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E-commerceListeningSpeakingReadingGrammarFocusPracticalWritingCultureSightseeing
ListeningTask1Listentothefivestatementstwiceandchoosetheproperanswertoeachofthestatementsyouhear.1.A.Afamoussinger.B.ToAmerica.C.BecauseIlikeit.D.WhenIamtwenty.2.A.Iwenttherebybike.B.IgothereeverySunday.C.Thereisalottosee.D.Idon’tknow.3.A.No,Iwon’t. B.Thankyou.C.Yes,Iwill. D.No,thankyou.4.A.I’mherteacher. B.Whoareyou?C.ThisisLindaspeaking. D.Howareyou?5.A.Pleasetakeaseat. B.Idon’tthinkso.C.Whynot? D.It’sverynice.Task2Listentothefiveshortdialoguestwiceandchoosethebestanswertoeachofthequestionsyouhear.1.A.Hewatchesthefootballmatch.B.Hegoestothecinema.C.Heworks. D.Hestayswithfriends.2.A.Videostores. B.Videotapes. C.Watches. D.Movies.3.A.Rightnow. B.Thisweek. C.Nextweek. D.Twoweekslater.4.A.Monday. B.Tuesday. C.Wednesday. D.Thursday.5.A.Hewasquitehappy.B.Hefeltupset.C.Hedidn’tcare.D.Heseemedpleased.Task3Listentothefollowingpassagetwiceandtrytofillthemissingwordsintheblanks.
IntheUnitedStates,couplesusuallyreceivegiftsfromtheirrelativesandfriendswhentheygetmarried.Sometimesabridewill
agiftforsomethingelseifshedoesn’tfindituseful.Wegivegiftstoexpressourgoodwishesforthemarriage,butgiftsaren’t
forthemarriageitself.However,insomesocietiesgiftsareveryimportant,andthemarriageisn’tlegal
them.OnetypeofgiftiscalledBrideService.Ayounghusbandmustworkforhiswife’sfamily.Hemayworkfor
fifteenyears.Brideservicemayseemstrangetous,butitisnecessaryinsocietieswherepeopledon’thavemoneyor
thingstoexchangeatmarriage.SpeakingCommunicativeSampleReadthesamplecarefullyandthencompletethefollowingcommunicativetask.
?DialogueOneJustforaChange
DialogueTwoEveryBeginningIsDifficult
Notes
1.makeit8o’clock定在8點(diǎn)
2.login登陸
3.homepage主頁
4.TeachingAffairsOffice教務(wù)處
SomeTipsCommunicativeTaskWorkingroupsandcreatethefollowingrole-play.TheSalesManager,whohasjustattendedasalesmeetingaboutanewproduct,ismakinganappointmentwiththebosstotellhim/herabouttheresultofthemeeting.Reading
PassageA
E-commerce
Electroniccommerce,ore-commerce,hasmadeitpossibleforbusinessestodirectlyreachcustomersanywhereintheworld.EveryonehookeduptotheInternetisapotentialcustomer.Thishasnotonlychangedthewayproductsaresold,butitalsohaschangedthewayallbusinessactivitiesareconducted.E-tailisaspecificexampleofe-commerce.
Therevolutionofe-commercewasstartedbyJeffBezos,theentrepreneurofA,aclicks-and-mortarcompany.Asamatteroffact,Aisawell-knownandtrustede-tailer.E-tailiselectronicretail.ThebusinesssellsproductsovertheInternet.Themainactivityofe-commerceisbuyingandsellinggoodsandservices.Anycompanycangoonlinetosellanyproduct.
JCPenney,amajordepartmentstore,sellsproductsinstores,bymail,andonline.Thistypeofcompanyiscalledamulti-channelretailer.Itusesseveralmeanstosellproducts.Businessesoftencalltheirstoresandwarehousesbricks-and-mortar,referringtobuildingmaterials.BusinessesthatalsousetheInternetarecalledclicks-and-mortaroperations.
E-commercemakesiteasiertosendcatalogsofe-tailers’productstoconsumers.Thisisespeciallyusefulforcompaniesthatdoalotofmail-orderbusiness.PuttingcatalogsontheInternetratherthanshippingthembymailsavesalotofmoneyinprintingandmailingcosts.
