...]ReadmoreSource(s):Statista;VarioussourcesLeadingadvertisingagencygroupsworldwidein2021,byrevenue(inbillionU.S.dollars)Revenueoftheworld'slargestadagencygroups2021RevenueinbillionU.S.dollars02468101214161820WPP,LondonOmnicomGroup,NewYork17.614.313.9PublicisGroupe,ParisAccenture'sAccentureInteractive,NewYorkInterpublicGroupofCos.,NewYorkDentsuGroupInc.,Tokyo12.510.29.9PwC'sPwCDigitalServices,NewYorkDeloitte'sDeloitteDigital,NewYorkHakuhodoDYHoldings(Tokyo)IBMCorp.'sIBMiX,Armonk(N.Y.)8.98.77.56.44Description:Basedonrevenuegeneratedin2021,thelargestadvertisingagencygroupworldwidewasWPP,headquarteredinLondon,with17.6billiondollarsinrevenue.TheJapaneseagencyDentsurankedsixththatyear,generating9.9billionU.S.dollarsinrevenuein2021.

ReadmoreNote(s):Worldwide;2021Source(s):AdvertisingAgeLeadingdigitalagencynetworksworldwidein2021,byrevenue(inmillionU.S.dollars)Leadingdigitalagencynetworksworldwide2021RevenueinmillionU.S.dollars4,000

6,00002,0008,00010,00012,00014,000AccentureInteractive[Accenture]DeloitteDigital[Deloitte]IBMiX[IBMCorp.]12,5008,7416,385PwC'sDigitalServices[PwC]WundermanThompson[WPP]5,9202,6395Description:Accordingtothemostrecentdata,theleadingdigitalagencynetworkworldwidein2021basedonrevenuewasAccentureInteractive,witharesultof12.5billionU.S.dollarsthatyear.DeloitteDigitalrankedsecond,witharevenueof8.7billiondollars.ReadmoreNote(s):Worldwide;2021Source(s):AdvertisingAgeLeadingmediaandadvertisingagencygroupsworldwidein2021,bynewbusinessvalue(inbillionU.S.dollars)Leadingmediaandadagencygroupsworldwide2021,bynewbusinessvalueNewbusinessvalueinbillionU.S.dollars012345678PublicisMediaGroupM6.926.27OmnicomMediaMediabrands2.352.18DentsuInternationalHavasMediaGroup1.211.126Description:ItwascalculatedthatPublicisMediawastheleadingmediagroupbasedonnewbusinessvalueworldwidein2021,havinggained6.92billionU.S.dollarsfrombothretainedandnewclients.GroupMfollowedwith6.27billiondollarsinnewbusinessvalue,whileOmnicomMediaroundedoutthetopthreewith2.35billion.ReadmoreNote(s):Worldwide;2021;includingretentionsSource(s):COMvergenceLeadingmediaandadvertisingagenciesworldwidein2021,bynewbusinessvalue(inmillionU.S.dollars)Leadingmedia&adagenciesworldwide2021,bynewbusinessvalueNewbusinessvalueinmillionU.S.dollars1,500

2,00005001,0002,5003,0003,5004,000StarcomMediaComMindshareOMD3,6942,6792,0792,069Initiative1,877WavemakerZenith1,4811,454HavasMediaiProspectDentsuX1,0258807487Description:Itwascalculatedthatin2021Starcomgained3.7billionU.Sdollarsinnewbusiness,accountingforbothretainedandnewclientsworldwide.MediaComrankedsecond,witharesultof2.68billiondollarsinnewbusinessvalueR.

eadmoreNote(s):Worldwide;2021;includingretentionsSource(s):COMvergenceCHAPTER

02FinancialsRevenuegeneratedbyWPPworldwidefrom2006to2021(inbillionGBP)WPPglobalrevenue2006-20211614.89141210813.1513.2313.0512.812.241211.5311.0210.3710.029.338.687.486.195.91642020062007200820092010201120122013201420152016*

