26哈爾濱冰雪節(jié)

“冰雪暖世界”圈粉全球，哈爾濱榮膺全國公共關(guān)系優(yōu)秀案例

2024-12-2622:34?新街派生活報

21日，2024中國公共關(guān)系發(fā)展大會在北京舉辦，會上發(fā)布了“2024年度優(yōu)秀公共

關(guān)系案例展示哈爾濱市委宣傳部選送的案例《哈爾濱國際冰雪節(jié)精彩紛呈，“冰雪”

力量助推城市發(fā)展》成功入選“年度公共關(guān)系優(yōu)秀案例”。

圖片由哈爾濱市委宣傳部提供

在2023-2024年冰雪季，哈爾濱市依托“有為政府”“有效市場”“有愛市民”，及時

將力量沉到“第一線”、服務(wù)做到“家門口”、誠意送到“心坎上”，著力擦亮“政通人和”

魅力之城、“開放有序”活力之城、“友愛友善”幸福之城三張名片，叫響“禮迎天下客、

冰雪暖世界”，將冰雪“冷資源”轉(zhuǎn)化為推動哈爾濱全面振興發(fā)展的強(qiáng)大勢能。

哈爾濱冰雪“現(xiàn)象級”之路的鋪就，離不開歷史機(jī)遇、城市文脈、市民素質(zhì)、宣傳

策劃、游客響應(yīng)等眾多要素的有力支撐，也離不開宣傳工作的融合給力。

2024中國公共關(guān)系發(fā)展大會由中國公共關(guān)系協(xié)會主辦，聚焦“公共關(guān)系與中國特

色社會治理”主題。大會共推選出30個“年度公共關(guān)系優(yōu)秀案例”和20個“年度公共關(guān)

系示范案例”，總結(jié)展示了2024年度公共關(guān)系助力高質(zhì)量發(fā)展、中國特色社會治理等

方面的實踐和成果。

龍頭新聞?生活報記者：張立

一、完形填空

Harbin,innortheasternChina,isthesiteoftheHarbinInternationalSnowandIceFestival,

thebiggestwinterfestivalintheworld.Someofthebiggestandmostbeautifulicesculptures（雕

塑）canbeseeninthefestival.

Harbin'slocationandfreezingtemperaturesmakeita]placetohostawinter

festival.ThecitycentresitsonthebanksoftheSonghuaRiver.Theriverfreezesoverinthe

winterandprovideshundredsofthousandsofcubicmetresofice.Iceartistsfromaroundthe

worldturntheblocksoficeintobuildings,animals,andother2

Theworld'slargestwinterfestivalgrewoutofatraditionalicelanterndisplayandgarden

partythatwas3heldin1963.Thesnowandicesculpturesbecamepartoftheicelantern

festivitiesin1985.In2001,thecelebrationandHeilongjiang'sInternationalSkiFestivaljoined

togetherandstartedtouseitscurrent（現(xiàn)行的）name.

Ifshardtoimaginethatthisgranddisplayoficeandsnowsculpturesstartedasiceina

bucket.Traditionalicelanternswerecreatedbyfreezingwaterinabucket,4theice,and

makingaholeintotheblockofice.Acandlewasthenplacedinsidetheblocktocreatealantern.

Today'screationsaremuchmorecarefully5andtakemuchmoretimetoform.

Althoughthebasicmaterialsarethesame-water,light,andice-thedisplaysnowincludeLED

lightsandalotofdetails.Froma6blockoficetotheworld'slargesticeandsnow

amusementpark,thefestivalhasmadeadramaticchange.Nowonderitattractsmillionsofpeople

eachyear.

1.A.convenientB.commonC.naturalD.necessary

2.A.attractionsB.charactersC.inventionsD.products

3.A.onlyB.firstC.evenD.also

4.A.throwingawayB.keepingoffC.puttingupD.takingout

5.A.describedB.designedC.organizedD.selected

6.A.brightB.freshC.simpleD.perfect

二、閱讀理解

A

ThefamousInternationalIceandSnowFestivalisheld（舉辦）inHarbinfromJanuary5th

toFebruary5theveryyear.WhenthemostcitiesinthenorthofChinaclosetheirdoorstothecold

winterwind,Harbinalwayscomestolife.