Howdoese-tailbenefityouasaconsumer?Herearetheadvantages.Convenience.Youcanshopathomewithoutgoingtothestore.TheInternetisneverclosed,soyoucanshop24hoursaday,7daysaweek.Ifyoudon’thaveaccesstotransportationandyouneedorwantanitem,youcanbuyitonline,becauseit’sconvenient.Choices.Thenumberofcompaniessellingproductsonlinegivesyoumorechoicesandletsyoucomparepriceseasier.Someonlinecompaniesallowyoutodownloadmusic,computergames,orpreviewmovietrailers.LookforWebsitesthatcompareandcontrastgoods,likeZDN.Beforebuyinganeworusedcar,theInternethasmanyusefulsitestoexploreallelementsofthetransaction.
Ontheotherhand,therearedisadvantagestoe-tail.Theseinclude:Buyingpower.It’seasytooverspend.Ifyou’renotcarefulyoucanorderthingsbymistake.Othercharges.Sincemostproductsboughtonlinearedeliveredbymail,youhavetopayshippingchargesandusuallytax.Theexchangeandreturnpoliciesmaybepricierthaninastore.Immediacy.Whileshoppingonlineisconvenient,youstillhavetowaitformostproductstobedelivered.(Unless,ofcourse,youliveinNewYorkCity.Barnes&Nobleonlinewilldeliverabookyouorderedonthesameday.)Relyingonobservation.It’shardtoknowforsurewhetheryoulikeasofaunlessyousitdownandtryit.Thesamecanbesaidforclothes,CDs,orbooks.Onlinebuyingrequiresyoutorelyonpicturesanddescriptionsinsteadofactuallytouchingthingsyourself.
NewWords
PhrasesandExpressions
hookupto連接到
multi-channel多渠道
haveaccessto有使用……的機(jī)會(huì)
returnpolicy退貨單
relyon依賴于
Note
1.clicks-and-mortar國外把那些既具有傳統(tǒng)又具有網(wǎng)絡(luò)服務(wù)的企業(yè)稱之為“網(wǎng)絡(luò)與實(shí)體”(clicks-and-mortar),把擁有土地、廠房等資產(chǎn)的傳統(tǒng)企業(yè)稱之為“紅磚與灰泥”(brickandmortar),而把那些正在從傳統(tǒng)向網(wǎng)絡(luò)轉(zhuǎn)化的企業(yè)稱為“紅磚到網(wǎng)絡(luò)”(brick-to-click)。
Icandoit
?ReadandthinkTask1ReadthetextcarefullyandanswerthefollowingquestionswiththeinformationfromPassageA.1.WhoislikelytobuyproductsontheInternet?2.Whatkindofcompanyisreferredtoasa“multi-channel”company?3.Howdoese-tailbenefitcompaniesthatdoalotofmail-orderbusiness?4.Whatarethedisadvantagestoe-tail?5.Whatproblemwillonehaveifhewantstobuyclothesonline?Task2Fillintheblankswiththewordsorexpressionsfromthepassage.Don’treferbacktoituntilyouhavefinished.
Therevolutionofe-commercewasstarted______JeffBezos,theentrepreneurofA,aclicks-and-mortarcompany.______amatteroffact,Aisawell-knownandtrustede-tailer.E-tailiselectronicretail.Thebusinesssellsproducts_____theInternet.Themainactivityofe-commerceisbuyingandsellinggoodsandservices.Anycompanycangoonlinetosellanyproduct.
JCPenney,amajordepartmentstore,sellsproducts_____stores,bymail,andonline.Thistypeofcompanyiscalledamulti-channelretailer.Itusesseveralmeanstosellproducts.Businessesoftencalltheirstoresandwarehousesbricks-and-mortar,referring_______buildingmaterials.BusinessesthatalsousetheInternetarecalledclicks-and-mortaroperations.
