Module5NewspapersandMagazinesI.單項(xiàng)填空1．Wecanseemonumentshereandthere.Thosewhohavemadegreat________tohumanbeingsandsocietywillneverbeforgotten. A．a(chǎn)dvances B．progressC．contributions D．a(chǎn)chievements答案C[句意：我們到處都可以看見紀(jì)念碑。那些為人類和社會(huì)做出過(guò)重大貢獻(xiàn)的人是永遠(yuǎn)也不會(huì)被忘記的。advance“前進(jìn)，進(jìn)步”；progress“進(jìn)步”；contribution“貢獻(xiàn)”，與介詞to連用；achievement“成就，成績(jī)”，多與介詞for連用。]2．________in1982，thepanyisgoingtocelebrateitsthirtiethanniversarythisyear.A．Tobefounded B．HavingfoundedC．Founded D．Founding答案C[考查非謂語(yǔ)動(dòng)詞。found意為“建立”，與thepany之間為邏輯上的動(dòng)賓關(guān)系，且已經(jīng)發(fā)生，用found的過(guò)去分詞，故選C。Tobefounded表示將要被建立。]3．Theoldwoodenbridgewasinsuchbadconditionthattheydecidedto________itwithonemadeofconcrete.A．record B．reduceC．replace D．return答案C考查動(dòng)詞辨析。record記錄；reduce減少；replace代替；return返回，歸還。由句意可知，舊的木頭橋狀況不好，因此他們決定用一座混凝土橋來(lái)代替它，故選C。4．Badhabitsarenoteasytobe________；theyneedyourdetermination.A．replaced B．movedC．removed D．gotrid答案C[句意：壞習(xí)慣是不容易改掉的；它們需要你的決心。replace“把……放回(原處)，取代”；move“移動(dòng)，搬動(dòng)”；remove“去掉，使消失”；D項(xiàng)的正確形式為getridof，意為“擺脫，除掉”。]5．Ihadjustgotupandwasabouttocookmybreakfast，________thetelephonerangloudly，butithungup________Icouldanswerit.A．while；when B．when；asC．a(chǎn)s；after D．when；before答案D[考查時(shí)間狀語(yǔ)從句。句意為：我剛起床想去做飯，這時(shí)響了，但沒(méi)等我來(lái)得及接，就掛了。固定句型beabouttodo...when...表示“正要做……這時(shí)……”。before在……之前，未來(lái)得及。]6．—JohnandIwillcelebrateourfortiethweddinganniversarynextmonth.—Oh，________！A．cheerup B．welldoneC．goahead D．congratulations答案D[考查交際用語(yǔ)。對(duì)方要慶祝結(jié)婚四十周年，答話人當(dāng)然應(yīng)向?qū)Ψ奖硎咀ＹR，故選D項(xiàng)。congratulations表示祝賀，意為“恭喜恭喜！祝賀你！”cheerup表示鼓勵(lì)，意為“振作起來(lái)，高興起來(lái)”；welldone表示贊賞，意為“做得不錯(cuò)”；goahead“前進(jìn)，干吧，說(shuō)吧，開始干”。]7．Friendshiphastobe________trust,asweallknow.A．foundon B．believedinC．foundedon D．believed答案C[考查固定短語(yǔ)。found...on“把……建立在……上”；believein“信任”。句意：正如我們所知，友誼是建立在信任的基礎(chǔ)上的。]8．Thescientistshavefoundthatthereisno________oflifeonotherplanets.A．evolution B．evidenceC．exam D．example答案B[evolution“進(jìn)化，演變”；evidence“證據(jù)，根據(jù)”；exam“考試，測(cè)試”；example“例子，事例”。句意：科學(xué)家們發(fā)現(xiàn)其他行星上沒(méi)有生命存在的證據(jù)。由此可知答案為B。]9．—Thegovernmentencouragesdevelopingindustriesinthisarea.—Yes,andithas________agoodresult,alltheruralvillagershavefoundjobs.A．made B．leftC．produced D．turned答案C[句意：“政府鼓勵(lì)在這一地區(qū)發(fā)展工業(yè)?！薄笆堑?，而且這帶來(lái)了好的結(jié)果，所有鄉(xiāng)下的村民都找到了工作。”produce有“導(dǎo)致，引起”之意。]10．Asthetrainwastopullout,herhusbandcamerunningalongandclimbed________．A．a(chǎn)broad B．broad C．a(chǎn)board D．board答案C[aboard在此為副詞，意為“上車”。abroad是副詞，意為“在國(guó)外，到國(guó)外”；broad是形容詞，意為“寬的”；board是名詞，意為“木板”。]11．Ihadjuststeppedoutofthebathroomandwasbusilydryingmyselfwithatowel________Iheardthesteps.A．while B．when C．since D．