WangTao,areporterinHarbin,said,"Ifeelveryexcitedbecauseiceandsnoware

importantpartsofourcity.Theymakeourcitymorebeautifulandthroughthefestival,peoplecan

haveagreatexperienceandfunhere.^^

Anothermansaid,“IamtravellinginHarbinnowwithmyfriend.Myfriendisfrom

GuangxiandIamfromHebei.Welookforwardtothefestivalandwereallyenjoythewhitesnow

here.Theymakeusfeelexcited.”

根據(jù)語篇內(nèi)容，判斷下列句子正誤，正確的在答題卡上將“T”涂黑，錯誤的在答題卡上將“F”

涂黑。

7.Thefestivallasts（持續(xù)）fortwomonths.

8.WangTaoworksasareporterinHarbin.

9.WangTaothinksthefestivalgivespeopleachancetohavefun.

10.Themanandhisfriendarefromthesamecity.

11.ThewhitesnowinHarbinmakesthemanandhisfriendrelaxed.

B

EnjoyingSnow&Ice—ChinaTheSnowIceFestivalisheldinHarbininChinafrom

Jan5toFeb5everyyear.Itlastsamonth.TheHarbinfestivalisthelargestsnowandicefestival

intheworld.Therearemanyiceandsnowactivities.PeopleinHarbinlikedoingtheseactivities.

Burningman—TheUnitedStatesTheBurningManFestivallastsaweek.Itfallsonthe

firstMondayinSeptemberintheUS.Thebestpartofthebestfestivalistheburningofalarge

sculpture（雕塑）ofaman.

Pouringwater-ThailandTheSongkranFestivalisthecelebrationoftheNewYearin

Thailand.ThailandcelebratesitfromApril13thto15th.Thaipeoplerunaftereachother,pouring

water.Songkranisoneofthemostimportantreasonswhymanyforeignerstraveltothebeautiful

land.

Throwingtomatoes—SpainSpaintakes“tomatofights“toawholenewlevel.Butthe

tomatoesarethrown,noteaten.ThefestivaltakesplaceduringthelastWednesdayinAugust.

Trucksbringtomatoesintoapublicsquare.Peoplerushtothetomatoesandthrowthemintothe

crowd（人群）.

12.Whichfestivallastsforthelongesttime?

A.TomatoThrowingFestival.B.TheSongkranFestival.

C.TheBurningManFestival.D.TheSnowceFestival.

13.Wherewillyouprobablyenjoyoneofthefestivalsinwinter?

A.China.B.Spain.C.Thailand.D.TheUnitedStates.

14.WhichofthefollowingisTRUEaccordingtothepassage?

A.Thetomatoesarethrownintothecrowdtoeat.

B.Burningalargerealmanisthebestpartofthefestival.

C.ManyforeignerstraveltoThailandbecauseofSongkran.

D.OnlypeopleinHarbinlikedoingtheiceandsnowactivities.

15.Whatarethesepassagestalkingabout?

A.Differentcountriesintheworld.B.Interestingfestivalsintheworld.

C.wonderfulmatchesintheworldD.Colourfulactivitiesintheworld.

16.Thepassageismostprobablytakenfrom.

A.asciencereportB.astorybookC.atourguideD.afashionmagazine

C

ItwasthecoldesttimeoftheyearinHarbin.OntheseventhdayofDecember,thecity

welcomedanicecollectingfestival.OntheSonghuaRiver,peoplecollectedthefirsticecubesof

2023.Thefestivalisasymbolofthecity'siceandsnowseason.

IcefromtheSonghuaRiverisclear.Sculptorsturnitintowinterwonders-bigand

amazingicesculptures.6<Iceisthebodyofasculpture,andlightisitssoul,^^saidSuShi,anice

sculptorinHarbin.Toolsareimportantwhenmakinganicesculpture.Chainsaws（鏈鋸）anddie

grinders（氣動磨頭）arecommonones.Sculptorsusethemtomakeholesandcutsmallcomers.

Irons（熨斗）arealsoveryuseful.Theycanworklikeglue.Aftersculptorsmakeasmallpart,they

useanirontomelt（融化）italittle.Thishelpsthesmallparttostickontothesculpture.

Wintercanbeharsh（惡劣的）.Butthesesculpturesbrightenthelong,coldmonthswith

theirbeautyandcreativity.

17.Whendidthecitywelcomeanicecollectingfestival?

A.OnNovember7.B.OnDecember17.

C.OnNovember17.D.OnDecember7.

18.Whatisasculpture'ssoul?

