PAGEPAGE1課程名稱:公管專業(yè)外語(yǔ)X東北大學(xué)繼續(xù)教育學(xué)院公管專業(yè)外語(yǔ)X試卷（作業(yè)考核線上2）A卷學(xué)習(xí)中心：院校學(xué)號(hào)：姓名（共7頁(yè)）總分題號(hào)一二三四五六七八九十得分Part1Tellwhetherthefollowingstatementsaretrue(T)orfalse(F)（10分）(1)Acompanycanraisemoneybyissuingstocks.(T)(2)Peoplecanalwaysmakemoneybyinvestinginthestockmarket.(F)(3)Buyingbondsisabetterwaytomakebigmoney.(F)(4)Dividendsarepaidtostockholdersnomatterwhetherthecompanygainsorloses.(F)(5)Securitiesonlyrefertobonds.(F)Part2Tellwhetherthefollowingstatementsaretrue(T)orfalse(F)（10分）(1)Whenpeoplemakeinternationaltrips,theymayexperienceculturaldifferences.(T)(2)Businesspeopleneversufferfromjetlag.(F)(3)JapanesewholiveinBritaindon’tliketherebecausetheyfinditastrangecountry.(F)(4)Itisusualtokissone’scheeksthefirsttimeyoumeetanAmericancolleague.(F)(5)InAsiancountries,itisrudetolookpeopleintheeyes.(T)Part3Tellwhetherthefollowingstatementsaretrue(T)orfalse(F)（10分）(1)Wholesalersbuygoodsdirectlyfromretailers(F)(2)Aretailoutletistheplacewherecustomerscanpurchasegoods.(T)(3)Specialistretailerisaverylargeshopwithmanydepartmentsorsections.(F)(4)E-commercereferstoelectronicshoppingfromcompanies’websites.(T)(5)Barcodescannotprovideinformationabouttheprice.(F)Part4Tellwhetherthefollowingstatementsaretrue(T)orfalse(F)（10分）(1)CEOstandsforChiefExecutiveOffice.(F)(2)Philipsistheworld’sbiggestelectroniccompany.(T)(3)Philips’headquartershavemovedtoNewYork,US.(F)(4)“Let’smakethingsbetter”isSony’screed.(F)(5)PublicrelationcanbeshortenedasPR.(T)Part5Readthefollowingpassageandanswerquestions（15分）Name,shameandclaimfromlatepayersThelatepaymentofcommercialdebtsbillwillsoonbecomelaw.Whenitdoes,smallbusinesseswhichemployfewerthan50peoplewillhavetherighttochargeaheftyrateofinteresttothe1%oflargerbusinessesthatpaylate.Unlessanexistingcontractstatesotherwise,invoiceswillhavetobesettledin30days,orthecreditorwillbeabletochargeinterestat8%overtheBankofEnglandbaserate.Forhabituallylatepayers,thepenaltiesshouldactasadeterrent.AccordingtoasurveybyGrantThornton,thespeedofpaymentvariesgreatlyfromnationtonation.TheFinnssettletheirinvoicesin24days,theFanesin35days,theSwedesin37,andtheGermansin38.IntheUKcreditorsmustwaitalmostafortnightlonger—theaveragepaymentperiodis50days.Stillworse,aNatWestsurveyofsmallbusinessesfoundthatonein10ofthemhad30%oftheirinvoicesunpaidafterthreemonths.TheBillsoundslikeagoodidea,butthesmallbusinesscommunityhavetheirdoubts.“Weareskeptical,”saysaspokesmanfromthefederationofSmallBusinesses.“Mostpeoplewon’timposeinterest,andonthecontinent,legislationhasn’tmademuchdifference.”Infact,someEuropeanlatepaymentlegislationhasfailed.Forexample,inItalytheaveragepaymentwaitis84days.TheFederationaimstousetheBilltoraiseawarenessabouttheeffectsoflatepayment.Itwillpublishitsfirstleaguetableofworstpayers,compiledbyDun&Bradstreet,intheautumnandbelievesthisnamingandshamingexercisewillhavemoreimpactthanthelegislation.Questions:Whatistheresponsefromthesmallbusinesscommunity?（5分）answer：Thesmallbusinesscommunityhavetheirdoubts.Whatexampledoesthespokesmanusetosupporthisopinion?