2017**

2018**

2019**

2020**

2021**9Description:In2021,theBritishagencynetworkWPPgeneratedaglobalrevenueofabout12.8billionBritishpounds.Thisrepresentedanincreaseof800millionBritishpoundscomparedto2020.Since2006,theglobalrevenuehasmorethandoubleditsresultR.

eadmoreNote(s):Worldwide;2006to2021;*FigureshavebeenrestatedfortheimpactoftheadoptionofIFRS15RevenuefromContractswithCustomers,asdescribedintheaccountingpolicies.**Prioryearfigureshavebeenre-presentedinaccordance[...]ReadmoreSource(s):WPPProfitgeneratedbyWPPworldwidefrom2006to2021(inmillionGBP)WPPglobalprofit2006-20213,0001,8112,0001,00001,501.61,245.11,1521,012.1916.5894.7927.1763.3720.7661482.6515.1513.9506.9-1,000-2,000-3,000-4,000-2,917.7202020062007200820092010201120122013201420152016201720182019202110Description:In2021,theBritishagencynetworkWPPgeneratedaglobalprofitofabout720.7millionBritishpounds.Thismarkedanincreasefromthevalueofthepreviousyear,whenWPPreportedalossofalmostthreebillionBritishpoundsR.

eadmoreNote(s):Worldwide;2006to2021Source(s):WPPWPP'sbillingsworldwidefrom2010to2021(inbillionGBP)WPPglobalbillings2010-20216055.2852.9253.2253.150.75040302010047.6346.946.2146.1944.7944.4142.6820102011201220132014201520162017201820192020202111Description:TheglobalbillingsoftheBritishagencynetworkWPPamountedto50.7billionBritishpoundsin2021.Thismarkedareturntogrowthfollowingadownturnin2020,whenbillingswentdownfrom53.1to46.9billionpoundsR.ead

moreNote(s):Worldwide;2010to2021Source(s):WPPHeadlineEBITDAofWPPfrom2014to2021(inbillionGBP)HeadlineEBITDAofWPP2014-20213.02.422.52.01.51.00.50.02.132.12.0221.931.911.812014201520162017201820192020202112Description:In2021,WPPgeneratedapproximately2.02billionBritishpoundsinheadlineEBITDAworldwide.EBITDAstandsforearningsbeforeinterest,taxes,depreciation,andamortization.ReadmoreNote(s):Worldwide;2014to2021Source(s):WPPMarketcapitalizationofWPPfrom2006to2022(inbillionU.S.dollars)MarketcapitalizationofWPP2006-20223530.6629.983025201510528.5727.5922.8818.1517.5817.4316.8115.6415.2913.5513.3513.1612.1910.527.45020062007200820092010201120122013201420152016201720182019202020212022*13Description:AsofAugust2022,WPPhadamarketcapitalizationvalueof10.52billionU.S.dollars.Thismarkeda39.6percentdecreasefromthepreviousyear'smarketcapof17.43billionU.S.dollars.ReadmoreNote(s):Worldwide;2006toAugust2022;*AsofAugust23,2022.Marketcapitalizationdefinedbysourceasthetotalmarketvalueoftheissuedsharesofapubliclytradedcompany.Itisfrequentlyutilizedtoassessacompany'sworthR.

eadmoreSource(s):CompaniesMarketCAnnualchangeinthemarketcapitalizationofWPPfrom2006to2022AnnualchangeofWPP'smarketcap2006-202280%60%40%20%0%-20%-40%-60%20062007200820092010201120122013201420152016201720182019202020212022*14Description:AsofAugust2022,themarketcapitalizationofWPPexperiencedadecreaseofnearly40percentcomparedto2021.Thisfollowedayear-on-yeargrowthof30.5percentofWPP'smarketcapin2021.ReadmoreNote(s):Worldwide;2006toAugust2022;*AsofAugust23,2022.Marketcapitalizationdefinedbysourceasthetotalmarketvalueoftheissuedsharesofapubliclytradedcompany.Itisfrequentlyutilizedtoassessacompany'sworthR.