A.Ice.B.Snow.C.Light.D.Water.

19.AccordingtoParagraph2,whatareimportantwhenmakinganicesculpture?

A.Chainsaws.B.Diegrinders.C.Irons.D.Tools.

20.Whatdowelearnfromthepassage?

A.Thewriterdoesn'tlikewinteratall.

B.Bigandamazingicesculpturesarewinterwonders.

C.Theicesculpturesarenotbeautiful.

D.Snowisthebodyofasculpture.

D

OnDec7,Harbinhadanice-collectingfestival.PeoplegottogetherontheSonghuajiang

Riverandpickedupthefirsticecubesoftheyear.Theycuttheiceintobigcubes40to50cm

thick.Thefestivalisasymbolofthecity'siceandsnowseason.

IcecubesfromtheSonghuajiangRiverareclear.Later,sculptors（雕塑師）willchangethe

icecubesintomanyamazingicesculptures.

“Iceisthebodyofasculpture,andlightisitssoul（靈魂）,''saidSuShi,anicesculptorin

Harbin.

Toolsareimportantformakinganicesculpture.Chainsaws（電鋸）anddiegrinders（電磨）

arewhatpeopleoftenuse.Sculptorsusethemtomakeholesandcarve闞）smallcorners.

Irons（熨斗）arealsoveryuseful.Aftersculptorsmakesmallpartslikearabbifsear,they

useironstomelt（融化）thebottomoftheearalittle.So,theearcanstickontothehead.

YoucanfindsomeamazingicesculpturesatHarbinIceandSnowWorld.Also,theiceslide

andFerriswheeltherewillmakeyourday.Wintercanbehardforsomepeople.Butthese

sculpturesbrightenthelongcoldmonths.

21.Whatdidpeopledoduringtheice-collectingfestival?

A.TheywenttoswimintheSonghuajiangRiver.

B.TheygoticecubesfromtheSonghuajiangRiver.

C.TheymadeasymboloftheSonghuajiangRiver.

D.TheymadeicesculpturesneartheSonghuajiangRiver.

22.WhatisSuShi'sideaaboutusinglightinsculptures?

A.Itshouldbeasclearasice.

B.Itislessimportantthanice.

C.Itmakesthesculpturescometolife.

D.Itmakesthesculpturesbright.

23.WhatareParagraphs4and5mainly（主要地）about?

A.Whatpeopleusetomakesculptures.

B.Howpeoplecuticecubesintosmallpieces.

C.Howpeopleusetoolstogeticefromtheriver.

D.Whyitishardtomakesmallpartsofananimal.

24.Inthelastparagraph,thewriterwantsustoknowthat.

A.therearemanyicesculpturesinwinter

B.itusuallytakesadaytomakeaniceslide

C.itisfuntovisitHarbinIceandSnowWorld

D.peoplecanenjoyicesculpturesallyearlonginHarbin

三、任務(wù)型閱讀

A

Learnthesecretsbehindmakingicesculptures（雕塑）

OnDec7th,2023,Harbinhadanice-collectingfestival.Peoplegottogetheronthe

SonghuajiangRiverandpickedupthefirsticecubes（立方體）oftheyear.Theycuttheiceinto

bigcubes40to50cmthick.Thefestivalisasymbolofthecity'siceandsnowseason.

IcecubesfromtheSonghuajiangRiverareclear.Later,sculptors（雕塑師）willturntheice

cubesintomanyamazingicesculptures.

“Iceisthebodyofasculpture,andlightisitssoul（靈魂）」saidSuShi,anicesculptorin

Harbin.

Toolsareimportantformakinganicesculpture.Chainsaws（電鋸）andelectricgrinders（電

磨）arewhatpeopleoftenuse.Sculptorsusethemtomakeholesandcarve闞）smallcorners.

Irons（熨斗）arealsoveryuseful.Aftersculptorsmakesmallpartslikearabbit'sear,theyuse

ironstomelt（融化）thebottomoftheearalittle.So,theearcanstick（粘）ontothehead.

YoucanfindsomeamazingicesculpturesatHarbinIceandSnowWorld.Also,theiceslide

andFerriswheeltherewillmakeyourday.Wintercanbehardforsomepeople.Butthese

sculpturesbrightenthelongcoldmonths.

25.Whereistheiceforthesculpturesfrom?

26.Whyistheice-collectingfestivalmeaningfulinHarbin?

27.Whattoolsdopeopleoftenusetomakesculptures?

