CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG潮趣造浪節(jié)酷爽來襲ER ERCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGER ERCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG熱浪來襲，暢享陽光和海風。玩心最盛的時候,無須等到靈感造訪,心中早已按捺不住外出的心情即刻掀起千層浪花解鎖城市造浪新玩法以“造浪”為主題的商場夏日活動，炎炎夏日來一場“陸地沖浪，落日沙灘派對落日、沙灘、沖浪板應有盡有濃濃的沖浪氛圍感為炎炎夏日增添了一抹清涼CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG#這個夏天，一定要有快樂##炎炎夏日，避暑好去處##暑期生活，新潮打卡點##青春不散場，解壓有出路#

造勢/噱頭/熱度CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG熱浪 聲浪 人浪城市級造浪IP釋放最真的熱情感受盛夏的獨有的狂歡氣息!CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG潮趣造浪節(jié)酷爽來襲造浪節(jié)造浪節(jié)不見不散N暑期一起去嗨城市造浪計劃EOverviewoftheevent.活動亮點Highlightsoftheevent.前期宣傳Activitypublicity目錄場地規(guī)劃目錄Siteplanningsubject

CONTENTSER ERCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGER ERCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG潮趣造浪節(jié)酷爽來襲PART01ACTIACTIV夏2Overviewoftheevent.ER ERCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGER ERCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG活動概況Overviewoftheevent.活動時間:夏季/暑期檔活動地點:項目商場/營銷中心廣場/文旅景區(qū)參與對象:媒體記者、業(yè)主、意向客戶、自然到訪客戶活動內容:造浪市集、泡泡派對、捕魚達人、水槍大戰(zhàn)、造浪音樂派對、虛擬沖浪場、夏日美食打卡..活動調性:夏日城市造浪計劃

新潮、張揚、清涼、消暑、熱力、樂活、親子趣味、夏日計劃CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG活動目的盛夏造浪節(jié)，以一場城市級“造浪”大IP予人們乘風破浪的勇氣，喚醒沉睡已久的快樂基因。(Z炎夏日里為來賓們打造一個引爆夏日獨有的浪漫。(3)通過活動加強老客戶歸屬感、為項目集聚人氣、提升品牌知名度、曝光度、吸引目標客戶關注，最終達成消費購買。夏日城市造浪計劃CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG潮趣造浪節(jié)酷爽來襲PART02ACTIACTIV夏2ActivityhighlightsER ERCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGER ERCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG造浪派對 粉色沙灘造浪派對 粉色沙灘Wave-making party Pink beach亮點一SUMMER亮點一CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG造浪青年 浪花市集造浪青年 浪花市集MarketYouthWavMarketYouthWave-making亮點二CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG盛夏玩趣 造浪狂歡盛夏玩趣 造浪狂歡carnivalwavesfunSummer亮點三carnivalwavesfunSummer亮點三CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG逐浪而來 盛夏音樂會逐浪而來 盛夏音樂會Ride the waves to the summer concert亮點四SUMMER亮點四CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG潮趣造浪節(jié)酷爽來襲PART03ACTIACTIV夏2EarlypublicityER ERCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGER ERCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG主題海報宣發(fā)主題海報、活動倒計時...投放于公眾號、朋友圈、微博等平臺，擴大宣傳覆蓋面，吸引人們關注。(圖片僅做示意，需依執(zhí)行亮點進行設計)CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG微信H5互動盛夏造浪節(jié)，熱浪/聲浪/人浪，一起來沖浪！趣味賽事任務/一站式導流裂變活動前期，微信推出沖浪互動H5，讓來賓提前感受熱浪里的快樂，游戲通關即可參與幸運大轉盤，贏取繽紛禮品。游戲規(guī)則:來賓選擇角色、沖浪板準備出發(fā)，熱浪途中設有各類障礙物來賓攜沖浪板向前沖刺，通過規(guī)定距離，即為通關，每人每天有1次機會轉發(fā)可額外獲得一次機會:此外，更設有全網(wǎng)排行榜單，截止活動前一天榜單前10到達現(xiàn)場可額外獲得造浪節(jié)大禮包一份。CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG潮趣造浪節(jié)酷爽來襲PART04ACTIACTIV夏2SiteplanningER ERCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGER ERCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG舞 臺造浪規(guī)劃舞 臺發(fā)光堆頭敢浪主題美陳區(qū)VR沖浪泡泡派對水槍大戰(zhàn)敢浪主題美陳區(qū)VR沖浪泡泡派對水槍大戰(zhàn)親子課堂捕魚 人親子課堂門 頭門 頭CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG造浪門頭活動現(xiàn)場設置城市造浪計劃主體門頭，營造現(xiàn)場活動活動氛圍，突出活動主體，營造活動氣氛。CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG造浪小景活動現(xiàn)場設置夏日城市造浪計劃背景板，仿佛身處海島，營造造浪氛圍感，用新玩法打敗炎炎夏日CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG造浪簽到簽到處設背景板，長條桌椅來賓簽到后領取造浪手冊開啟盛夏造浪之旅。CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG造浪沙灘粉色簡直是少女童話里浪漫的顏色~~~ro，陽光與沙灘，夏日的打開方式!!CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG造浪沙灘都好看，超級出片的!CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG造浪手冊完整印章數(shù)，可以兌換浪花市集商家送出的禮物一份。CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG造浪舞臺活動現(xiàn)場設置夏日城市造浪計劃背景板，仿佛身處海島，營造造浪氛圍感，用新玩法打敗炎炎夏日CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG造浪打卡活動現(xiàn)場設置夏日城市造浪計劃背景板，仿佛身處海島，營造造浪氛圍感，用新玩法打敗炎炎夏日CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG造浪小景活動現(xiàn)場設置夏日城市造浪計劃背景板，仿佛身處海島，營造造浪氛圍感，用新玩法打敗炎炎夏日CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG發(fā)光堆頭活動現(xiàn)場設置夏日城市造浪計劃背景板，仿佛身處海島，營造造浪氛圍感，用新玩法打敗炎炎夏日CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG潮趣造浪節(jié)酷爽來襲PART05ACTIACTIV夏2ActivesubjectER ERCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGER ERCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG造浪巡游甜心派對，點燃歡樂的種子，二次元泳裝少女帶領來賓們一秒進入沖浪場感受盛夏火熱。CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANGCHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG造浪市集蓋互動體驗、滑板、潮流紋身、浪味美食，讓來賓在人浪里與城市來一次最高熱度的見面。CHENGSHIZAOLANG CHENGSHIZAOLANG CHENGSHIZAOLANG 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