（5分）answer：Hesaidmostpeoplewon’timposeinterest,andonthecontinentlegislationhasn’tmademuchdifference.What’sthepurposeofthenewlaw?（5分）answer：TheFederationaimstousetheBilltoraiseawarenessabouttheeffectsoflatepayment.Part6Readthefollowingpassageandanswerquestions（15分）It’struethatwe’vebeendeeplyaffectedbyourcompetitor’slatestsalesstrategy.Anewplanofactionmustbedevelopedassoonaspossible.Losseshavebeenparticularlyhighineveryforeigncountry.WehavelostmainmarketsinRussiaandVenezuela.Eveninthehomemarketwecannotcompete.However,wearenotgoingtogiveup.Wearedevelopinganewmarketingplanwhichwillhelpusregainsomeofourmarketshare.Thewarwillcontinueforsometimeyet,butweareconfidentthatwecanstillwin.Questions:Whathaveaffectedthecompany?（5分）answer：Theircompetitor’slatestsalesstrategy.Whatshouldbedoneimmediately?（5分）answer：Anewplanofactionmustbedeveloped.Howaretheyplanningtoregaintheirmarketshare?（5分）answer：Theyaredeveloping.Part7Readthefollowingpassageandanswerquestions（15分）CargiantsendsinthespygirlsFordhassetupafemale“spy”teamtovisitdealersandmakesuretheytreatwomencarbuyersseriouslyandwithrespect.Thecompanysayswomennowbuyfouroutofevery10newcarssoldinBritain.ThisisthehighestproportioninEuropewherethewomenbuyers’shareaveragesthreeinten.AndFordsaystheproportionofwomenbuyerswillcontinuetoincreaseinthenextdecade.Thecompany’sInternationalWomen’sMarketingPanelwillensurethatitsproductsandservicemeettheneedsoffemalecustomersandthattheygetafairdeal.ItclaimstobetheonlyEuropeancarmakertohavesuchapanel.TheteamismadeupofBritishwomenFordworkersandothersfromnineEuropeancountries.Ithas16permanentmemberssupportedbyasub-committeeof40.“Itsviewsarekeenlysoughtinresearchandvehicleappraisalprograms.”saidaFordspokesman.“Thepanel’smembersalsoparticipateinadvertisingclinicsandgoon“mysteryshops”duringwhichtheyvisitdealershipsposingasprospectivebuyers.’Questions:WhatisthehighestproportionofwomencarbuyerinEurope?（5分）answer：ThisisthehighestproportioninEuropewherethewomenbuyers’shareaveragesthreeinten.Howistheteammadeupof?（5分）answer：TheteamismadeupofBritishwomenFordworkersandothersfromnineEuropeancountries.Ithas16permanentmemberssupportedbyasub-committeeof40.Whyaretheycalledspygirls?（5分）answer：Thecompany’sInternationalWomen’sMarketingPanelwillensurethatitsproductsandservicemeettheneedsoffemalecustomersandthattheygetafairdeal.Part8Readthefollowingpassageandanswerquestions（15分）Well,myname’sEleanorStevens,I’mthemanagerhereattheHSBCBankinChanceryLaneinLondon.I’vebeeninthebankforfifteenyearsandI’veonlybeeninthisbranchaboutthreemonths.Atthisbranchwehaveapproximately6,000customers,andourbasicopeninghoursareMondaytoFriday,9:30a.m.to4:30p.m.Thisbranchactuallyisn’topenonSaturdaysbutmanyofourbranchesare,wherethere’saneedforitinthelocalcommunity.ButonSaturdaysmostlythebranchesareopenbetween9:30a.m.and3:30p.m.,andifcashtransactionsareundertakenonthatday,they’renotprocesseduntilthefollowingbusinessday,obviously,usuallytheMonday.Themainservicesweoffertocustomersherearetheusual:loans,mortgages,savings,investmentproducts.Andwealsodoquitealotofforeignbusinessforourcustomerswherewesendmoneyabroadorwereceiveitfromabroad.Wehavethirtymembersofstaff,whichisquitelargeforbra