eadmoreSource(s):CompaniesMarketCWPP'sannualearningspersharefrom2009to2021(inU.S.dollars)WPP'sannualEPS2009-2021159.181057.46.636.765.635.385.454.983.743.613.162.750-5-10-15-20-15.58202020092010201120122013201420152016201720182019202115Description:In2021,BritishadvertisinggiantWPPreportedanearningspershareratioof3.61U.S.dollarspershare,markinganincreasefromthepreviousyear'svalueof-15.58U.S.dollarspershare.Earningspershare(EPS)indicatesacompany'sprofitability.ReadmoreNote(s):Worldwide;2009to2021;basicearningspershareSource(s):MacroTrendsCHAPTER

03OperationsRevenueofWPPinmajorgeographicregionsin2021(inbillionGBP)RegionalbreakdownofWPP'srevenue20215.04.54.54.03.53.02.52.01.51.00.50.02.82.41.90.50.40.3NorthAmericaWesternContinentalEuropeAsiaPacificUnitedKingdomLatinAmericaAfricaandMiddleEast

CentralandEasternEurope17Description:NorthAmericacontributed4.5billionBritishpoundstoWPP'srevenuein2021,thehighestamountamongtheregionswherethecompanyoperates.WesterncontinentalEuropeappearedasthesecondmostprofitableregionforWPP,witharevenueof2.8billionBritishpounds,whileAsiaPacificroundedoutthetopthree,adding2.4billionBritishpoundstothecompany'srevenue.ReadmoreNote(s):Worldwide;2021Source(s):WPPDistributionofrevenuegeneratedbyWPPin2021,bygeographicregionDistributionofWPP'srevenue2021,byregionRestoftheworld*28%NorthAmerica35%UnitedKingdom15%WesternContinentalEurope22%18Description:NorthAmericaaccountedfor35percentofWPP'sglobalrevenuein2021,thehighestshareamongtheregionswherethecompanyoperates.WesterncontinentalEuropecontributed22percentofWPP'sglobalrevenue,whiletheUnitedKingdomaccountedfor15percent.

ReadmoreNote(s):Worldwide;2021;*AsiaPacific,LatinAmerica,Africa,MiddleEast,CentralandEasternEuropeReadmoreSource(s):WPPChangeinnetrevenueofWPPin2ndquarter2022,bycountryWPPnetrevenuechangeQ22022,bycountry14%11.5%12%10%8%10.4%6.2%6.1%6%4%3.2%2%0%UnitedStatesGermanyUnitedKingdomChina*Australia19Description:Inthesecondquarterof2022,therevenueofWPPincreasedby11.5percentinGermanycomparedtothesamequarterof2021.Thecompany'srevenuefromoperationsintheUnitedStatesregisteredayear-on-yeargrowthof10.4percent.Read

moreNote(s):Worldwide;Q22022;*TakingeffectofCOVID-19lockdownsintoconsideration.ReadmoreSource(s):AdNews;WPPRevenueofWPPin2021,byoperatingsegment(inmillionGBP)RevenueofWPP2021,byoperatingsegment12,00010,83610,0008,0006,0004,0002,0009591,0060GlobalintegratedagenciesPublicrelationsagenciesSpecialistagencies20Description:TherevenueofWPP'sglobalintegratedagenciessegment-whichincludeleadingagencynetworkssuchasAKQA,WundermanThompson,andOgilvy-amountedto10.84billionBritishpoundsin2021.TherevenueofWPP'spublicrelationsagenciestotaled959millionpounds,whilethecompany'sspecialistagenciesrakedinalittleoveronebillionpounds.ReadmoreNote(s):Worldwide;2021Source(s):WPPAveragenumberofWPPemployeesfrom2006to2021(in1,000s)GlobalheadcountofWPP2006-2021140120100801331251211171141101061061061051051031019785786040200200620072008200920102011201220132014201520162017*2018*2019*2020*2021*21Description:In2021,theBritishagencynetworkWPPemployedaround105,000people.ThenumberofWPPemployeesworldwideincreasedfromroughly103,000inthepreviousyear.Read

moreNote(s):Worldwide;2006to2021;averagenumberofemployeesinthegivenyear;*NumberofemployeesadjustedaftertheKantardisposal.Figureswererounded.ReadmoreSource(s):WPPNumberofWPPemployeesin2021,byregion(in1,000s)GlobalheadcountofWPP2021,byregion35303025222220151051411550AsiaPacificWesternContinentalEuropeNorthAmericaLatinAmericaUnitedKingdom