?ReadanddevelopTask3Fillintheblankswiththewordsorphrasesgivenbelow.Changetheformwherenecessary.
previewadvantagehookuptorelyonretail
warehousedeliverinternetshipconduct1.OurEnglishclassis______onatwice-a-weekbasic.2.HongKong’sprosperity_____heavily_____foreignbusinesses.3.Allthespeakers
________to
asingleamplifier.4.The______dealerbuysatwholesaleandsellsatretail.5.Please
_______
thelessonsbeforeyournextclass.6.Theirfurniturewillstayinthe_______untiltheyhavepaidthestoragefee.7.HerOlympicexperiencegaveherabig_______overtheothercontestantsforthefinalvictory.8.Wearetoday_______youanothermachine.9.Wecan_______thegoodstoyourdoor.10.Todaymillionsofpeopleconnecttothe_____tosende-mail,visitwebsitesorstoreinformation.Task4Choosethebestitemtocompleteeachofthefollowingsentences.1.Itwasreportedthattheearthquakewasthemost_______tohavestruckthatareainfiftyyears.A.special B.powerful C.favorite D.exciting2.Storywritingasa_____oflivingisnoeasytask.A.means B.methods C.way D.channel3.VisitorstoChina,________thosewhoareinterestedinancientculture,oftenmakeapointofvisitingXi’an.A.specially B.especially C.special D.particular4.There’sa_______chargeof£5addedtotheprice.A.ship B.shipment C.shipping D.shiping5.Food________aresoldinsupermarkets.
A.produces B.productivities
C.produce D.products6.Therestauranthaslostmanycustomersduetoitspoor_______.
A.service
B.serving
C.servies D.servicing7.Withitsfast________development,thecountryhasbeengettinganincreasingnumberofvisitorsfromabroad.
A.traditional B.economic
C.money D.services8.Studentsshouldbeencouragedtobe_____thinkers.
A.independent
B.independence
C.advantage
D.average9.Hehasmany_____thattakeuphisfreetime.
A.acts B.actions
C.activities D.actives10.Thecountryhasexperienced______changessincetheeconomicreform.
A.little B.directly
C.instantly D.significant
?ReadandtranslateTask5TranslatethefollowingsentencesintoEnglish,usingthewordsorphrasesgivenaftereachsentence.1.他喜歡通過電子郵件而不是通過電話和同事分享信息。(ratherthan)2.實(shí)際上,我在那家知名公司找到一份工作純屬偶然。(asamatterofafact)3.學(xué)生要有使用好圖書館的便利條件。(haveaccessto)4.我們信賴他今天能完工。(relyon)5.一方面汽車有用,可另一方面它們也造成污染。(…ontheotherhand)Task6TranslatethefollowingsentencesintoChinese.1.EveryonehookeduptotheInternetisapotentialcustomer.2.PuttingcatalogsontheInternetratherthanshippingthembymailsavesalotofmoneyinprintingandmailingcosts.3.Someonlinecompaniesallowyoutodownloadmusic,computergames,orpreviewmovietrailers.4.Sincemostproductsboughtonlinearedeliveredbymail,youhavetopayshippingchargesandusuallytax.5.Onlinebuyingrequiresyoutorelyonpicturesanddescriptionsinsteadofactuallytouchingthingsyourself.
PassageB
OnlineShoppingRevolution
Asnodoubtyouhavenoticed,onlineshoppingisbecomingmoreandmorepopular.InthisarticleIwriteaboutthisnewrevolutionanddiscusswhetherinmyopinionthispopularityislikelytocontinueorevenincrease,orifitisjustsomesortsofshorttermfashiontrend.
Iwasintroducedtoonlineshoppingafewyearsagowhenafriendofmineadvisedmethatacertainelectricaltypecompanywasofferingtheirproductswithadiscountoftenpercent,whentheywerepurchasedonline.ThisfascinatedmeandIthenstartedtoinvestigateifthiswasatrendwhichotherretailoutletswereoffering.IfoundthatquiteafewothershadsimilaronlinediscountsandIsoonstartedtocatchtheonlineshoppingbug.
AsamanIamnotthereallyoneforshopping.IamnottryingtosuggestthatallmenhateshoppingbutIcertainlydo.Whenmywifewantstogoononeofhertripstoallofthelocalclothesandothershops,IdogowithherandattempttoshowaninterestbutintruthIcannotwaittogethome.Whenbuyingitemssuchasclothesformyself,Iofcourseprefertobuyonline.Thisiswhereonlineshoppingbecomesadreamforme.
AcoupleofyearsagoatChristmastime,ImustadmitthatIpurchasedaroundeightypercentofmypresentsonline.Thissavedmehavingtogototheshopsinthefirstplace,fightingthroughtheChristmasshoppingcrowdsandtryingtofindacarparkingspace.