28.DoyouwanttogototheHarbinIceandSnowWorldnextyear?Whyorwhynot?

B

閱讀短文，然后根據(jù)短文內(nèi)容回答問題。

Everyyear,onJanuary5th,thecityofHarbininnortheastChinachangesintoawinter

wonderland.TouristsfromallaroundtheworldcometovisittheHarbinInternationalIceand

SnowFestival.

Thefestivalstartedin1985andbeganasawinterparty.Thefestivaloftenlastsforone

month.However,iftheweatherstayscoldanddry,itwillgoonforafewmoredays.

Temperaturesareusuallyverycold.Theycangodownto-17℃.

Icesculptors（雕塑家）usedifferenttoolstocarve（雕亥!j）thehardiceandsnow.These

sculptorsdisplaytheirworksintwomainareas（區(qū)域）.“SunIsland^^hashugesnowsculptures（雕

塑品）ofpeopleandanimals.4<IceandSnowWorld“hassculpturesofbuildings.Atnight,these

buildingsarelitupwithcolorfullights.

Visitorscandoalotofotheractivities,suchasskiingandiceskating.Theycanalsogo

swimmingintheicywateroftheSonghuaRiver.

29.WhydotouristsfromallaroundtheworldcometoHarbineveryyear?

30.Whendidthefestivalstart?

31.Whichareahassculpturesofbuildings?

32.Whatotherplaceswouldyouliketovisit?Why?（Write15to20words.）

四、短文填空

A

閱讀下面短文，根據(jù)語境或所給單詞的提示，在每個空格內(nèi)填入一個恰當(dāng)?shù)脑~，要求所填的

詞意義準(zhǔn)確、形式正確，使短文意思完整、行文連貫。

Harbin,ChinaisregardedtobeoneofthecoldestplacesonEarth.Infact,since1985,the

cityhas33(invite)peopleathomeandabroadtoexperienceitforthemselveswiththe

HarbinIceFestival34January5everyyear.

Astheworld'slargestwinterfestival,itusuallystaysupforseveralmonthsandallows

35(million)ofcurioustravelerstopassthrough.Duringthistime,manybeautifulsculptures

(冰雕)aremadeforvisitorsandlitupwithcolorfullightsatnight.Thereareconcertsand

performancesby36(tradition)Chinesemusiciansaswellasinternationalacts.Besides,

thefestivalalsohasactivitiessuchassledding,skiing37skating.Nomatterwhattypeof

activityyouchoose,theHarbinIceFestival38(provide)aspecialchancetoexplorethe

beautyandfunthatwinterbrings!

TheHarbinIceFestivalis39excitingevent,offeringvisitorsthechanceto

experiencefantasticcreationsmadeoficeandsnow.From40(it)beginning,ithasnow

becomeaninternationalattraction.Notonlyisthefestivalfunandeducational,butitallows

peopletolearn41(much)aboutChineseculture,historyandtraditionsthanbefore.Itis

42(real)awonderfuleventthatshouldnotbemissed.

B

HarbinisabeautifulcityinChina.ItisthecapitalofHeilongjiangProvinceinthenorth-east

ofChina.Thiscityisfamousforitscoldwinters.Peoplec43itthe“IceCity”.

Everyyear,millionsofpeoplefromallovertheworldvisitHarbin.Theycometocelebrate

thefamousHarbinIceandSnowFestival.ThefestivalusuallybeginsinJanuary.Duringthe

festival,visitorscanenjoythebeautifulIceandSnowWorld.Theycans44manyfantastic

iceandsnowsculptures(雕塑).Theycangoskatingands45too.Ifyoulikeiceandsnow,

youwillloveHarbin.

Harbinisover800y46old.Touristscanseemanyt47buildingsinthecity.

ComeandvisitHarbin.Youwillloveit.

C

OnDecember7,HarbinhadtheIceCollectingFestival.PeoplegottogetherontheSonghua

Riverand48(pick)upthefirsticecubesoftheyear.Theycuttheiceintobigcubes40to

50cmthick.Thefestivalis49symbolofthebeginningoftheHarbinwintercarnival(狂

歡節(jié)).

IcecubesfromtheSonghuaRiverareclean.Later,sculptors(雕亥!］家)will50

(turn)theicecubesintomanydifferentice51(sculpture).

“Iceisthebodyofasculpture,andlightis52(it)soul(靈魂),'