a(chǎn)fter答案B[when在此用作并列連詞，意思是“就在那時(shí)”，“正在……突然……”。句意：我剛走出浴室，正忙著用毛巾擦身體，就在這時(shí)我聽到了腳步聲。]12．ChenYunlinsaidthatthetwosidesacrosstheTaiwanStraitswouldoverethedifficulties________theyjoinedhandstofindsolutionsandhelpeachother. A．a(chǎn)slongas B．ifonlyC．incase D．nowthat答案A[aslongas“只要”；ifonly“要是……多好啊”；incase“萬(wàn)一”；nowthat“既然”。句意：陳云林說(shuō)只要海峽兩岸攜起手來(lái)尋求解決方法，互相幫助，就能克服困難。]13．Themanpulledoutagoldwatch，________weremadeofsmalldiamonds. A．thehandsofwhom B．whomthehandsofC．whichthehandsof D．thehandsofwhich答案D[句意：那個(gè)人拽出一塊金表，表的指針是用小鉆石做成的。先行詞為agoldwatch，代入定語(yǔ)從句后為：thehandsofthegoldwatchweremadeofsmalldiamonds。]14．Theheadofthepanypromisedtodealwithmattersofthissort________hereturnedtohisoffice.A．until B．whileC．bythetime D．themoment答案D[考查時(shí)間狀語(yǔ)從句。themoment作連詞使用時(shí)，相當(dāng)于assoonas；until表示“直到……”，在此不合句意；while“當(dāng)……的時(shí)候”，其后必須接延續(xù)性動(dòng)詞；用bythetime引導(dǎo)時(shí)，主句常用完成時(shí)態(tài)。]15．—Mom，________everythinghasbeenbought,shallwehavealookaroundthezoo?—No,weshouldhurryhome.Yourfatherwillsoonreturnforlunch.A．for B．now C．because D．with答案B[考查原因狀語(yǔ)從句。now(that)“既然”，引導(dǎo)原因狀語(yǔ)從句，表示的原因顯而易見，符合題意。for補(bǔ)充說(shuō)明原因，一般不位于句首；because強(qiáng)調(diào)解釋說(shuō)明的直接原因；with為介詞，其后不跟句子。]II.閱讀理解“NewspapersshouldbeetheleadinglocalInternetadaggency,whichgoesagainstancientnewspaperinstinctofnot_ever_helping_anyone_who_is_your_petitor，”saysmanagingdirectorStephenGray.“Butthefactisthataudienceshavesplitinamilliondirections,sohereweareinalocalmarketandourjobistohelpbusinessesinourlocalmarketsucceed.IfthatmeansweareplacingadsonGoogleandFacebookforlocalbusinesses,sowhat？That'swhatittakestosucceedandadagencieshavebeenmakingalivingoffdoingthatforsometime.”It'sactuallynotabadidea(andI'veseensomenewspapersdoitsuccessfully)．Exceptitseemstobetantamounttoremendingthatnewspapersgetoutofthenewspaperbusiness.Andiftheybeeadagencies，thennewspapersreallyaren'tnewspapersanymore,arethey？Andthenthereisn'treallyaneedforallthatexpensivejournalismanymore,isthere?Thisistheproblemwiththeideaofingupwitha“newbusinessmodel”fornewspapers.Ifyouhaveanewbusinessmodel,thenyou'renotinthesamebusinessanymore.Butyouhearitdiscussedasifnewspapersandjournalismcanremainfundamentallywhattheyare,justwithanew“businessmodel”pluggedin.Like_a_toy_car_that_just_needs_new_batteries_to_keep_running．Look,I'mnotsayingthatmediapaniesshouldn'toffermarketingservices—they'vebeendoingsofordecades(e.g.custompublishing)．Andasbrandsincreasinglywanttoprovidecontentdirectlytoconsumers,marketingservicesmaybeabiggrowthareaformediapanies.Theproblemisthatonceyoucrossthelinetosellingotherpanies'mediabecauseit'smorevaluablethanyourown,thenyoufaceafundamentalquestionaboutwhyyou'regoingtotheexpenseofproducingyourown.Notes：①instinctn．本能②tantamountadj.相等的③fundamentallyadv.根本地1．