Myfamilyevennowbuysourweeklyfoodshoppingonline.Mywifeprefersdoingthefoodshoppinginthiswayasshedoesnothavetowaittohaveheritemsscannedanddoesnothavetoputupwiththechildrenaskingiftheycanhavethisorthat.
Ibelievethatthisonlineshoppingrevolutionhasonlyjuststarted.Ithinkthatmoreandmorecompaniesaregoingtoofferthisserviceandthattheirwebsiteswillbecomeevenmoreimpressiveandeasytousefortheconsumers.PeopleespeciallywomenwillalwayslovetogoshoppingbutIthinkforcertaingoods,forexamplelargerandmoreexpensiveitems,thattheywillbemainlyboughtonline.
MylifehascertainlybeenmadealoteasierandlessstressfulthroughonlineshoppingandIwouldadviseotherpeopletogiveitago.
NewWords
PhrasesandExpressions
quiteafew相當(dāng)多的
intruth事實(shí)上,的確
acoupleof幾個(gè)
inthefirstplace首先,起初
putupwith忍受,容忍
giveitago嘗試
Icandoit
?ReadandthinkTask1Choosethebestanswerforeachquestionaccordingtothepassage.1.Thefirstparagraph_______.A.introducesthetopicofthepassageB.summarizestheauthor’sonlineshoppingexperiencesC.commentsonthetrendofonlineshoppingD.explainstheauthor’sviewononlineshopping2.Theauthordidhisfirstonlineshoppingbecause_______.A.hiswifelikedtoshoponlineB.hecouldgetafavorablepriceC.hisfriendwantedtobuysomethingonlineD.itwasagreatopportunitytopurchaseatthatChristmas3.Theword“fascinate”(Para2,Line3)mostprobablymeans_______.A.tomakesomeoneconfused B.tomakesomeonesatisfiedC.tomakesomeonehappy D.tointerestsomeonealot4.Whatisthemostimportantreasonthatmakestheauthorliketoshoponline?A.Productssoldonlinearecheaper.B.Onlineshopsprovidemorechoices.C.Hehatesshoppingandonlineshoppingenableshimtoshopathome.D.Hedoesnotneedtobewithhiswife.5.Whatistheauthor’sattitudetowardsonlineshopping?A.Indifferent. B.Enthusiastic. C.Negative. D.Doubtful.
?ReadanddevelopTask2Matchtheexpressionsontheleftwiththedefinitionsontheright
GrammarFocusEmphasis(強(qiáng)調(diào))
?Samples
1.Whatonearthareyoutalkingabout?
2.Youshouldgoandapologizetothecustomeryourself.
3.Wedidbuyanewovenyesterday.
4.ItisJohnwho/thatoftencomeslate.
5.Itwasbecausehe’dneverhadtheopportunitythatJohnhadn’tlearnedtodrive.
6.Notuntilhegothomedidherealizethathehadlosthiskeys.
7.ThedoctorsandnursesareworkingveryveryhardtryingtofindawaytocontroltheSARSvirus.
?Notesonthesamples英語中除了用強(qiáng)調(diào)句來強(qiáng)調(diào)句子中的某一成分,如主語、賓語、狀語、表語等,還可以用某些詞匯、詞組、助動(dòng)詞、倒裝或特殊的句型等來表示。
1.用單個(gè)詞或詞組來表示強(qiáng)調(diào)的詞和詞組有:only,ever,just,alone,very,still,must,too,agreatdealof,onearth,byfar,alot等。
2.用反身代詞、助動(dòng)詞do或強(qiáng)調(diào)結(jié)構(gòu)中的it表示強(qiáng)調(diào)。
3.用倒裝或重復(fù)來表示強(qiáng)調(diào)。Task1Choosethebestanswerbelow.1.Itwaswithgreatjoy_____hereceivedthenewsthathislonglostsonwouldsoonreturnhome.
A.as B.that
C.so D.for2._______somanypeoplebeenoutofworkastoday.
A.Morethaneverbefore
B.Neverbeforehave
C.Inthepast,thereneverhave
D.Formerly,thereneverwere3.Thisis_______dictionarytheyarelookingfor.