AfricaandMiddleEast

CentralandEasternEurope22Description:In2021,BritishadvertisingcolossusWPPemployedroughly105,000peopleworldwide,ofwhichsome30,000wereemployedintheAsiaPacificregion.NorthAmericaandwesterncontinentalEuropeeachhad22,000WPPemployees,whileLatinAmericafollowedwith14,000.

ReadmoreNote(s):Worldwide;2021Source(s):WPPCHAPTER

04RegionalcompetitorsLeadingCRM/directmarketingnetworksintheUnitedStatesin2021,byrevenue(inmillionU.S.dollars)RevenueofU.S.largestCRManddirectmarketingnetworksin2021RevenueinmillionU.S.dollars1,000

1,50005002,0002,5003,000DeloitteDigital(Deloitte)Epsilon(Publicis)2,5051,861Merkle(Dentsu)1,047WundermanThompson(WPP)PwCDigitalServices(PwC)1,03881024Description:In2021,theleadingcustomerrelationsmanagementanddirectmarketingnetworkintheUnitedStatesbasedonrevenuewasDeloitteDigital,witharesultof2.5billionU.S.dollars.Epsilon,ownedbyPublicis,rankedsecondthatyear,withrevenueof1.86billiondollars.

ReadmoreNote(s):UnitedStates;2021Source(s):AdvertisingAgeRevenueofleadingadvertisingagencygroupsintheAsia-Pacificregionin2021(inmillionU.S.dollars)RevenueofleadingadagencygroupsAPAC2021RevenueinmillionU.S.dollars2,000

3,00001,0004,0005,0006,000DentsuHakuhodoDYWPP5,5253,2282,785OmnicomBluefocusPublicisGroupeInterpublicADK2,0431,2541,145690656627CheilAccentureHavas30021625Description:In2021,JapaneseadvertisingagencygroupDentsurecordedarevenueofapproximately5.53billionU.S.dollarsintheAsia-Pacificregion.Comparatively,Havashadarevenueof216millionU.S.dollarsintheAsia-Pacificregionin2021.ReadmoreNote(s):APAC;FY2021Source(s):R3WorldwideLeadingadvertisingagencynetworksintheUnitedStatesin2021,byrevenue(inmillionU.S.dollars)LeadingadagencynetworksintheU.S.2021,byrevenueRevenueinmillionU.S.dollars300

400

50001002006007008009008871,000DeloitteDigital(Deloitte)BBDOWorldwide(Omnicom)TBWAWorldwide(Omnicom)WundermanThompson(WPP)McCann(Interpublic)63640735431726Description:In2021,DeloitteDigitalwastheleadingadvertisingagencyintheUnitedStatesbasedonrevenue,havinggenerated887millionU.S.dollarsthatyear.BBDOWorldwiderankedsecond,with636milliondollarsinrevenuegeneratedintheUnitedStates.ReadmoreNote(s):2021Source(s):AdvertisingAgeLeadingdigitalagencynetworksintheUnitedStatesin2021,byrevenue(inmillionU.S.dollars)LeadingdigitalagencynetworksintheU.S.2021RevenueinmillionU.S.dollars2,000

3,00001,0004,0005,0006,0007,000AccentureInteractive[Accenture]DeloitteDigital[Deloitte]PwCDigitalServices[PwC]IBMiX[IBMCorp.]5,9004,5472,8802,235Epsilon[Publicis]1,32127Description:In2021,inarankingofdigitalagencynetworksintheUnitedStatesbasedonrevenue,AccentureInteractivetoppedthelist,witharesultof5.9billionU.S.dollars.AtthesametimeDeloitteDigitalrankedsecond,witharevenueof4.5billiondollarsthatyear.