Whatdoestheunderlinedpart“noteverhelpinganyonewhoisyourpetitor”meaninthefirstparagraph?A．Nothelpingbusinessearnmoney.B．Nothelpingothermedias.C．Nothelpingbusinessdevelop.D．Nothelpinganothernewspaper.2．Fromthefirstparagraphwecansee________．A．PuttingadsonnewspaperscanhelpboththenewspapersandbusinessesB．AdscanonlyhelpbusinessesC．itisagainstruletoputadsonnewspapersD．ManagingdirectorStephenGraydidn'tapprovenewspaperads3．Fromthesecondparagraphwecanseetheauthorthinksifnewspapersbeeadagencies，________．A．a(chǎn)newspaperisnotanewspaperanymoreB．peoplewillgetlessnewsC．newspaperscanearnsomemoneytocovertheircostD．newspapersshouldn'thaveanyad4．Bysaying“Likeatoycarthatjustneedsnewbatteriestokeeprunning.”wecanseetheauthorwantstomean________．A．a(chǎn)lltoycarsneedbatteriesB．withoutadsanewspaperislikeatoycarthatisnotlikedbychildrenC．newspapersshouldhavesuchadsastoycars'D．newspapersshouldhavesomeadstoreducetheircost5．Intheend,wecanseethattheauthoragreesthat________．A．a(chǎn)dsarenecessarypartsofanewspaperB．youshouldputadsofsomelessvaluablethingsC．youcanputsomeadsinthenewspaperbutnotmorevaluablepetitorsD．youcanputadsinsteadofnewsinthenewspapers【語(yǔ)篇解讀】現(xiàn)代報(bào)紙已經(jīng)改變了不為自己的競(jìng)爭(zhēng)對(duì)手代理廣告的傳統(tǒng)。這在一定程度上讓報(bào)紙成了廣告機(jī)構(gòu)。有的報(bào)業(yè)領(lǐng)導(dǎo)人覺得這樣做是值得的，而作者認(rèn)為，報(bào)紙代理廣告無(wú)可厚非，但是如果因?yàn)閯e的報(bào)紙更有價(jià)值而去為其做廣告，那自己的報(bào)紙就沒(méi)有辦的必要了。1．B[句意理解題。本句中的petitor的意思是“競(jìng)爭(zhēng)對(duì)手”報(bào)紙的競(jìng)爭(zhēng)對(duì)手自然是另一家媒體。]2．A[推理判斷題。聯(lián)系第一段的最后一句“That'swhatittakestosucceedandadagencieshavebeenmakingalivingoffdoingthatforsometime.”可知，做廣告不僅僅對(duì)當(dāng)?shù)厣虡I(yè)有好處，為廣告機(jī)構(gòu)也帶來(lái)了利益。]3．A[細(xì)節(jié)理解題。聯(lián)系“Andiftheybeeadagencies,thennewspapersreallyaren'tnewspapersanymore,arethey？”可以知道，作者認(rèn)為，如果報(bào)紙成了廣告機(jī)構(gòu)，那報(bào)紙就不再是報(bào)紙了。]4．D[句意理解題。聯(lián)系全段可知，作者拿玩具汽車需要電池驅(qū)動(dòng)來(lái)說(shuō)明報(bào)紙也需要廣告收入，以降低費(fèi)用。]5．C[聯(lián)系最后一段的“onceyoucrossthelinetosellingotherpanies'mediabecauseit'smorevaluablethanyourown...”可知，作者認(rèn)為為比自己的報(bào)紙更有價(jià)值的媒體投放廣告是不可取的。]III.短文改錯(cuò)DearMayor，I’maresidentofthecity.Ifeeltherearemanyproblemsexistedinthetradeoftaxisinourcity.Firstofall，therearen’tenoughstopsinthestreets.Andtaxisoftenrunveryfast，whichcausedmanytrafficaccidents.Additional，sometaxidriversrefusetopicksomepassengerswithoutanyreason.Anotherterriblethingisthatdeeplyatnighttaxiswaitingaroundentertainmentplacesmaketoomuchnoise.Afriendofminelivinginanothercityoncevisitedtome，andshetoldmeataxidriveroncecheatedherbytakingaroundaboutroute.Howwillaguestthinkofourcityaftersuchbadexperience?Ithinkwemusttakeactionstotightencontroloverthetaxitrade.Thelastthingtodoisraisethetaxidrivers’professionalmorality.Sincerelyyours，Chris答案DearMayor，I’maresidentofthecity