A.thevery B.verythe
C.avery D.verya4.Inspiteofallyousay,I_______thinkIamright.
A.doreally B.didreally
C.reallydo D.reallydid5.Inmyopinion,heis_____themostimaginativeofallthecontemporarypoets.
A.inall B.atbest
C.forall D.byfarTask2CompletethefollowingsentencesbyputtingtheChineseintoEnglish.1.Itis______________(正是從太陽那里)thatwegetlightandheat.2.Itwas________________(正是停電沒有燈光的時(shí)候)thataccidenthadoccurred.3.Hesaidthathewouldcomeand_____________(他果真來了).4.Heis___________________(正是警方在尋找的人).5.Seldom___________________(他上班很少遲到).PracticalWriting
RegistrationForms
TheRegistrationformisanofficiallistorrecordcontaininga“summary”ofrelatedinformationaboutaperson.Besuretofilloutallsectionsinfull.
Sample
?Notesonthesample注冊(cè)表或登記表是日常開會(huì)、參加活動(dòng)或登記住宿時(shí)所需要填寫的一種表格。填寫內(nèi)容一般比較簡(jiǎn)單,包括填寫人的姓名、地址、電話、出生年月等個(gè)人信息,如:
Title:稱呼,即稱先生、小姐,還是夫人,據(jù)此能確定填表人的性別。
Familyname(Surname):姓
Givenname(Firstname):名
Dateofbirth:出生年月,按日、月、年的順序填寫。
Homeaddress:家庭地址。從門牌號(hào)碼、街道名、城市名、國家名到郵政編碼,按順序依次填寫。
Countryofbirth:出生國,即在哪個(gè)國家出生。
Nationality:國籍,即現(xiàn)在是哪個(gè)國家的公民。注意:此處應(yīng)用國名的形容詞形式,如:British,Chinese,F(xiàn)rench,Spanish,而不是Britain,China,F(xiàn)rance,Spain。Task1FillinthefollowingregistrationformaccordingtoinformationgivenbelowinChinese.袁正義先生準(zhǔn)備報(bào)名參加9月19日-21日召開的國際貿(mào)易研討會(huì)(symposium)。他的地址是北京清華路269號(hào)。電傳因?yàn)槭菚?huì)員,他只需要支付30美元的會(huì)務(wù)費(fèi)。他準(zhǔn)備周六下午到達(dá),參加周日的研討會(huì)。Task2Thefollowingisaregistrationform.Readitandthencompletethesentencesthatfollow.
WebsterUniversityRegistrationForm
Summer,20101.Whofilledouttheform?Mr.___________filleditout.2.Henrylivesat______________________________________.3.WhenyouareinNewYorkandHenryisatschool,pleasedial__________________ifyouwanttotalktohim.4.IfyouareinChinaandHenryisathome,pleasedial__________whenyouwanttotalktohim.5.IfyouwanttoreachHenrybycomputer,use___________________.CultureSightseeing
ColorCoded
There’salotmoretocolorthanyou’dimagine.Itcanaffectourmood,influenceussubconsciouslyandevenhelpuschangeourmindsaboutthings.Butwhatdothedifferentcolorsmean?
Redisassociatedwithlove,dangerandexcitement.It’ssaidtomakepeoplehungry,whichiswhysomanyrestaurantsuseitintheirlogos.Tabloidnewspapersandcelebritymagazinesalsouseredontheirfrontcoverstomakethestoriesseemmoreexciting.CompanieswithredintheirlogosincludeMcDonald’s,BurgerKing,TheSun,andHello.
Greenisconsideredanaturalcolorandisoneoftheeasiestforoureyestoprocess,soittendstorelaxus.Thisiswhymanyhospitalsaregreen,andwhyguestswhoareabouttoappearonaTVprogrammewaitinthe“greenroom”.CompanieswithgreenintheirlogosincludeAstonMartin,Starbucks,RolexandCarlsberg.
Blueimpliessecurity,steadfastnessanddependability.It’sconsidereda“trustworthy”color,whichiswhybusinesspeopleoftenwearbluesuitstoimportantmeetings,andwhysomanybanksareblue.CompanieswithblueintheirlogosincludeFacebook,Barclays,MySpace,Twitter,SkypeandPayPal.
Yellowisacheerful,brightcolorthatattractspeopl
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