ReadmoreNote(s):UnitedStates;2021Source(s):AdvertisingAgeMosteffectivedigitalandspecialistadvertisingagenciesinEuropein2021(indexscore)Mosteffectivedigital&specialistadagenciesinEurope2021AgencynetworkHavasMediaGroupTWIGALocationParis,FranceNumberofpointsHavasSports&EntertainmentTwigaDigitalDigitas3028.726.721Kyiv,UkraineDigitasMoscow,RussiaMadrid,SpaindentsuXDentsuInternationalManoCopenhagen,DenmarkKyiv,Ukraine20.920.520PostmenKB-12KB-12Moscow,RussiaWarsaw,PolandKyiv,UkraineLiquidThreadNEOSStarcom16.516.414.712.312.3MRMMcCannWorldgroupPerformicsMadrid,SpainPerformics(Warsaw)Performics(Kyiv)Warsaw,PolandKyiv,UkrainePerformics28Description:InarankingofdigitalandspecialistadvertisingagencieslocatedinEurope,Paris-basedHavasSports&Entertainmentrankedfirstwith30pointsin2021.Additionally,themostrepresentedcityinthetop10wasKyiv,Ukraine,amountingtothreeagencies.TheremainingarebasedinParis,Madrid,Copenhagen,andMoscow.ReadmoreNote(s):Europe;2021Source(s):WARCMosteffectivecreativeagenciesinLatinAmericain2021(indexscore)MosteffectivecreativeagenciesLatinAmerica2021Numberofpoints0510152025303540455049.855MulleLoweSSP3(Bogotá,Colombia)McCann(Bogotá,Colombia)SanchoBBDO(Bogotá,Colombia)DDB(Bogotá,Colombia)48.244.244.2McCann(Lima,Peru)43.4GUT(BuenosAires,Argentina)AlmapBBDO(S?oPaulo,Brazil)41.741.429Description:In2021,theColombianbranchofMullenLoweSSP3-wasnamedthemosteffectivecreativeagencyinLatinAmerica,havingaccumulated49.8pointsinthepresentedcreativityranking.McCann(Colombia)rankedsecondwith48.2points.Additionally,SanchoBBDO(Colombia)andDDB(Colombia)bothfollowed,with44.2pointseach.ReadmoreNote(s):LAC;2021Source(s):WARCCHAPTER

05CreativityrankingsMostcreativemediaholdinggroupsworldwidein2021(indexscore)Mostcreativemediaholdinggroupsworldwide2021Indexpunctuation02004006008001,0001,2001,4001,6001,625.61,800OmnicomGroupWPP1,4621,418.81,342.2InterpublicGroupPublicisGroupeHavasGroupAccenture357.5241198.1130.9DentsuHakuhodoDYGroupStagwell73.721.612.2BlueFocusADK31Description:OmnicomGroupwasnamedthemostcreativemediaholdingcompanyworldwide,accordingtoawardswonin2021.Thecompanyscored1,625.6pointsinthepresentedcreativityranking.WPPrankedsecondwith1,462points,whileInterpublicGrouproundedoutthetopthreewith1,418.8points.ReadmoreNote(s):Worldwide;2021Source(s):WARCMostcreativeagencynetworksworldwidein2021(indexscore)Mostcreativeagencynetworksworldwide2021Numberofpoints0100200300400500600700800Ogilvy(WPP)PublicisWorldwide(PublicisGroupe)DDBWorldwide(OmnicomGroup)BBDOWorldwide(OmnicomGroup)McCannWorldgroup(InterpublicGroup)FCB(InterpublicGroup)745.2657630.1585564484.2TBWAWorldwide(OmnicomGroup)HavasCreativeGroup(HavasGroup)WundermanThompson(WPP)342.4330.8315296.9Saatchi&Saatchi(PublicisGroupe)32Description:Ogilvywasnamedthemostcreativeagencynetworkworldwidein2021,havingaccumulated745.2pointsinthepresentedcreativityranking.OgilvyisinbasedinNewYorkandown